What font does Airbnb use?

Airbnb’s website uses one typeface: Airbnb Cereal VF (headings and body text), served from a0.muscache.com.

What are Airbnb’s brand colours?

The main colours on airbnb.com are Light Violet Red (#D70466), Light Crimson (#E61E4D), Violet Red (#BD1E59), Crimson (#E31C5F), Red (#D7251C) and Deep Fire Brick (#A3150F).

What colour is Airbnb’s text and background?

Body text is #222222 on a #FFFFFF background.

Where is Airbnb’s logo from?

The logo shown in this guide was found on airbnb.com’s homepage. For official logo files and usage rules, check Airbnb’s own brand or press page.

Is this Airbnb’s official style guide?

No. SiteStyleGuide made it from airbnb.com’s public web pages on 23 October 2026, and isn’t affiliated with Airbnb. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from airbnb.com’s public web pages. Not affiliated with or endorsed by Airbnb. The real site is airbnb.com ↗

Unofficial style guide

Airbnbstyle guide

Airbnb’s website (airbnb.com) uses Airbnb Cereal VF for its headings and body text. Its palette is led by Light Violet Red (#D70466), Light Crimson (#E61E4D) and Violet Red (#BD1E59), with #222222 text on #FFFFFF. Captured from the live site on 23 October 2026.

Website: airbnb.com
Typefaces: Airbnb Cereal VF
Palette: 4 neutrals, 12 colours, 2 gradients
Captured: 23 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the airbnb.com homepage on a desktop screen — Screenshot of airbnb.com on a 1440 px desktop screen, 23 Oct 2026.

Screenshot of the airbnb.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Airbnb: Holiday Rentals, Cabins, Beach Houses, Unique Homes & Experiences; ▲ 73 / 60 characters
Meta description: Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest favourites → 220+ countries and regions worldwide; ● 132 / 160 characters
Site name: Airbnb
og:title: Airbnb | Holiday rentals, cabins, beach houses & more
og:description: Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest favourites → 220+ countries and regions worldwide
Language: en-AU
Theme colour: #ffffff

In search results

Airbnbhttps://www.airbnb.com/

Airbnb: Holiday Rentals, Cabins, Beach Houses, Unique Homes &…

Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest favourites → 220+ countries and regions worldwide

When shared

airbnb.com

Airbnb | Holiday rentals, cabins, beach houses & more

Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest favourites → 220+ countrie…

Logo & favicons

Found as: SVG in the header. SVG, 3490 × 1080.

Logo

On white

On black

On Light Violet Red

Favicons

8 found

240 px · PNG icon
192 px · PNG manifest
180 px · PNG apple-touch-icon
152 px · PNG apple-touch-icon
150 px · SVG mask-icon
120 px · PNG apple-touch-icon
76 px · PNG apple-touch-icon
32 px · ICO favicon.ico

Airbnb: Holiday Rentals, Cabins, Beach Houses, Unique Homes & Experiences

Light browser tab

Airbnb: Holiday Rentals, Cabins, Beach Houses, Unique Homes & Experiences

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#222222) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 24%
Near Black 16.5%
Black 7.7%
Light Grey 7%
Light Violet Red 6.1%
Light Crimson 5.4%
Violet Red 5.1%
Crimson 5%
Red 4%
Deep Fire Brick 3.6%
Light Fire Brick 3%
Indian Red 3%
Deep Violet Red 3%
Deep Crimson 2.6%
Purple 2.2%
Honey Dew 1.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
15.91:1 AAA

On white
—

Background, text, theme · body, .dir.atm_26_1dnbfj9
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 87

On text
—

On white
15.91:1 AAA

Text, border, background · body, .atm_7l_hfv0h6
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.32:1 Fail

On white
21.00:1 AAA

Text · --palette-black, --palette-bg-primary-inverse-selected
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 24

On text
8.84:1 AAA

On white
1.80:1 Fail

Text · .atm_7l_1thza7p_1o5j5ji:disabled, .atm_7l_an08h5_1o5j5ji:disabled

Colours

Brand colours and accents, most used first

Light Violet Red

HEX

RGB

HSL

OKLCH

CMYK
0 98 53 16

On text
3.11:1 AA large

On white
5.12:1 AA

Background · --palette-rausch-gradient-linear-gradient, --palette-rausch-gradient-linear-gradient-rtl
Light Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 87 67 10

On text
3.53:1 AA large

On white
4.51:1 AA

Background · --palette-rausch-gradient-linear-gradient, --palette-rausch-gradient-linear-gradient-rtl
Violet Red

HEX

RGB

HSL

OKLCH

CMYK
0 84 53 26

On text
2.65:1 Fail

On white
6.01:1 AA

Used · --palette-rausch-gradient-radial-gradient, --palette-luxe-gradient-radial-gradient
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 88 58 11

On text
3.48:1 AA large

On white
4.57:1 AA

Background · --palette-rausch-gradient-linear-gradient, --palette-rausch-gradient-linear-gradient-rtl
Red

HEX

RGB

HSL

OKLCH

CMYK
0 83 87 16

On text
3.16:1 AA large

On white
5.03:1 AA

Used · --palette-bg-invalid-filled, --palette-bg-primary-inverse-invalid
Deep Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 87 91 36

On text
2.02:1 Fail

On white
7.86:1 AAA

Used · --palette-bg-primary-inverse-error-hover, --palette-bg-invalid-filled-hover
Light Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 73 89 24

On text
2.87:1 Fail

On white
5.54:1 AA

Used · --palette-arches, --palette-bg-primary-inverse-error
Indian Red

HEX

RGB

HSL

OKLCH

CMYK
0 78 64 0

On text
4.52:1 AA

On white
3.52:1 AA large

Used · --palette-rausch, --palette-rausch-gradient-radial-gradient
Deep Violet Red

HEX

RGB

HSL

OKLCH

CMYK
0 84 47 43

On text
1.86:1 Fail

On white
8.56:1 AAA

Used · --palette-plus, --palette-plus-gradient-linear-gradient
Deep Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 92 67 15

On text
3.15:1 AA large

On white
5.04:1 AA

Used · --palette-bg-tertiary-core, --palette-text-brand-selected
Purple

HEX

RGB

HSL

OKLCH

CMYK
0 85 38 47

On text
1.70:1 Fail

On white
9.38:1 AAA

Used · --palette-plus-gradient-linear-gradient, --palette-plus-gradient-linear-gradient-rtl
Honey Dew

HEX

RGB

HSL

OKLCH

CMYK
9 0 7 5

On text
13.42:1 AAA

On white
1.19:1 Fail

Used · --palette-bg-success-secondary, --palette-bg-dataviz-progress-green

Gradients

linear-gradient(in srgb,#FFFFFF 39.9%,color-mix(in srgb,#F2F2F2 54%,#FFFFFF) 100%))
linear-gradient(to right,#E61E4D 0%,#E31C5F 50%,#D70466 100%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Airbnb Cereal VF

Aa 400

Airbnb Cereal VF

Served from a0.muscache.com · weights 400 · body · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 0.875rem · 14 px / 1.43 Airbnb Cereal VF

Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest favourites → 220+ countries and regions worldwide

Button 100%

Get started

Link 100%

Sizes in use

Most common across the site

18pxline 64px · 1 rules
16pxline 20px · 1 rules
14pxline 1.43 · 2 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

8px · 3×
12px · 2×
50% · 2×
4px · 2×
32px · 2×
30px · 1×

Shadows

0 0 0 2px ,0 0 0 4px
0 0 0 2px
0 0 0 2px #222222,0 0 0 4px rgba(255,255,255,0.8)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

375

744

950

1128

1440

1920

On a scale of 0 to 1920 px.

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 73 characters. Google usually cuts titles near 60, so the end may not show in results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Airbnb use?: Airbnb’s website uses one typeface: Airbnb Cereal VF (headings and body text), served from a0.muscache.com.
What are Airbnb’s brand colours?: The main colours on airbnb.com are Light Violet Red (#D70466), Light Crimson (#E61E4D), Violet Red (#BD1E59), Crimson (#E31C5F), Red (#D7251C) and Deep Fire Brick (#A3150F).
What colour is Airbnb’s text and background?: Body text is #222222 on a #FFFFFF background.
Where is Airbnb’s logo from?: The logo shown in this guide was found on airbnb.com’s homepage. For official logo files and usage rules, check Airbnb’s own brand or press page.
Is this Airbnb’s official style guide?: No. SiteStyleGuide made it from airbnb.com’s public web pages on 23 October 2026, and isn’t affiliated with Airbnb. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

airbnb-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* airbnb.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/airbnb.com) */
:root {
  /* Colours */
  --text: #222222;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #222222;
  --colour-black: #000000;
  --colour-light-grey: #C1C1C1;
  --colour-light-violet-red: #D70466;
  --colour-light-crimson: #E61E4D;
  --colour-violet-red: #BD1E59;
  --colour-crimson: #E31C5F;
  --colour-red: #D7251C;
  --colour-deep-fire-brick: #A3150F;
  --colour-light-fire-brick: #C13515;
  --colour-indian-red: #FF385C;
  --colour-deep-violet-red: #92174D;
  --colour-deep-crimson: #DA1249;
  --colour-purple: #861453;
  --colour-honey-dew: #DCF1E1;
  --gradient-1: linear-gradient(in srgb,#FFFFFF 39.9%,color-mix(in srgb,#F2F2F2 54%,#FFFFFF) 100%));
  --gradient-2: linear-gradient(to right,#E61E4D 0%,#E31C5F 50%,#D70466 100%);

  /* Typefaces */
  --font-body: 'Airbnb Cereal VF', 'Circular', -apple-system, blinkmacsystemfont, 'Roboto', 'Helvetica Neue';

  /* Type scale */
  --text-body: 0.875rem;
  --leading-body: 1.43;
  --text-button: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 12px;
  --radius-3: 50%;
  --radius-4: 4px;
  --radius-5: 32px;
  --radius-6: 30px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 375px;
  --breakpoint-2: 744px;
  --breakpoint-3: 950px;
  --breakpoint-4: 1128px;
  --breakpoint-5: 1440px;
  --breakpoint-6: 1920px;
}

{
    "site": "airbnb.com",
    "source": "https://sitestyleguide.com/airbnb.com",
    "text": "#222222",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#222222",
            "rgb": [
                34,
                34,
                34
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#C1C1C1",
            "rgb": [
                193,
                193,
                193
            ]
        },
        {
            "name": "Light Violet Red",
            "hex": "#D70466",
            "rgb": [
                215,
                4,
                102
            ]
        },
        {
            "name": "Light Crimson",
            "hex": "#E61E4D",
            "rgb": [
                230,
                30,
                77
            ]
        },
        {
            "name": "Violet Red",
            "hex": "#BD1E59",
            "rgb": [
                189,
                30,
                89
            ]
        },
        {
            "name": "Crimson",
            "hex": "#E31C5F",
            "rgb": [
                227,
                28,
                95
            ]
        },
        {
            "name": "Red",
            "hex": "#D7251C",
            "rgb": [
                215,
                37,
                28
            ]
        },
        {
            "name": "Deep Fire Brick",
            "hex": "#A3150F",
            "rgb": [
                163,
                21,
                15
            ]
        },
        {
            "name": "Light Fire Brick",
            "hex": "#C13515",
            "rgb": [
                193,
                53,
                21
            ]
        },
        {
            "name": "Indian Red",
            "hex": "#FF385C",
            "rgb": [
                255,
                56,
                92
            ]
        },
        {
            "name": "Deep Violet Red",
            "hex": "#92174D",
            "rgb": [
                146,
                23,
                77
            ]
        },
        {
            "name": "Deep Crimson",
            "hex": "#DA1249",
            "rgb": [
                218,
                18,
                73
            ]
        },
        {
            "name": "Purple",
            "hex": "#861453",
            "rgb": [
                134,
                20,
                83
            ]
        },
        {
            "name": "Honey Dew",
            "hex": "#DCF1E1",
            "rgb": [
                220,
                241,
                225
            ]
        }
    ],
    "fonts": [
        {
            "name": "Airbnb Cereal VF",
            "stack": "'Airbnb Cereal VF', 'Circular', -apple-system, 'BlinkMacSystemFont', 'Roboto', 'Helvetica Neue', sans-serif",
            "weights": [
                400
            ],
            "source": "Served from a0.muscache.com"
        }
    ]
}

Websites whose lead colour is closest to Airbnb’s

So-net(ソネット)

so-net.ne.jp · 2 days ago
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Us

usmagazine.com · 4 days ago
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Check Point Software

checkpoint.com · 3 days ago
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Polygon.com

polygon.com · 5 days ago
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Captured from airbnb.com on 23 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Airbnb; this guide describes the public website for reference.

Airbnbstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Light Grey

Colours

Light Violet Red

Light Crimson

Violet Red

Crimson

Red

Deep Fire Brick

Light Fire Brick

Indian Red

Deep Violet Red

Deep Crimson

Purple

Honey Dew

Gradients

Airbnb Cereal VF

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run airbnb.com?

Similar colours

So-net(ソネット)

Us

Check Point Software

Polygon.com

Title &
description