What font does AliExpress use?

AliExpress’s website uses two typefaces: Open Sans (headings and body text), served from assets.aliexpress-media.com; TT Norms Pro, served from assets.aliexpress-media.com.

What are AliExpress’s brand colours?

The main colours on aliexpress.com are Indian Red (#FD384F), Deep Crimson (#EA0934), Light Royal Blue (#3170EE), Light Pink (#FFB5BB), Steel Blue (#007AFF) and Maroon (#611D00).

What colour is AliExpress’s text and background?

Body text is #222222 on a #F2F2F2 background.

Where is AliExpress’s logo from?

The logo shown in this guide was found on aliexpress.com’s homepage. For official logo files and usage rules, check AliExpress’s own brand or press page.

Is this AliExpress’s official style guide?

No. SiteStyleGuide made it from aliexpress.com’s public web pages on 27 October 2026, and isn’t affiliated with AliExpress. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from aliexpress.com’s public web pages. Not affiliated with or endorsed by AliExpress. The real site is aliexpress.com ↗

Unofficial style guide

AliExpressstyle guide

AliExpress’s website (aliexpress.com) uses Open Sans for its headings and body text. Its palette is led by Indian Red (#FD384F), Deep Crimson (#EA0934) and Light Royal Blue (#3170EE), with #222222 text on #F2F2F2. Captured from the live site on 27 October 2026.

Website: aliexpress.com
Typefaces: Open Sans, TT Norms Pro
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the aliexpress.com homepage on a desktop screen — Screenshot of aliexpress.com on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the aliexpress.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: AliExpress - Affordable Chinese Stores & Free Shipping - Online Shopping; ▲ 72 / 60 characters
Meta description: Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million affordable products from China on Fashion, Men's and Women's Clothing, Electronics, Toys, Tools, Home & Garden on our marketplace with free shipping! Login app for coupons.; ▲ 254 / 160 characters
Site name: AliExpress
og:title: AliExpress - Affordable Chinese Stores & Free Shipping - Online Shopping
Language: en

In search results

AliExpresshttps://www.aliexpress.com/

AliExpress - Affordable Chinese Stores & Free Shipping - Onli…

Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million affordable products from China on Fashion, Men's and Women's Clothing, Electron…

When shared

aliexpress.com

AliExpress - Affordable Chinese Stores & Free Shipping - Online Shopping

Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million affordable products from Ch…

Logo & favicons

Found as: image in the header. WEBP, 591 × 82.

Logo

On white

On black

On Indian Red

Favicons

2 found

32 px · ICO shortcut icon
16 px · ICO favicon.ico

AliExpress - Affordable Chinese Stores & Free Shipping - Online Shopping

Light browser tab

AliExpress - Affordable Chinese Stores & Free Shipping - Online Shopping

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#222222) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 44.7%
Near Black 32.8%
Black 6%
Light Grey 4%
Indian Red 2.1%
Deep Crimson 1.7%
Light Royal Blue 1.6%
Light Pink 1.5%
Steel Blue 1.5%
Maroon 1.2%
Deep Royal Blue 0.7%
Fire Brick 0.7%
Light Crimson 0.6%
Sea Green 0.2%
Light Steel Blue 0.2%
Orange Red 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
15.91:1 AAA

On white
—

Background, text, border · .Categoey--categoryContainer--OCblBgE .Categoey--topBar--2XIhGH4 .Categoey--topT, .esm--picture-search-container--1byK0Ue .esm--upload-container--2PH_U0Y .esm--up
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 90

On text
1.11:1 Fail

On white
17.58:1 AAA

Text, background, border · body, .comet-v2-popup-title
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.32:1 Fail

On white
21.00:1 AAA

Text, background, border · .esm--picture-search-container--1byK0Ue .esm--upload-container--2PH_U0Y .esm--up, .footer-copywrite.y2023
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 20

On text
9.91:1 AAA

On white
1.61:1 Fail

Text, background, border · .comet-v2-btn-text.comet-v2-btn-important[disabled], .comet-v2-btn-slim.comet-v2-btn-important[disabled]

Colours

Brand colours and accents, most used first

Indian Red

HEX

RGB

HSL

OKLCH

CMYK
0 78 69 1

On text
4.44:1 AA large

On white
3.59:1 AA large

Text, background · .comet-v2-btn-primary.comet-v2-btn-important, .comet-v2-btn
Deep Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 96 78 8

On text
3.48:1 AA large

On white
4.58:1 AA

Text, background · inline style on <span>, .src--sdCountContainer--1T0rebt .src--sdCount--pgBtll7
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
79 53 0 7

On text
3.55:1 AA large

On white
4.48:1 AA large

Text, border · .src--active--dSviezj .src--hisTitleWrap--3SogO3D>span, .src--active--dSviezj .src--titleWrap--V-lnXin>span
Light Pink

HEX

RGB

HSL

OKLCH

CMYK
0 29 27 0

On text
9.53:1 AAA

On white
1.67:1 Fail

Background, text · .comet-v2-btn-primary.comet-v2-btn-important[disabled], .comet-v2-btn[disabled]
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 0

On text
3.96:1 AA large

On white
4.02:1 AA large

Text, background, border · .swiper-pagination-bullet-active, .swiper-lazy-preloader
Maroon

HEX

RGB

HSL

OKLCH

CMYK
0 70 100 62

On text
1.28:1 Fail

On white
12.47:1 AAA

Text, border · .assembly--infoSection--25OgA4L .assembly--intoTitle--D2fSPp5, .assembly--infoSection--25OgA4L .assembly--subTitle--1WrQs1w
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 53 0 20

On text
2.66:1 Fail

On white
5.98:1 AA

Border · .a11y-tab-nav .keyboard-shortcut-item>button:focus-visible, .Categoey--categoryContainer--OCblBgE :focus-visible
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 99 87 17

On text
2.88:1 Fail

On white
5.53:1 AA

Background, border · .esm--picture-search-container--1byK0Ue .esm--upload-container--2PH_U0Y .esm--up, .new-user--discount--1TdV4fa
Light Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 76 73 7

On text
3.97:1 AA large

On white
4.01:1 AA large

Text, background · .ItemCard--discount--1A1JJtG, .ItemCard--discount--2YOVoTh
Sea Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 33 40

On text
4.36:1 AA large

On white
3.65:1 AA large

Used · --color-success-primary, --color-function-1-1
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
20 13 0 0

On text
11.50:1 AAA

On white
1.38:1 Fail

Used · --color-notification-secondary, --color-function-2-2
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 67 100 0

On text
4.96:1 AA

On white
3.21:1 AA large

Used · --color-warning-primary, --color-function-3-1

Gradients

linear-gradient(left,#fafafa,#f0f0f0 50%,#fafafa)
linear-gradient(90deg,#fafafa,#f0f0f0 50%,#fafafa)
linear-gradient(right,#fff 79%,hsla(0,0%,100%,0))

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Open Sans

Aa 400 Aa 700

Open Sans

Served from assets.aliexpress-media.com · weights 400, 600, 700 · body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

TT Norms Pro

Served from assets.aliexpress-media.com · weights 400, 500, 600, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 3 20px / 1.33 weight 700

AliExpress - Affordable Chinese Stores & Free S…

Heading 4 16px / 28px

AliExpress - Affordable Chinese Stores & Free S…

Body 14px Open Sans

Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million affordable products from China on Fashion, Men's and Wome…

Paragraph 24px / 18px weight 450

Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million affordable products from China on Fashion, Men's and Wome…

Button 0 · 0 px / 0 none

Get started

Link 12px

Sizes in use

Most common across the site

32pxline 0 · 14 rules
24pxline 1.3 · 18 rules
20pxline 1 · 29 rules
18px9 rules
16pxline 40px · 60 rules
14pxline 32px · 49 rules
12pxline 12px · 28 rules
10px4 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.slider--dots--3_NhFhe .slick-active button:before · #FFFFFF

Link

Read our latest news today.

a · #3A3E4A

Corner radius

8px · 21×
24px · 15×
20px · 14×
4px · 12×
50% · 8×
16px · 7×

Shadows

0 2px 8px 0 rgba(0,0,0,.2)
0 3px 6px -4px rgba(0,0,0,.12),0 6px 16px 0 rgba(0,0,0,.08),0 9px 28px 8px rgba(0,0,0,.05)
0 4px 20px rgba(0,0,0,.15)
0 2px 8px rgba(0,0,0,.1)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

1279

1280

1439

1440

1551

1552

1791

1792

On a scale of 0 to 1792 px.

Content widths (max-width)

1712 px

500 px

484 px

400 px

336 px

307 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 72 characters. Google usually cuts titles near 60, so the end may not show in results.
▲ CheckThe description is 254 characters. Search results usually show about 160.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does AliExpress use?: AliExpress’s website uses two typefaces: Open Sans (headings and body text), served from assets.aliexpress-media.com; TT Norms Pro, served from assets.aliexpress-media.com.
What are AliExpress’s brand colours?: The main colours on aliexpress.com are Indian Red (#FD384F), Deep Crimson (#EA0934), Light Royal Blue (#3170EE), Light Pink (#FFB5BB), Steel Blue (#007AFF) and Maroon (#611D00).
What colour is AliExpress’s text and background?: Body text is #222222 on a #F2F2F2 background.
Where is AliExpress’s logo from?: The logo shown in this guide was found on aliexpress.com’s homepage. For official logo files and usage rules, check AliExpress’s own brand or press page.
Is this AliExpress’s official style guide?: No. SiteStyleGuide made it from aliexpress.com’s public web pages on 27 October 2026, and isn’t affiliated with AliExpress. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

aliexpress-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* aliexpress.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/aliexpress.com) */
:root {
  /* Colours */
  --text: #222222;
  --background: #F2F2F2;
  --colour-white: #FFFFFF;
  --colour-near-black: #191919;
  --colour-black: #000000;
  --colour-light-grey: #CCCCCC;
  --colour-indian-red: #FD384F;
  --colour-deep-crimson: #EA0934;
  --colour-light-royal-blue: #3170EE;
  --colour-light-pink: #FFB5BB;
  --colour-steel-blue: #007AFF;
  --colour-maroon: #611D00;
  --colour-deep-royal-blue: #005FCC;
  --colour-fire-brick: #D3031C;
  --colour-light-crimson: #ED383F;
  --colour-sea-green: #009966;
  --colour-light-steel-blue: #CADCFE;
  --colour-orange-red: #FF5500;
  --gradient-1: linear-gradient(left,#fafafa,#f0f0f0 50%,#fafafa);
  --gradient-2: linear-gradient(90deg,#fafafa,#f0f0f0 50%,#fafafa);
  --gradient-3: linear-gradient(right,#fff 79%,hsla(0,0%,100%,0));

  /* Typefaces */
  --font-body: 'Open Sans', 'Roboto', 'Arial', 'Helvetica', sans-serif, 'SimSun';
  --font-other: 'TT Norms Pro', 'Open Sans', 'Roboto', 'Arial', 'Helvetica', sans-serif;

  /* Type scale */
  --text-h3: 20px;
  --leading-h3: 1.33;
  --text-h4: 16px;
  --leading-h4: 28px;
  --text-body: 14px;
  --text-p: 24px;
  --leading-p: 18px;
  --text-button: 0;
  --leading-button: 0;
  --text-a: 12px;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 24px;
  --radius-3: 20px;
  --radius-4: 4px;
  --radius-5: 50%;
  --radius-6: 16px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 1279px;
  --breakpoint-2: 1280px;
  --breakpoint-3: 1439px;
  --breakpoint-4: 1440px;
  --breakpoint-5: 1551px;
  --breakpoint-6: 1552px;
  --breakpoint-7: 1791px;
  --breakpoint-8: 1792px;
  --max-width-1: 1712px;
  --max-width-2: 500px;
  --max-width-3: 484px;
  --max-width-4: 400px;
  --max-width-5: 336px;
  --max-width-6: 307px;
}

{
    "site": "aliexpress.com",
    "source": "https://sitestyleguide.com/aliexpress.com",
    "text": "#222222",
    "background": "#F2F2F2",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#191919",
            "rgb": [
                25,
                25,
                25
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#CCCCCC",
            "rgb": [
                204,
                204,
                204
            ]
        },
        {
            "name": "Indian Red",
            "hex": "#FD384F",
            "rgb": [
                253,
                56,
                79
            ]
        },
        {
            "name": "Deep Crimson",
            "hex": "#EA0934",
            "rgb": [
                234,
                9,
                52
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#3170EE",
            "rgb": [
                49,
                112,
                238
            ]
        },
        {
            "name": "Light Pink",
            "hex": "#FFB5BB",
            "rgb": [
                255,
                181,
                187
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007AFF",
            "rgb": [
                0,
                122,
                255
            ]
        },
        {
            "name": "Maroon",
            "hex": "#611D00",
            "rgb": [
                97,
                29,
                0
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#005FCC",
            "rgb": [
                0,
                95,
                204
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#D3031C",
            "rgb": [
                211,
                3,
                28
            ]
        },
        {
            "name": "Light Crimson",
            "hex": "#ED383F",
            "rgb": [
                237,
                56,
                63
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#009966",
            "rgb": [
                0,
                153,
                102
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#CADCFE",
            "rgb": [
                202,
                220,
                254
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#FF5500",
            "rgb": [
                255,
                85,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "Open Sans",
            "stack": "Open Sans, Roboto, Arial, Helvetica, sans-serif, SimSun",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Served from assets.aliexpress-media.com"
        },
        {
            "name": "TT Norms Pro",
            "stack": "TT Norms Pro, Open Sans, Roboto, Arial, Helvetica, sans-serif, SimSun",
            "weights": [
                400,
                500,
                600,
                700
            ],
            "source": "Served from assets.aliexpress-media.com"
        }
    ]
}

Other websites using Open Sans as their main typeface

Savvy Savers

savvysavers.com.au · set in Open Sans
Save1
Canva

canva.com · set in Open Sans
Save1
Chase.com

chase.com · set in Open Sans
Save
Interia

interia.pl · set in Open Sans
Save

Websites whose lead colour is closest to AliExpress’s

RedLight

redlight.dev · 5 days ago
Save
Gymglish

gymglish.com · 5 days ago
Save
Bustle

bustle.com · 4 days ago
Save
Refinery29

refinery29.com · 4 days ago
Save

Captured from aliexpress.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by AliExpress; this guide describes the public website for reference.

AliExpressstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Light Grey

Colours

Indian Red

Deep Crimson

Light Royal Blue

Light Pink

Steel Blue

Maroon

Deep Royal Blue

Fire Brick

Light Crimson

Sea Green

Light Steel Blue

Orange Red

Gradients

Open Sans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run aliexpress.com?

Also set in Open Sans

Savvy Savers

Canva

Chase.com

Interia

Similar colours

RedLight

Gymglish

Bustle

Refinery29

Title &
description