What are Allure’s brand colours?

The main colours on allure.com are Crimson (#CA4157), Brown (#984B41), Rosy Brown (#CD867D), Fire Brick (#C00700), Golden Rod (#E0C04E) and Pink (#F3C4BC).

What colour is Allure’s text and background?

Body text is #2E2B28 on a #FFFFFF background.

Where is Allure’s logo from?

The logo shown in this guide was found on allure.com’s homepage. For official logo files and usage rules, check Allure’s own brand or press page.

Is this Allure’s official style guide?

No. SiteStyleGuide made it from allure.com’s public web pages on 1 November 2026, and isn’t affiliated with Allure. Members can refresh a guide after 90 days to pick up changes.

Allure Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Allure — Beauty Tips, Trends & Product Reviews | Allure; ● 55 / 60 characters
Meta description: Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.; ▲ 171 / 160 characters
Site name: Allure
og:title: Allure — Beauty Tips, Trends & Product Reviews
og:description: Discover new beauty products, skin-care tips, hair-color trends, makeup, and more from the Beauty Bible.
Language: en-US

In search results

Allurehttps://www.allure.com/

Allure — Beauty Tips, Trends & Product Reviews | Allure

Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty…

When shared

allure.com

Allure — Beauty Tips, Trends & Product Reviews

Discover new beauty products, skin-care tips, hair-color trends, makeup, and more from the Beauty Bible.

Back to top ↑

Logo & favicons

Found as: schema.org logo. PNG, 618 × 180.

Logo

On white

On black

On Crimson

Favicons

2 found

96 px · ICO icon
48 px · ICO favicon.ico

Allure — Beauty Tips, Trends & Product Reviews | Allure

Light browser tab

Allure — Beauty Tips, Trends & Product Reviews | Allure

Dark browser tab

Back to top ↑

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#2E2B28) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 27.3%
Warm Charcoal 26.8%
Off White 13.7%
Crimson 11.9%
Grey 9.5%
Brown 4.8%
Rosy Brown 3.2%
Fire Brick 1.4%
Golden Rod 0.7%
Pink 0.4%
Indian Red 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
14.07:1 AAA

On white
—

Text, background, border · --border-color__token-name, --background-color__token-name
Warm Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 7 13 82

On text
—

On white
14.07:1 AAA

Text, background, border · .eokBgJ .visualStoryLayout div[class*='CarouselHeaderItemTitle'] h2, .eokBgJ .visualStoryLayout li h3.summary-item__hed
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 1 2 5

On text
12.48:1 AAA

On white
1.13:1 Fail

Text, background, border · .fyxVtx #fides-modal-link.consent-sdk-show-settings .button__label, --color-border-active
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 37

On text
5.38:1 AA

On white
2.61:1 Fail

Text, background, graphic · input[type='submit'], --color-text-ad

Colours

Brand colours and accents, most used first

Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 68 57 21

On text
2.95:1 Fail

On white
4.77:1 AA

Text, background, border · --color-text-status, body:not(.light) .tag.link.pill
Brown

HEX

RGB

HSL

OKLCH

CMYK
0 51 57 40

On text
2.29:1 Fail

On white
6.14:1 AA

Text, background, border · --color-surface-rubric-card, --color-text-rubric
Rosy Brown

HEX

RGB

HSL

OKLCH

CMYK
0 35 39 20

On text
4.89:1 AA

On white
2.88:1 Fail

Background, text, border · body:not(.light) .journey.nav-cta.button, .allure-us .journey.nav-cta.button
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 96 100 25

On text
2.19:1 Fail

On white
6.42:1 AA

Border · --color-border-error, --color-surface-status-card
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 14 65 12

On text
7.92:1 AAA

On white
1.78:1 Fail

Text · .dGKptg.summary-item__rubric--gold, .dGKptg.summary-item__rubric--gold a
Pink

HEX

RGB

HSL

OKLCH

CMYK
0 19 23 5

On text
9.00:1 AAA

On white
1.56:1 Fail

Border · --color-text-navigation-accent, --b2
Indian Red

HEX

RGB

HSL

OKLCH

CMYK
0 54 51 20

On text
3.57:1 AA large

On white
3.95:1 AA large

Used · --color-surface-accent, --b4

Gradients

linear-gradient( to right, rgba(rgba(0,0,0,1), 1) 10%, rgba(rgba(0,0,0,1), 0.8) 20%, rgba(rgba(0,0,0,1), 0) 100% )
linear-gradient( to left, rgba(rgba(0,0,0,1), 1) 10%, rgba(rgba(0,0,0,1), 0.8) 20%, rgba(rgba(0,0,0,1), 0) 100% )

Back to top ↑

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Typefaces

No typefaces could be read from this site’s stylesheets. It may set them with JavaScript.

Type scale

From the site’s CSS

Heading 1 2em · 32 px

Allure

Heading 2 17px / 1.1764705882352942em none

Allure — Beauty Tips, Trends & Product Reviews …

Heading 3 17px / 1.1764705882352942em none

Allure — Beauty Tips, Trends & Product Reviews …

Body 17px / 1.5300000134636373em none

Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and…

Paragraph 12px / 1.5em none

Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and…

Small 80%

Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and…

Link 14px / 1.4285714285714286em none

Sizes in use

Most common across the site

80px1 rules
32px1 rules
16px2 rules
14px1 rules
10px1 rules

Back to top ↑

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

input[type='submit'] · #A0A0A0

Link

Read our latest news today.

a · #A0A0A0

Corner radius

50% · 5×
4px · 3×
10px · 1×
3.125rem · 1×
1em · 1×

Shadows

-2px 2px 5px rgba(0, 0, 0, 0.1)
-15px 0 10px rgba(0, 0, 0, 0.05)
0 0 6px 1px rgba(0, 0, 0, 0.15)
0 0 6px 0 rgba(0, 0, 0, 0.15)

Back to top ↑

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

767

768

1023

1024

1025

1280

1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1600 px

1024 px

900 px

800 px

640 px

400 px

Back to top ↑

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 55 characters, short enough to show in full in search results.
▲ CheckThe description is 171 characters. Search results usually show about 160.
▲ CheckNo typefaces could be read from the stylesheets. The site may set them with JavaScript.

Back to top ↑

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What are Allure’s brand colours?: The main colours on allure.com are Crimson (#CA4157), Brown (#984B41), Rosy Brown (#CD867D), Fire Brick (#C00700), Golden Rod (#E0C04E) and Pink (#F3C4BC).
What colour is Allure’s text and background?: Body text is #2E2B28 on a #FFFFFF background.
Where is Allure’s logo from?: The logo shown in this guide was found on allure.com’s homepage. For official logo files and usage rules, check Allure’s own brand or press page.
Is this Allure’s official style guide?: No. SiteStyleGuide made it from allure.com’s public web pages on 1 November 2026, and isn’t affiliated with Allure. Members can refresh a guide after 90 days to pick up changes.

Back to top ↑

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

allure-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* allure.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/allure.com) */
:root {
  /* Colours */
  --text: #2E2B28;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-warm-charcoal: #2E2B28;
  --colour-off-white: #F3F1EE;
  --colour-grey: #A0A0A0;
  --colour-crimson: #CA4157;
  --colour-brown: #984B41;
  --colour-rosy-brown: #CD867D;
  --colour-fire-brick: #C00700;
  --colour-golden-rod: #E0C04E;
  --colour-pink: #F3C4BC;
  --colour-indian-red: #CB5E63;
  --gradient-1: linear-gradient( to right, rgba(rgba(0,0,0,1), 1) 10%, rgba(rgba(0,0,0,1), 0.8) 20%, rgba(rgba(0,0,0,1), 0) 100% );
  --gradient-2: linear-gradient( to left, rgba(rgba(0,0,0,1), 1) 10%, rgba(rgba(0,0,0,1), 0.8) 20%, rgba(rgba(0,0,0,1), 0) 100% );

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 17px;
  --leading-h2: 1.1764705882352942em;
  --text-h3: 17px;
  --leading-h3: 1.1764705882352942em;
  --text-body: 17px;
  --leading-body: 1.5300000134636373em;
  --text-p: 12px;
  --leading-p: 1.5em;
  --text-small: 80%;
  --text-a: 14px;
  --leading-a: 1.4285714285714286em;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 4px;
  --radius-3: 10px;
  --radius-4: 3.125rem;
  --radius-5: 1em;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1025px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1600px;
  --max-width-1: 1600px;
  --max-width-2: 1024px;
  --max-width-3: 900px;
  --max-width-4: 800px;
  --max-width-5: 640px;
  --max-width-6: 400px;
}

{
    "site": "allure.com",
    "source": "https://sitestyleguide.com/allure.com",
    "text": "#2E2B28",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Warm Charcoal",
            "hex": "#2E2B28",
            "rgb": [
                46,
                43,
                40
            ]
        },
        {
            "name": "Off White",
            "hex": "#F3F1EE",
            "rgb": [
                243,
                241,
                238
            ]
        },
        {
            "name": "Grey",
            "hex": "#A0A0A0",
            "rgb": [
                160,
                160,
                160
            ]
        },
        {
            "name": "Crimson",
            "hex": "#CA4157",
            "rgb": [
                202,
                65,
                87
            ]
        },
        {
            "name": "Brown",
            "hex": "#984B41",
            "rgb": [
                152,
                75,
                65
            ]
        },
        {
            "name": "Rosy Brown",
            "hex": "#CD867D",
            "rgb": [
                205,
                134,
                125
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C00700",
            "rgb": [
                192,
                7,
                0
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#E0C04E",
            "rgb": [
                224,
                192,
                78
            ]
        },
        {
            "name": "Pink",
            "hex": "#F3C4BC",
            "rgb": [
                243,
                196,
                188
            ]
        },
        {
            "name": "Indian Red",
            "hex": "#CB5E63",
            "rgb": [
                203,
                94,
                99
            ]
        }
    ],
    "fonts": []
}

Back to top ↑

Share

Links open each service’s own share page. Nothing from them loads here.

Share

X LinkedIn Facebook Pinterest Reddit Email

Run allure.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/allure.com" title="Allure style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

Back to top ↑

Allurestyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Warm Charcoal

Off White

Grey

Colours

Crimson

Brown

Rosy Brown

Fire Brick

Golden Rod

Pink

Indian Red

Gradients

Typefaces

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

note（ノート）

Check Point Software

Polygon.com

El Español

Allurestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Warm Charcoal

Off White

Grey

Colours

Crimson

Brown

Rosy Brown

Fire Brick

Golden Rod

Pink

Indian Red

Gradients

Typefaces

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run allure.com?

Similar colours

note（ノート）

Check Point Software

Polygon.com

El Español

Title &
description