What font does Amazon.com.br use?

Amazon.com.br’s website uses three typefaces: Amazon Ember (headings), served from m.media-amazon.com; Arial (body text), a system font; Amazon Ember Modern Display, served from m.media-amazon.com.

What are Amazon.com.br’s brand colours?

The main colours on amazon.com.br are Midnight Blue (#232F3E), Sienna (#C7511F), Deep Royal Blue (#2162A1), Golden Rod (#EEBA37), Light Royal Blue (#0064F9) and Orange Red (#FF6200).

What colour is Amazon.com.br’s text and background?

Body text is #0F1111 on a #FFFFFF background.

Where is Amazon.com.br’s logo from?

The logo shown in this guide was found on amazon.com.br’s homepage. For official logo files and usage rules, check Amazon.com.br’s own brand or press page.

Is this Amazon.com.br’s official style guide?

No. SiteStyleGuide made it from amazon.com.br’s public web pages on 1 November 2026, and isn’t affiliated with Amazon.com.br. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from amazon.com.br’s public web pages. Not affiliated with or endorsed by Amazon.com.br. The real site is amazon.com.br ↗

Unofficial style guide

Amazon.com.brstyle guide

Amazon.com.br’s website (amazon.com.br) sets its headings in Amazon Ember and its body text in Arial. Its palette is led by Midnight Blue (#232F3E), Sienna (#C7511F) and Deep Royal Blue (#2162A1), with #0F1111 text on #FFFFFF. Captured from the live site on 1 November 2026.

Website: amazon.com.br
Typefaces: Amazon Ember, Arial, Amazon Ember Modern Display
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 1 Nov 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the amazon.com.br homepage on a desktop screen — Screenshot of amazon.com.br on a 1440 px desktop screen, 1 Nov 2026.

Screenshot of the amazon.com.br homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Amazon.com.br | Tudo pra você, de A a Z.; ● 40 / 60 characters
Meta description: Encontre o que precisa na Amazon. Ofertas em Livros, Kindle, Echo com Alexa, Fire TV, Eletrônicos, Bebidas, Casa, Beleza e mais. Frete GRÁTIS com Amazon Prime.; ● 159 / 160 characters
og:description: Encontre o que precisa na Amazon. Ofertas em Livros, Kindle, Echo com Alexa, Fire TV, Eletrônicos, Bebidas, Casa, Beleza e mais. Frete GRÁTIS com Amazon Prime.
Language: pt-br

In search results

Amazon.com.brhttps://www.amazon.com.br/

Amazon.com.br | Tudo pra você, de A a Z.

Encontre o que precisa na Amazon. Ofertas em Livros, Kindle, Echo com Alexa, Fire TV, Eletrônicos, Bebidas, Casa, Beleza e mais. Frete GRÁTIS com Amazon Prime.

When shared

No og:image, so no picture

amazon.com.br

Amazon.com.br | Tudo pra você, de A a Z.

Encontre o que precisa na Amazon. Ofertas em Livros, Kindle, Echo com Alexa, Fire TV, Eletrônicos, Bebidas, C…

Logo & favicons

Found as: image in the header. PNG, 415 × 94.

Logo

On white

On black

On Midnight Blue

Favicons

1 found

48 px · ICO icon

Amazon.com.br | Tudo pra você, de A a Z.

Light browser tab

Amazon.com.br | Tudo pra você, de A a Z.

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#0F1111) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 49.9%
Near Black 21%
Off White 6.4%
Dark Grey 6%
Midnight Blue 2.7%
Sienna 2.4%
Deep Royal Blue 1.6%
Golden Rod 1.5%
Light Royal Blue 1.5%
Orange Red 1.3%
Crimson 1.2%
Orange 1%
Sea Green 0.9%
Fire Brick 0.9%
Dodger Blue 0.9%
Steel Blue 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
18.94:1 AAA

On white
—

Background, text, border · #rhf .rhf-divider, #rhf .rhf-divider:after
Near Black

HEX

RGB

HSL

OKLCH

CMYK
12 0 0 93

On text
—

On white
18.94:1 AAA

Text, background, border · [class~=wpTitle]._single-creative-card_style_windowPaneTitleFixedDark__QkCqu, .theming-card-background.aok-sf-theme-mode-reset
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 7

On text
16.33:1 AAA

On white
1.16:1 Fail

Background, border, text · .nav-ewc-persistent-hover.nav-ewc-compact-view .nav-ewc-content:empty::after, #navbar.nav-bluebeacon #nav-search .nav-search-scope
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 67

On text
2.54:1 Fail

On white
7.46:1 AAA

Text, border, background · .pss-dropdown-title, ._single-creative-card_style_asin-sponsored-badge-container__2Lu1M._single-creat

Colours

Brand colours and accents, most used first

Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
44 24 0 76

On text
1.40:1 Fail

On white
13.57:1 AAA

Background, text, border · #navbar.nav-bluebeacon #nav-main, #navbar.nav-bluebeacon #nav-logo-borderfade .nav-fade-mask
Sienna

HEX

RGB

HSL

OKLCH

CMYK
0 59 84 22

On text
4.17:1 AA large

On white
4.54:1 AA

Text, border · #nav-tools .nav-counter, #nav-search .nav-searchbar.nav-active .nav-search-scope
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
80 39 0 37

On text
3.00:1 AA large

On white
6.31:1 AA

Text, border, background · ul.a-tabs .a-tab-heading.a-active a, #nav-subnav .nav-active
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 22 77 7

On text
10.57:1 AAA

On white
1.79:1 Fail

Background, border · .nav-action-button, .nav-action-button:focus
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 60 0 2

On text
3.78:1 AA large

On white
5.01:1 AA

Background, border, text · ._single-creative-card_style_atdButton__3hIPZ, ._npack-asin-card_style_atdButton__3hIPZ
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 62 100 0

On text
6.31:1 AA

On white
3.00:1 AA large

Background, border, text · #navbar.nav-celnav-t11-orange #nav-search .nav-searchbar.nav-active .nav-search-, #navbar.nav-celnav-t11-orange #nav-search .nav-search-submit
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 94 72 20

On text
3.32:1 AA large

On white
5.71:1 AA

Text, border, background · ._single-creative-card_style_outlinedBadgeLabel__3GCGC, ._npack-asin-card_style_outlinedBadgeLabel__3GCGC
Orange

HEX

RGB

HSL

OKLCH

CMYK
0 40 100 0

On text
8.85:1 AAA

On white
2.14:1 Fail

Text, background, border · .nav-timeline-dot, #nav-discobar-jppoints-link .nav-b
Sea Green

HEX

RGB

HSL

OKLCH

CMYK
91 0 51 52

On text
3.53:1 AA large

On white
5.37:1 AA

Text, background, border · ._single-creative-card_style_nonUrgent__23V55, ._npack-asin-card_style_nonUrgent__23V55
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 89 24

On text
2.96:1 Fail

On white
6.41:1 AA

Text, border, background · ._single-creative-card_style_urgent__1hGZL, ._npack-asin-card_style_urgent__1hGZL
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
88 40 0 11

On text
5.17:1 AA

On white
3.66:1 AA large

Border, text, background · ul.a-tabs .a-tab-heading a:active, ul.a-tabs .a-tab-heading.a-active a:active
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
95 41 0 18

On text
4.34:1 AA large

On white
4.36:1 AA large

Background, border, text · ul.a-tabs .a-tab-heading a:hover, ul.a-tabs .a-tab-heading.a-active a:hover

Gradients

linear-gradient(top,#f8e3ad,#EEBA37)
linear-gradient(92.41deg,#003d32,#04734b)
radial-gradient(transparent,rgba(0,0,0,.01),rgba(0,0,0,.03),rgba(0,0,0,.03))

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Amazon Ember

Aa 200 Aa 700

Amazon Ember

Served from m.media-amazon.com · weights 200, 400, 450, 500, 700 · headings · shown in a stand-in if you don’t have it

Aa 700

Arial

System font, or not loaded on this page · weights 700 · body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Amazon Ember Modern Display

Served from m.media-amazon.com · weights 400, 700 · headings · shown in a stand-in if you don’t have it

Aa 400

Amazon Ember Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 28px / 36px weight 400

Amazon.com.br

Heading 2 24px / 32px weight 700

Amazon.com.br | Tudo pra você, de A a Z.

Heading 3 18px / 24px weight 700

Amazon.com.br | Tudo pra você, de A a Z.

Heading 4 18px / 24px weight 700

Amazon.com.br | Tudo pra você, de A a Z.

Heading 5 14px / 20px weight 700

Amazon.com.br | Tudo pra você, de A a Z.

Heading 6 12px / 16px weight 700 · uppercase

Amazon.com.br | Tudo pra você, de A a Z.

Body 14px / 20px Arial

Encontre o que precisa na Amazon. Ofertas em Livros, Kindle, Echo com Alexa, Fire TV, Eletrônicos, Bebidas, Casa, Beleza e mais. Frete GRÁT…

Paragraph 12px / 12px weight 300

Encontre o que precisa na Amazon. Ofertas em Livros, Kindle, Echo com Alexa, Fire TV, Eletrônicos, Bebidas, Casa, Beleza e mais. Frete GRÁT…

Small 0.75rem · 12 px

Encontre o que precisa na Amazon. Ofertas em Livros, Kindle, Echo com Alexa, Fire TV, Eletrônicos, Bebidas, Casa, Beleza e mais. Frete GRÁT…

Button 100% / normal

Get started

Link 13px / 1 weight 700

Sizes in use

Most common across the site

20pxline 20px · 24 rules
18pxline 24px · 29 rules
16pxline 20px · 74 rules
15pxline 20px · 40 rules
14pxline 20px · 101 rules
13pxline 19px · 67 rules
12pxline 16px · 76 rules
11pxline 16px · 76 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

5px · 213×
4px · 131×
12px · 101×
8px · 73×
2px · 42×
50% · 38×

Shadows

0 0 0 3px #2162a1,0 0 0 6px #fff
0 2px 5px 0 rgba(213,217,217,.5)
0 2px 5px 0 hsla(180,5%,84%,.5)
0 4px 4px rgba(0,0,0,.06)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

359

360

1000

1025

1100

1280

1300

1700

On a scale of 0 to 1700 px.

Content widths (max-width)

1000 px

996 px

980 px

970 px

650 px

440 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 40 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Amazon.com.br use?: Amazon.com.br’s website uses three typefaces: Amazon Ember (headings), served from m.media-amazon.com; Arial (body text), a system font; Amazon Ember Modern Display, served from m.media-amazon.com.
What are Amazon.com.br’s brand colours?: The main colours on amazon.com.br are Midnight Blue (#232F3E), Sienna (#C7511F), Deep Royal Blue (#2162A1), Golden Rod (#EEBA37), Light Royal Blue (#0064F9) and Orange Red (#FF6200).
What colour is Amazon.com.br’s text and background?: Body text is #0F1111 on a #FFFFFF background.
Where is Amazon.com.br’s logo from?: The logo shown in this guide was found on amazon.com.br’s homepage. For official logo files and usage rules, check Amazon.com.br’s own brand or press page.
Is this Amazon.com.br’s official style guide?: No. SiteStyleGuide made it from amazon.com.br’s public web pages on 1 November 2026, and isn’t affiliated with Amazon.com.br. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

amazon-com-br-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* amazon.com.br design tokens, from SiteStyleGuide (https://sitestyleguide.com/amazon.com.br) */
:root {
  /* Colours */
  --text: #0F1111;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #0F1111;
  --colour-off-white: #EEEEEE;
  --colour-dark-grey: #555555;
  --colour-midnight-blue: #232F3E;
  --colour-sienna: #C7511F;
  --colour-deep-royal-blue: #2162A1;
  --colour-golden-rod: #EEBA37;
  --colour-light-royal-blue: #0064F9;
  --colour-orange-red: #FF6200;
  --colour-crimson: #CC0C39;
  --colour-orange: #FF9900;
  --colour-sea-green: #0B7B3C;
  --colour-fire-brick: #C10015;
  --colour-dodger-blue: #1C89E3;
  --colour-steel-blue: #0A7CD1;
  --gradient-1: linear-gradient(top,#f8e3ad,#EEBA37);
  --gradient-2: linear-gradient(92.41deg,#003d32,#04734b);
  --gradient-3: radial-gradient(transparent,rgba(0,0,0,.01),rgba(0,0,0,.03),rgba(0,0,0,.03));

  /* Typefaces */
  --font-headings: 'Amazon Ember';
  --font-body: 'Arial';
  --font-other: 'Amazon Ember Regular', 'Amazon Ember', 'Arial';

  /* Type scale */
  --text-h1: 28px;
  --leading-h1: 36px;
  --text-h2: 24px;
  --leading-h2: 32px;
  --text-h3: 18px;
  --leading-h3: 24px;
  --text-h4: 18px;
  --leading-h4: 24px;
  --text-h5: 14px;
  --leading-h5: 20px;
  --text-h6: 12px;
  --leading-h6: 16px;
  --text-body: 14px;
  --leading-body: 20px;
  --text-p: 12px;
  --leading-p: 12px;
  --text-small: 0.75rem;
  --text-button: 100%;
  --leading-button: normal;
  --text-a: 13px;
  --leading-a: 1;

  /* Shape */
  --radius-1: 5px;
  --radius-2: 4px;
  --radius-3: 12px;
  --radius-4: 8px;
  --radius-5: 2px;
  --radius-6: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 359px;
  --breakpoint-2: 360px;
  --breakpoint-3: 1000px;
  --breakpoint-4: 1025px;
  --breakpoint-5: 1100px;
  --breakpoint-6: 1280px;
  --breakpoint-7: 1300px;
  --breakpoint-8: 1700px;
  --max-width-1: 1000px;
  --max-width-2: 996px;
  --max-width-3: 980px;
  --max-width-4: 970px;
  --max-width-5: 650px;
  --max-width-6: 440px;
}

{
    "site": "amazon.com.br",
    "source": "https://sitestyleguide.com/amazon.com.br",
    "text": "#0F1111",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#0F1111",
            "rgb": [
                15,
                17,
                17
            ]
        },
        {
            "name": "Off White",
            "hex": "#EEEEEE",
            "rgb": [
                238,
                238,
                238
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#555555",
            "rgb": [
                85,
                85,
                85
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#232F3E",
            "rgb": [
                35,
                47,
                62
            ]
        },
        {
            "name": "Sienna",
            "hex": "#C7511F",
            "rgb": [
                199,
                81,
                31
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#2162A1",
            "rgb": [
                33,
                98,
                161
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#EEBA37",
            "rgb": [
                238,
                186,
                55
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#0064F9",
            "rgb": [
                0,
                100,
                249
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#FF6200",
            "rgb": [
                255,
                98,
                0
            ]
        },
        {
            "name": "Crimson",
            "hex": "#CC0C39",
            "rgb": [
                204,
                12,
                57
            ]
        },
        {
            "name": "Orange",
            "hex": "#FF9900",
            "rgb": [
                255,
                153,
                0
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#0B7B3C",
            "rgb": [
                11,
                123,
                60
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C10015",
            "rgb": [
                193,
                0,
                21
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#1C89E3",
            "rgb": [
                28,
                137,
                227
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#0A7CD1",
            "rgb": [
                10,
                124,
                209
            ]
        }
    ],
    "fonts": [
        {
            "name": "Amazon Ember",
            "stack": "\"Amazon Ember\"",
            "weights": [
                200,
                400,
                450,
                500,
                700
            ],
            "source": "Served from m.media-amazon.com"
        },
        {
            "name": "Arial",
            "stack": "Arial",
            "weights": [
                700
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Amazon Ember Modern Display",
            "stack": "\"Amazon Ember Modern Display\", \"Amazon Ember\", Arial, sans-serif",
            "weights": [
                400,
                700
            ],
            "source": "Served from m.media-amazon.com"
        },
        {
            "name": "Amazon Ember Regular",
            "stack": "Amazon Ember Regular, Amazon Ember, Arial",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Amazon Ember Modern Text",
            "stack": "'Amazon Ember Modern Text', 'Amazon Ember', Arial, sans-serif",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Served from m.media-amazon.com"
        }
    ]
}

Other websites using Amazon Ember as their main typeface

amzn.com

amzn.com · set in Amazon Ember
Save
amazon.de

amazon.de · set in Amazon Ember
Save
amazon.es

amazon.es · set in Amazon Ember
Save
a.co

a.co · set in Amazon Ember
Save

Websites whose lead colour is closest to Amazon.com.br’s

amzn.to

amzn.to · 5 days ago
Save
amazon.it

amazon.it · 6 days ago
Save
definicion.de

definicion.de · 3 days ago
Save
trello.com

trello.com · 23 hours ago
Save

Captured from amazon.com.br on 1 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Amazon.com.br; this guide describes the public website for reference.

Amazon.com.brstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Off White

Dark Grey

Colours

Midnight Blue

Sienna

Deep Royal Blue

Golden Rod

Light Royal Blue

Orange Red

Crimson

Orange

Sea Green

Fire Brick

Dodger Blue

Steel Blue

Gradients

Amazon Ember

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run amazon.com.br?

Also set in Amazon Ember

amzn.com

amazon.de

amazon.es

a.co

Similar colours

amzn.to

amazon.it

definicion.de

trello.com

Title &
description