What font does Amazon Web Services, Inc. use?

Amazon Web Services, Inc.’s website uses four typefaces: AmazonEmberArabic (headings and body text), served from a0.awsstatic.com; ShinGo, served from a0.awsstatic.com; NotoSansKR, served from a0.awsstatic.com; NotoSansThai, served from a0.awsstatic.com.

What are Amazon Web Services, Inc.’s brand colours?

The main colours on amazonaws.com are Thistle (#D2CCFF), Plum (#F8C7FF), Royal Blue (#006CE0), Medium Violet Red (#B2008F), Light Salmon (#FFC0AD) and Light Steel Blue (#C2D1FF).

What colour is Amazon Web Services, Inc.’s text and background?

Body text is #161D26 on a #FFFFFF background.

Where is Amazon Web Services, Inc.’s logo from?

The logo shown in this guide was found on amazonaws.com’s homepage. For official logo files and usage rules, check Amazon Web Services, Inc.’s own brand or press page.

Is this Amazon Web Services, Inc.’s official style guide?

No. SiteStyleGuide made it from amazonaws.com’s public web pages on 4 November 2026, and isn’t affiliated with Amazon Web Services, Inc.. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from amazonaws.com’s public web pages. Not affiliated with or endorsed by Amazon Web Services, Inc.. The real site is amazonaws.com ↗

Unofficial style guide

Amazon Web Services, Inc.style guide

Amazon Web Services, Inc.’s website (amazonaws.com) uses AmazonEmberArabic for its headings and body text. Its palette is led by Thistle (#D2CCFF), Plum (#F8C7FF) and Royal Blue (#006CE0), with #161D26 text on #FFFFFF. Captured from the live site on 4 November 2026.

Website: amazonaws.com
Typefaces: AmazonEmberArabic, ShinGo, NotoSansKR
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 4 Nov 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the amazonaws.com homepage on a desktop screen — Screenshot of amazonaws.com on a 1440 px desktop screen, 4 Nov 2026.

Screenshot of the amazonaws.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Cloud Computing Services - Amazon Web Services (AWS); ● 52 / 60 characters
Meta description: Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay only for what you use.; ● 129 / 160 characters
Site name: Amazon Web Services, Inc.
og:title: Cloud Computing Services - Amazon Web Services (AWS)
og:description: Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay only for what you use.
Language: en-US

In search results

Amazon Web Services, Inc.https://aws.amazon.com/

Cloud Computing Services - Amazon Web Services (AWS)

Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay only for what you use.

When shared

No og:image, so no picture

amazonaws.com

Cloud Computing Services - Amazon Web Services (AWS)

Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay on…

Logo & favicons

Found as: SVG in the header. SVG, 109 × 64.

Logo

On white

On black

On Thistle

Favicons

4 found

144 px · PNG apple-touch-icon
114 px · PNG apple-touch-icon
16 px · ICO icon
16 px · ICO favicon.ico

Cloud Computing Services - Amazon Web Services (AWS)

Light browser tab

Cloud Computing Services - Amazon Web Services (AWS)

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#161D26) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 18.7%
Cool Near Black 12.3%
Thistle 9.4%
Off White 7.9%
Plum 7.4%
Royal Blue 5.7%
Medium Violet Red 5.3%
Cool Charcoal 4.5%
Light Salmon 4.3%
Light Steel Blue 4.2%
Dodger Blue 4%
Purple 4%
Blue Violet 3.6%
Orange Red 3%
Medium Purple 3%
Pale Turquoise 2.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
16.96:1 AAA

On white
—

Background, text, border · --btn-text-color, --rg-color-base-white
Cool Near Black

HEX

RGB

HSL

OKLCH

CMYK
42 24 0 85

On text
—

On white
16.96:1 AAA

Text, background, border · --btn-text-color, --rg-color-base-gray-850
Off White

HEX

RGB

HSL

OKLCH

CMYK
2 2 0 3

On text
15.33:1 AAA

On white
1.11:1 Fail

Background, border · --rg-color-base-gray-200, --rg-color-base-grey-200
Cool Charcoal

HEX

RGB

HSL

OKLCH

CMYK
36 22 0 78

On text
1.19:1 Fail

On white
14.26:1 AAA

Text, background, border · --rg-color-base-gray-750, --rg-color-base-grey-750

Colours

Brand colours and accents, most used first

Thistle

HEX

RGB

HSL

OKLCH

CMYK
18 20 0 0

On text
11.17:1 AAA

On white
1.52:1 Fail

Background · --rg-gradient-a, --rg-gradient-b
Plum

HEX

RGB

HSL

OKLCH

CMYK
3 22 0 0

On text
11.80:1 AAA

On white
1.44:1 Fail

Background · --rg-color-base-fuchsia-200, --rg-gradient-a
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 12

On text
3.41:1 AA large

On white
4.97:1 AA

Background, text, border · --rg-color-focus-ring, --rg-color-base-blue-600
Medium Violet Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 20 30

On text
2.66:1 Fail

On white
6.38:1 AA

Background · --rg-color-base-magenta-700, --rg-gradient-a
Light Salmon

HEX

RGB

HSL

OKLCH

CMYK
0 25 32 0

On text
10.82:1 AAA

On white
1.57:1 Fail

Background · --rg-gradient-a, --rg-gradient-b
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
24 18 0 0

On text
11.20:1 AAA

On white
1.52:1 Fail

Background · --rg-gradient-a, --rg-color-base-indigo-200
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
100 40 0 0

On text
5.66:1 AA

On white
3.00:1 AA large

Background, text · --rg-gradient-a, --rg-gradient-b
Purple

HEX

RGB

HSL

OKLCH

CMYK
13 100 0 46

On text
1.75:1 Fail

On white
9.70:1 AAA

Background · --rg-color-base-fuchsia-800, --rg-gradient-a
Blue Violet

HEX

RGB

HSL

OKLCH

CMYK
59 74 0 0

On text
3.08:1 AA large

On white
5.51:1 AA

Background, text · --rg-color-base-violet-600, --rg-color-link-visited
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 67 100 18

On text
3.71:1 AA large

On white
4.58:1 AA

Background, text · --rg-color-base-amber-600, --rg-color-status-notice
Medium Purple

HEX

RGB

HSL

OKLCH

CMYK
41 46 0 0

On text
5.97:1 AA

On white
2.84:1 Fail

Background · --rg-gradient-a, --rg-gradient-b
Pale Turquoise

HEX

RGB

HSL

OKLCH

CMYK
40 3 0 0

On text
13.82:1 AAA

On white
1.23:1 Fail

Used · --rg-gradient-a, --rg-gradient-b

Gradients

linear-gradient(120deg, #f8c7ff 20.08%, #d2ccff 75.81%)
linear-gradient(120deg, #78008a 24.25%, #b2008f 69.56%)
linear-gradient(97deg,#ffc0ad,#f8c7ff 37.79%,#d2ccff 75.81%,#c2d1ff)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

AmazonEmberArabic

Aa 200 Aa 700

AmazonEmberArabic

Served from a0.awsstatic.com · weights 200, 400, 700 · headings · shown in a stand-in if you don’t have it

Aa 200 Aa 700

ShinGo

Served from a0.awsstatic.com · weights 200, 400, 700 · headings · shown in a stand-in if you don’t have it

Aa 200 Aa 900

NotoSansKR

Served from a0.awsstatic.com · weights 200, 400, 500, 700, 900 · headings · shown in a stand-in if you don’t have it

Aa 200 Aa 900

NotoSansThai

Served from a0.awsstatic.com · weights 200, 400, 500, 700, 900 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px

Heading 2 18px / 24px weight 400

Cloud Computing Services - Amazon Web Services …

Paragraph — / 1.5em weight 700 · AmazonEmberArabicBold

Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay only for what you use.

Small 80%

Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay only for what you use.

Button 100% none

Get started

Link .75em · 8 px / 16px weight 400

Read more about Amazon Web Services, Inc.

Sizes in use

Most common across the site

18pxline 1.67 · 12 rules
16pxline 20px · 13 rules
15pxline inherit · 17 rules
14pxline 1.6 · 39 rules
13pxline 1.4 · 9 rules
12pxline 1.5 · 34 rules
10pxline 3em · 42 rules
9pxline .35em · 11 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

[data-eb-b36a0a04] a._button-base_15qra_81._primary_15qra_129 · #161D26

Corner radius

8px · 65×
4px · 47×
40px · 42×
inherit · 34×
24px · 26×
50% · 22×

Shadows

1px 1px 20px rgba(0, 0, 0, .1)
1px 1px 24px rgba(0, 0, 0, .25)
0 0 transparent,0 0 transparent,
0 0 1em #fff

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480

481

767

768

1023

1024

1279

1280

On a scale of 0 to 1440 px.

Content widths (max-width)

1279 px

1023 px

767 px

479 px

400 px

350 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 52 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Amazon Web Services, Inc. use?: Amazon Web Services, Inc.’s website uses four typefaces: AmazonEmberArabic (headings and body text), served from a0.awsstatic.com; ShinGo, served from a0.awsstatic.com; NotoSansKR, served from a0.awsstatic.com; NotoSansThai, served from a0.awsstatic.com.
What are Amazon Web Services, Inc.’s brand colours?: The main colours on amazonaws.com are Thistle (#D2CCFF), Plum (#F8C7FF), Royal Blue (#006CE0), Medium Violet Red (#B2008F), Light Salmon (#FFC0AD) and Light Steel Blue (#C2D1FF).
What colour is Amazon Web Services, Inc.’s text and background?: Body text is #161D26 on a #FFFFFF background.
Where is Amazon Web Services, Inc.’s logo from?: The logo shown in this guide was found on amazonaws.com’s homepage. For official logo files and usage rules, check Amazon Web Services, Inc.’s own brand or press page.
Is this Amazon Web Services, Inc.’s official style guide?: No. SiteStyleGuide made it from amazonaws.com’s public web pages on 4 November 2026, and isn’t affiliated with Amazon Web Services, Inc.. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

amazonaws-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* amazonaws.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/amazonaws.com) */
:root {
  /* Colours */
  --text: #161D26;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-near-black: #161D26;
  --colour-off-white: #F3F3F7;
  --colour-cool-charcoal: #232B37;
  --colour-thistle: #D2CCFF;
  --colour-plum: #F8C7FF;
  --colour-royal-blue: #006CE0;
  --colour-medium-violet-red: #B2008F;
  --colour-light-salmon: #FFC0AD;
  --colour-light-steel-blue: #C2D1FF;
  --colour-dodger-blue: #0099FF;
  --colour-purple: #78008A;
  --colour-blue-violet: #6842FF;
  --colour-orange-red: #D14600;
  --colour-medium-purple: #978AFF;
  --colour-pale-turquoise: #99F7FF;
  --gradient-1: linear-gradient(120deg, #f8c7ff 20.08%, #d2ccff 75.81%);
  --gradient-2: linear-gradient(120deg, #78008a 24.25%, #b2008f 69.56%);
  --gradient-3: linear-gradient(97deg,#ffc0ad,#f8c7ff 37.79%,#d2ccff 75.81%,#c2d1ff);

  /* Typefaces */
  --font-headings: 'AmazonEmberArabic', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-h2: 18px;
  --leading-h2: 24px;
  --text-small: 80%;
  --text-button: 100%;
  --text-a: .75em;
  --leading-a: 16px;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 4px;
  --radius-3: 40px;
  --radius-4: inherit;
  --radius-5: 24px;
  --radius-6: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 481px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1279px;
  --breakpoint-8: 1280px;
  --max-width-1: 1279px;
  --max-width-2: 1023px;
  --max-width-3: 767px;
  --max-width-4: 479px;
  --max-width-5: 400px;
  --max-width-6: 350px;
}

{
    "site": "amazonaws.com",
    "source": "https://sitestyleguide.com/amazonaws.com",
    "text": "#161D26",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Cool Near Black",
            "hex": "#161D26",
            "rgb": [
                22,
                29,
                38
            ]
        },
        {
            "name": "Off White",
            "hex": "#F3F3F7",
            "rgb": [
                243,
                243,
                247
            ]
        },
        {
            "name": "Cool Charcoal",
            "hex": "#232B37",
            "rgb": [
                35,
                43,
                55
            ]
        },
        {
            "name": "Thistle",
            "hex": "#D2CCFF",
            "rgb": [
                210,
                204,
                255
            ]
        },
        {
            "name": "Plum",
            "hex": "#F8C7FF",
            "rgb": [
                248,
                199,
                255
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#006CE0",
            "rgb": [
                0,
                108,
                224
            ]
        },
        {
            "name": "Medium Violet Red",
            "hex": "#B2008F",
            "rgb": [
                178,
                0,
                143
            ]
        },
        {
            "name": "Light Salmon",
            "hex": "#FFC0AD",
            "rgb": [
                255,
                192,
                173
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#C2D1FF",
            "rgb": [
                194,
                209,
                255
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#0099FF",
            "rgb": [
                0,
                153,
                255
            ]
        },
        {
            "name": "Purple",
            "hex": "#78008A",
            "rgb": [
                120,
                0,
                138
            ]
        },
        {
            "name": "Blue Violet",
            "hex": "#6842FF",
            "rgb": [
                104,
                66,
                255
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#D14600",
            "rgb": [
                209,
                70,
                0
            ]
        },
        {
            "name": "Medium Purple",
            "hex": "#978AFF",
            "rgb": [
                151,
                138,
                255
            ]
        },
        {
            "name": "Pale Turquoise",
            "hex": "#99F7FF",
            "rgb": [
                153,
                247,
                255
            ]
        }
    ],
    "fonts": [
        {
            "name": "AmazonEmberArabic",
            "stack": "AmazonEmberArabic, Helvetica, Arial, sans-serif",
            "weights": [
                200,
                400,
                700
            ],
            "source": "Served from a0.awsstatic.com"
        },
        {
            "name": "ShinGo",
            "stack": "ShinGo, \\30d2\\30e9\\30ae\\30ce\\89d2\\30b4  Pro W3, Hiragino Kaku Gothic Pro, Osaka, \\30e1\\30a4\\30ea\\30aa, Meiryo, \\ff2d\\ff33  \\ff30\\30b4\\30b7\\30c3\\30af, MS PGothic, sans-serif",
            "weights": [
                200,
                400,
                700
            ],
            "source": "Served from a0.awsstatic.com"
        },
        {
            "name": "NotoSansKR",
            "stack": "NotoSansKR, Malgun Gothic, sans-serif",
            "weights": [
                200,
                400,
                500,
                700,
                900
            ],
            "source": "Served from a0.awsstatic.com"
        },
        {
            "name": "NotoSansThai",
            "stack": "NotoSansThai, Helvetica, Arial, sans-serif",
            "weights": [
                200,
                400,
                500,
                700,
                900
            ],
            "source": "Served from a0.awsstatic.com"
        },
        {
            "name": "NotoSansTC",
            "stack": "NotoSansTC, Helvetica, Arial, Microsoft Yahei, \\5fae\\8f6f\\96c5\\9ed1, STXihei, \\534e\\6587\\7ec6\\9ed1, sans-serif",
            "weights": [
                200,
                400,
                500,
                700,
                900
            ],
            "source": "Served from a0.awsstatic.com"
        },
        {
            "name": "Amazon Ember Display",
            "stack": "Amazon Ember Display, Amazon Ember, Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [
                200,
                400,
                500,
                700,
                900
            ],
            "source": "Served from a0.awsstatic.com"
        }
    ]
}

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Captured from amazonaws.com on 4 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Amazon Web Services, Inc.; this guide describes the public website for reference.

Amazon Web Services, Inc.style guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Near Black

Off White

Cool Charcoal

Colours

Thistle

Plum

Royal Blue

Medium Violet Red

Light Salmon

Light Steel Blue

Dodger Blue

Purple

Blue Violet

Orange Red

Medium Purple

Pale Turquoise

Gradients

AmazonEmberArabic

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run amazonaws.com?

Similar colours

Onedio

xkcd

Microsoft Bing

mama.cn

Title &
description