What font does Amplitude use?

Amplitude’s website uses four typefaces: Twemoji Country Flags (headings and body text), a system font; IBM Plex Mono, self-hosted; Lato, self-hosted; IBM Plex Sans, self-hosted.

What are Amplitude’s brand colours?

The main colours on amplitude.com are Royal Blue (#1E61F0), Deep Royal Blue (#0052F2), Cornflower Blue (#6981FF), Medium Purple (#A273FF), Salmon (#FF7C77) and Deep Midnight Blue (#001A4F).

What colour is Amplitude’s text and background?

Body text is #565656 on a #FFFFFF background.

Where is Amplitude’s logo from?

The logo shown in this guide was found on amplitude.com’s homepage. For official logo files and usage rules, check Amplitude’s own brand or press page.

Is this Amplitude’s official style guide?

No. SiteStyleGuide made it from amplitude.com’s public web pages on 24 October 2026, and isn’t affiliated with Amplitude. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from amplitude.com’s public web pages. Not affiliated with or endorsed by Amplitude. The real site is amplitude.com ↗

Unofficial style guide

Amplitudestyle guide

Amplitude’s website (amplitude.com) uses Twemoji Country Flags for its headings and body text. Its palette is led by Royal Blue (#1E61F0), Deep Royal Blue (#0052F2) and Cornflower Blue (#6981FF), with #565656 text on #FFFFFF. Captured from the live site on 24 October 2026.

Website: amplitude.com
Typefaces: Twemoji Country Flags, IBM Plex Mono, Lato
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 24 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the amplitude.com homepage on a desktop screen — Screenshot of amplitude.com on a 1440 px desktop screen, 24 Oct 2026.

Screenshot of the amplitude.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Amplitude | A new era for product teams; ● 39 / 60 characters
Meta description: From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.; ● 145 / 160 characters
Site name: Amplitude
og:title: Amplitude | A new era for product teams
og:description: From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Language: en-US

In search results

Amplitudehttps://amplitude.com/

Amplitude | A new era for product teams

From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.

When shared

amplitude.com

Amplitude | A new era for product teams

From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. …

Logo & favicons

Found as: SVG in the header. SVG, 154 × 32.

Logo

On white

On black

On Royal Blue

Favicons

6 found

512 px · PNG manifest
192 px · PNG manifest
180 px · PNG apple-touch-icon
48 px · ICO favicon.ico
32 px · PNG icon
16 px · PNG icon

Amplitude | A new era for product teams

Light browser tab

Amplitude | A new era for product teams

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#565656) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 28%
Black 18.3%
Off White 11.9%
Royal Blue 9.1%
Deep Royal Blue 6.4%
Cornflower Blue 4.7%
Medium Purple 4.5%
Cool Off White 4%
Salmon 3.6%
Deep Midnight Blue 2.5%
Midnight Blue 1.5%
Light Royal Blue 1.1%
Medium Slate Blue 1.1%
Blue 1.1%
Light Midnight Blue 1.1%
Midnight Blue 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
7.34:1 AAA

On white
—

Background, text, border · .dark-theme .btn-primary, .CtaBannerSection-module__6BJuBq__ctaContainer .btn-primary
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
2.86:1 Fail

On white
21.00:1 AAA

Background, text, border · #MarketoCard-module__Ig95da__formContainer button.mktoButton, .PageHeroViewV2-module__wDCj2a__page-hero-v2 .btn-primary
Off White

HEX

RGB

HSL

OKLCH

CMYK
2 2 0 3

On text
6.67:1 AA

On white
1.10:1 Fail

Background, border, text · .bg-\[linear-gradient$135deg\,rgba\(234\,241\,255\,0\.75$_16\%\,rgba$255\,255, .bg-\[linear-gradient\(225deg\,rgba\(234\,241\,255\,0\.75$_15\%\,rgba\(255\,255
Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
5 3 0 12

On text
5.18:1 AA

On white
1.42:1 Fail

Background, border, text · .bg-\[\#D5D9E0\], .\[background\:\#d5d9e0\]

Colours

Brand colours and accents, most used first

Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
88 60 0 6

On text
1.41:1 Fail

On white
5.22:1 AA

Text, background, border · .btn-primary, .btn-secondary
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 66 0 5

On text
1.22:1 Fail

On white
6.02:1 AA

Background, text, border · .gradient-module__fXVE6a__heading, .bg-\[linear-gradient$63deg\,rgba\(255\,124\,119\,0\.50$_0\%\,_rgba\(255\,124\
Cornflower Blue

HEX

RGB

HSL

OKLCH

CMYK
59 49 0 0

On text
2.16:1 Fail

On white
3.40:1 AA large

Background, text, border · .gradient-module__fXVE6a__heading, .bg-\[conic-gradient\(from_0deg\,\#FF7C77\,\#A373FF\,\#6981FF\,\#0052F2\,\#6981F
Medium Purple

HEX

RGB

HSL

OKLCH

CMYK
36 55 0 0

On text
2.25:1 Fail

On white
3.26:1 AA large

Background, text, border · .gradient-module__fXVE6a__heading, .bg-\[linear-gradient$63deg\,rgba\(255\,124\,119\,0\.50$_0\%\,_rgba\(255\,124\
Salmon

HEX

RGB

HSL

OKLCH

CMYK
0 51 53 0

On text
2.94:1 Fail

On white
2.50:1 Fail

Background, text, border · .gradient-module__fXVE6a__heading, .bg-\[conic-gradient\(from_0deg\,\#FF7C77\,\#A373FF\,\#6981FF\,\#0052F2\,\#6981F
Deep Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 67 0 69

On text
2.27:1 Fail

On white
16.66:1 AAA

Background, text, border · .CtaBannerSection-module__6BJuBq__ctaBannerSection:before, .styles-module__YoLM_a__pricingExpressionCard
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
75 45 0 71

On text
1.98:1 Fail

On white
14.52:1 AAA

Background, border, text · .bg-purple-80, .tippy-box[data-theme~=dark-purple-dark]
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
63 54 0 15

On text
1.47:1 Fail

On white
4.98:1 AA

Background, text, border · .bg-\[\#5065DA\], .bg-\[linear-gradient$109deg\,\#5065DA_0\%\,\#1E275A_37\.68\%\,\#000_75\.37\%$
Medium Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
40 62 0 10

On text
1.59:1 Fail

On white
4.61:1 AA

Background · .bg-\[\#8957E5\], .bg-\[linear-gradient$109deg\,\#8957E5_0\%\,\#342157_37\.68\%\,\#000_75\.37\%$
Blue

HEX

RGB

HSL

OKLCH

CMYK
100 69 0 20

On text
1.11:1 Fail

On white
8.13:1 AAA

Background, text, border · .bg-\[\#0046D6\], .bg-\[\#1e3fd0\]
Light Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
91 79 0 43

On text
1.76:1 Fail

On white
12.95:1 AAA

Background, text, border · .btn-primary:hover, .bg-blue-dark
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
67 57 0 65

On text
1.92:1 Fail

On white
14.07:1 AAA

Background · .bg-\[\#1E275A\], .bg-\[\#1e275a\]

Gradients

linear-gradient(to right, )
linear-gradient(96deg,#ff7c77 0%,#a273ff 25%,#6981ff 50%,#0052f3 100%)
linear-gradient(270deg,#001951 0%,#000 100%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Twemoji Country Flags

Aa 400 Aa 600

Twemoji Country Flags

System font, or not loaded on this page · weights 400, 500, 600 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

IBM Plex Mono

Self-hosted · weights 400, 500, 600, 700 · shown in a stand-in if you don’t have it

Aa 400 Aa 900

Lato

Self-hosted · weights 400, 700, 900 · shown in a stand-in if you don’t have it

Aa 300 Aa 700

IBM Plex Sans

Self-hosted · weights 300, 400, 500, 600, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 36px / 44px weight 400 · Twemoji Country Flags

Amplitude

Heading 2 28px / 34px weight 400 · Twemoji Country Flags

Amplitude | A new era for product teams

Heading 3 22px / 28px weight 400 · Twemoji Country Flags

Amplitude | A new era for product teams

Heading 4 20px / 26px weight 400 · Twemoji Country Flags

Amplitude | A new era for product teams

Heading 5 18px / 24px weight 600 · Twemoji Country Flags

Amplitude | A new era for product teams

Heading 6 12px / 28px weight 500 · uppercase · Twemoji Country Flags

Amplitude | A new era for product teams

Body 1rem · 16 px / 1.5rem weight 400 · Twemoji Country Flags

From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per …

Paragraph .875rem · 14 px / 19px weight 500 · Twemoji Country Flags

From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per …

Small 80%

From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per …

Button 100% none

Get started

Link 12px / 16px

Sizes in use

Most common across the site

24pxline 2rem · 6 rules
22pxline 24px · 7 rules
18pxline 24px · 13 rules
16pxline 22px · 32 rules
15px10 rules
14pxline 19px · 29 rules
13pxline 1 · 9 rules
12pxline 16px · 16 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

#ccc .ccc-description button · #1E61F0 · radius 30px

Corner radius

9999px · 10×
4px · 6×
50% · 6×
.375rem · 4×
.25rem · 4×
1rem · 4×

Shadows

0 0 #0000, 0 0 #0000, 0 0 #0000
0 0 15px 5px #0000001a
0 0 17px 8px #00000026
0 14px 30px #001a4f14

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

380

480

650

768

992

1000

1130

1342

On a scale of 0 to 1440 px.

Content widths (max-width)

1342 px

1130 px

896 px

800 px

640 px

480 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 39 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Amplitude use?: Amplitude’s website uses four typefaces: Twemoji Country Flags (headings and body text), a system font; IBM Plex Mono, self-hosted; Lato, self-hosted; IBM Plex Sans, self-hosted.
What are Amplitude’s brand colours?: The main colours on amplitude.com are Royal Blue (#1E61F0), Deep Royal Blue (#0052F2), Cornflower Blue (#6981FF), Medium Purple (#A273FF), Salmon (#FF7C77) and Deep Midnight Blue (#001A4F).
What colour is Amplitude’s text and background?: Body text is #565656 on a #FFFFFF background.
Where is Amplitude’s logo from?: The logo shown in this guide was found on amplitude.com’s homepage. For official logo files and usage rules, check Amplitude’s own brand or press page.
Is this Amplitude’s official style guide?: No. SiteStyleGuide made it from amplitude.com’s public web pages on 24 October 2026, and isn’t affiliated with Amplitude. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

amplitude-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* amplitude.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/amplitude.com) */
:root {
  /* Colours */
  --text: #565656;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #F2F4F8;
  --colour-cool-off-white: #D5D9E0;
  --colour-royal-blue: #1E61F0;
  --colour-deep-royal-blue: #0052F2;
  --colour-cornflower-blue: #6981FF;
  --colour-medium-purple: #A273FF;
  --colour-salmon: #FF7C77;
  --colour-deep-midnight-blue: #001A4F;
  --colour-midnight-blue: #13294B;
  --colour-light-royal-blue: #5065DA;
  --colour-medium-slate-blue: #8957E5;
  --colour-blue: #003FCC;
  --colour-light-midnight-blue: #0D1F91;
  --colour-midnight-blue-2: #1E275A;
  --gradient-1: linear-gradient(to right, );
  --gradient-2: linear-gradient(96deg,#ff7c77 0%,#a273ff 25%,#6981ff 50%,#0052f3 100%);
  --gradient-3: linear-gradient(270deg,#001951 0%,#000 100%);

  /* Typefaces */
  --font-headings: 'Twemoji Country Flags', 'Gellix', 'Arial', ui-sans-serif, system-ui, sans-serif;
  --font-body: 'Twemoji Country Flags', 'Gellix', 'Arial', ui-sans-serif, system-ui, sans-serif;
  --font-buttons: 'Twemoji Country Flags', 'Gellix', 'Arial', ui-sans-serif, system-ui, sans-serif;
  --font-other: 'IBM Plex Mono', 'Menlo', ui-monospace, 'SFMono-Regular', 'Monaco', 'Consolas';

  /* Type scale */
  --text-h1: 36px;
  --leading-h1: 44px;
  --text-h2: 28px;
  --leading-h2: 34px;
  --text-h3: 22px;
  --leading-h3: 28px;
  --text-h4: 20px;
  --leading-h4: 26px;
  --text-h5: 18px;
  --leading-h5: 24px;
  --text-h6: 12px;
  --leading-h6: 28px;
  --text-body: 1rem;
  --leading-body: 1.5rem;
  --text-p: .875rem;
  --leading-p: 19px;
  --text-small: 80%;
  --text-button: 100%;
  --text-a: 12px;
  --leading-a: 16px;

  /* Shape */
  --radius-1: 9999px;
  --radius-2: 4px;
  --radius-3: 50%;
  --radius-4: .375rem;
  --radius-5: .25rem;
  --radius-6: 1rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 380px;
  --breakpoint-2: 480px;
  --breakpoint-3: 650px;
  --breakpoint-4: 768px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1000px;
  --breakpoint-7: 1130px;
  --breakpoint-8: 1342px;
  --max-width-1: 1342px;
  --max-width-2: 1130px;
  --max-width-3: 896px;
  --max-width-4: 800px;
  --max-width-5: 640px;
  --max-width-6: 480px;
}

{
    "site": "amplitude.com",
    "source": "https://sitestyleguide.com/amplitude.com",
    "text": "#565656",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Off White",
            "hex": "#F2F4F8",
            "rgb": [
                242,
                244,
                248
            ]
        },
        {
            "name": "Cool Off White",
            "hex": "#D5D9E0",
            "rgb": [
                213,
                217,
                224
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#1E61F0",
            "rgb": [
                30,
                97,
                240
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#0052F2",
            "rgb": [
                0,
                82,
                242
            ]
        },
        {
            "name": "Cornflower Blue",
            "hex": "#6981FF",
            "rgb": [
                105,
                129,
                255
            ]
        },
        {
            "name": "Medium Purple",
            "hex": "#A273FF",
            "rgb": [
                162,
                115,
                255
            ]
        },
        {
            "name": "Salmon",
            "hex": "#FF7C77",
            "rgb": [
                255,
                124,
                119
            ]
        },
        {
            "name": "Deep Midnight Blue",
            "hex": "#001A4F",
            "rgb": [
                0,
                26,
                79
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#13294B",
            "rgb": [
                19,
                41,
                75
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#5065DA",
            "rgb": [
                80,
                101,
                218
            ]
        },
        {
            "name": "Medium Slate Blue",
            "hex": "#8957E5",
            "rgb": [
                137,
                87,
                229
            ]
        },
        {
            "name": "Blue",
            "hex": "#003FCC",
            "rgb": [
                0,
                63,
                204
            ]
        },
        {
            "name": "Light Midnight Blue",
            "hex": "#0D1F91",
            "rgb": [
                13,
                31,
                145
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#1E275A",
            "rgb": [
                30,
                39,
                90
            ]
        }
    ],
    "fonts": [
        {
            "name": "Twemoji Country Flags",
            "stack": "Twemoji Country Flags, Gellix, Arial, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji",
            "weights": [
                400,
                500,
                600
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "IBM Plex Mono",
            "stack": "IBM Plex Mono, Menlo, ui-monospace, SFMono-Regular, Monaco, Consolas, Liberation Mono, Courier New, monospace",
            "weights": [
                400,
                500,
                600,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Lato",
            "stack": "Lato, ui-sans-serif, system-ui, sans-serif",
            "weights": [
                400,
                700,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "IBM Plex Sans",
            "stack": "IBM Plex Sans, IBM Plex Sans Fallback",
            "weights": [
                300,
                400,
                500,
                600,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "IBM Plex Serif",
            "stack": "IBM Plex Serif, IBM Plex Serif Fallback",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Inter",
            "stack": "Inter, Inter Fallback",
            "weights": [
                400,
                500,
                600,
                700
            ],
            "source": "Self-hosted"
        }
    ]
}

Websites whose lead colour is closest to Amplitude’s

CTV News

ctvnews.ca · 5 days ago
Save
Digg

digg.com · 1 day ago
Save
WeTransfer

we.tl · 2 days ago
Save
Interia

interia.pl · 19 hours ago
Save

Captured from amplitude.com on 24 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Amplitude; this guide describes the public website for reference.

Amplitudestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Off White

Cool Off White

Colours

Royal Blue

Deep Royal Blue

Cornflower Blue

Medium Purple

Salmon

Deep Midnight Blue

Midnight Blue

Light Royal Blue

Medium Slate Blue

Blue

Light Midnight Blue

Midnight Blue

Gradients

Twemoji Country Flags

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run amplitude.com?

Similar colours

CTV News

Digg

WeTransfer

Interia

Title &
description