What font does 朝日新聞 use?

朝日新聞’s website uses one typeface: Segoe UI (headings and body text), a system font.

What are 朝日新聞’s brand colours?

The main colours on asahi.com are Fire Brick (#B90000), Forest Green (#43A133), Dark Golden Rod (#AD924F), Gold (#F9E100), Tomato (#FC4831) and Dark Violet (#A101DD).

What colour is 朝日新聞’s text and background?

Body text is #111111 on a #FFFFFF background.

Where is 朝日新聞’s logo from?

The logo shown in this guide was found on asahi.com’s homepage. For official logo files and usage rules, check 朝日新聞’s own brand or press page.

Is this 朝日新聞’s official style guide?

No. SiteStyleGuide made it from asahi.com’s public web pages on 21 October 2026, and isn’t affiliated with 朝日新聞. Members can refresh a guide after 90 days to pick up changes.

朝日新聞 Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: 朝日新聞：朝日新聞社のニュースサイト; ● 18 / 60 characters
Meta description: 朝日新聞社のニュースサイトです。政治、経済、社会、国際、スポーツ、文化、科学などの速報ニュースに加え、教育、医療、環境などの話題や写真も。; ● 69 / 160 characters
Site name: 朝日新聞
og:title: 朝日新聞：朝日新聞社のニュースサイト
og:description: 朝日新聞社のニュースサイトです。政治、経済、社会、国際、スポーツ、文化、科学などの速報ニュースに加え、教育、医療、環境などの話題や写真も。
Language: ja

In search results

朝日新聞https://www.asahi.com/

朝日新聞：朝日新聞社のニュースサイト

朝日新聞社のニュースサイトです。政治、経済、社会、国際、スポーツ、文化、科学などの速報ニュースに加え、教育、医療、環境などの話題や写真も。

When shared

asahi.com

朝日新聞：朝日新聞社のニュースサイト

朝日新聞社のニュースサイトです。政治、経済、社会、国際、スポーツ、文化、科学などの速報ニュースに加え、教育、…

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Logo & favicons

Found as: image in the header. SVG, 128 × 49.

Logo

On white

On black

On Fire Brick

Favicons

2 found

144 px · PNG apple-touch-icon
48 px · ICO shortcut icon

朝日新聞：朝日新聞社のニュースサイト

Light browser tab

朝日新聞：朝日新聞社のニュースサイト

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#111111) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 34.4%
Fire Brick 26%
Near Black 12.4%
Off White 9.6%
Warm Grey 4.9%
Forest Green 2.9%
Dark Golden Rod 2.4%
Gold 1.7%
Tomato 1.7%
Dark Violet 1.7%
Crimson 1.4%
Khaki 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
18.88:1 AAA

On white
—

Background, text, border · .p-youtenModule__title strong, #Header
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 93

On text
—

On white
18.88:1 AAA

Text, border, background · .c-titleText__heading, .c-articleModule__title
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 6

On text
16.42:1 AAA

On white
1.15:1 Fail

Background, border · .c-titleText--bgGray, .p-weather__title
Warm Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 5 41

On text
6.34:1 AA

On white
2.98:1 Fail

Text · #Header input.SearchKeywords::-webkit-input-placeholder, #Header input.SearchKeywords::-moz-placeholder

Colours

Brand colours and accents, most used first

Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 27

On text
2.75:1 Fail

On white
6.86:1 AA

Text, background, border · #Header #HeaderInner .UpperNav .UpperNavRight .Login .HeaderSignup.NavItem .Sign, #Header #HeaderInner .UserNav ul li.Status .Coupon
Forest Green

HEX

RGB

HSL

OKLCH

CMYK
58 0 68 37

On text
5.74:1 AA

On white
3.29:1 AA large

Text, background, border · ul.functionPop li .btn_use a, ul.functionPop li .btn_use a:hover
Dark Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 16 54 32

On text
6.30:1 AA

On white
3.00:1 AA large

Background, border · #NoticeOfPremium dt, #NoticeOfPremium ul li a.Link
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 10 100 2

On text
14.21:1 AAA

On white
1.33:1 Fail

Background, border · #tsunami_read_text .TsunamiLevel-1 .DisasterTitle, #tsunami_read_text .TsunamiLevel-1
Tomato

HEX

RGB

HSL

OKLCH

CMYK
0 71 81 1

On text
5.49:1 AA

On white
3.44:1 AA large

Background, border · #tsunami_read_text .TsunamiLevel-2 .DisasterTitle, #tsunami_read_text .TsunamiLevel-2
Dark Violet

HEX

RGB

HSL

OKLCH

CMYK
27 100 0 13

On text
3.20:1 AA large

On white
5.89:1 AA

Background, border · #tsunami_read_text .TsunamiLevel-3 .DisasterTitle, #tsunami_read_text .TsunamiLevel-3
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 81 76 14

On text
3.95:1 AA large

On white
4.78:1 AA

Background, text · .p-youtenModule::before, .p-youtenModule::after
Khaki

HEX

RGB

HSL

OKLCH

CMYK
0 0 40 0

On text
18.00:1 AAA

On white
1.05:1 Fail

Background · ins, mark

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Segoe UI

Aa 400

Segoe UI

System font, or not loaded on this page · body, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 100% / 1.4 Segoe UI

朝日新聞社のニュースサイトです。政治、経済、社会、国際、スポーツ、文化、科学などの速報ニュースに加え、教育、医療、環境などの話題や写真も。

Paragraph 100% / 1.5

朝日新聞社のニュースサイトです。政治、経済、社会、国際、スポーツ、文化、科学などの速報ニュースに加え、教育、医療、環境などの話題や写真も。

Small 100%

朝日新聞社のニュースサイトです。政治、経済、社会、国際、スポーツ、文化、科学などの速報ニュースに加え、教育、医療、環境などの話題や写真も。

Button — Segoe UI

Get started

Link 100%

Sizes in use

Most common across the site

18pxline 1.5 · 3 rules
16pxline 1.5 · 11 rules
15pxline 1.5 · 8 rules
14pxline 1.5 · 10 rules
13pxline 1.5 · 21 rules
12pxline 1 · 26 rules
11pxline 1 · 4 rules
10pxline 1 · 4 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

ul.functionPop li .btn_use a · #FFFFFF · radius 3px

Link

Read our latest news today.

a · #111111

Corner radius

4px · 15×
3px · 5×
8px · 4×
50% · 2×
100% · 2×
5px · 2×

Shadows

0 4px 4px rgba(0,0,0,0.25)
0px 4px 4px rgba(0,0,0,0.25)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

1024

1050

1200

1256

On a scale of 0 to 1440 px.

Content widths (max-width)

1256 px

1000 px

980 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 18 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does 朝日新聞 use?: 朝日新聞’s website uses one typeface: Segoe UI (headings and body text), a system font.
What are 朝日新聞’s brand colours?: The main colours on asahi.com are Fire Brick (#B90000), Forest Green (#43A133), Dark Golden Rod (#AD924F), Gold (#F9E100), Tomato (#FC4831) and Dark Violet (#A101DD).
What colour is 朝日新聞’s text and background?: Body text is #111111 on a #FFFFFF background.
Where is 朝日新聞’s logo from?: The logo shown in this guide was found on asahi.com’s homepage. For official logo files and usage rules, check 朝日新聞’s own brand or press page.
Is this 朝日新聞’s official style guide?: No. SiteStyleGuide made it from asahi.com’s public web pages on 21 October 2026, and isn’t affiliated with 朝日新聞. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

asahi-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* asahi.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/asahi.com) */
:root {
  /* Colours */
  --text: #111111;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #111111;
  --colour-off-white: #EFEFEF;
  --colour-warm-grey: #96968F;
  --colour-fire-brick: #B90000;
  --colour-forest-green: #43A133;
  --colour-dark-golden-rod: #AD924F;
  --colour-gold: #F9E100;
  --colour-tomato: #FC4831;
  --colour-dark-violet: #A101DD;
  --colour-crimson: #DB2A34;
  --colour-khaki: #FFFF99;

  /* Typefaces */
  --font-body: -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Hiragino Kaku Gothic ProN', 'Noto Sans JP';
  --font-buttons: -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Hiragino Kaku Gothic ProN', 'Noto Sans JP';

  /* Type scale */
  --text-body: 100%;
  --leading-body: 1.4;
  --text-p: 100%;
  --leading-p: 1.5;
  --text-small: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 3px;
  --radius-3: 8px;
  --radius-4: 50%;
  --radius-5: 100%;
  --radius-6: 5px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 1024px;
  --breakpoint-2: 1050px;
  --breakpoint-3: 1200px;
  --breakpoint-4: 1256px;
  --max-width-1: 1256px;
  --max-width-2: 1000px;
  --max-width-3: 980px;
}

{
    "site": "asahi.com",
    "source": "https://sitestyleguide.com/asahi.com",
    "text": "#111111",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#111111",
            "rgb": [
                17,
                17,
                17
            ]
        },
        {
            "name": "Off White",
            "hex": "#EFEFEF",
            "rgb": [
                239,
                239,
                239
            ]
        },
        {
            "name": "Warm Grey",
            "hex": "#96968F",
            "rgb": [
                150,
                150,
                143
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#B90000",
            "rgb": [
                185,
                0,
                0
            ]
        },
        {
            "name": "Forest Green",
            "hex": "#43A133",
            "rgb": [
                67,
                161,
                51
            ]
        },
        {
            "name": "Dark Golden Rod",
            "hex": "#AD924F",
            "rgb": [
                173,
                146,
                79
            ]
        },
        {
            "name": "Gold",
            "hex": "#F9E100",
            "rgb": [
                249,
                225,
                0
            ]
        },
        {
            "name": "Tomato",
            "hex": "#FC4831",
            "rgb": [
                252,
                72,
                49
            ]
        },
        {
            "name": "Dark Violet",
            "hex": "#A101DD",
            "rgb": [
                161,
                1,
                221
            ]
        },
        {
            "name": "Crimson",
            "hex": "#DB2A34",
            "rgb": [
                219,
                42,
                52
            ]
        },
        {
            "name": "Khaki",
            "hex": "#FFFF99",
            "rgb": [
                255,
                255,
                153
            ]
        }
    ],
    "fonts": [
        {
            "name": "Segoe UI",
            "stack": "-apple-system, BlinkMacSystemFont, \"Segoe UI\", \"Roboto\", \"Hiragino Kaku Gothic ProN\", \"Noto Sans JP\", \"Meiryo\", sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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Run asahi.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/asahi.com" title="朝日新聞 style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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朝日新聞style guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Off White

Warm Grey

Colours

Fire Brick

Forest Green

Dark Golden Rod

Gold

Tomato

Dark Violet

Crimson

Khaki

Segoe UI

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

SORT

CodeCanyon

xbox.com

orbitz

FileZilla

overstock.com

CBS News

Il Post

朝日新聞style guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Off White

Warm Grey

Colours

Fire Brick

Forest Green

Dark Golden Rod

Gold

Tomato

Dark Violet

Crimson

Khaki

Segoe UI

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run asahi.com?

Also set in Segoe UI

SORT

CodeCanyon

xbox.com

orbitz

Similar colours

FileZilla

overstock.com

CBS News

Il Post

Title &
description