What font does Automattic use?

Automattic’s website uses two typefaces: Source Serif Pro (body text), self-hosted; Segoe UI (headings), a system font.

What are Automattic’s brand colours?

The main colours on automattic.com are Light Steel Blue (#3399CC), Crimson (#E21B24), Orange Red (#F45800), Indian Red (#F6405F), Lime Green (#1BD760) and Deep Royal Blue (#0757FE).

What colour is Automattic’s text and background?

Body text is #222222 on a #FFFFFF background.

Where is Automattic’s logo from?

The logo shown in this guide was found on automattic.com’s homepage. For official logo files and usage rules, check Automattic’s own brand or press page.

Is this Automattic’s official style guide?

No. SiteStyleGuide made it from automattic.com’s public web pages on 3 November 2026, and isn’t affiliated with Automattic. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from automattic.com’s public web pages. Not affiliated with or endorsed by Automattic. The real site is automattic.com ↗

Unofficial style guide

Automatticstyle guide

Automattic’s website (automattic.com) sets its headings in Segoe UI and its body text in Source Serif Pro. Its palette is led by Light Steel Blue (#3399CC), Crimson (#E21B24) and Orange Red (#F45800), with #222222 text on #FFFFFF. Captured from the live site on 3 November 2026.

Website: automattic.com
Typefaces: Source Serif Pro, Segoe UI, Albert Sans
Palette: 4 neutrals, 12 colours
Captured: 3 Nov 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the automattic.com homepage on a desktop screen — Screenshot of automattic.com on a 1440 px desktop screen, 3 Nov 2026.

Screenshot of the automattic.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Automattic – Making the web a better place; ● 42 / 60 characters
Meta description: We are passionate about making the web a better place. 20 years: explore the Automattic timeline or take a literary jaunt with Year Without Pants. WordPress.com Your blog or websitehas a (free!) home on the web.Your story, your way. Beeper Tower of Babelfragmented messaging woesyou need a Beeper. Tumblr Where your interestsconnect you to your people,one post…; ▲ 361 / 160 characters
Site name: Automattic
og:title: Automattic
og:description: Making the web a better place
Language: en

In search results

Automattichttps://automattic.com/

Automattic – Making the web a better place

We are passionate about making the web a better place. 20 years: explore the Automattic timeline or take a literary jaunt with Year Without Pants. WordPress.com …

When shared

automattic.com

Automattic

Making the web a better place

Logo & favicons

Found as: schema.org logo. PNG, 552 × 60.

Logo

On white

On black

On Light Steel Blue

Favicons

4 found

192 px · PNG icon
180 px · PNG apple-touch-icon
32 px · PNG icon
16 px · PNG favicon.ico

Automattic – Making the web a better place

Light browser tab

Automattic – Making the web a better place

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#222222) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 40.5%
Black 20.6%
Light Steel Blue 7.3%
Off White 5%
Crimson 4.4%
Orange Red 2.9%
Indian Red 2.9%
Lime Green 2.9%
Dark Grey 2.6%
Deep Royal Blue 2%
Orange 1.5%
Deep Sky Blue 1.5%
Deep Steel Blue 1.5%
Medium Spring Green 1.5%
Light Royal Blue 1.5%
Deep Pink 1.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
15.91:1 AAA

On white
—

Text, background · body, inline style on <li>
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.32:1 Fail

On white
21.00:1 AAA

Text, background, graphic · inline style on <li>, h1
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 13

On text
11.71:1 AAA

On white
1.36:1 Fail

Background, border · header.wp-block-template-part .logo-remembrance, button:active
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 60

On text
2.77:1 Fail

On white
5.74:1 AA

Text · header.wp-block-template-part .internal-links .wp-block-navigation-item::before, footer.wp-block-template-part .internal-links .wp-block-navigation-item::before

Colours

Brand colours and accents, most used first

Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
75 25 0 20

On text
4.98:1 AA

On white
3.20:1 AA large

Text, background, graphic · header.wp-block-template-part .internal-links .wp-block-navigation-item a:hover, #twenty-years::before
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 88 84 11

On text
3.35:1 AA large

On white
4.76:1 AA

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-lastfm, :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-pintere
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 64 100 4

On text
4.73:1 AA

On white
3.36:1 AA large

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-etsy, :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-soundcl
Indian Red

HEX

RGB

HSL

OKLCH

CMYK
0 74 61 4

On text
4.41:1 AA large

On white
3.61:1 AA large

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-meetup, :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-pocket
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
87 0 55 16

On text
8.29:1 AAA

On white
1.92:1 Fail

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-spotify, :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-whatsap
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
97 66 0 0

On text
2.88:1 Fail

On white
5.52:1 AA

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-behance, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-behance
Orange

HEX

RGB

HSL

OKLCH

CMYK
0 40 100 0

On text
7.43:1 AAA

On white
2.14:1 Fail

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-amazon, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-amazon
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
85 18 0 24

On text
5.21:1 AA

On white
3.06:1 AA large

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-bandcam, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-bandcamp
Deep Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
96 52 0 0

On text
3.97:1 AA large

On white
4.01:1 AA large

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-bluesky, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-bluesky
Medium Spring Green

HEX

RGB

HSL

OKLCH

CMYK
99 0 32 11

On text
9.53:1 AAA

On white
1.67:1 Fail

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-deviant, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-deviantart
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
64 58 0 5

On text
3.45:1 AA large

On white
4.61:1 AA

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-discord, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-discord
Deep Pink

HEX

RGB

HSL

OKLCH

CMYK
0 67 41 9

On text
4.44:1 AA large

On white
3.58:1 AA large

Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-dribbbl, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-dribbble

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Segoe UI

Aa 300 Aa 600

Source Serif Pro

Self-hosted · weights 300, 400, 600 · body, buttons · shown in a stand-in if you don’t have it

Aa 400

Segoe UI

System font, or not loaded on this page · headings · shown in a stand-in if you don’t have it

Aa 400

Albert Sans

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Alegreya

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 clamp(28px, 0.5rem + 5vw ,3.75rem) · 60 px / 1.15 weight 600

Automattic

Heading 2 clamp(1.5rem, 0.5rem + 3vw, 2rem) · 32 px / 1.2 weight 600

Automattic – Making the web a better place

Heading 3 clamp(1.25rem, 0.5rem + 2vw, 1.5rem) · 24 px / 1.2 weight 600

Automattic – Making the web a better place

Heading 4 clamp(1rem, 0.5rem + 1.5vw, 1.25rem) · 20 px / 1.2 weight 600

Automattic – Making the web a better place

Heading 5 clamp(0.9rem, 0.5rem + 1vw, 1.125rem) · 18 px / 1.2 weight 600

Automattic – Making the web a better place

Heading 6 clamp(0.85rem, 0.5rem + 0.5vw, 1rem) · 16 px / 1.2 weight 600

Automattic – Making the web a better place

Body 1rem · 16 px / 1.5 weight 400 · Source Serif Pro

We are passionate about making the web a better place. 20 years: explore the Automattic timeline or take a literary jaunt with Year Without…

Paragraph 100% / 20px

We are passionate about making the web a better place. 20 years: explore the Automattic timeline or take a literary jaunt with Year Without…

Link clamp(1.25rem, 1.25rem + ((1vw - 0.2rem) * 0.455), 1.5rem) · 24 px / 0 weight 700

Sizes in use

Most common across the site

60pxline 1.15 · 4 rules
36px2 rules
32px3 rules
24pxline 1.3 · 6 rules
20px3 rules
16pxline normal · 13 rules
14pxline 20px · 4 rules
13pxline 1.4 · 4 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

9999px · 3×
4px · 2×
3px · 1×
60px · 1×
inherit · 1×

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480

599

600

640

781

782

960

961

On a scale of 0 to 1440 px.

Content widths (max-width)

367 px

360 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 42 characters, short enough to show in full in search results.
▲ CheckThe description is 361 characters. Search results usually show about 160.
▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Automattic use?: Automattic’s website uses two typefaces: Source Serif Pro (body text), self-hosted; Segoe UI (headings), a system font.
What are Automattic’s brand colours?: The main colours on automattic.com are Light Steel Blue (#3399CC), Crimson (#E21B24), Orange Red (#F45800), Indian Red (#F6405F), Lime Green (#1BD760) and Deep Royal Blue (#0757FE).
What colour is Automattic’s text and background?: Body text is #222222 on a #FFFFFF background.
Where is Automattic’s logo from?: The logo shown in this guide was found on automattic.com’s homepage. For official logo files and usage rules, check Automattic’s own brand or press page.
Is this Automattic’s official style guide?: No. SiteStyleGuide made it from automattic.com’s public web pages on 3 November 2026, and isn’t affiliated with Automattic. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

automattic-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* automattic.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/automattic.com) */
:root {
  /* Colours */
  --text: #222222;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #DDDDDD;
  --colour-dark-grey: #666666;
  --colour-light-steel-blue: #3399CC;
  --colour-crimson: #E21B24;
  --colour-orange-red: #F45800;
  --colour-indian-red: #F6405F;
  --colour-lime-green: #1BD760;
  --colour-deep-royal-blue: #0757FE;
  --colour-orange: #FF9900;
  --colour-deep-sky-blue: #1EA0C3;
  --colour-deep-steel-blue: #0A7AFF;
  --colour-medium-spring-green: #02E49B;
  --colour-light-royal-blue: #5865F2;
  --colour-deep-pink: #E94C89;

  /* Typefaces */
  --font-body: 'Source Serif Pro', serif;
  --font-buttons: 'Source Serif Pro', serif;
  --font-headings: system-ui, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu', 'Cantarell';
  --font-other: 'Albert Sans', sans-serif;

  /* Type scale */
  --text-h1: clamp(28px, 0.5rem + 5vw ,3.75rem);
  --leading-h1: 1.15;
  --text-h2: clamp(1.5rem, 0.5rem + 3vw, 2rem);
  --leading-h2: 1.2;
  --text-h3: clamp(1.25rem, 0.5rem + 2vw, 1.5rem);
  --leading-h3: 1.2;
  --text-h4: clamp(1rem, 0.5rem + 1.5vw, 1.25rem);
  --leading-h4: 1.2;
  --text-h5: clamp(0.9rem, 0.5rem + 1vw, 1.125rem);
  --leading-h5: 1.2;
  --text-h6: clamp(0.85rem, 0.5rem + 0.5vw, 1rem);
  --leading-h6: 1.2;
  --text-body: 1rem;
  --leading-body: 1.5;
  --text-p: 100%;
  --leading-p: 20px;

  /* Shape */
  --radius-1: 9999px;
  --radius-2: 4px;
  --radius-3: 3px;
  --radius-4: 60px;
  --radius-5: inherit;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 599px;
  --breakpoint-3: 600px;
  --breakpoint-4: 640px;
  --breakpoint-5: 781px;
  --breakpoint-6: 782px;
  --breakpoint-7: 960px;
  --breakpoint-8: 961px;
  --max-width-1: 367px;
  --max-width-2: 360px;
}

{
    "site": "automattic.com",
    "source": "https://sitestyleguide.com/automattic.com",
    "text": "#222222",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Off White",
            "hex": "#DDDDDD",
            "rgb": [
                221,
                221,
                221
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#666666",
            "rgb": [
                102,
                102,
                102
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#3399CC",
            "rgb": [
                51,
                153,
                204
            ]
        },
        {
            "name": "Crimson",
            "hex": "#E21B24",
            "rgb": [
                226,
                27,
                36
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#F45800",
            "rgb": [
                244,
                88,
                0
            ]
        },
        {
            "name": "Indian Red",
            "hex": "#F6405F",
            "rgb": [
                246,
                64,
                95
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#1BD760",
            "rgb": [
                27,
                215,
                96
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#0757FE",
            "rgb": [
                7,
                87,
                254
            ]
        },
        {
            "name": "Orange",
            "hex": "#FF9900",
            "rgb": [
                255,
                153,
                0
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#1EA0C3",
            "rgb": [
                30,
                160,
                195
            ]
        },
        {
            "name": "Deep Steel Blue",
            "hex": "#0A7AFF",
            "rgb": [
                10,
                122,
                255
            ]
        },
        {
            "name": "Medium Spring Green",
            "hex": "#02E49B",
            "rgb": [
                2,
                228,
                155
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#5865F2",
            "rgb": [
                88,
                101,
                242
            ]
        },
        {
            "name": "Deep Pink",
            "hex": "#E94C89",
            "rgb": [
                233,
                76,
                137
            ]
        }
    ],
    "fonts": [
        {
            "name": "Source Serif Pro",
            "stack": "'Source Serif Pro', serif",
            "weights": [
                300,
                400,
                600
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Segoe UI",
            "stack": "system-ui, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Albert Sans",
            "stack": "'Albert Sans', sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Alegreya",
            "stack": "Alegreya, serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Arvo",
            "stack": "Arvo, serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Bodoni Moda",
            "stack": "'Bodoni Moda', serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Websites whose lead colour is closest to Automattic’s

Instructure

instructure.com · 1 day ago
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Calculatio

calculat.io · 4 days ago
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آپارات

aparat.com · 1 day ago
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Weather Underground

wunderground.com · 5 days ago
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Captured from automattic.com on 3 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Automattic; this guide describes the public website for reference.

Automatticstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Off White

Dark Grey

Colours

Light Steel Blue

Crimson

Orange Red

Indian Red

Lime Green

Deep Royal Blue

Orange

Deep Sky Blue

Deep Steel Blue

Medium Spring Green

Light Royal Blue

Deep Pink

Segoe UI

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run automattic.com?

Similar colours

Instructure

Calculatio

آپارات

Weather Underground

Title &
description