What font does Barrel use?

Barrel’s website uses three typefaces: Brockmann Regular Webfont (headings and body text), served from cdn.prod.website-files.com; Brockmann Medium Webfont, served from cdn.prod.website-files.com; Brockmann Webfont, served from cdn.prod.website-files.com.

What are Barrel’s brand colours?

The main colours on barrelny.com are Slate Blue (#4353FF), Dark Slate Blue (#3A4554), Light Dodger Blue (#3898EC), Deep Midnight Blue (#021A69), Orange Red (#FF530D) and Light Midnight Blue (#351758).

What colour is Barrel’s text and background?

Body text is #333333 on a #FFFFFF background.

Where is Barrel’s logo from?

The logo shown in this guide was found on barrelny.com’s homepage. For official logo files and usage rules, check Barrel’s own brand or press page.

Is this Barrel’s official style guide?

No. SiteStyleGuide made it from barrelny.com’s public web pages on 26 October 2026, and isn’t affiliated with Barrel. Members can refresh a guide after 90 days to pick up changes.

Barrel Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Barrel — CPG Commerce Agency; ● 28 / 60 characters
Meta description: Barrel is a CPG Commerce Agency and a Shopify Platinum Partner who design, launch, migrate, and grow Shopify sites connected to email, SMS, SEO/GEO, marketplaces, and retail.; ▲ 174 / 160 characters
Site name: Barrel
og:title: Barrel — CPG Commerce Agency
og:description: Barrel is a CPG Commerce Agency and a Shopify Platinum Partner who design, launch, migrate, and grow Shopify sites connected to email, SMS, SEO/GEO, marketplaces, and retail.

In search results

Barrelhttps://www.barrelny.com/

Barrel — CPG Commerce Agency

Barrel is a CPG Commerce Agency and a Shopify Platinum Partner who design, launch, migrate, and grow Shopify sites connected to email, SMS, SEO/GEO, marketplaces…

When shared

barrelny.com

Barrel — CPG Commerce Agency

Barrel is a CPG Commerce Agency and a Shopify Platinum Partner who design, launch, migrate, and grow Shopify …

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Logo & favicons

Found as: schema.org logo. SVG, 309 × 53.

Logo

On white

On black

On Slate Blue

Favicons

2 found

256 px · JPG apple-touch-icon
32 px · WEBP shortcut icon

Barrel — CPG Commerce Agency

Light browser tab

Barrel — CPG Commerce Agency

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#333333) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Near Black 37.3%
White 33.8%
Black 15.6%
Charcoal 4%
Slate Blue 2.3%
Dark Slate Blue 2.2%
Light Dodger Blue 1.2%
Deep Midnight Blue 1.1%
Orange Red 0.7%
Light Midnight Blue 0.7%
Deep Dodger Blue 0.5%
Royal Blue 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 92

On text
1.45:1 Fail

On white
18.26:1 AAA

Text, background, border · .cta-block, .cta-block-2
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
12.63:1 AAA

On white
—

Background, text, border · .button-primary.cta.white-border, body
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.66:1 Fail

On white
21.00:1 AAA

Text, background, border · .cta-block.remove-pattern, .button-primary.cta.white-border.transparent-btn
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 80

On text
—

On white
12.63:1 AAA

Text, border · body, .testimonial-wrapper

Colours

Brand colours and accents, most used first

Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
74 67 0 0

On text
2.36:1 Fail

On white
5.36:1 AA

Text, background, border · .fs-cc-prefs_button, .fs-cc-banner_button
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
31 18 0 67

On text
1.30:1 Fail

On white
9.73:1 AAA

Text, background · .holdings-link, .footer-copyright
Light Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
76 36 0 7

On text
4.13:1 AA large

On white
3.06:1 AA large

Background, border · .w-checkbox-input--inputType-custom.w--redirected-checked, .w-button
Deep Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
98 75 0 59

On text
1.23:1 Fail

On white
15.51:1 AAA

Text · .fs-cc-prefs_title, .fs-cc-prefs_text
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 67 95 0

On text
3.91:1 AA large

On white
3.23:1 AA large

Background · ._3-up-img-wrapper.lucas, ._3-up-img-wrapper-2.lucas
Light Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
40 74 0 65

On text
1.17:1 Fail

On white
14.84:1 AAA

Background · ._3-up-img-wrapper.spotlight, ._3-up-img-wrapper-2.spotlight
Deep Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
100 47 0 5

On text
3.30:1 AA large

On white
3.83:1 AA large

Text · .w-dropdown-link.w--current, .w-nav-link.w--current
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 58 0 26

On text
1.73:1 Fail

On white
7.29:1 AAA

Text, border · .nav-link:focus-visible

Gradients

linear-gradient(#3b74db,#2397b3)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Brockmann Regular Webfont

Aa 400

Brockmann Regular Webfont

Served from cdn.prod.website-files.com · weights 400 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 500

Brockmann Medium Webfont

Served from cdn.prod.website-files.com · weights 400, 500 · headings, buttons · shown in a stand-in if you don’t have it

Aa 600

Brockmann Webfont

Served from cdn.prod.website-files.com · weights 600 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 38px / 44px weight 700

Barrel

Heading 2 24px / 1.25em weight 400 · Brockmann Regular Webfont

Barrel — CPG Commerce Agency

Heading 3 24px / 30px weight 700

Barrel — CPG Commerce Agency

Heading 4 15px / 1.5em weight 600 · Brockmann Webfont

Barrel — CPG Commerce Agency

Heading 5 14px / 20px weight 700

Barrel — CPG Commerce Agency

Heading 6 12px / 18px weight 700

Barrel — CPG Commerce Agency

Body 14px / 20px Arial

Barrel is a CPG Commerce Agency and a Shopify Platinum Partner who design, launch, migrate, and grow Shopify sites connected to email, SMS,…

Paragraph 16px / 1.6em weight 400 · Brockmann Regular Webfont

Barrel is a CPG Commerce Agency and a Shopify Platinum Partner who design, launch, migrate, and grow Shopify sites connected to email, SMS,…

Small 80%

Barrel is a CPG Commerce Agency and a Shopify Platinum Partner who design, launch, migrate, and grow Shopify sites connected to email, SMS,…

Sizes in use

Most common across the site

38pxline 44px · 4 rules
24pxline 1.25em · 8 rules
20px7 rules
18pxline 1.4em · 8 rules
16pxline 1.4em · 18 rules
15pxline 1.5em · 12 rules
14pxline 20px · 26 rules
12pxline 14px · 4 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button-primary · #151515 · radius 70px

Link

Read our latest news today.

a · #000000

Corner radius

5px · 27×
.25rem · 5×
100% · 4×
50% · 4×
500px · 4×
2px · 3×

Shadows

0 0 3px 1px #3898ec
unset
0 0 0 1px #0000001a,0 1px 3px #0000001a
0 0 3px #3336

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

479

767

768

991

1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1800 px

1570 px

728 px

600 px

500 px

450 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 28 characters, short enough to show in full in search results.
▲ CheckThe description is 174 characters. Search results usually show about 160.
▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Barrel use?: Barrel’s website uses three typefaces: Brockmann Regular Webfont (headings and body text), served from cdn.prod.website-files.com; Brockmann Medium Webfont, served from cdn.prod.website-files.com; Brockmann Webfont, served from cdn.prod.website-files.com.
What are Barrel’s brand colours?: The main colours on barrelny.com are Slate Blue (#4353FF), Dark Slate Blue (#3A4554), Light Dodger Blue (#3898EC), Deep Midnight Blue (#021A69), Orange Red (#FF530D) and Light Midnight Blue (#351758).
What colour is Barrel’s text and background?: Body text is #333333 on a #FFFFFF background.
Where is Barrel’s logo from?: The logo shown in this guide was found on barrelny.com’s homepage. For official logo files and usage rules, check Barrel’s own brand or press page.
Is this Barrel’s official style guide?: No. SiteStyleGuide made it from barrelny.com’s public web pages on 26 October 2026, and isn’t affiliated with Barrel. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

barrelny-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* barrelny.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/barrelny.com) */
:root {
  /* Colours */
  --text: #333333;
  --background: #FFFFFF;
  --colour-near-black: #151515;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-charcoal: #333333;
  --colour-slate-blue: #4353FF;
  --colour-dark-slate-blue: #3A4554;
  --colour-light-dodger-blue: #3898EC;
  --colour-deep-midnight-blue: #021A69;
  --colour-orange-red: #FF530D;
  --colour-light-midnight-blue: #351758;
  --colour-deep-dodger-blue: #0082F3;
  --colour-royal-blue: #0050BD;
  --gradient-1: linear-gradient(#3b74db,#2397b3);

  /* Typefaces */
  --font-headings: 'Brockmann Regular Webfont', sans-serif;
  --font-buttons: 'Brockmann Regular Webfont', sans-serif;

  /* Type scale */
  --text-h1: 38px;
  --leading-h1: 44px;
  --text-h2: 24px;
  --leading-h2: 1.25em;
  --text-h3: 24px;
  --leading-h3: 30px;
  --text-h4: 15px;
  --leading-h4: 1.5em;
  --text-h5: 14px;
  --leading-h5: 20px;
  --text-h6: 12px;
  --leading-h6: 18px;
  --text-body: 14px;
  --leading-body: 20px;
  --text-p: 16px;
  --leading-p: 1.6em;
  --text-small: 80%;

  /* Shape */
  --radius-1: 5px;
  --radius-2: .25rem;
  --radius-3: 100%;
  --radius-4: 50%;
  --radius-5: 500px;
  --radius-6: 2px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 479px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 991px;
  --breakpoint-5: 1440px;
  --max-width-1: 1800px;
  --max-width-2: 1570px;
  --max-width-3: 728px;
  --max-width-4: 600px;
  --max-width-5: 500px;
  --max-width-6: 450px;
}

{
    "site": "barrelny.com",
    "source": "https://sitestyleguide.com/barrelny.com",
    "text": "#333333",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Near Black",
            "hex": "#151515",
            "rgb": [
                21,
                21,
                21
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "rgb": [
                51,
                51,
                51
            ]
        },
        {
            "name": "Slate Blue",
            "hex": "#4353FF",
            "rgb": [
                67,
                83,
                255
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#3A4554",
            "rgb": [
                58,
                69,
                84
            ]
        },
        {
            "name": "Light Dodger Blue",
            "hex": "#3898EC",
            "rgb": [
                56,
                152,
                236
            ]
        },
        {
            "name": "Deep Midnight Blue",
            "hex": "#021A69",
            "rgb": [
                2,
                26,
                105
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#FF530D",
            "rgb": [
                255,
                83,
                13
            ]
        },
        {
            "name": "Light Midnight Blue",
            "hex": "#351758",
            "rgb": [
                53,
                23,
                88
            ]
        },
        {
            "name": "Deep Dodger Blue",
            "hex": "#0082F3",
            "rgb": [
                0,
                130,
                243
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#0050BD",
            "rgb": [
                0,
                80,
                189
            ]
        }
    ],
    "fonts": [
        {
            "name": "Brockmann Regular Webfont",
            "stack": "Brockmann Regular Webfont, sans-serif",
            "weights": [
                400
            ],
            "source": "Served from cdn.prod.website-files.com"
        },
        {
            "name": "Brockmann Medium Webfont",
            "stack": "Brockmann Medium Webfont, sans-serif",
            "weights": [
                400,
                500
            ],
            "source": "Served from cdn.prod.website-files.com"
        },
        {
            "name": "Brockmann Webfont",
            "stack": "Brockmann Webfont, sans-serif",
            "weights": [
                600
            ],
            "source": "Served from cdn.prod.website-files.com"
        }
    ]
}

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

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Barrelstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Near Black

White

Black

Charcoal

Colours

Slate Blue

Dark Slate Blue

Light Dodger Blue

Deep Midnight Blue

Orange Red

Light Midnight Blue

Deep Dodger Blue

Royal Blue

Gradients

Brockmann Regular Webfont

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

WordPress.com

WordPress.org

Interia

CTV News

Barrelstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Near Black

White

Black

Charcoal

Colours

Slate Blue

Dark Slate Blue

Light Dodger Blue

Deep Midnight Blue

Orange Red

Light Midnight Blue

Deep Dodger Blue

Royal Blue

Gradients

Brockmann Regular Webfont

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run barrelny.com?

Similar colours

WordPress.com

WordPress.org

Interia

CTV News

Title &
description