SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from basecamp.com’s public web pages. Not affiliated with or endorsed by Basecamp. The real site is basecamp.com ↗

Basecamp logo

Unofficial style guide

Basecampstyle guide

Basecamp’s website (basecamp.com) uses Graphik for its headings and body text. Its palette is led by Cornflower Blue (#5DA1F8), Deep Orange (#E79335) and Hot Pink (#DE6CB5), with #000000 text on #FFFFFF. Captured from the live site on 5 November 2026.

Typefaces
Graphik, Martian Mono, Monaspace
Palette
4 neutrals, 8 colours, 3 gradients
Captured
5 Nov 2026 · added by @sitestyleguide
https://basecamp.com/ Screenshot
Screenshot of the basecamp.com homepage on a desktop screen
Screenshot of basecamp.com on a 1440 px desktop screen, 5 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Basecamp
● 8 / 60 characters
Meta description
Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work with clients, and communicate company-wide.
▲ 183 / 160 characters
Site name
Basecamp
og:title
Basecamp
og:description
Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work with clients, and communicate company-wide.
Language
en

In search results

Basecamphttps://basecamp.com/

Basecamp

Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work with clients, and com…

When shared

The image Basecamp shares with links

basecamp.com

Basecamp

Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organize…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 19%
  • Cool Off White 11.6%
  • Warm Off White 8.7%
  • Cornflower Blue 8.7%
  • Deep Orange 8.7%
  • Hot Pink 8.7%
  • Cool Charcoal 5.8%
  • Light Orange 5.8%
  • Medium Sea Green 5.8%
  • Khaki 5.8%
  • Gold 5.8%
  • Medium Purple 5.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background · .project__tiles figure, --browser-bar

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 3 0 0
    On text
    19.73:1 AAA
    On white
    1.06:1 Fail

    Used · --column-light, --app-ct-purple-tint

  • Warm Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 1 8 1
    On text
    19.84:1 AAA
    On white
    1.06:1 Fail

    Used · --app-today, --app-ct-orange-tint

  • Cool Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    32 12 0 76
    On text
    1.67:1 Fail
    On white
    12.58:1 AAA

    Used · --browser-ink, --app-ink

Colours

Brand colours and accents, most used first
  • Cornflower Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    63 35 0 3
    On text
    7.92:1 AAA
    On white
    2.65:1 Fail

    Used · --app-hill-blue, --app-ct-blue

  • Deep Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 36 77 9
    On text
    8.62:1 AAA
    On white
    2.44:1 Fail

    Used · --app-hill-orange, --app-ct-orange

  • Hot Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 51 18 13
    On text
    6.92:1 AA
    On white
    3.04:1 AA large

    Used · --app-ct-pink, --folder

  • Light Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 42 99 4
    On text
    8.75:1 AAA
    On white
    2.40:1 Fail

    Used · --app-star, --column

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    53 0 39 29
    On text
    8.32:1 AAA
    On white
    2.53:1 Fail

    Used · --app-green, --column

  • Khaki

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 9 45 0
    On text
    17.17:1 AAA
    On white
    1.22:1 Fail

    Used · --app-star, --app-highlight

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 15 62 2
    On text
    14.61:1 AAA
    On white
    1.44:1 Fail

    Used · --app-star, --app-cal-marker

  • Medium Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    32 47 0 3
    On text
    7.18:1 AAA
    On white
    2.93:1 Fail

    Used · --app-ct-purple, --column

Gradients

  • linear-gradient(135deg, oklch(0.5357 0.2005 256.64), oklch(0.535 0.1602 254.08))

  • linear-gradient( 180deg, oklch(0 0 0 / 0.6), oklch(0 0 0 / 0.15) 80% )

  • radial-gradient( 8em circle at 50% 50%, oklch(1 0 0 / 0.1), oklch(1 0 0 / 0) )

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Graphik

Aa 400 Aa 900

Graphik

Self-hosted · weights 400, 500, 600, 700, 800, 900 · body · shown in a stand-in if you don’t have it

Aa 100 Aa 800

Martian Mono

Self-hosted · weights 100, 300, 350, 800 · buttons · shown in a stand-in if you don’t have it

Aa 500

Monaspace

Self-hosted · weights 500 · shown in a stand-in if you don’t have it

Aa 400

Sharpie

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body max(1.25rem, 2.225vw) · 20 px / 1.5 weight 400 · Graphik

Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work…

Paragraph 100%

Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work…

Small 75%

Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work…

Button 100% weight 400

Get started

Link 100% weight 600

Read more about Basecamp

Sizes in use

Most common across the site
  • 22pxline 1 · 1 rules
  • 20pxline 1 · 10 rules
  • 18pxline 0 · 1 rules
  • 16px1 rules
  • 14px1 rules
  • 13pxline 1.5 · 1 rules
  • 11px1 rules
  • 8px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 100% · 17×
  • 50% · 14×
  • inherit · 2×

Shadows

  • 0 0 0 1px

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

399
432
480
568
576
768
1023
1024

On a scale of 0 to 1440 px.

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 8 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 183 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Basecamp use?
Basecamp’s website uses four typefaces: Graphik (headings and body text), self-hosted; Martian Mono, self-hosted; Monaspace, self-hosted; Sharpie, self-hosted.
What are Basecamp’s brand colours?
The main colours on basecamp.com are Cornflower Blue (#5DA1F8), Deep Orange (#E79335), Hot Pink (#DE6CB5), Light Orange (#F58E02), Medium Sea Green (#56B66F) and Khaki (#FFE88B).
What colour is Basecamp’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Basecamp’s logo from?
The logo shown in this guide was found on basecamp.com’s homepage. For official logo files and usage rules, check Basecamp’s own brand or press page.
Is this Basecamp’s official style guide?
No. SiteStyleGuide made it from basecamp.com’s public web pages on 5 November 2026, and isn’t affiliated with Basecamp. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

basecamp-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* basecamp.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/basecamp.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-off-white: #F8F7FE;
  --colour-warm-off-white: #FCF9E7;
  --colour-cool-charcoal: #29353C;
  --colour-cornflower-blue: #5DA1F8;
  --colour-deep-orange: #E79335;
  --colour-hot-pink: #DE6CB5;
  --colour-light-orange: #F58E02;
  --colour-medium-sea-green: #56B66F;
  --colour-khaki: #FFE88B;
  --colour-gold: #F9D45E;
  --colour-medium-purple: #A782F7;
  --gradient-1: linear-gradient(135deg, oklch(0.5357 0.2005 256.64), oklch(0.535 0.1602 254.08));
  --gradient-2: linear-gradient( 180deg, oklch(0 0 0 / 0.6), oklch(0 0 0 / 0.15) 80% );
  --gradient-3: radial-gradient( 8em circle at 50% 50%, oklch(1 0 0 / 0.1), oklch(1 0 0 / 0) );

  /* Typefaces */
  --font-body: 'Graphik', sans-serif;
  --font-buttons: 'Martian Mono', monospace;
  --font-other: 'Monaspace', monospace;

  /* Type scale */
  --text-body: max(1.25rem, 2.225vw);
  --leading-body: 1.5;
  --text-p: 100%;
  --text-small: 75%;
  --text-button: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 100%;
  --radius-2: 50%;
  --radius-3: inherit;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 399px;
  --breakpoint-2: 432px;
  --breakpoint-3: 480px;
  --breakpoint-4: 568px;
  --breakpoint-5: 576px;
  --breakpoint-6: 768px;
  --breakpoint-7: 1023px;
  --breakpoint-8: 1024px;
}

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Other websites using Graphik as their main typeface
Websites whose lead colour is closest to Basecamp’s

Captured from basecamp.com on 5 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Basecamp; this guide describes the public website for reference.