What font does Best Buy use?

Best Buy’s website uses one typeface: Human BBY Web (headings and body text), self-hosted.

What are Best Buy’s brand colours?

The main colours on bestbuy.com are Midnight Blue (#101F61), Royal Blue (#4171FC), Dark Slate Blue (#2B4CB6), White (#FFFFFF) and Black (#000000).

What colour is Best Buy’s text and background?

Body text is #000000 on a #FFFFFF background.

Is this Best Buy’s official style guide?

No. SiteStyleGuide made it from bestbuy.com’s public web pages on 27 October 2026, and isn’t affiliated with Best Buy. Members can refresh a guide after 90 days to pick up changes.

Best Buy Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Best Buy International: Select your Country - Best Buy; ● 54 / 60 characters
Meta description: Shop online at Best Buy in your country and language of choice. Best Buy provides online shopping in a number of countries and languages.; ● 137 / 160 characters
Language: en

In search results

Best Buyhttps://www.bestbuy.com/

Best Buy International: Select your Country - Best Buy

Shop online at Best Buy in your country and language of choice. Best Buy provides online shopping in a number of countries and languages.

When shared

No og:image, so no picture

bestbuy.com

Best Buy International: Select your Country - Best Buy

Shop online at Best Buy in your country and language of choice. Best Buy provides online shopping in a number…

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Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

0 found

The site doesn’t seem to have a favicon.

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 54.8%
Midnight Blue 15%
Royal Blue 15%
Black 7.6%
Dark Slate Blue 7.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Text, border · a, .heading
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Background · .language-menu

Colours

Brand colours and accents, most used first

Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
84 68 0 62

On text
1.39:1 Fail

On white
15.10:1 AAA

Background · .background-container
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
74 55 0 1

On text
4.99:1 AA

On white
4.21:1 AA large

Background · .background-container, .horizontal-rule
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
76 58 0 29

On text
2.81:1 Fail

On white
7.47:1 AAA

Background · .background-container

Gradients

linear-gradient(45deg,#101f61,#2b4cb6 40%,#4171fc 59%,#7fd8ff 85%,#a6e4ff)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Human BBY Web

Aa 400 Aa 700

Human BBY Web

Self-hosted · weights 400, 500, 700 · body · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 32px weight 700

Best Buy

Body — Human BBY Web

Shop online at Best Buy in your country and language of choice. Best Buy provides online shopping in a number of countries and languages.

Paragraph 16px / 1.5

Shop online at Best Buy in your country and language of choice. Best Buy provides online shopping in a number of countries and languages.

Small 80%

Shop online at Best Buy in your country and language of choice. Best Buy provides online shopping in a number of countries and languages.

Button 100% / 1.15 none

Get started

Sizes in use

Most common across the site

32px2 rules
16px4 rules
14px1 rules
12px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

No button, link, radius or shadow styles could be read.

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

600

On a scale of 0 to 1440 px.

Content widths (max-width)

558 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 54 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.
▲ CheckNo favicon could be found.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Best Buy use?: Best Buy’s website uses one typeface: Human BBY Web (headings and body text), self-hosted.
What are Best Buy’s brand colours?: The main colours on bestbuy.com are Midnight Blue (#101F61), Royal Blue (#4171FC), Dark Slate Blue (#2B4CB6), White (#FFFFFF) and Black (#000000).
What colour is Best Buy’s text and background?: Body text is #000000 on a #FFFFFF background.
Is this Best Buy’s official style guide?: No. SiteStyleGuide made it from bestbuy.com’s public web pages on 27 October 2026, and isn’t affiliated with Best Buy. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

bestbuy-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* bestbuy.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/bestbuy.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-midnight-blue: #101F61;
  --colour-royal-blue: #4171FC;
  --colour-dark-slate-blue: #2B4CB6;
  --gradient-1: linear-gradient(45deg,#101f61,#2b4cb6 40%,#4171fc 59%,#7fd8ff 85%,#a6e4ff);

  /* Typefaces */
  --font-body: 'Human BBY Web', 'Roboto', 'Arial', sans-serif;

  /* Type scale */
  --text-h1: 32px;
  --text-p: 16px;
  --leading-p: 1.5;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 600px;
  --max-width-1: 558px;
}

{
    "site": "bestbuy.com",
    "source": "https://sitestyleguide.com/bestbuy.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#101F61",
            "rgb": [
                16,
                31,
                97
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#4171FC",
            "rgb": [
                65,
                113,
                252
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#2B4CB6",
            "rgb": [
                43,
                76,
                182
            ]
        }
    ],
    "fonts": [
        {
            "name": "Human BBY Web",
            "stack": "Human BBY Web, Roboto, Arial, sans-serif",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Self-hosted"
        }
    ]
}

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Run bestbuy.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/bestbuy.com" title="Best Buy style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Best Buystyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Colours

Midnight Blue

Royal Blue

Dark Slate Blue

Gradients

Human BBY Web

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Accessify

dw.com

Salesforce

Node.js

Best Buystyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Colours

Midnight Blue

Royal Blue

Dark Slate Blue

Gradients

Human BBY Web

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run bestbuy.com?

Similar colours

Accessify

dw.com

Salesforce

Node.js

Title &
description