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SaveUnofficial A style guide made by SiteStyleGuide from betterup.com’s public web pages. Not affiliated with or endorsed by BetterUp. The real site is betterup.com ↗
Unofficial style guide
BetterUpstyle guide
BetterUp’s website (betterup.com) uses Sohne-Buch for its headings and body text. Its palette is led by Crimson (#CE0058), Yellow (#DDFF0E) and Red (#FF0000), with #000000 text on #F4F3E9. Captured from the live site on 26 October 2026.
- Website
- betterup.com
- Typefaces
- Sohne-Buch, IvarDisplay-Regular, SohneMono-Buch
- Palette
- 4 neutrals, 4 colours, 3 gradients
- Captured
- 26 Oct 2026 · added by @sitestyleguide
https://www.betterup.com/
Screenshot
betterup.com
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- Powering performance-ready workforces in the AI era | BetterUp®
- ▲ 63 / 60 characters
- Meta description
- The only platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 14x ROI. Trusted by 750+ enterprises.
- ▲ 175 / 160 characters
- Site name
- BetterUp
- og:title
- Powering performance-ready workforces in the AI era | BetterUp®
- og:description
- The only platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 14x ROI. Trusted by 750+ enterprises.
- Language
- en
In search results
BetterUphttps://www.betterup.com/
Powering performance-ready workforces in the AI era | BetterU…
The only platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 14x ROI. Trusted by 750…
When shared
betterup.com
Powering performance-ready workforces in the AI era | BetterUp®
The only platform that develops your entire workforce — from executives to frontline teams — with human and A…
Logo & favicons
Found as: schema.org logo. SVG, 1209 × 212.
Logo
On white
On black
On Crimson
Favicons
2 found-
1000 px · PNG
shortcut icon
-
32 px · PNG
favicon.ico
Powering performance-ready workforces in the AI era | BetterUp®
Light browser tab
Powering performance-ready workforces in the AI era | BetterUp®
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- Black 35.6%
- White 29.1%
- Warm Off White 14.7%
- Near Black 6.9%
- Crimson 6.3%
- Yellow 3.5%
- Red 2.3%
- Maroon 1.7%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 100
- On text
- —
- On white
- 21.00:1 AAA
Text, border, background · .mobile-ctas .header-ctas__login, body:not(.js-header-theme-init):has(.opaque-navigation) .header-ctas__login
-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 21.00:1 AAA
- On white
- —
Text, background, graphic · body:not(.js-header-theme-init):has(.opaque-navigation) .link-highlight, --tw-ring-offset-color
-
Warm Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 5 4
- On text
- 18.84:1 AAA
- On white
- 1.11:1 Fail
Background, border, graphic · html, #site-header.nav-open
-
Near Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 88
- On text
- 1.26:1 Fail
- On white
- 16.67:1 AAA
Text · .footer-nav .hs-menu-depth-2 > a, .text-neutral-midnight
Colours
Brand colours and accents, most used first-
Crimson
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 100 57 19
- On text
- 3.77:1 AA large
- On white
- 5.58:1 AA
Background, text, border · form label.hs-form-booleancheckbox-display:has(input:checked)::before, form label.hs-form-radio-display.checked::after
-
Yellow
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 13 0 95 0
- On text
- 18.38:1 AAA
- On white
- 1.14:1 Fail
Text, background · .bg-system-highlight, .text-\[rgb\(221_255_14\)\]
-
Red
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 100 100 0
- On text
- 5.25:1 AA
- On white
- 4.00:1 AA large
Text, border · .hs-form-required, .hs-error-msg
-
Maroon
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 100 58 59
- On text
- 1.62:1 Fail
- On white
- 12.92:1 AAA
Used · --btn-bg, --btn-c2
Gradients
-
linear-gradient(90deg,rgba(0,0,0,.06) 0,rgba(0,0,0,.2) 75%,rgba(0,0,0,.35))
-
linear-gradient(353deg,rgba(5,5,5,0) 48.63%,rgba(5,5,5,.5) 91.53%)
-
linear-gradient(to bottom,)
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
Sohne-Buch
Aa
400
Aa
500
Sohne-Buch
Served from 9253440.fs1.hubspotusercontent-na1.net · weights 400, 500 · headings, body, buttons · shown in a stand-in if you don’t have it
Aa
400
IvarDisplay-Regular
Served from 9253440.fs1.hubspotusercontent-na1.net · weights 400 · headings · shown in a stand-in if you don’t have it
Aa
400
SohneMono-Buch
Served from 9253440.fs1.hubspotusercontent-na1.net · weights 400 · shown in a stand-in if you don’t have it
Aa
400
IvarDisplay-Italic
Served from 9253440.fs1.hubspotusercontent-na1.net · weights 400 · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
clamp(88px, calc(82px + 1.964vw), 110px) · 110 px / 105%
weight 400 · IvarDisplay-Regular
BetterUp
Heading 2
clamp(64px, calc(69px + 1.607vw), 82px) · 82 px / 110%
weight 400 · IvarDisplay-Regular
Powering performance-ready workforces in the AI…
Heading 3
clamp(51px, calc(48px + 1.161vw), 64px) · 64 px / 110%
weight 400 · IvarDisplay-Regular
Powering performance-ready workforces in the AI…
Heading 4
clamp(43px, calc(40px + 0.8vw), 50px) · 50 px / 110%
weight 400 · Sohne-Buch
Powering performance-ready workforces in the AI…
Heading 5
clamp(32px, calc(30px + 0.714vw), 40px) · 40 px / 110%
weight 400 · Sohne-Buch
Powering performance-ready workforces in the AI…
Heading 6
clamp(21px, calc(20px + 0.446vw), 26px) · 26 px / 112%
weight 400 · Sohne-Buch
Powering performance-ready workforces in the AI…
Body
16px / 130%
weight 400 · Sohne-Buch
The only platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 1…
Paragraph
20px / 130%
weight 400 · Sohne-Buch
The only platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 1…
Small
80%
The only platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 1…
Button
100% / 1.15
none
Get started
Link
1rem · 16 px / 1.25rem
uppercase · SohneMono-Buch
Read more about BetterUp
Sizes in use
Most common across the site- 40pxline 1.2 · 5 rules
- 20pxline 1.5 · 7 rules
- 18pxline 1.5 · 4 rules
- 16pxline 1.5 · 9 rules
- 14pxline 1.5 · 8 rules
- 13pxline 130% · 5 rules
- 12pxline 1.5 · 8 rules
- 10px3 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Corner radius
- 50% · 3×
- 9999px · 2×
- 32px · 2×
- .25rem · 1×
- 1rem · 1×
- 30px · 1×
Shadows
- 0 0 #0000,0 0 #0000,0 0 #0000
- 0 2px 0 0 #ce0058
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
480
767
768
991
992
1280
1380
1440
On a scale of 0 to 1440 px.
Content widths (max-width)
1280 px
800 px
768 px
500 px
480 px
400 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ▲ CheckThe title is 63 characters. Google usually cuts titles near 60, so the end may not show in results.
- ▲ CheckThe description is 175 characters. Search results usually show about 160.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does BetterUp use?
- BetterUp’s website uses four typefaces: Sohne-Buch (headings and body text), served from 9253440.fs1.hubspotusercontent-na1.net; IvarDisplay-Regular, served from 9253440.fs1.hubspotusercontent-na1.net; SohneMono-Buch, served from 9253440.fs1.hubspotusercontent-na1.net; IvarDisplay-Italic, served from 9253440.fs1.hubspotusercontent-na1.net.
- What are BetterUp’s brand colours?
- The main colours on betterup.com are Crimson (#CE0058), Yellow (#DDFF0E), Red (#FF0000), Maroon (#68002C), Black (#000000) and White (#FFFFFF).
- What colour is BetterUp’s text and background?
- Body text is #000000 on a #F4F3E9 background.
- Where is BetterUp’s logo from?
- The logo shown in this guide was found on betterup.com’s homepage. For official logo files and usage rules, check BetterUp’s own brand or press page.
- Is this BetterUp’s official style guide?
- No. SiteStyleGuide made it from betterup.com’s public web pages on 26 October 2026, and isn’t affiliated with BetterUp. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
betterup-com-tokens.css
/* betterup.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/betterup.com) */
:root {
/* Colours */
--text: #000000;
--background: #F4F3E9;
--colour-black: #000000;
--colour-white: #FFFFFF;
--colour-warm-off-white: #F4F3E9;
--colour-near-black: #1E1E1E;
--colour-crimson: #CE0058;
--colour-yellow: #DDFF0E;
--colour-red: #FF0000;
--colour-maroon: #68002C;
--gradient-1: linear-gradient(90deg,rgba(0,0,0,.06) 0,rgba(0,0,0,.2) 75%,rgba(0,0,0,.35));
--gradient-2: linear-gradient(353deg,rgba(5,5,5,0) 48.63%,rgba(5,5,5,.5) 91.53%);
--gradient-3: linear-gradient(to bottom,);
/* Typefaces */
--font-headings: 'Sohne-Buch', 'Helvetica', sans-serif;
--font-body: 'Sohne-Buch', 'Helvetica', sans-serif;
--font-buttons: 'Sohne-Buch', 'Helvetica', sans-serif;
--font-other: 'SohneMono-Buch', 'Roboto Mono', sans-serif;
/* Type scale */
--text-h1: clamp(88px, calc(82px + 1.964vw), 110px);
--leading-h1: 105%;
--text-h2: clamp(64px, calc(69px + 1.607vw), 82px);
--leading-h2: 110%;
--text-h3: clamp(51px, calc(48px + 1.161vw), 64px);
--leading-h3: 110%;
--text-h4: clamp(43px, calc(40px + 0.8vw), 50px);
--leading-h4: 110%;
--text-h5: clamp(32px, calc(30px + 0.714vw), 40px);
--leading-h5: 110%;
--text-h6: clamp(21px, calc(20px + 0.446vw), 26px);
--leading-h6: 112%;
--text-body: 16px;
--leading-body: 130%;
--text-p: 20px;
--leading-p: 130%;
--text-small: 80%;
--text-button: 100%;
--leading-button: 1.15;
--text-a: 1rem;
--leading-a: 1.25rem;
/* Shape */
--radius-1: 50%;
--radius-2: 9999px;
--radius-3: 32px;
--radius-4: .25rem;
--radius-5: 1rem;
--radius-6: 30px;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 480px;
--breakpoint-2: 767px;
--breakpoint-3: 768px;
--breakpoint-4: 991px;
--breakpoint-5: 992px;
--breakpoint-6: 1280px;
--breakpoint-7: 1380px;
--breakpoint-8: 1440px;
--max-width-1: 1280px;
--max-width-2: 800px;
--max-width-3: 768px;
--max-width-4: 500px;
--max-width-5: 480px;
--max-width-6: 400px;
}
{
"site": "betterup.com",
"source": "https://sitestyleguide.com/betterup.com",
"text": "#000000",
"background": "#F4F3E9",
"colours": [
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
]
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Warm Off White",
"hex": "#F4F3E9",
"rgb": [
244,
243,
233
]
},
{
"name": "Near Black",
"hex": "#1E1E1E",
"rgb": [
30,
30,
30
]
},
{
"name": "Crimson",
"hex": "#CE0058",
"rgb": [
206,
0,
88
]
},
{
"name": "Yellow",
"hex": "#DDFF0E",
"rgb": [
221,
255,
14
]
},
{
"name": "Red",
"hex": "#FF0000",
"rgb": [
255,
0,
0
]
},
{
"name": "Maroon",
"hex": "#68002C",
"rgb": [
104,
0,
44
]
}
],
"fonts": [
{
"name": "Sohne-Buch",
"stack": "\"Sohne-Buch\", \"Helvetica\", \"sans-serif\"",
"weights": [
400,
500
],
"source": "Served from 9253440.fs1.hubspotusercontent-na1.net"
},
{
"name": "IvarDisplay-Regular",
"stack": "\"IvarDisplay-Regular\", \"Times New Roman\", \"serif\"",
"weights": [
400
],
"source": "Served from 9253440.fs1.hubspotusercontent-na1.net"
},
{
"name": "SohneMono-Buch",
"stack": "\"SohneMono-Buch\", \"Roboto Mono\", \"sans-serif\"",
"weights": [
400
],
"source": "Served from 9253440.fs1.hubspotusercontent-na1.net"
},
{
"name": "IvarDisplay-Italic",
"stack": "\"IvarDisplay-Italic\", \"Times New Roman Italic\", \"serif\"",
"weights": [
400
],
"source": "Served from 9253440.fs1.hubspotusercontent-na1.net"
}
]
}
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Captured from betterup.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by BetterUp; this guide describes the public website for reference.