SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from casper.com’s public web pages. Not affiliated with or endorsed by Casper Sleep. The real site is casper.com ↗

Casper Sleep logo

Unofficial style guide

Casper Sleepstyle guide

Casper Sleep’s website (casper.com) uses Calibre for its headings and body text. Its palette is led by Light Midnight Blue (#1E306E), Light Royal Blue (#526699) and Teal (#00706E), with #1E306E text on #FFFFFF. Captured from the live site on 26 October 2026.

Website
casper.com
Typefaces
Calibre, NewKansas-Medium, NewKansas-SemiBold
Palette
4 neutrals, 12 colours, 3 gradients
Captured
26 Oct 2026 · added by @sitestyleguide
https://casper.com/ Screenshot
Screenshot of the casper.com homepage on a desktop screen
Screenshot of casper.com on a 1440 px desktop screen, 26 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
The Best Bed for Better Sleep | Casper Online Mattress Store
● 60 / 60 characters
Meta description
Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.
● 127 / 160 characters
Site name
Casper Sleep
og:title
The Best Bed for Better Sleep | Casper Online Mattress Store
og:description
Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.
Language
en
Theme colour
#ffffff

In search results

Casper Sleephttps://casper.com/

The Best Bed for Better Sleep | Casper Online Mattress Store

Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.

When shared

The image Casper Sleep shares with links

casper.com

The Best Bed for Better Sleep | Casper Online Mattress Store

Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free s…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1E306E) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Light Midnight Blue 36.3%
  • White 30.8%
  • Cool Off White 7.1%
  • Light Royal Blue 6.6%
  • Near Black 5.7%
  • Black 2.6%
  • Teal 2.5%
  • Deep Midnight Blue 2.2%
  • Fire Brick 1.6%
  • Slate Blue 1.4%
  • Light Sky Blue 1%
  • Steel Blue 0.5%
  • Khaki 0.5%
  • Deep Royal Blue 0.4%
  • Brown 0.3%
  • Honey Dew 0.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    12.33:1 AAA
    On white
    —

    Background, text, border · #shopify-section-template--29702674940270__instant_4hw_weg_qsfx6rxa_qc_FTTtCa .i, body

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 2 0 1
    On text
    11.51:1 AAA
    On white
    1.07:1 Fail

    Background, border · .cart-upsell-container .upsell-item, .product-info-accordion__content

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 92
    On text
    1.48:1 Fail
    On white
    18.26:1 AAA

    Text, graphic · p.article-title, .blog-title-container .prose

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.70:1 Fail
    On white
    21.00:1 AAA

    Text, background · .ugc-modal__shop-subtitle, .ugc-modal__shop-product-subtitle *

Colours

Brand colours and accents, most used first
  • Light Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    73 56 0 57
    On text
    —
    On white
    12.33:1 AAA

    Text, background, border · inline style on <span>, #shopify-section-template--29702674940270__hero_promo_banner_JFpUJJ [data-block-

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    46 33 0 40
    On text
    2.18:1 Fail
    On white
    5.65:1 AA

    Text, background, border · button.add-accident-protection-btn, inline style on <span>

  • Teal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 2 56
    On text
    2.08:1 Fail
    On white
    5.93:1 AA

    Text, background · .banner--custom-success, .cart-upsell-container .upsell-badge

  • Deep Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 69 0 59
    On text
    1.20:1 Fail
    On white
    14.76:1 AAA

    Background, text · .mobile-nav-action-buttons .button--primary, .progress-bar:before

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 73 79 20
    On text
    2.42:1 Fail
    On white
    5.10:1 AA

    Text, background · .free-gift-purchase__badge, .on-sale-facet-label

  • Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    34 27 0 43
    On text
    2.32:1 Fail
    On white
    5.31:1 AA

    Text, border · .what-is-comp-value, .product-info__block-item[data-block-type=associated-products] scroll-carousel p

  • Light Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    37 16 0 11
    On text
    6.36:1 AA
    On white
    1.94:1 Fail

    Background · inline style on <span>, .cart-upsell-container .upsell-item

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    61 36 0 27
    On text
    2.72:1 Fail
    On white
    4.53:1 AA

    Background · .cart-complement-header, .free-gift-promo__card

  • Khaki

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 14 56 5
    On text
    8.36:1 AAA
    On white
    1.47:1 Fail

    Background · inline style on <span>

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    62 39 0 38
    On text
    1.99:1 Fail
    On white
    6.18:1 AA

    Background · .mobile-nav-action-buttons .button--secondary

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 78 33
    On text
    1.79:1 Fail
    On white
    6.91:1 AA

    Text · .text-error, .text-danger

  • Honey Dew

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    12 0 9 7
    On text
    9.77:1 AAA
    On white
    1.26:1 Fail

    Background · inline style on <span>

Gradients

  • linear-gradient(to right,currentColor,currentColor) 0 min(100%,1.35em)

  • linear-gradient(to right,currentColor,currentColor) 0 min(100%,1.2lh)

  • linear-gradient(#fff, #fff)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Calibre

Aa 300 Aa 700

Calibre

Served from cdn.shopify.com · weights 300, 400, 500, 600, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 500

NewKansas-Medium

Served from cdn.shopify.com · weights 400, 500 · headings · shown in a stand-in if you don’t have it

Aa 600

NewKansas-SemiBold

Served from cdn.shopify.com · weights 600 · headings · shown in a stand-in if you don’t have it

Aa 500

New Kansas TRIAL

Served from cdn.shopify.com · weights 500 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 1.5rem · 24 px / 1.5rem weight 500 · normal · NewKansas-Medium

Casper Sleep

Heading 2 32px / 28px weight 500 · normal · Calibre

The Best Bed for Better Sleep | Casper Online M…

Heading 3 18px / 48.4px weight 500 · normal · NewKansas-Medium

The Best Bed for Better Sleep | Casper Online M…

Heading 4 22px / 30.8px weight 500 · normal · Calibre

The Best Bed for Better Sleep | Casper Online M…

Heading 5 — weight 500 · normal · Calibre

The Best Bed for Better Sleep | Casper Online M…

Heading 6 — weight 500 · normal · Calibre

The Best Bed for Better Sleep | Casper Online M…

Body 1.0rem · 16 px / 1.6

Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.

Paragraph 1.0rem · 16 px / 26px weight 400 · Calibre

Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.

Button 100% none

Get started

Link 1.125rem · 18 px / 1.75rem weight 700 · Calibre

Read more about Casper Sleep

Sizes in use

Most common across the site
  • 32pxline 2rem · 14 rules
  • 28pxline 32px · 10 rules
  • 24pxline 28px · 16 rules
  • 20pxline 24px · 27 rules
  • 18pxline 28.8px · 41 rules
  • 16pxline 22px · 89 rules
  • 14pxline 16px · 41 rules
  • 12pxline 20px · 27 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 9999px · 25×
  • 4px · 23×
  • inherit · 23×
  • 8px · 23×
  • 12px · 20×
  • 2.0rem · 14×

Shadows

  • 0 -4px 15px #00000026
  • unset
  • 0 4px 8px #00000026
  • 0px 18px 50px rgb(30 48 110 / 0.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

700
767
768
1000
1023
1024
1150
1400

On a scale of 0 to 1440 px.

Content widths (max-width)

1350 px
1024 px
500 px
340 px
337 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 60 characters, short enough to show in full in search results.
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Casper Sleep use?
Casper Sleep’s website uses four typefaces: Calibre (headings and body text), served from cdn.shopify.com; NewKansas-Medium, served from cdn.shopify.com; NewKansas-SemiBold, served from cdn.shopify.com; New Kansas TRIAL, served from cdn.shopify.com.
What are Casper Sleep’s brand colours?
The main colours on casper.com are Light Midnight Blue (#1E306E), Light Royal Blue (#526699), Teal (#00706E), Deep Midnight Blue (#012169), Fire Brick (#CB372A) and Slate Blue (#5F6A91).
What colour is Casper Sleep’s text and background?
Body text is #1E306E on a #FFFFFF background.
Where is Casper Sleep’s logo from?
The logo shown in this guide was found on casper.com’s homepage. For official logo files and usage rules, check Casper Sleep’s own brand or press page.
Is this Casper Sleep’s official style guide?
No. SiteStyleGuide made it from casper.com’s public web pages on 26 October 2026, and isn’t affiliated with Casper Sleep. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

casper-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* casper.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/casper.com) */
:root {
  /* Colours */
  --text: #1E306E;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-off-white: #F5F7FD;
  --colour-near-black: #151515;
  --colour-black: #000000;
  --colour-light-midnight-blue: #1E306E;
  --colour-light-royal-blue: #526699;
  --colour-teal: #00706E;
  --colour-deep-midnight-blue: #012169;
  --colour-fire-brick: #CB372A;
  --colour-slate-blue: #5F6A91;
  --colour-light-sky-blue: #8FC0E4;
  --colour-steel-blue: #4977BB;
  --colour-khaki: #F3D26A;
  --colour-deep-royal-blue: #3C619E;
  --colour-brown: #AA2826;
  --colour-honey-dew: #CFECD7;
  --gradient-1: linear-gradient(to right,currentColor,currentColor) 0 min(100%,1.35em);
  --gradient-2: linear-gradient(to right,currentColor,currentColor) 0 min(100%,1.2lh);
  --gradient-3: linear-gradient(#fff, #fff);

  /* Typefaces */
  --font-headings: 'Calibre';
  --font-buttons: 'Calibre';
  --font-other: 'New Kansas TRIAL';

  /* Type scale */
  --text-h1: 1.5rem;
  --leading-h1: 1.5rem;
  --text-h2: 32px;
  --leading-h2: 28px;
  --text-h3: 18px;
  --leading-h3: 48.4px;
  --text-h4: 22px;
  --leading-h4: 30.8px;
  --text-body: 1.0rem;
  --leading-body: 1.6;
  --text-p: 1.0rem;
  --leading-p: 26px;
  --text-button: 100%;
  --text-a: 1.125rem;
  --leading-a: 1.75rem;

  /* Shape */
  --radius-1: 9999px;
  --radius-2: 4px;
  --radius-3: inherit;
  --radius-4: 8px;
  --radius-5: 12px;
  --radius-6: 2.0rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 700px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1000px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1150px;
  --breakpoint-8: 1400px;
  --max-width-1: 1350px;
  --max-width-2: 1024px;
  --max-width-3: 500px;
  --max-width-4: 340px;
  --max-width-5: 337px;
  --max-width-6: 300px;
}

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Other websites using Calibre as their main typeface
Websites whose lead colour is closest to Casper Sleep’s

Captured from casper.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Casper Sleep; this guide describes the public website for reference.