What font does Consumer Reports use?

Consumer Reports’s website uses four typefaces: Averta W01 Bold (headings and body text), served from cdn.cr.org; Averta W01 SemiBold, served from cdn.cr.org; Averta W01 Regular, served from cdn.cr.org; Averta W01 ExtraBold, served from cdn.cr.org.

What are Consumer Reports’s brand colours?

The main colours on consumerreports.org are Sea Green (#00803E), Medium Sea Green (#00AE3D), Dark Green (#025B30), Gold (#FFDD00), Corn Silk (#FFF6DC) and Fire Brick (#AE0D00).

What colour is Consumer Reports’s text and background?

Body text is #050500 on a #FFFFFF background.

Where is Consumer Reports’s logo from?

The logo shown in this guide was found on consumerreports.org’s homepage. For official logo files and usage rules, check Consumer Reports’s own brand or press page.

Is this Consumer Reports’s official style guide?

No. SiteStyleGuide made it from consumerreports.org’s public web pages on 30 October 2026, and isn’t affiliated with Consumer Reports. Members can refresh a guide after 90 days to pick up changes.

Consumer Reports Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Product Reviews and Ratings, Buying Advice and Consumer Advocacy - Consumer Reports; ▲ 83 / 60 characters
Meta description: Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on what matters most.; ● 154 / 160 characters
Site name: Consumer Reports
og:title: Product Reviews and Ratings, Buying Advice and Consumer Advocacy - Consumer Reports
og:description: Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on what matters most.
Language: en-US

In search results

Consumer Reportshttps://www.consumerreports.org/

Product Reviews and Ratings, Buying Advice and Consumer Advoc…

Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on what matters most.

When shared

The image Consumer Reports shares with links

consumerreports.org

Product Reviews and Ratings, Buying Advice and Consumer Advocacy - Consumer Reports

Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice…

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Logo & favicons

Found as: schema.org logo. PNG, 157 × 113.

Logo

On white

On black

On Sea Green

Favicons

1 found

64 px · ICO shortcut icon

Product Reviews and Ratings, Buying Advice and Consumer Advocacy - Consumer Reports

Light browser tab

Product Reviews and Ratings, Buying Advice and Consumer Advocacy - Consumer Reports

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#050500) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Black 44.6%
White 21.6%
Sea Green 9.8%
Off White 6.6%
Medium Sea Green 5.3%
Warm Dark Grey 3.4%
Dark Green 2.7%
Gold 2.5%
Corn Silk 1.3%
Fire Brick 1.3%
Red 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 100 98

On text
—

On white
20.42:1 AAA

Text, background, border · .cda-gnav__main-search-hints-default-title, .cda-gnav__main-search-hints-semantic-recent-searches p.cda-gnav__main-search-hi
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
20.42:1 AAA

On white
—

Background, text, graphic · .cda-gnav__nav-popup, .cr-video-carousel .splide a.splide__title:hover
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 6

On text
17.92:1 AAA

On white
1.14:1 Fail

Background · .cda-gnav__main-search-hints-suggested-list-item--active, .cda-gnav__main-search-hints-semantic-recent-searches-list a.cda-gnav__main-sear
Warm Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 5 60

On text
3.54:1 AA large

On white
5.77:1 AA

Text · .gnav-breadcrumbs__page-title, .cda-gnav__main-search-placeholder-rotator

Colours

Brand colours and accents, most used first

Sea Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 52 50

On text
4.04:1 AA large

On white
5.05:1 AA

Border, text, background · .cda-gnav__main .cda-btn.cda-btn__secondary, .cda-footer__mission-buttons_container .cda-footer__mission-btn:last-child
Medium Sea Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 65 32

On text
6.93:1 AA

On white
2.95:1 Fail

Background, text, border · .cda-gnav__main .cda-btn.cda-btn--nav-light-green, .cda-btn--nav-light-green
Dark Green

HEX

RGB

HSL

OKLCH

CMYK
98 0 47 64

On text
2.47:1 Fail

On white
8.26:1 AAA

Text, border, graphic · .cda-gnav__main-search-hints-semantic-askCR p.cda-gnav__main-search-hints-semant, .cda-btn__secondary
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 13 100 0

On text
15.17:1 AAA

On white
1.35:1 Fail

Background · .cda-gnav__notification-popup-title, .cda-gnav__main-user-auth-label
Corn Silk

HEX

RGB

HSL

OKLCH

CMYK
0 4 14 0

On text
18.93:1 AAA

On white
1.08:1 Fail

Background · .cda-gnav__main-search-askcr-ai, .cda-gnav__notifications-wrapper
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 93 100 32

On text
2.78:1 Fail

On white
7.35:1 AAA

Text, border · .cda-gnav__account-menu-login-form--error, .cda-gnav__input-error-text
Red

HEX

RGB

HSL

OKLCH

CMYK
0 88 85 7

On text
4.63:1 AA

On white
4.41:1 AA large

Background, border · .cda-gnav__notification-popup, .cda-gnav__notification-popup:after

Gradients

linear-gradient(168deg,#f6f8de 11.16%,#d2ebe3 54.98%)
linear-gradient(180deg,#fff6dc,#d2ebe3 53.85%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Averta W01 Bold

Aa 400 Aa 700

Averta W01 Bold

Served from cdn.cr.org · weights 400, 600, 700 · headings · shown in a stand-in if you don’t have it

Aa 600

Averta W01 SemiBold

Served from cdn.cr.org · weights 600 · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 600

Averta W01 Regular

Served from cdn.cr.org · weights 400, 600 · headings · shown in a stand-in if you don’t have it

Aa 800

Averta W01 ExtraBold

Served from cdn.cr.org · weights 800 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px

Body — / 1.5

Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on wha…

Paragraph 24px / 28px PublicoText

Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on wha…

Small 80%

Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on wha…

Link 14px / 24px weight 400 · lowercase · Averta W01 Semibold

Sizes in use

Most common across the site

24pxline 28px · 2 rules
18pxline 22px · 3 rules
16pxline 24px · 28 rules
14pxline 24px · 27 rules
12pxline 16px · 21 rules
11pxline initial · 4 rules
10pxline calc(.25rem * 5) · 10 rules
9pxline initial · 4 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

1.25rem · 7×
20px · 6×
4px · 5×
8px · 5×
50% · 4×
100px · 3×

Shadows

0 4px 4px #00000040
0 2px 5px #000000b3
0 0 15px #999
0 .25rem .25rem #00000040

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

767

768

975

991

992

1199

1200

1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1172 px

1170 px

860 px

760 px

736 px

362 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 83 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Consumer Reports use?: Consumer Reports’s website uses four typefaces: Averta W01 Bold (headings and body text), served from cdn.cr.org; Averta W01 SemiBold, served from cdn.cr.org; Averta W01 Regular, served from cdn.cr.org; Averta W01 ExtraBold, served from cdn.cr.org.
What are Consumer Reports’s brand colours?: The main colours on consumerreports.org are Sea Green (#00803E), Medium Sea Green (#00AE3D), Dark Green (#025B30), Gold (#FFDD00), Corn Silk (#FFF6DC) and Fire Brick (#AE0D00).
What colour is Consumer Reports’s text and background?: Body text is #050500 on a #FFFFFF background.
Where is Consumer Reports’s logo from?: The logo shown in this guide was found on consumerreports.org’s homepage. For official logo files and usage rules, check Consumer Reports’s own brand or press page.
Is this Consumer Reports’s official style guide?: No. SiteStyleGuide made it from consumerreports.org’s public web pages on 30 October 2026, and isn’t affiliated with Consumer Reports. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

consumerreports-org-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* consumerreports.org design tokens, from SiteStyleGuide (https://sitestyleguide.com/consumerreports.org) */
:root {
  /* Colours */
  --text: #050500;
  --background: #FFFFFF;
  --colour-black: #050500;
  --colour-white: #FFFFFF;
  --colour-off-white: #F0F0F0;
  --colour-warm-dark-grey: #666661;
  --colour-sea-green: #00803E;
  --colour-medium-sea-green: #00AE3D;
  --colour-dark-green: #025B30;
  --colour-gold: #FFDD00;
  --colour-corn-silk: #FFF6DC;
  --colour-fire-brick: #AE0D00;
  --colour-red: #EC1C24;
  --gradient-1: linear-gradient(168deg,#f6f8de 11.16%,#d2ebe3 54.98%);
  --gradient-2: linear-gradient(180deg,#fff6dc,#d2ebe3 53.85%);

  /* Typefaces */
  --font-headings: 'Averta W01 Bold', sans-serif;
  --font-other: 'Averta W01 Light', sans-serif;

  /* Type scale */
  --text-p: 24px;
  --leading-p: 28px;
  --text-small: 80%;
  --text-a: 14px;
  --leading-a: 24px;

  /* Shape */
  --radius-1: 1.25rem;
  --radius-2: 20px;
  --radius-3: 4px;
  --radius-4: 8px;
  --radius-5: 50%;
  --radius-6: 100px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 767px;
  --breakpoint-2: 768px;
  --breakpoint-3: 975px;
  --breakpoint-4: 991px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1199px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1440px;
  --max-width-1: 1172px;
  --max-width-2: 1170px;
  --max-width-3: 860px;
  --max-width-4: 760px;
  --max-width-5: 736px;
  --max-width-6: 362px;
}

{
    "site": "consumerreports.org",
    "source": "https://sitestyleguide.com/consumerreports.org",
    "text": "#050500",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Black",
            "hex": "#050500",
            "rgb": [
                5,
                5,
                0
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Off White",
            "hex": "#F0F0F0",
            "rgb": [
                240,
                240,
                240
            ]
        },
        {
            "name": "Warm Dark Grey",
            "hex": "#666661",
            "rgb": [
                102,
                102,
                97
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#00803E",
            "rgb": [
                0,
                128,
                62
            ]
        },
        {
            "name": "Medium Sea Green",
            "hex": "#00AE3D",
            "rgb": [
                0,
                174,
                61
            ]
        },
        {
            "name": "Dark Green",
            "hex": "#025B30",
            "rgb": [
                2,
                91,
                48
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFDD00",
            "rgb": [
                255,
                221,
                0
            ]
        },
        {
            "name": "Corn Silk",
            "hex": "#FFF6DC",
            "rgb": [
                255,
                246,
                220
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#AE0D00",
            "rgb": [
                174,
                13,
                0
            ]
        },
        {
            "name": "Red",
            "hex": "#EC1C24",
            "rgb": [
                236,
                28,
                36
            ]
        }
    ],
    "fonts": [
        {
            "name": "Averta W01 Bold",
            "stack": "Averta W01 Bold, sans-serif",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Served from cdn.cr.org"
        },
        {
            "name": "Averta W01 SemiBold",
            "stack": "Averta W01 Semibold, sans-serif",
            "weights": [
                600
            ],
            "source": "Served from cdn.cr.org"
        },
        {
            "name": "Averta W01 Regular",
            "stack": "Averta W01 Regular, sans-serif",
            "weights": [
                400,
                600
            ],
            "source": "Served from cdn.cr.org"
        },
        {
            "name": "Averta W01 ExtraBold",
            "stack": "Averta W01 ExtraBold, Helvetica, Arial, sans-serif",
            "weights": [
                800
            ],
            "source": "Served from cdn.cr.org"
        },
        {
            "name": "PublicoText",
            "stack": "PublicoText",
            "weights": [
                400
            ],
            "source": "Served from cdn.cr.org"
        },
        {
            "name": "Averta W01 Light",
            "stack": "Averta W01 Light, sans-serif",
            "weights": [
                300,
                400
            ],
            "source": "Served from cdn.cr.org"
        }
    ]
}

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Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/consumerreports.org" title="Consumer Reports style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Consumer Reportsstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Black

White

Off White

Warm Dark Grey

Colours

Sea Green

Medium Sea Green

Dark Green

Gold

Corn Silk

Fire Brick

Red

Gradients

Averta W01 Bold

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

GitHub

Common Sense Media

xbox.com

FotMob

Consumer Reportsstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Black

White

Off White

Warm Dark Grey

Colours

Sea Green

Medium Sea Green

Dark Green

Gold

Corn Silk

Fire Brick

Red

Gradients

Averta W01 Bold

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run consumerreports.org?

Similar colours

GitHub

Common Sense Media

xbox.com

FotMob

Title &
description