SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from dillards.com’s public web pages. Not affiliated with or endorsed by Dillard's. The real site is dillards.com ↗

Dillard's logo

Unofficial style guide

Dillard'sstyle guide

Dillard's’s website (dillards.com) uses Open Sans for its headings and body text. Its palette is led by Light Steel Blue (#007BFF), Light Crimson (#DC3545) and Medium Sea Green (#28A745), with #000000 text on #FFFFFF. Captured from the live site on 29 October 2026.

Website
dillards.com
Typefaces
Open Sans, Cinzel, Figtree
Palette
4 neutrals, 12 colours, 3 gradients
Captured
29 Oct 2026 · added by @sitestyleguide
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https://www.dillards.com/ Screenshot
Screenshot of the dillards.com homepage on a desktop screen
Screenshot of dillards.com on a 1440 px desktop screen, 29 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Dillard's | Clothing, Shoes, Accessories, Cosmetics, Kids, Home
▲ 63 / 60 characters
Meta description
Shop Dillard's online for dresses, shoes, clothing, makeup, handbags, menswear and more from top brands. Return in store or by mail. Free shipping over $150
● 156 / 160 characters
Site name
Dillard's
og:title
Dillard's | Clothing, Shoes, Accessories, Cosmetics, Kids, Home
og:description
Shop Dillard's online for dresses, shoes, clothing, makeup, handbags, menswear and more from top brands. Return in store or by mail. Free shipping over $150
Language
en

In search results

Dillard'shttps://www.dillards.com/

Dillard's | Clothing, Shoes, Accessories, Cosmetics, Kids, Ho…

Shop Dillard's online for dresses, shoes, clothing, makeup, handbags, menswear and more from top brands. Return in store or by mail. Free shipping over $150

When shared

The image Dillard's shares with links

dillards.com

Dillard's | Clothing, Shoes, Accessories, Cosmetics, Kids, Home

Shop Dillard's online for dresses, shoes, clothing, makeup, handbags, menswear and more from top brands. Retu…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 42.2%
  • Black 22.1%
  • Off White 11.5%
  • Cool Near Black 4.4%
  • Light Steel Blue 4.1%
  • Light Crimson 2.8%
  • Medium Sea Green 2.6%
  • Gold 2.1%
  • Cadet Blue 2.1%
  • Steel Blue 1.1%
  • Deep Crimson 1.1%
  • Crimson 1%
  • Brown 0.9%
  • Deep Steel Blue 0.7%
  • Royal Blue 0.6%
  • Fire Brick 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · .btn-secondary, .btn-primary

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .btn-primary, .btn-tertiary

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 11
    On text
    16.36:1 AAA
    On white
    1.28:1 Fail

    Background, border · .modal #accessoryList h2, .modal-quickview .modal-content .modal-body .product-select-boxes .quantity-sele

  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    20 10 0 84
    On text
    1.36:1 Fail
    On white
    15.43:1 AAA

    Text, background, border · body, .btn

Colours

Brand colours and accents, most used first

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    5.28:1 AA
    On white
    3.98:1 AA large

    Background, text, border · .btn-primary, .btn-primary.disabled

  • Light Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 69 14
    On text
    4.64:1 AA
    On white
    4.53:1 AA

    Text, background, border · .btn-danger, .btn-danger.disabled

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    76 0 59 35
    On text
    6.70:1 AA
    On white
    3.13:1 AA large

    Background, text, border · .btn-success, .btn-success.disabled

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 24 97 0
    On text
    12.88:1 AAA
    On white
    1.63:1 Fail

    Background, text, border · .btn-warning, .btn-warning.disabled

  • Cadet Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 12 0 28
    On text
    6.90:1 AA
    On white
    3.04:1 AA large

    Background, text, border · .btn-info, .btn-info.disabled

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    85 34 0 27
    On text
    4.65:1 AA
    On white
    4.52:1 AA

    Text, background, border · .modal-add-to-bag .comingsoon_title, #ContentTemplate .ShopByPriceReduction .limitedAvail h1

  • Deep Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 63 63 25
    On text
    4.23:1 AA large
    On white
    4.96:1 AA

    Text, background · #ContentTemplate .ShopByPriceReduction h1, .dds .header_promo_static_wrapper

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 72 72 16
    On text
    4.62:1 AA
    On white
    4.54:1 AA

    Text, border · .price-wrapper.static .comboNA, .price-wrapper.static span.reduced-copy

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 60 61 34
    On text
    3.59:1 AA large
    On white
    5.85:1 AA

    Text, border · #header .search-area-react.has-error .search-input-react, #header .search-area-react.has-error .search-input-react+button

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    80 35 0 35
    On text
    3.71:1 AA large
    On white
    5.66:1 AA

    Background · .react-datepicker__time-container .react-datepicker__time .react-datepicker__tim, .react-datepicker__day--in-range

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 20
    On text
    3.62:1 AA large
    On white
    5.80:1 AA

    Background, border · .btn-primary.focus, .btn-primary:not(:disabled):not(.disabled).active

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 83 75 26
    On text
    3.42:1 AA large
    On white
    6.13:1 AA

    Background, border · .btn-danger.focus, .btn-danger:not(:disabled):not(.disabled).active

Gradients

  • linear-gradient(to bottom right,#bbc3db,#e6e9f5)

  • linear-gradient(270deg,rgba(0,0,0,.5),transparent)

  • linear-gradient(90deg,rgba(0,0,0,.5),transparent)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Open Sans

Aa 300 Aa 800

Open Sans

Self-hosted · weights 300, 400, 600, 700, 800 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400 Aa 900

Cinzel

Self-hosted · weights 400, 500, 900 · headings · shown in a stand-in if you don’t have it

Aa 300 Aa 900

Figtree

Self-hosted · weights 300, 600, 900 · headings · shown in a stand-in if you don’t have it

Aa 400

futura_bk_btbook

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 1.375rem · 22 px / 1.4 weight 400 · Open Sans

Dillard's

Heading 2 1.125rem · 18 px / 1.4 weight 400 · Open Sans

Dillard's | Clothing, Shoes, Accessories, Cosme…

Heading 3 1rem · 16 px / 1.2 weight 400 · Open Sans

Dillard's | Clothing, Shoes, Accessories, Cosme…

Heading 4 .875rem · 14 px / 1.2 weight 400 · Open Sans

Dillard's | Clothing, Shoes, Accessories, Cosme…

Heading 5 .8125rem · 13 px / 1.2 weight 400 · Open Sans

Dillard's | Clothing, Shoes, Accessories, Cosme…

Heading 6 .75rem · 12 px / 1.2 weight 400 · Open Sans

Dillard's | Clothing, Shoes, Accessories, Cosme…

Body 1rem · 16 px / 1.5 weight 400 · Open Sans

Shop Dillard's online for dresses, shoes, clothing, makeup, handbags, menswear and more from top brands. Return in store or by mail. Free s…

Paragraph .875rem · 14 px / 1.7

Shop Dillard's online for dresses, shoes, clothing, makeup, handbags, menswear and more from top brands. Return in store or by mail. Free s…

Small 80% weight 400

Shop Dillard's online for dresses, shoes, clothing, makeup, handbags, menswear and more from top brands. Return in store or by mail. Free s…

Button .75rem · 12 px / 1.5 weight 400 · none · Open Sans

Get started

Link .875rem · 14 px / normal weight 600 · uppercase · Open Sans

Read more about Dillard's

Sizes in use

Most common across the site
  • 24pxline 1 · 7 rules
  • 20pxline 1.5 · 24 rules
  • 18px12 rules
  • 16pxline 1.5 · 47 rules
  • 14pxline 1.5 · 107 rules
  • 13pxline normal · 70 rules
  • 12pxline 1 · 84 rules
  • 11pxline 17px · 20 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn-primary · #007BFF

Link

Read our latest news today.

a · #007BFF

Corner radius

  • 50% · 28×
  • .3rem · 27×
  • .25rem · 21×
  • 100% · 11×
  • 1rem · 6×
  • 5px · 6×

Shadows

  • 0 0 0 .2rem rgba(0,123,255,.25)
  • 0 0 0 0 #000
  • 0 0 0 .2rem rgba(40,167,69,.25)
  • 0 0 0 .2rem rgba(220,53,69,.25)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

576
767
768
992
1024
1170
1200
1599

On a scale of 0 to 1599 px.

Content widths (max-width)

1600 px
1140 px
720 px
600 px
540 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 63 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Dillard's use?
Dillard's’s website uses four typefaces: Open Sans (headings and body text), self-hosted; Cinzel, self-hosted; Figtree, self-hosted; futura_bk_btbook, self-hosted.
What are Dillard's’s brand colours?
The main colours on dillards.com are Light Steel Blue (#007BFF), Light Crimson (#DC3545), Medium Sea Green (#28A745), Gold (#FFC107), Cadet Blue (#17A2B8) and Steel Blue (#1C7CBB).
What colour is Dillard's’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Dillard's’s logo from?
The logo shown in this guide was found on dillards.com’s homepage. For official logo files and usage rules, check Dillard's’s own brand or press page.
Is this Dillard's’s official style guide?
No. SiteStyleGuide made it from dillards.com’s public web pages on 29 October 2026, and isn’t affiliated with Dillard's. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

dillards-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* dillards.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/dillards.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #E3E3E3;
  --colour-cool-near-black: #212529;
  --colour-light-steel-blue: #007BFF;
  --colour-light-crimson: #DC3545;
  --colour-medium-sea-green: #28A745;
  --colour-gold: #FFC107;
  --colour-cadet-blue: #17A2B8;
  --colour-steel-blue: #1C7CBB;
  --colour-deep-crimson: #C04747;
  --colour-crimson: #D73D3C;
  --colour-brown: #A94442;
  --colour-deep-steel-blue: #216BA5;
  --colour-royal-blue: #0062CC;
  --colour-fire-brick: #BD2130;
  --gradient-1: linear-gradient(to bottom right,#bbc3db,#e6e9f5);
  --gradient-2: linear-gradient(270deg,rgba(0,0,0,.5),transparent);
  --gradient-3: linear-gradient(90deg,rgba(0,0,0,.5),transparent);

  /* Typefaces */
  --font-headings: 'Open Sans', sans-serif;
  --font-buttons: 'Open Sans', sans-serif;
  --font-body: 'Open Sans', sans-serif;
  --font-other: 'futura_bk_btbook';

  /* Type scale */
  --text-h1: 1.375rem;
  --leading-h1: 1.4;
  --text-h2: 1.125rem;
  --leading-h2: 1.4;
  --text-h3: 1rem;
  --leading-h3: 1.2;
  --text-h4: .875rem;
  --leading-h4: 1.2;
  --text-h5: .8125rem;
  --leading-h5: 1.2;
  --text-h6: .75rem;
  --leading-h6: 1.2;
  --text-body: 1rem;
  --leading-body: 1.5;
  --text-p: .875rem;
  --leading-p: 1.7;
  --text-small: 80%;
  --text-button: .75rem;
  --leading-button: 1.5;
  --text-a: .875rem;
  --leading-a: normal;

  /* Shape */
  --radius-1: 50%;
  --radius-2: .3rem;
  --radius-3: .25rem;
  --radius-4: 100%;
  --radius-5: 1rem;
  --radius-6: 5px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 576px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 992px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1170px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1599px;
  --max-width-1: 1600px;
  --max-width-2: 1140px;
  --max-width-3: 720px;
  --max-width-4: 600px;
  --max-width-5: 540px;
  --max-width-6: 300px;
}

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Also set in Open Sans

Other websites using Open Sans as their main typeface

Similar colours

Websites whose lead colour is closest to Dillard's’s

Captured from dillards.com on 29 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Dillard's; this guide describes the public website for reference.