SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from flo.health’s public web pages. Not affiliated with or endorsed by Flo.health. The real site is flo.health ↗

Flo.health logo

Unofficial style guide

Flo.healthstyle guide

Flo.health’s website (flo.health) uses Roboto for its headings and body text. Its palette is led by Teal (#0E7270), Royal Blue (#5C6BDA) and Medium Orchid (#A849D0), with #000000 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
flo.health
Typefaces
Roboto, Inter
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://flo.health/ Screenshot
Screenshot of the flo.health homepage on a desktop screen
Screenshot of flo.health on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Period tracker, ovulation tracker, pregnancy app | Flo
● 54 / 60 characters
Meta description
Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.
● 126 / 160 characters
Site name
Flo.health - #1 mobile product for women’s health
og:title
Period tracker, ovulation tracker, pregnancy app | Flo
og:description
Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.
Language
en

In search results

Flo.health - #1 mobile product for women’s healthhttps://flo.health/

Period tracker, ovulation tracker, pregnancy app | Flo

Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.

When shared

The image Flo.health shares with links

flo.health

Period tracker, ovulation tracker, pregnancy app | Flo

Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand …

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Black 31.7%
  • White 23.8%
  • Teal 6.8%
  • Royal Blue 4.9%
  • Medium Orchid 4.4%
  • Charcoal 4.2%
  • Coral 4%
  • Medium Violet Red 4%
  • Light Violet Red 3.4%
  • Dark Slate Blue 3.2%
  • Dark Grey 2.6%
  • Steel Blue 1.9%
  • Tomato 1.8%
  • Dark Slate Grey 1.4%
  • Deep Violet Red 1%
  • Indigo 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .flo-section.flo-product-tour-carousel .flo-product-tour__item-text--desktop-tit, body

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · inline style on <span>, .flo-iframe-video__title

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 80
    On text
    1.66:1 Fail
    On white
    12.63:1 AAA

    Text · .flo-section__product-tour-top-banner.type-2 .flo-product-tour-top-banner__conte, .flo-section__product-tour-top-banner .flo-product-tour-top-banner__title

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 60
    On text
    3.66:1 AA large
    On white
    5.74:1 AA

    Text · .flo-quote-carousel__slide-author--desc, .flo-template__homepage-new div.flo-product-tour-top-banner__description p

Colours

Brand colours and accents, most used first
  • Teal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 0 2 55
    On text
    3.66:1 AA large
    On white
    5.74:1 AA

    Text, background, graphic · inline style on <svg>, .flo-btn--outline-green

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    58 51 0 15
    On text
    4.57:1 AA
    On white
    4.59:1 AA

    Background, border · .flo-section__product-tour-top-banner .flo-product-tour-top-banner__title span, .flo-gradient-cta__content__title span

  • Medium Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    19 65 0 18
    On text
    4.53:1 AA
    On white
    4.64:1 AA

    Background · .flo-section__product-tour-top-banner .flo-product-tour-top-banner__title span, .flo-gradient-cta__content__title span

  • Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 45 60 0
    On text
    9.20:1 AAA
    On white
    2.28:1 Fail

    Background · .flo-section__product-tour-top-banner .flo-product-tour-top-banner__title span, .flo-gradient-cta__content__title span

  • Medium Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 96 34 13
    On text
    4.52:1 AA
    On white
    4.64:1 AA

    Background · .flo-section__product-tour-top-banner .flo-product-tour-top-banner__title span, .flo-gradient-cta__content__title span

  • Light Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 65 51 0
    On text
    7.01:1 AAA
    On white
    3.00:1 AA large

    Text, background, graphic · .flo-header__nav-menu__link.active .flo-header__nav-menu__link-content--title, .flo-header__nav-menu__link-content:hover>.flo-header__nav-menu__link-content--t

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    32 21 0 55
    On text
    3.07:1 AA large
    On white
    6.84:1 AA

    Text, background · .flo-section.flo-product-tour-carousel .flo-product-tour__item-text--desktop-des, .flo-btn--heather-blue

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    5.23:1 AA
    On white
    4.02:1 AA large

    Background, text, border · .swiper-pagination-bullet-active, .swiper-pagination-progressbar .swiper-pagination-progressbar-fill

  • Tomato

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 66 66 3
    On text
    6.35:1 AA
    On white
    3.31:1 AA large

    Background, text · .flo-header__navigation-trigger-btn span, .flo-btn--coral

  • Dark Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    89 3 0 66
    On text
    2.42:1 Fail
    On white
    8.68:1 AAA

    Background, text · .swiper-pagination-bullet, .flo-tab__menu-link--active:after

  • Deep Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 60 41 5
    On text
    6.80:1 AA
    On white
    3.09:1 AA large

    Background · .flo-gradient-cta, .flo-btn--pink-gradient

  • Indigo

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    19 88 0 70
    On text
    1.35:1 Fail
    On white
    15.54:1 AAA

    Background, text · .flo-header__experiment-banner--violet, .flo-header__experiment-banner-timer--purple

Gradients

  • linear-gradient(90deg,#ff8c66,#dd0892 30%,#a849d0 60%,#5c6bda)

  • linear-gradient(90deg,#fff 32.02%,hsla(0,0%,100%,.34) 99.67%)

  • linear-gradient(270deg,rgba(0,0,0,.5),transparent)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Roboto

Aa 400 Aa 900

Roboto

Self-hosted · weights 400, 500, 700, 800, 900 · headings, body · shown in a stand-in if you don’t have it

Aa 300 Aa 700

Inter

Self-hosted · weights 300, 400, 500, 600, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 20 px
Heading 1 2em · 40 px

Flo.health

Heading 2 12px / 14px weight 700 · uppercase

Period tracker, ovulation tracker, pregnancy ap…

Heading 3 12px / 16px weight 700 · uppercase

Period tracker, ovulation tracker, pregnancy ap…

Heading 4 20px / 26px

Period tracker, ovulation tracker, pregnancy ap…

Heading 5 12px / 19.2px weight 400

Period tracker, ovulation tracker, pregnancy ap…

Body 20px / 1.6 Roboto

Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.

Paragraph 24px / 31.99919891px weight 500

Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.

Small 80%

Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.

Button 100% / 1.15 none

Get started

Link 16px / 28.8px weight 900

Read more about Flo.health

Sizes in use

Most common across the site
  • 45pxline 1 · 5 rules
  • 32pxline 48px · 13 rules
  • 24pxline 31.99919891px · 9 rules
  • 20pxline 32px · 21 rules
  • 18pxline 25.2px · 7 rules
  • 16pxline 24px · 27 rules
  • 14pxline 19.6px · 19 rules
  • 12pxline 16px · 11 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 10px · 10×
  • 4px · 8×
  • 50% · 7×
  • 20px · 7×
  • 8px · 4×
  • 6px · 4×

Shadows

  • -5.56px 5.56px 38.62px 0 hsla(0,19%,87%,.5)
  • 0 16px 32px 0 rgba(34,34,34,.07)
  • 0 4px 20px rgba(0,0,0,.15)
  • 0 10px 0 0 #fff

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

760
767
768
850
980
981
1199
1920

On a scale of 0 to 1920 px.

Content widths (max-width)

1264 px
1064 px
846 px
760 px
750 px
500 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 54 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Flo.health use?
Flo.health’s website uses two typefaces: Roboto (headings and body text), self-hosted; Inter, self-hosted.
What are Flo.health’s brand colours?
The main colours on flo.health are Teal (#0E7270), Royal Blue (#5C6BDA), Medium Orchid (#A849D0), Coral (#FF8C66), Medium Violet Red (#DD0892) and Light Violet Red (#FF5A7D).
What colour is Flo.health’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Flo.health’s logo from?
The logo shown in this guide was found on flo.health’s homepage. For official logo files and usage rules, check Flo.health’s own brand or press page.
Is this Flo.health’s official style guide?
No. SiteStyleGuide made it from flo.health’s public web pages on 27 October 2026, and isn’t affiliated with Flo.health. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

flo-health-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* flo.health design tokens, from SiteStyleGuide (https://sitestyleguide.com/flo.health) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-charcoal: #333333;
  --colour-dark-grey: #666666;
  --colour-teal: #0E7270;
  --colour-royal-blue: #5C6BDA;
  --colour-medium-orchid: #A849D0;
  --colour-coral: #FF8C66;
  --colour-medium-violet-red: #DD0892;
  --colour-light-violet-red: #FF5A7D;
  --colour-dark-slate-blue: #4E5B73;
  --colour-steel-blue: #007AFF;
  --colour-tomato: #F75454;
  --colour-dark-slate-grey: #0A5457;
  --colour-deep-violet-red: #F1608D;
  --colour-indigo: #3E094D;
  --gradient-1: linear-gradient(90deg,#ff8c66,#dd0892 30%,#a849d0 60%,#5c6bda);
  --gradient-2: linear-gradient(90deg,#fff 32.02%,hsla(0,0%,100%,.34) 99.67%);
  --gradient-3: linear-gradient(270deg,rgba(0,0,0,.5),transparent);

  /* Typefaces */
  --font-headings: 'Roboto';
  --font-body: 'Roboto';
  --font-other: 'Inter', sans-serif;

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 12px;
  --leading-h2: 14px;
  --text-h3: 12px;
  --leading-h3: 16px;
  --text-h4: 20px;
  --leading-h4: 26px;
  --text-h5: 12px;
  --leading-h5: 19.2px;
  --text-body: 20px;
  --leading-body: 1.6;
  --text-p: 24px;
  --leading-p: 31.99919891px;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 16px;
  --leading-a: 28.8px;

  /* Shape */
  --radius-1: 10px;
  --radius-2: 4px;
  --radius-3: 50%;
  --radius-4: 20px;
  --radius-5: 8px;
  --radius-6: 6px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 760px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 850px;
  --breakpoint-5: 980px;
  --breakpoint-6: 981px;
  --breakpoint-7: 1199px;
  --breakpoint-8: 1920px;
  --max-width-1: 1264px;
  --max-width-2: 1064px;
  --max-width-3: 846px;
  --max-width-4: 760px;
  --max-width-5: 750px;
  --max-width-6: 500px;
}

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Share

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Share

Run flo.health?

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/flo.health" title="Flo.health style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Roboto as their main typeface
Websites whose lead colour is closest to Flo.health’s

Captured from flo.health on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Flo.health; this guide describes the public website for reference.