SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from glossier.com’s public web pages. Not affiliated with or endorsed by Glossier. The real site is glossier.com ↗

Glossier logo

Unofficial style guide

Glossierstyle guide

Glossier’s website (glossier.com) uses Apercu for its headings and body text. Its palette is led by Blue (#0600FF), Medium Sea Green (#00AC5A) and Fire Brick (#D30000), with #000000 text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
Apercu, Apercu Mono
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.glossier.com/en-au Screenshot
Screenshot of the glossier.com homepage on a desktop screen
Screenshot of glossier.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Glossier
● 8 / 60 characters
Meta description
Glossier
▲ 8 / 160 characters
Site name
Glossier
og:title
Glossier
og:description
Shop The New Beauty Essentials Exclusively At Glossier.com. Good Routines Start Here. Get the Makeup And Skincare Products Inspired By Real People And Their Routines.
Language
en

In search results

Glossierhttps://www.glossier.com/en-au

Glossier

Glossier

When shared

The image Glossier shares with links

glossier.com

Glossier

Shop The New Beauty Essentials Exclusively At Glossier.com. Good Routines Start Here. Get the Makeup And Skin…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Black 65.9%
  • White 22.5%
  • Dark Grey 4.2%
  • Off White 2.3%
  • Blue 1.8%
  • Medium Sea Green 1.5%
  • Fire Brick 0.6%
  • Orange Red 0.2%
  • Pink 0.2%
  • Light Crimson 0.1%
  • Indian Red 0.1%
  • Beige 0.1%
  • Brown 0.1%
  • Papaya Whip 0.1%
  • Deep Crimson 0.1%
  • Pale Turquoise 0.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Background, text, border · [data-whatintent=mouse] .footer__top-newsletter .klaviyo-form button.needsclick., [data-whatintent=mouse] .btn--primary.reverse

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · [data-whatintent=mouse] .btn--quaternary.reverse, [data-whatintent=mouse] .btn--conversion.reverse

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 60
    On text
    3.66:1 AA large
    On white
    5.74:1 AA

    Text, background, border · .btn-link--gray-5, .btn-video

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 9
    On text
    17.14:1 AAA
    On white
    1.23:1 Fail

    Background, border · .btn--primary-conversion, .btn--primary-conversion:disabled

Colours

Brand colours and accents, most used first
  • Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    98 100 0 0
    On text
    2.45:1 Fail
    On white
    8.57:1 AAA

    Background, text, border · .bag-free-shipping-add-on__heading, .bag__free-shipping-progress--inner

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 48 33
    On text
    7.05:1 AAA
    On white
    2.98:1 Fail

    Background, text, border · .btn--add-to-bag.adding.adding, .btn--add-to-bag.added

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 17
    On text
    3.77:1 AA large
    On white
    5.57:1 AA

    Text, border · .bag-item__remove-confirmation-cancel-btn, .message--error

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 73 100 2
    On text
    5.81:1 AA
    On white
    3.62:1 AA large

    Background · .pi__img-label--primary, .pv-header__badge--primary

  • Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 17 13 2
    On text
    15.23:1 AAA
    On white
    1.38:1 Fail

    Background · .pi__img-label--value, .pv-header__badge--value

  • Light Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 79 73 6
    On text
    5.22:1 AA
    On white
    4.02:1 AA large

    Text · .bag-item__customization-final-sale, .mlp__hero-countdown-cell.final-seconds

  • Indian Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 49 39 34
    On text
    4.16:1 AA large
    On white
    5.05:1 AA

    Background · inline style on <li>

  • Beige

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 1 10 5
    On text
    18.08:1 AAA
    On white
    1.16:1 Fail

    Background · inline style on <li>

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 78 66 38
    On text
    2.71:1 Fail
    On white
    7.74:1 AAA

    Background · inline style on <li>

  • Papaya Whip

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 5 18 5
    On text
    16.64:1 AAA
    On white
    1.26:1 Fail

    Background · inline style on <li>

  • Deep Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 92 77 22
    On text
    3.57:1 AA large
    On white
    5.88:1 AA

    Background · inline style on <li>

  • Pale Turquoise

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    16 0 4 12
    On text
    14.92:1 AAA
    On white
    1.41:1 Fail

    Background · inline style on <li>

Gradients

  • linear-gradient(to right,#000 50%,transparent 50%),linear-gradient(to right,#000 50%,transparent 50%),linear-gradient(to bottom,#000 50%,transparent 50%),linear-gradient(to bottom,#000 50%,transparent 50%)

  • linear-gradient(to right,#000 50% 50%),none,linear-gradient(to bottom,#000 50% 50%)

  • linear-gradient(to right,#fff 50%,transparent 50%),linear-gradient(to right,#fff 50%,transparent 50%),linear-gradient(to bottom,#fff 50%,transparent 50%),linear-gradient(to bottom,#fff 50%,transparent 50%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Apercu

Aa 200 Aa 700

Apercu

Self-hosted · weights 200, 300, 400, 500, 600, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400 Aa 500

Apercu Mono

Self-hosted · weights 400, 500 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 1.75rem · 28 px / 2.1875rem weight 400 · Apercu

Glossier

Heading 2 1.125rem · 18 px / 1.575rem weight 400 · Apercu

Glossier

Heading 3 1rem · 16 px / 1.575rem weight 400 · Apercu

Glossier

Heading 4 .875rem · 14 px / 1.575rem weight 400 · Apercu

Glossier

Heading 5 .875rem · 14 px / 1.225rem weight 400 · Apercu

Glossier

Heading 6 .875rem · 14 px / 1.225rem weight 400 · Apercu

Glossier

Body — weight 400 · Apercu

Glossier

Paragraph .875rem · 14 px / 1.225rem weight 400 · Apercu

Glossier

Small .75rem · 12 px / .975rem weight 400 · uppercase · Apercu

Glossier

Button .875rem · 14 px / 1.225rem weight 400 · none · Apercu

Get started

Link .875rem · 14 px

Read more about Glossier

Sizes in use

Most common across the site
  • 32pxline 2.5625rem · 8 rules
  • 28pxline 2.1875rem · 19 rules
  • 20pxline 1.4 · 7 rules
  • 18pxline 1.575rem · 13 rules
  • 16pxline 1.1875rem · 51 rules
  • 14pxline 1.225rem · 108 rules
  • 12pxline 1.275rem · 67 rules
  • 10pxline 1.4 · 12 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn · #FFFFFF

Link

Read our latest news today.

a · #000000

Corner radius

  • 4px · 2×
  • 100% · 1×
  • 50% · 1×
  • inherit · 1×

Shadows

  • 0 -1px #0000000d
  • 0 .25rem 1.25rem #00000040
  • 0 0 #0000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480
767
768
834
1024
1025
1281
1401

On a scale of 0 to 1440 px.

Content widths (max-width)

1920 px
696 px
459 px
458 px
340 px
320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 8 characters, short enough to show in full in search results.
  • ▲ CheckThe description is only 8 characters. There is room to say more.
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Glossier use?
Glossier’s website uses two typefaces: Apercu (headings and body text), self-hosted; Apercu Mono, self-hosted.
What are Glossier’s brand colours?
The main colours on glossier.com are Blue (#0600FF), Medium Sea Green (#00AC5A), Fire Brick (#D30000), Orange Red (#F94200), Pink (#FBD1DA) and Light Crimson (#EF3340).
What colour is Glossier’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Glossier’s logo from?
The logo shown in this guide was found on glossier.com’s homepage. For official logo files and usage rules, check Glossier’s own brand or press page.
Is this Glossier’s official style guide?
No. SiteStyleGuide made it from glossier.com’s public web pages on 27 October 2026, and isn’t affiliated with Glossier. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

glossier-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* glossier.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/glossier.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-dark-grey: #666666;
  --colour-off-white: #E8E8E8;
  --colour-blue: #0600FF;
  --colour-medium-sea-green: #00AC5A;
  --colour-fire-brick: #D30000;
  --colour-orange-red: #F94200;
  --colour-pink: #FBD1DA;
  --colour-light-crimson: #EF3340;
  --colour-indian-red: #A85566;
  --colour-beige: #F1EFD8;
  --colour-brown: #9D2235;
  --colour-papaya-whip: #F1E4C5;
  --colour-deep-crimson: #C8102E;
  --colour-pale-turquoise: #BDE1D7;
  --gradient-1: linear-gradient(to right,#000 50%,transparent 50%),linear-gradient(to right,#000 50%,transparent 50%),linear-gradient(to bottom,#000 50%,transparent 50%),linear-gradient(to bottom,#000 50%,transparent 50%);
  --gradient-2: linear-gradient(to right,#000 50% 50%),none,linear-gradient(to bottom,#000 50% 50%);
  --gradient-3: linear-gradient(to right,#fff 50%,transparent 50%),linear-gradient(to right,#fff 50%,transparent 50%),linear-gradient(to bottom,#fff 50%,transparent 50%),linear-gradient(to bottom,#fff 50%,transparent 50%);

  /* Typefaces */
  --font-headings: 'Apercu', 'Gill Sans', sans-serif;
  --font-buttons: 'Apercu', 'Gill Sans', sans-serif;
  --font-body: 'Apercu', 'Gill Sans', sans-serif;
  --font-other: 'Apercu Mono', monospace;

  /* Type scale */
  --text-h1: 1.75rem;
  --leading-h1: 2.1875rem;
  --text-h2: 1.125rem;
  --leading-h2: 1.575rem;
  --text-h3: 1rem;
  --leading-h3: 1.575rem;
  --text-h4: .875rem;
  --leading-h4: 1.575rem;
  --text-h5: .875rem;
  --leading-h5: 1.225rem;
  --text-h6: .875rem;
  --leading-h6: 1.225rem;
  --text-p: .875rem;
  --leading-p: 1.225rem;
  --text-small: .75rem;
  --leading-small: .975rem;
  --text-button: .875rem;
  --leading-button: 1.225rem;
  --text-a: .875rem;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 100%;
  --radius-3: 50%;
  --radius-4: inherit;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 834px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1025px;
  --breakpoint-7: 1281px;
  --breakpoint-8: 1401px;
  --max-width-1: 1920px;
  --max-width-2: 696px;
  --max-width-3: 459px;
  --max-width-4: 458px;
  --max-width-5: 340px;
  --max-width-6: 320px;
}

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Other websites using Apercu as their main typeface
Websites whose lead colour is closest to Glossier’s

Captured from glossier.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Glossier; this guide describes the public website for reference.