SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from gofundme.com’s public web pages. Not affiliated with or endorsed by GoFundMe. The real site is gofundme.com ↗

GoFundMe logo

Unofficial style guide

GoFundMestyle guide

GoFundMe’s website (gofundme.com) uses GoFundMe Sans for its headings and body text. Its palette is led by Dark Slate Grey (#274A34), Pale Green (#CCF88E) and Dark Slate Blue (#1C456B), with #232323 text on #FFFFFF. Captured from the live site on 25 October 2026.

Typefaces
GoFundMe Sans, Menlo, SFMono-Regular
Palette
4 neutrals, 12 colours, 3 gradients
Captured
25 Oct 2026 · added by @sitestyleguide
https://www.gofundme.com/ Screenshot
Screenshot of the gofundme.com homepage on a desktop screen
Screenshot of gofundme.com on a 1440 px desktop screen, 25 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
GoFundMe | The #1 Crowdfunding and Fundraising Platform
● 55 / 60 characters
Meta description
Start your fundraiser in minutes with tools to help you succeed. GoFundMe is the global leader in crowdfunding, trusted by 100+ million people.
● 143 / 160 characters
Language
en-US

In search results

GoFundMehttps://www.gofundme.com/

GoFundMe | The #1 Crowdfunding and Fundraising Platform

Start your fundraiser in minutes with tools to help you succeed. GoFundMe is the global leader in crowdfunding, trusted by 100+ million people.

When shared

No og:image, so no picture

gofundme.com

GoFundMe | The #1 Crowdfunding and Fundraising Platform

Start your fundraiser in minutes with tools to help you succeed. GoFundMe is the global leader in crowdfundin…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#232323) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 26%
  • Near Black 12.5%
  • Dark Slate Grey 7.4%
  • Pale Green 7.3%
  • Dark Grey 5%
  • Dark Slate Blue 5%
  • Dark Olive Green 5%
  • Light Purple 4.6%
  • Gold 4%
  • Light Grey 3.8%
  • Pale Turquoise 3.8%
  • Thistle 3.3%
  • Deep Purple 3.2%
  • Fire Brick 3.2%
  • Dark Red 2.9%
  • Forest Green 2.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    15.72:1 AAA
    On white
    —

    Background, text, border · body, .merch-unit_skeletonLoaderTitle__ioRDf

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 86
    On text
    —
    On white
    15.72:1 AAA

    Text, background, border · html, .hrt-text-headings

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 56
    On text
    3.13:1 AA large
    On white
    5.02:1 AA

    Text, border · .hrt-base-card--inactive :is(.hrt-base-card-description,.hrt-base-card-title), .text-stat-title

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 1 28
    On text
    7.83:1 AAA
    On white
    2.01:1 Fail

    Text, border, background · .hrt-surface-neutral-subtle-pressed, .hrt-checkbox-field-input:checked:disabled:after

Colours

Brand colours and accents, most used first
  • Dark Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    47 0 30 71
    On text
    1.58:1 Fail
    On white
    9.93:1 AAA

    Text, background, border · .hrt-segmented-control-button--emphasis-strong.hrt-segmented-control-button--act, .hrt-choice-button--variant-brand.hrt-choice-button--active

  • Pale Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    18 0 43 3
    On text
    13.01:1 AAA
    On white
    1.21:1 Fail

    Background, text, border · .hrt-text-headings-on-strong, .hrt-surface-brand-subtle-on-subtle

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    74 36 0 58
    On text
    1.58:1 Fail
    On white
    9.94:1 AAA

    Text, background, border · .hrt-tag-button--accent-blue, .hrt-surface-informative-strong

  • Dark Olive Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 14 71 70
    On text
    1.58:1 Fail
    On white
    9.97:1 AAA

    Text, background, border · .hrt-tag-button--accent-yellow, .hrt-surface-tip-strong

  • Light Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    17 67 0 53
    On text
    1.58:1 Fail
    On white
    9.92:1 AAA

    Text, background, border · .hrt-tag-button--accent-purple, .hrt-surface-feature-strong

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 15 61 0
    On text
    11.42:1 AAA
    On white
    1.38:1 Fail

    Background, text · .hrt-surface-yellow-medium, .hrt-surface-warning-medium

  • Pale Turquoise

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    26 0 0 11
    On text
    11.03:1 AAA
    On white
    1.42:1 Fail

    Background, text, border · .hrt-surface-indigo-medium, .hrt-surface-informative-subtle-on-subtle

  • Thistle

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 16 0 4
    On text
    11.09:1 AAA
    On white
    1.42:1 Fail

    Background, text · .hrt-surface-purple-medium, .hrt-surface-feature-subtle-on-subtle

  • Deep Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 80 44 51
    On text
    1.58:1 Fail
    On white
    9.93:1 AAA

    Text, background, border · .hrt-tag-button--accent-pink, .hrt-surface-accent-pink-strong-on-medium

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 88 95 31
    On text
    2.21:1 Fail
    On white
    7.10:1 AAA

    Background, text, border · :is(.hrt-checkbox-field--error .hrt-checkbox-field-input:not(:disabled)):checked, .hrt-surface-notification

  • Dark Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 90 96 47
    On text
    1.58:1 Fail
    On white
    9.94:1 AAA

    Text, background, border · .hrt-tag-button--negative, .hrt-surface-negative-strong

  • Forest Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    53 0 57 38
    On text
    4.64:1 AA
    On white
    3.39:1 AA large

    Background, text, border · .hrt-checkbox-field-input:checked, .hrt-radio-field-input:checked

Gradients

  • radial-gradient(circle,#FFFFFF 100%,#FFFFFF 100%)

  • radial-gradient(circle,#4A9D44 45%,#FFFFFF 45%)

  • radial-gradient(circle,#D8D8D8 45%,#FFFFFF 45%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

GoFundMe Sans

Aa 100 Aa 200

GoFundMe Sans

Self-hosted · weights 100, 175, 200 · body · shown in a stand-in if you don’t have it

Aa 400

Menlo

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Paragraph —

Start your fundraiser in minutes with tools to help you succeed. GoFundMe is the global leader in crowdfunding, trusted by 100+ million peo…

Small 80%

Start your fundraiser in minutes with tools to help you succeed. GoFundMe is the global leader in crowdfunding, trusted by 100+ million peo…

Button 100% none

Get started

Sizes in use

Most common across the site
  • 28pxline 1.5 · 2 rules
  • 24px2 rules
  • 22px2 rules
  • 16pxline 1.5 · 6 rules
  • 14pxline 1.3125rem · 11 rules
  • 12pxline 1 · 14 rules
  • 10px3 rules
  • 8px2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 624.9375rem · 42×
  • 0.75rem · 18×
  • 1rem · 17×
  • 0.25rem · 16×
  • 0.5rem · 16×

Shadows

  • 0 0 0 1px #232323
  • 0px 2px 6px rgba(35,35,35,0.1)
  • 0px 6px 14px rgba(35,35,35,0.1)
  • 0px 1px 2px rgba(35,35,35,0.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

768

On a scale of 0 to 1440 px.

Content widths (max-width)

570 px
560 px
504 px
360 px
330 px
320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 55 characters, short enough to show in full in search results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does GoFundMe use?
GoFundMe’s website uses one typeface: GoFundMe Sans (headings and body text), self-hosted.
What are GoFundMe’s brand colours?
The main colours on gofundme.com are Dark Slate Grey (#274A34), Pale Green (#CCF88E), Dark Slate Blue (#1C456B), Dark Olive Green (#4D4216), Light Purple (#642878) and Gold (#FFD863).
What colour is GoFundMe’s text and background?
Body text is #232323 on a #FFFFFF background.
Where is GoFundMe’s logo from?
The logo shown in this guide was found on gofundme.com’s homepage. For official logo files and usage rules, check GoFundMe’s own brand or press page.
Is this GoFundMe’s official style guide?
No. SiteStyleGuide made it from gofundme.com’s public web pages on 25 October 2026, and isn’t affiliated with GoFundMe. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

gofundme-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* gofundme.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/gofundme.com) */
:root {
  /* Colours */
  --text: #232323;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #232323;
  --colour-dark-grey: #6F6F6F;
  --colour-light-grey: #B7B7B6;
  --colour-dark-slate-grey: #274A34;
  --colour-pale-green: #CCF88E;
  --colour-dark-slate-blue: #1C456B;
  --colour-dark-olive-green: #4D4216;
  --colour-light-purple: #642878;
  --colour-gold: #FFD863;
  --colour-pale-turquoise: #A7E3E3;
  --colour-thistle: #ECCFF6;
  --colour-deep-purple: #7E1946;
  --colour-fire-brick: #B01509;
  --colour-dark-red: #880E06;
  --colour-forest-green: #4A9D44;
  --gradient-1: radial-gradient(circle,#FFFFFF 100%,#FFFFFF 100%);
  --gradient-2: radial-gradient(circle,#4A9D44 45%,#FFFFFF 45%);
  --gradient-3: radial-gradient(circle,#D8D8D8 45%,#FFFFFF 45%);

  /* Typefaces */
  --font-body: 'GoFundMe Sans', 'Trebuchet', 'Helvetica', 'Arial', sans-serif;
  --font-other: ui-monospace, 'Menlo', 'Monaco', 'Cascadia Mono', 'Segoe UI Mono', 'Roboto Mono';

  /* Type scale */
  --text-small: 80%;
  --text-button: 100%;

  /* Shape */
  --radius-1: 624.9375rem;
  --radius-2: 0.75rem;
  --radius-3: 1rem;
  --radius-4: 0.25rem;
  --radius-5: 0.5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 768px;
  --max-width-1: 570px;
  --max-width-2: 560px;
  --max-width-3: 504px;
  --max-width-4: 360px;
  --max-width-5: 330px;
  --max-width-6: 320px;
}

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<a href="https://sitestyleguide.com/gofundme.com" title="GoFundMe style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Websites whose lead colour is closest to GoFundMe’s

Captured from gofundme.com on 25 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by GoFundMe; this guide describes the public website for reference.