What font does GQ use?

GQ’s website uses one typeface: GQSans (headings and body text), self-hosted.

What are GQ’s brand colours?

The main colours on gq.com are Deep Golden Rod (#C6A348), Olive (#8E732D), Sienna (#C83804), Black (#280717), Light Golden Rod (#E0C04E) and Light Tan (#D3C2AF).

What colour is GQ’s text and background?

Body text is #121212 on a #FFFFFF background.

Where is GQ’s logo from?

The logo shown in this guide was found on gq.com’s homepage. For official logo files and usage rules, check GQ’s own brand or press page.

Is this GQ’s official style guide?

No. SiteStyleGuide made it from gq.com’s public web pages on 28 October 2026, and isn’t affiliated with GQ. Members can refresh a guide after 90 days to pick up changes.

GQ Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: GQ - Men's Fashion, Style, Grooming, Fitness, Entertainment, Lifestyle, News & Politics | GQ; ▲ 92 / 60 characters
Meta description: The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and entertainment news.; ● 154 / 160 characters
Site name: GQ
og:title: GQ - Men's Fashion, Style, Grooming, Fitness, Entertainment, Lifestyle, News & Politics
og:description: The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and entertainment news.
Language: en-US

In search results

GQhttps://www.gq.com/

GQ - Men's Fashion, Style, Grooming, Fitness, Entertainment, …

The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and entertainment news.

When shared

gq.com

GQ - Men's Fashion, Style, Grooming, Fitness, Entertainment, Lifestyle, News & Politics

The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. …

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Logo & favicons

Found as: SVG in the header. SVG, 128 × 68.

Logo

On white

On black

On Deep Golden Rod

Favicons

1 found

32 px · JPG icon

GQ - Men's Fashion, Style, Grooming, Fitness, Entertainment, Lifestyle, News & Politics | GQ

Light browser tab

GQ - Men's Fashion, Style, Grooming, Fitness, Entertainment, Lifestyle, News & Politics | GQ

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#121212) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 40%
Near Black 34.3%
Charcoal 10.4%
Black 10.2%
Deep Golden Rod 1.4%
Olive 1.3%
Sienna 1.2%
Black 0.4%
Light Golden Rod 0.2%
Light Tan 0.2%
Deep Tan 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
18.73:1 AAA

On white
—

Background, text, border · .gq-global .composition.section-title .title, .gq-global .composition.section-title.left .title
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 93

On text
—

On white
18.73:1 AAA

Text, background, border · .bSodbr .visualStoryLayout div[class*='CarouselHeaderItemTitle'] h2, .bSodbr .visualStoryLayout li h3.summary-item__hed
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
4 0 2 81

On text
1.41:1 Fail

On white
13.29:1 AAA

Text, border, background · .gq-global .composition.highlight-box .hb-title, --color-action-brand-hover
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.12:1 Fail

On white
21.00:1 AAA

Border, text, background · --border-color__token-name, .gq-global .composition.section-title.left .title

Colours

Brand colours and accents, most used first

Deep Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 18 64 22

On text
7.79:1 AAA

On white
2.40:1 Fail

Background, border, graphic · --color-border-navigation-active, --color-border-accent
Olive

HEX

RGB

HSL

OKLCH

CMYK
0 19 68 44

On text
4.14:1 AA large

On white
4.53:1 AA

Text, graphic · --color-text-status, .ioDpTh .SectionHeaderSubhed-cOeJus a
Sienna

HEX

RGB

HSL

OKLCH

CMYK
0 72 98 22

On text
3.59:1 AA large

On white
5.22:1 AA

Border · --color-border-error, --color-surface-status-card
Black

HEX

RGB

HSL

OKLCH

CMYK
0 83 42 84

On text
1.01:1 Fail

On white
18.54:1 AAA

Background · .ioDpTh .ticker-view--has-special-theme, --color-text-byline
Light Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 14 65 12

On text
10.54:1 AAA

On white
1.78:1 Fail

Text · .cVWVLV.summary-item__rubric--gold, .cVWVLV.summary-item__rubric--gold a
Light Tan

HEX

RGB

HSL

OKLCH

CMYK
0 8 17 17

On text
10.80:1 AAA

On white
1.73:1 Fail

Used · --oatmeal2, --oatmeal3
Deep Tan

HEX

RGB

HSL

OKLCH

CMYK
0 11 23 26

On text
8.26:1 AAA

On white
2.27:1 Fail

Used · --oatmeal4, --oatmeal6

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

GQSans

Aa 400 Aa 900

GQSans

Self-hosted · weights 400, 500, 700, 900 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 2em · 32 px

GQ

Heading 2 28px / 1.1428571428571428em none

GQ - Men's Fashion, Style, Grooming, Fitness, E…

Body 20px / 1.5em none

The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and ente…

Paragraph 14px / 1.4285714285714286em none

The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and ente…

Small 80%

The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and ente…

Link 16px / 1.5em none

Sizes in use

Most common across the site

80px1 rules
33pxline 1.03em · 1 rules
32px1 rules
22pxline 1.045em · 1 rules
18pxline 1.056em · 2 rules
16px2 rules
14px1 rules
10px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

input[type='submit'] · #C9CCCA

Link

Read our latest news today.

a · #C9CCCA

Corner radius

50% · 6×
3rem · 2×
4px · 2×
20px · 2×
10px · 1×

Shadows

-2px 2px 5px rgba(0, 0, 0, 0.1)
-15px 0 10px rgba(0, 0, 0, 0.05)
0 0 6px 1px rgba(0, 0, 0, 0.15)
0 0 6px 0 rgba(0, 0, 0, 0.15)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

480

767

768

1023

1024

1280

1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1600 px

1280 px

1024 px

800 px

640 px

400 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 92 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does GQ use?: GQ’s website uses one typeface: GQSans (headings and body text), self-hosted.
What are GQ’s brand colours?: The main colours on gq.com are Deep Golden Rod (#C6A348), Olive (#8E732D), Sienna (#C83804), Black (#280717), Light Golden Rod (#E0C04E) and Light Tan (#D3C2AF).
What colour is GQ’s text and background?: Body text is #121212 on a #FFFFFF background.
Where is GQ’s logo from?: The logo shown in this guide was found on gq.com’s homepage. For official logo files and usage rules, check GQ’s own brand or press page.
Is this GQ’s official style guide?: No. SiteStyleGuide made it from gq.com’s public web pages on 28 October 2026, and isn’t affiliated with GQ. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

gq-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* gq.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/gq.com) */
:root {
  /* Colours */
  --text: #121212;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #121212;
  --colour-charcoal: #2E302F;
  --colour-black: #000000;
  --colour-deep-golden-rod: #C6A348;
  --colour-olive: #8E732D;
  --colour-sienna: #C83804;
  --colour-black-2: #280717;
  --colour-light-golden-rod: #E0C04E;
  --colour-light-tan: #D3C2AF;
  --colour-deep-tan: #BDA992;

  /* Typefaces */
  --font-other: 'GQSans', 'helvetica', sans-serif;

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 28px;
  --leading-h2: 1.1428571428571428em;
  --text-body: 20px;
  --leading-body: 1.5em;
  --text-p: 14px;
  --leading-p: 1.4285714285714286em;
  --text-small: 80%;
  --text-a: 16px;
  --leading-a: 1.5em;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 3rem;
  --radius-3: 4px;
  --radius-4: 20px;
  --radius-5: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 480px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1600px;
  --max-width-1: 1600px;
  --max-width-2: 1280px;
  --max-width-3: 1024px;
  --max-width-4: 800px;
  --max-width-5: 640px;
  --max-width-6: 400px;
}

{
    "site": "gq.com",
    "source": "https://sitestyleguide.com/gq.com",
    "text": "#121212",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#121212",
            "rgb": [
                18,
                18,
                18
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#2E302F",
            "rgb": [
                46,
                48,
                47
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Deep Golden Rod",
            "hex": "#C6A348",
            "rgb": [
                198,
                163,
                72
            ]
        },
        {
            "name": "Olive",
            "hex": "#8E732D",
            "rgb": [
                142,
                115,
                45
            ]
        },
        {
            "name": "Sienna",
            "hex": "#C83804",
            "rgb": [
                200,
                56,
                4
            ]
        },
        {
            "name": "Black",
            "hex": "#280717",
            "rgb": [
                40,
                7,
                23
            ]
        },
        {
            "name": "Light Golden Rod",
            "hex": "#E0C04E",
            "rgb": [
                224,
                192,
                78
            ]
        },
        {
            "name": "Light Tan",
            "hex": "#D3C2AF",
            "rgb": [
                211,
                194,
                175
            ]
        },
        {
            "name": "Deep Tan",
            "hex": "#BDA992",
            "rgb": [
                189,
                169,
                146
            ]
        }
    ],
    "fonts": [
        {
            "name": "GQSans",
            "stack": "GQSans, helvetica, sans-serif",
            "weights": [
                400,
                500,
                700,
                900
            ],
            "source": "Self-hosted"
        }
    ]
}

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Share

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Run gq.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/gq.com" title="GQ style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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GQstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Charcoal

Black

Colours

Deep Golden Rod

Olive

Sienna

Black

Light Golden Rod

Light Tan

Deep Tan

GQSans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

mixi

Tasting Table

ViV MGMT

123RF

GQstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Charcoal

Black

Colours

Deep Golden Rod

Olive

Sienna

Black

Light Golden Rod

Light Tan

Deep Tan

GQSans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run gq.com?

Similar colours

mixi

Tasting Table

ViV MGMT

123RF

Title &
description