SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from hellomagazine.com’s public web pages. Not affiliated with or endorsed by HELLO!. The real site is hellomagazine.com ↗

HELLO! logo

Unofficial style guide

HELLO!style guide

HELLO!’s website (hellomagazine.com) uses Montserrat for its headings and body text. Its palette is led by Light Fire Brick (#CC0000), Deep Fire Brick (#B41513) and Crimson (#ED3648), with #000000 text on #FFFFFF. Captured from the live site on 31 October 2026.

Website
hellomagazine.com
Typefaces
Montserrat, Source Serif 4, Fallbackfont-SansSerif
Palette
4 neutrals, 8 colours, 3 gradients
Captured
31 Oct 2026 · added by @sitestyleguide
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https://www.hellomagazine.com/ Screenshot
Screenshot of the hellomagazine.com homepage on a desktop screen
Screenshot of hellomagazine.com on a 1440 px desktop screen, 31 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
HELLO! - Daily royal, celebrity, fashion, beauty & lifestyle news
▲ 65 / 60 characters
Meta description
HELLO! brings you the latest celebrity & royal news from the UK & around the world, magazine exclusives, fashion, beauty, lifestyle news, celeb babies, weddings, pregnancies and more!
▲ 183 / 160 characters
Site name
HELLO!
og:title
HELLO! - Daily royal, celebrity, fashion, beauty & lifestyle news
og:description
HELLO! brings you the latest celebrity & royal news from the UK & around the world, magazine exclusives, fashion, beauty, lifestyle news, celeb babies, weddings, pregnancies and more!
Language
en
Theme colour
#ffffff

In search results

HELLO!https://www.hellomagazine.com/

HELLO! - Daily royal, celebrity, fashion, beauty & lifestyle …

HELLO! brings you the latest celebrity & royal news from the UK & around the world, magazine exclusives, fashion, beauty, lifestyle news, celeb babies, weddings,…

When shared

The image HELLO! shares with links

hellomagazine.com

HELLO! - Daily royal, celebrity, fashion, beauty & lifestyle news

HELLO! brings you the latest celebrity & royal news from the UK & around the world, magazine exclusives, fash…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 34.6%
  • Black 30.2%
  • Light Fire Brick 10.6%
  • Deep Fire Brick 7.2%
  • Off White 7.1%
  • Grey 4.8%
  • Crimson 3.5%
  • Midnight Blue 0.8%
  • Lime 0.3%
  • Light Salmon 0.3%
  • Steel Blue 0.2%
  • Indian Red 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, graphic · .evolok__wrapper-container .evolok__main-container button[type=reset], .bu-c-1765f97:disabled

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .evolok__wrapper-container .evolok__main-container button[type=reset], a

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 10
    On text
    16.83:1 AAA
    On white
    1.25:1 Fail

    Border, background, graphic · .evolok__wrapper-container #otp-button-container button:disabled, .myEvPr-23240e8 .btn:disabled

  • Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 49
    On text
    5.54:1 AA
    On white
    3.79:1 AA large

    Text, border, background · .he-viPo-12682ad.viafoura .vf-poll-standalone__content .vf-poll-header__title, .ev-paywall-container .stories .ev-paywall__title-bigger strong s

Colours

Brand colours and accents, most used first

  • Light Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 20
    On text
    3.57:1 AA large
    On white
    5.89:1 AA

    Text, background, border · .bu-c-1765f97, .button

  • Deep Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 88 89 29
    On text
    3.06:1 AA large
    On white
    6.87:1 AA

    Text, background, border · .viAnLiBu-2498d06.button, .he-viPo-12682ad.viafoura .vf-poll-standalone__content .poll-results__option--vo

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 77 70 7
    On text
    5.22:1 AA
    On white
    4.02:1 AA large

    Background, text, border · .reDe-1342d9c h3, .afPrAr-2378c07 .afPrArSkNu-3506a93

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    75 100 0 74
    On text
    1.10:1 Fail
    On white
    19.01:1 AAA

    Text, background · .vip-article .he-boCo-11616d9>h2, .vip-article .he-arCo-12511f0 .he-link:has(picture)

  • Lime

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 100 0
    On text
    15.30:1 AAA
    On white
    1.37:1 Fail

    Background · .upLiReIc-2172c13:before, .he-upLiReIc-2172c13:before

  • Light Salmon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 29 39 4
    On text
    11.42:1 AAA
    On white
    1.84:1 Fail

    Background, border · .coGrStFo-2229ef6[class].-b-b-l-r-2042cc4, .he-coGrStFo-2229ef6[class].he--b-b-l-r-2042cc4

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    5.23:1 AA
    On white
    4.02:1 AA large

    Border, text · .swiper-lazy-preloader, .swiper-button-next

  • Indian Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 56 55 21
    On text
    5.03:1 AA
    On white
    4.18:1 AA large

    Background, border · .vip-article .he-viAnLiBu-2498d06, --primary-color

Gradients

  • linear-gradient(180deg,transparent 20%,#fff 0)

  • linear-gradient(0deg,rgba(0,0,0,.4),rgba(17,17,17,0))

  • linear-gradient(180deg,transparent 20%,#f8f7f5 0)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Montserrat

Aa 100 Aa 900

Montserrat

Google Fonts · weights 100, 300, 400, 500, 600, 700, 900 · buttons, headings, body

Aa 200 Aa 900

Source Serif 4

Google Fonts · weights 200, 300, 400, 500, 600, 700, 800, 900 · headings

Aa 400

Fallbackfont-SansSerif

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 2rem · 32 px / 1.2

HELLO!

Heading 2 1.5rem · 24 px / 1.2

HELLO! - Daily royal, celebrity, fashion, beaut…

Heading 3 1.25rem · 20 px / 1.2

HELLO! - Daily royal, celebrity, fashion, beaut…

Heading 4 1.125rem · 18 px / 1.2

HELLO! - Daily royal, celebrity, fashion, beaut…

Heading 5 1rem · 16 px / 1.2

HELLO! - Daily royal, celebrity, fashion, beaut…

Heading 6 1rem · 16 px / 1.2

HELLO! - Daily royal, celebrity, fashion, beaut…

Body — Montserrat

HELLO! brings you the latest celebrity & royal news from the UK & around the world, magazine exclusives, fashion, beauty, lifestyle news, c…

Paragraph 1rem · 16 px / 1.4 weight 500 · lowercase · Montserrat

HELLO! brings you the latest celebrity & royal news from the UK & around the world, magazine exclusives, fashion, beauty, lifestyle news, c…

Small 80%

HELLO! brings you the latest celebrity & royal news from the UK & around the world, magazine exclusives, fashion, beauty, lifestyle news, c…

Button 100% / 1.15

Get started

Link 16px / 1.6 weight 700 · uppercase · Montserrat

Read more about HELLO!

Sizes in use

Most common across the site
  • 20pxline 1.4 · 81 rules
  • 18pxline 1.4 · 61 rules
  • 17pxline 1.8 · 34 rules
  • 16pxline 1.4 · 71 rules
  • 15pxline 1.4 · 36 rules
  • 14pxline 1.4 · 75 rules
  • 12pxline 1.6 · 98 rules
  • 10pxline 1.4 · 50 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.puzzle .pml-sdk .menu-bar button · #B41513 · radius initial

Link

Read our latest news today.

a · #000000

Corner radius

  • 50% · 17×
  • 100% · 10×
  • 10px · 8×
  • 1rem · 6×
  • initial · 6×
  • 100px · 3×

Shadows

  • 1px 1px 2px rgba(0,0,0,.1)
  • 0 0 5px 0 rgba(0,0,0,.2)
  • 0 0 1px #c00

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

360
412
414
767
768
960
1280
1360

On a scale of 0 to 1440 px.

Content widths (max-width)

1360 px
1280 px
1000 px
668 px
360 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 65 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 183 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does HELLO! use?
HELLO!’s website uses three typefaces: Montserrat (headings and body text), google Fonts; Source Serif 4, google Fonts; Fallbackfont-SansSerif, self-hosted.
What are HELLO!’s brand colours?
The main colours on hellomagazine.com are Light Fire Brick (#CC0000), Deep Fire Brick (#B41513), Crimson (#ED3648), Midnight Blue (#110043), Lime (#00FF00) and Light Salmon (#F6AE97).
What colour is HELLO!’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is HELLO!’s logo from?
The logo shown in this guide was found on hellomagazine.com’s homepage. For official logo files and usage rules, check HELLO!’s own brand or press page.
Is this HELLO!’s official style guide?
No. SiteStyleGuide made it from hellomagazine.com’s public web pages on 31 October 2026, and isn’t affiliated with HELLO!. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

hellomagazine-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* hellomagazine.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/hellomagazine.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #E6E6E6;
  --colour-grey: #838383;
  --colour-light-fire-brick: #CC0000;
  --colour-deep-fire-brick: #B41513;
  --colour-crimson: #ED3648;
  --colour-midnight-blue: #110043;
  --colour-lime: #00FF00;
  --colour-light-salmon: #F6AE97;
  --colour-steel-blue: #007AFF;
  --colour-indian-red: #C9585A;
  --gradient-1: linear-gradient(180deg,transparent 20%,#fff 0);
  --gradient-2: linear-gradient(0deg,rgba(0,0,0,.4),rgba(17,17,17,0));
  --gradient-3: linear-gradient(180deg,transparent 20%,#f8f7f5 0);

  /* Typefaces */
  --font-buttons: 'Montserrat', 'Fallbackfont-SansSerif', 'Verdana', sans-serif;
  --font-headings: 'Montserrat', 'Fallbackfont-SansSerif', 'Verdana', sans-serif;
  --font-body: 'Montserrat', 'Fallbackfont-SansSerif', 'Verdana', sans-serif;
  --font-other: 'Fallbackfont-SansSerif';

  /* Type scale */
  --text-h1: 2rem;
  --leading-h1: 1.2;
  --text-h2: 1.5rem;
  --leading-h2: 1.2;
  --text-h3: 1.25rem;
  --leading-h3: 1.2;
  --text-h4: 1.125rem;
  --leading-h4: 1.2;
  --text-h5: 1rem;
  --leading-h5: 1.2;
  --text-h6: 1rem;
  --leading-h6: 1.2;
  --text-p: 1rem;
  --leading-p: 1.4;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 16px;
  --leading-a: 1.6;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 100%;
  --radius-3: 10px;
  --radius-4: 1rem;
  --radius-5: initial;
  --radius-6: 100px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 360px;
  --breakpoint-2: 412px;
  --breakpoint-3: 414px;
  --breakpoint-4: 767px;
  --breakpoint-5: 768px;
  --breakpoint-6: 960px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1360px;
  --max-width-1: 1360px;
  --max-width-2: 1280px;
  --max-width-3: 1000px;
  --max-width-4: 668px;
  --max-width-5: 360px;
  --max-width-6: 300px;
}

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Also set in Montserrat

Other websites using Montserrat as their main typeface

Similar colours

Websites whose lead colour is closest to HELLO!’s

Captured from hellomagazine.com on 31 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by HELLO!; this guide describes the public website for reference.