SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from hem.com’s public web pages. Not affiliated with or endorsed by Hem. The real site is hem.com ↗

Unofficial style guide

Hemstyle guide

Hem’s website (hem.com) uses Hem Sans for its headings and body text. Its palette is led by Blue (#2326DE), Crimson (#E83D3D) and Light Sky Blue (#67C6F2), with #242427 text on #F1F1F1. Captured from the live site on 27 October 2026.

Website
hem.com
Typefaces
Hem Sans, Apple Color Emoji
Palette
4 neutrals, 12 colours, 1 gradient
Captured
27 Oct 2026 · added by @sitestyleguide
https://hem.com/ Screenshot
Screenshot of the hem.com homepage on a desktop screen
Screenshot of hem.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Imaginative designs of obsessive quality — Hem
● 46 / 60 characters
Meta description
At Hem, we believe great design can enrich lives. We collaborate with vanguard designers and renowned manufacturers to deliver functional and contemporary furniture of contract grade quality.
▲ 191 / 160 characters
Site name
Hem
og:title
Imaginative designs of obsessive quality — Hem
og:description
At Hem, we believe great design can enrich lives. We collaborate with vanguard designers and renowned manufacturers to deliver functional and contemporary furniture of contract grade quality.
Theme colour
#FFFFFF

In search results

Hemhttps://hem.com/

Imaginative designs of obsessive quality — Hem

At Hem, we believe great design can enrich lives. We collaborate with vanguard designers and renowned manufacturers to deliver functional and contemporary furnit…

When shared

No og:image, so no picture

hem.com

Imaginative designs of obsessive quality — Hem

At Hem, we believe great design can enrich lives. We collaborate with vanguard designers and renowned manufac…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#242427) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 30.9%
  • Near Black 13%
  • Blue 12.3%
  • Cool Light Grey 8.2%
  • Cool Grey 6.2%
  • Crimson 6%
  • Light Sky Blue 4.1%
  • Deep Beige 3.2%
  • Medium Sea Green 2.9%
  • Orange 2.7%
  • Yellow 2.6%
  • Antique White 2.2%
  • Light Beige 1.9%
  • Tomato 1.5%
  • Tan 1.2%
  • Light Golden Rod Yellow 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    15.48:1 AAA
    On white
    —

    Background, text, border · body, .\[\&_\[cmdk-group-heading\]\]\:bg-white [cmdk-group-heading]

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    8 8 0 85
    On text
    —
    On white
    15.48:1 AAA

    Text, background · html, .Dropdown-module--panel--d5039 li a

  • Cool Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 2 0 24
    On text
    8.19:1 AAA
    On white
    1.89:1 Fail

    Background, border, text · .RegionSelectPage-module--is-disabled--765bb, .RegionOtherPage-module--is-disabled--d9541

  • Cool Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    6 6 0 38
    On text
    5.13:1 AA
    On white
    3.02:1 AA large

    Text, background, graphic · .\[\&_\[cmdk-group-heading\]\]\:text-black-400 [cmdk-group-heading], .bg-black-400

Colours

Brand colours and accents, most used first
  • Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    84 83 0 13
    On text
    1.77:1 Fail
    On white
    8.74:1 AAA

    Text, background, border · a, .PageTitle-module--css__subtitle--d43a4 h2 strong

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 74 74 9
    On text
    3.81:1 AA large
    On white
    4.07:1 AA large

    Text, background, border · .bg-error, .bg-red-gloss

  • Light Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    57 18 0 5
    On text
    8.06:1 AAA
    On white
    1.92:1 Fail

    Background, text, border · .\!bg-hem-x, .bg-hem-x

  • Deep Beige

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 2 12 14
    On text
    10.79:1 AAA
    On white
    1.43:1 Fail

    Background, text · .\!bg-green-matte, .bg-green-matte

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    81 0 41 25
    On text
    6.53:1 AA
    On white
    2.37:1 Fail

    Text, background, border · .bg-success, .text-success

  • Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 35 100 0
    On text
    7.84:1 AAA
    On white
    1.97:1 Fail

    Background, border, text · .bg-warning, .text-warning

  • Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    8 0 79 2
    On text
    13.24:1 AAA
    On white
    1.17:1 Fail

    Text, background · .bg-yellow-gloss, .text-yellow-gloss

  • Antique White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 9 14 4
    On text
    12.18:1 AAA
    On white
    1.27:1 Fail

    Background · .\!bg-red-matte, .bg-red-matte

  • Light Beige

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    1 0 10 2
    On text
    14.67:1 AAA
    On white
    1.06:1 Fail

    Background · .\!bg-yellow-matte, .bg-yellow-matte

  • Tomato

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 61 69 5
    On text
    4.83:1 AA
    On white
    3.21:1 AA large

    Border, text · .Text-module--red--34962, .Input-module--input--834ae.Input-module--error--62790

  • Tan

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 5 27 27
    On text
    7.20:1 AAA
    On white
    2.15:1 Fail

    Background, border · .\!bg-green-matte-300, .border-green-matte-300

  • Light Golden Rod Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 0 16 3
    On text
    13.97:1 AAA
    On white
    1.11:1 Fail

    Background · .\!bg-yellow-matte-100, .hover\:\!bg-yellow-matte-100:hover

Gradients

  • linear-gradient(to bottom,)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Hem Sans

Aa 400 Aa 500

Hem Sans

Self-hosted · weights 400, 500 · body · shown in a stand-in if you don’t have it

Aa 400

Apple Color Emoji

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 2 1.25rem · 20 px / 1.4 weight 500

Imaginative designs of obsessive quality — Hem

Body .875rem · 14 px / 1.25rem

At Hem, we believe great design can enrich lives. We collaborate with vanguard designers and renowned manufacturers to deliver functional a…

Small 80%

At Hem, we believe great design can enrich lives. We collaborate with vanguard designers and renowned manufacturers to deliver functional a…

Button 100% none

Get started

Link .875rem · 14 px / 1.5714285714 weight 400

Read more about Hem

Sizes in use

Most common across the site
  • 44pxline 3.25rem · 3 rules
  • 36px1 rules
  • 32pxline 1.25 · 1 rules
  • 20pxline 1.4 · 3 rules
  • 16pxline 1.5 · 12 rules
  • 14pxline 1.5714285714 · 11 rules
  • 12pxline 1.5 · 5 rules
  • 10pxline .875rem · 4 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #2326DE

Corner radius

  • 2px · 8×
  • .25rem · 3×
  • 9999px · 2×
  • 50em · 2×
  • 4px · 1×

Shadows

  • 0 0 #0000,0 0 #0000,0 0 #0000
  • 0 16px 24px rgba(0,0,0,.08)
  • 0 0 0 3px #d2dfef
  • 0 0 0 3px #fddfda

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

425
768
1024
1400
1500

On a scale of 0 to 1500 px.

Content widths (max-width)

1920 px
1400 px
1024 px
768 px
672 px
425 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 46 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 191 characters. Search results usually show about 160.
  • ▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Hem use?
Hem’s website uses one typeface: Hem Sans (headings and body text), self-hosted.
What are Hem’s brand colours?
The main colours on hem.com are Blue (#2326DE), Crimson (#E83D3D), Light Sky Blue (#67C6F2), Deep Beige (#DCD8C2), Medium Sea Green (#25C071) and Orange (#FFA500).
What colour is Hem’s text and background?
Body text is #242427 on a #F1F1F1 background.
Is this Hem’s official style guide?
No. SiteStyleGuide made it from hem.com’s public web pages on 27 October 2026, and isn’t affiliated with Hem. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

hem-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* hem.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/hem.com) */
:root {
  /* Colours */
  --text: #242427;
  --background: #F1F1F1;
  --colour-white: #FFFFFF;
  --colour-near-black: #242427;
  --colour-cool-light-grey: #B9BDC1;
  --colour-cool-grey: #93949D;
  --colour-blue: #2326DE;
  --colour-crimson: #E83D3D;
  --colour-light-sky-blue: #67C6F2;
  --colour-deep-beige: #DCD8C2;
  --colour-medium-sea-green: #25C071;
  --colour-orange: #FFA500;
  --colour-yellow: #E6F934;
  --colour-antique-white: #F6E0D3;
  --colour-light-beige: #F8FBE3;
  --colour-tomato: #F35F4B;
  --colour-tan: #BBB189;
  --colour-light-golden-rod-yellow: #F1F7D0;
  --gradient-1: linear-gradient(to bottom,);

  /* Typefaces */
  --font-body: 'Hem Sans', 'helvetica', 'arial';

  /* Type scale */
  --text-h2: 1.25rem;
  --leading-h2: 1.4;
  --text-body: .875rem;
  --leading-body: 1.25rem;
  --text-small: 80%;
  --text-button: 100%;
  --text-a: .875rem;
  --leading-a: 1.5714285714;

  /* Shape */
  --radius-1: 2px;
  --radius-2: .25rem;
  --radius-3: 9999px;
  --radius-4: 50em;
  --radius-5: 4px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 425px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1024px;
  --breakpoint-4: 1400px;
  --breakpoint-5: 1500px;
  --max-width-1: 1920px;
  --max-width-2: 1400px;
  --max-width-3: 1024px;
  --max-width-4: 768px;
  --max-width-5: 672px;
  --max-width-6: 425px;
}

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Websites whose lead colour is closest to Hem’s

Captured from hem.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Hem; this guide describes the public website for reference.