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SaveUnofficial A style guide made by SiteStyleGuide from herdl.com’s public web pages. Not affiliated with or endorsed by Herdl. The real site is herdl.com ↗
Unofficial style guide
Herdlstyle guide
Herdl’s website (herdl.com) sets its headings in Simplon and its body text in Work Sans. Its palette is led by Gold (#FFDD00), Dark Olive Green (#3C763D) and Dark Golden Rod (#8A6D3B), with #070707 text on #000000. Captured from the live site on 5 November 2026.
- Website
- herdl.com
- Typefaces
- Simplon, Maison Neue, Work Sans
- Palette
- 4 neutrals, 12 colours
- Captured
- 5 Nov 2026 · added by @sitestyleguide
https://herdl.com/
Screenshot
herdl.com
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- Digital Agency, Creative Marketing Agency Leicester - Herdl
- ● 59 / 60 characters
- Meta description
- Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. Make the leap.
- ● 152 / 160 characters
- Site name
- Herdl
- og:title
- Digital Agency, Creative Marketing Agency Leicester - Herdl
- og:description
- Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. Make the leap.
- Language
- en-GB
In search results
Herdlhttps://herdl.com/
Digital Agency, Creative Marketing Agency Leicester - Herdl
Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. Make the leap.
When shared
No og:image, so no picture
herdl.com
Digital Agency, Creative Marketing Agency Leicester - Herdl
Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimis…
Logo & favicons
Found as: schema.org logo. PNG, 500 × 500.
Logo
On white
On black
On Gold
Favicons
2 found-
500 px · PNG
icon
-
Digital Agency, Creative Marketing Agency Leicester - Herdl
Light browser tab
Digital Agency, Creative Marketing Agency Leicester - Herdl
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#070707) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- White 34.3%
- Black 20.2%
- Gold 13.2%
- Off White 8.5%
- Charcoal 4.5%
- Dark Olive Green 2.7%
- Dark Golden Rod 2.7%
- Brown 2.7%
- Steel Blue 2%
- Corn Silk 1.9%
- Honey Dew 1.6%
- Sky Blue 1.3%
- Fire Brick 1.2%
- Medium Sea Green 1.1%
- Orange 1.1%
- Indian Red 1.1%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 20.14:1 AAA
- On white
- —
Text, background, border · .btn-default, body
-
Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 100
- On text
- 1.04:1 Fail
- On white
- 21.00:1 AAA
Text, background, border · body, .navbar-default
-
Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 2 0 0 5
- On text
- 17.55:1 AAA
- On white
- 1.15:1 Fail
Background, text, border · .nav .nav-divider, #post-odd h2
-
Charcoal
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 80
- On text
- 1.59:1 Fail
- On white
- 12.63:1 AAA
Text, background, border · .panel-default>.panel-heading .badge, .btn-default .badge
Colours
Brand colours and accents, most used first-
Gold
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 13 100 0
- On text
- 14.96:1 AAA
- On white
- 1.35:1 Fail
Background, text, border · .panel-primary>.panel-heading, .btn-primary
-
Dark Olive Green
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 49 0 48 54
- On text
- 3.69:1 AA large
- On white
- 5.45:1 AA
Text, background, border · .panel-success>.panel-heading .badge, .panel-success>.panel-heading
-
Dark Golden Rod
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 21 57 46
- On text
- 4.15:1 AA large
- On white
- 4.85:1 AA
Text, background, border · .panel-warning>.panel-heading .badge, .panel-warning>.panel-heading
-
Brown
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 60 61 34
- On text
- 3.45:1 AA large
- On white
- 5.85:1 AA
Text, background, border · .panel-danger>.panel-heading .badge, .panel-danger>.panel-heading
-
Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 66 22 0 44
- On text
- 3.69:1 AA large
- On white
- 5.46:1 AA
Text, background, border · .panel-info>.panel-heading .badge, .panel-info>.panel-heading
-
Corn Silk
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 2 10 1
- On text
- 18.87:1 AAA
- On white
- 1.07:1 Fail
Background, text · .panel-warning>.panel-heading, .panel-warning>.panel-heading .badge
-
Honey Dew
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 7 0 10 6
- On text
- 16.88:1 AAA
- On white
- 1.19:1 Fail
Background, text · .panel-success>.panel-heading, .panel-success>.panel-heading .badge
-
Sky Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 59 14 0 13
- On text
- 9.63:1 AAA
- On white
- 2.09:1 Fail
Background, text, border · .btn-info, .btn-info .badge
-
Fire Brick
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 76 78 21
- On text
- 3.78:1 AA large
- On white
- 5.33:1 AA
Background · .btn-danger:focus, .btn-danger:hover
-
Medium Sea Green
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 50 0 50 28
- On text
- 8.12:1 AAA
- On white
- 2.48:1 Fail
Background, text · .btn-success, .btn-success .badge
-
Orange
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 28 68 6
- On text
- 10.35:1 AAA
- On white
- 1.95:1 Fail
Background, text · .btn-warning, .btn-warning .badge
-
Indian Red
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 62 64 15
- On text
- 5.08:1 AA
- On white
- 3.96:1 AA large
Background, text · .btn-danger, .btn-danger .badge
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
Simplon
Aa
400
Simplon
Self-hosted · weights 400 · headings, buttons · shown in a stand-in if you don’t have it
Aa
400
Aa
700
Maison Neue
Self-hosted · weights 400, 700 · headings · shown in a stand-in if you don’t have it
Aa
300
Aa
500
Work Sans
Self-hosted · weights 300, 400, 500 · body, headings · shown in a stand-in if you don’t have it
Aa
400
Open Sans
System font, or not loaded on this page · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS · root 10 px
Heading 1
90px / 1.1
weight 500 · Maison Neue
Herdl
Heading 2
54px / 1.1
weight 500 · Maison Neue
Digital Agency, Creative Marketing Agency Leice…
Heading 3
36px / 1.1
weight 500 · Maison Neue
Digital Agency, Creative Marketing Agency Leice…
Heading 4
27px / 1.1
weight 500 · Maison Neue
Digital Agency, Creative Marketing Agency Leice…
Heading 5
18px / 1.1
weight 500 · Maison Neue
Digital Agency, Creative Marketing Agency Leice…
Heading 6
16px / 1.1
weight 500 · Maison Neue
Digital Agency, Creative Marketing Agency Leice…
Body
18px / 1.42857
Work Sans
Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. M…
Paragraph
16px / 24px
weight 300
Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. M…
Small
88%
Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. M…
Link
24px / 1
weight 300 · uppercase · Open Sans
Read more about Herdl
Sizes in use
Most common across the site- 30px4 rules
- 27pxline inherit · 4 rules
- 23pxline 1.33333 · 8 rules
- 20pxline 1.4 · 4 rules
- 18pxline 1.42857 · 13 rules
- 16pxline 1.5 · 19 rules
- 14pxline 16px · 8 rules
- 12pxline 2 · 12 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Button
Get started
.page-template-service-page .form-group .btn-default · #FFDD00
Link
Read our latest news today.
a · #FFDD00
Corner radius
- 4px · 17×
- 2.5px · 9×
- 6px · 8×
- 3px · 7×
- 50% · 6×
- 4px 4px 0 0 · 3×
Shadows
- 0 1px 1px #0000000d
- 0 3px 9px #00000080
- 0 5px 15px #00000080
- 1px 1px 3px #333
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Content widths (max-width)
1003 px
800 px
768 px
700 px
600 px
320 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ● FineThe title is 59 characters, short enough to show in full in search results.
- ▲ CheckThere is no og:image, so links shared on social media show no picture.
- ▲ CheckBody text (#070707 on #000000) has a contrast of 1.04:1, under the 4.5:1 WCAG asks for.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does Herdl use?
- Herdl’s website uses three typefaces: Simplon (headings), self-hosted; Maison Neue, self-hosted; Work Sans (body text), self-hosted.
- What are Herdl’s brand colours?
- The main colours on herdl.com are Gold (#FFDD00), Dark Olive Green (#3C763D), Dark Golden Rod (#8A6D3B), Brown (#A94442), Steel Blue (#31708F) and Corn Silk (#FCF8E3).
- What colour is Herdl’s text and background?
- Body text is #070707 on a #000000 background.
- Where is Herdl’s logo from?
- The logo shown in this guide was found on herdl.com’s homepage. For official logo files and usage rules, check Herdl’s own brand or press page.
- Is this Herdl’s official style guide?
- No. SiteStyleGuide made it from herdl.com’s public web pages on 5 November 2026, and isn’t affiliated with Herdl. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
herdl-com-tokens.css
/* herdl.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/herdl.com) */
:root {
/* Colours */
--text: #070707;
--background: #000000;
--colour-white: #FFFFFF;
--colour-black: #000000;
--colour-off-white: #ECF0F1;
--colour-charcoal: #333333;
--colour-gold: #FFDD00;
--colour-dark-olive-green: #3C763D;
--colour-dark-golden-rod: #8A6D3B;
--colour-brown: #A94442;
--colour-steel-blue: #31708F;
--colour-corn-silk: #FCF8E3;
--colour-honey-dew: #DFF0D8;
--colour-sky-blue: #5BC0DE;
--colour-fire-brick: #C9302C;
--colour-medium-sea-green: #5CB85C;
--colour-orange: #F0AD4E;
--colour-indian-red: #D9534F;
/* Typefaces */
--font-headings: 'Simplon', 'Courier', monospace;
--font-buttons: 'Simplon', 'Courier', monospace;
--font-body: 'Work Sans', 'Helvetica', 'Arial', sans-serif;
--font-other: 'Open Sans', sans-serif;
/* Type scale */
--text-h1: 90px;
--leading-h1: 1.1;
--text-h2: 54px;
--leading-h2: 1.1;
--text-h3: 36px;
--leading-h3: 1.1;
--text-h4: 27px;
--leading-h4: 1.1;
--text-h5: 18px;
--leading-h5: 1.1;
--text-h6: 16px;
--leading-h6: 1.1;
--text-body: 18px;
--leading-body: 1.42857;
--text-p: 16px;
--leading-p: 24px;
--text-small: 88%;
--text-a: 24px;
--leading-a: 1;
/* Shape */
--radius-1: 4px;
--radius-2: 2.5px;
--radius-3: 6px;
--radius-4: 3px;
--radius-5: 50%;
--radius-6: 4px 4px 0 0;
}
{
"site": "herdl.com",
"source": "https://sitestyleguide.com/herdl.com",
"text": "#070707",
"background": "#000000",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
]
},
{
"name": "Off White",
"hex": "#ECF0F1",
"rgb": [
236,
240,
241
]
},
{
"name": "Charcoal",
"hex": "#333333",
"rgb": [
51,
51,
51
]
},
{
"name": "Gold",
"hex": "#FFDD00",
"rgb": [
255,
221,
0
]
},
{
"name": "Dark Olive Green",
"hex": "#3C763D",
"rgb": [
60,
118,
61
]
},
{
"name": "Dark Golden Rod",
"hex": "#8A6D3B",
"rgb": [
138,
109,
59
]
},
{
"name": "Brown",
"hex": "#A94442",
"rgb": [
169,
68,
66
]
},
{
"name": "Steel Blue",
"hex": "#31708F",
"rgb": [
49,
112,
143
]
},
{
"name": "Corn Silk",
"hex": "#FCF8E3",
"rgb": [
252,
248,
227
]
},
{
"name": "Honey Dew",
"hex": "#DFF0D8",
"rgb": [
223,
240,
216
]
},
{
"name": "Sky Blue",
"hex": "#5BC0DE",
"rgb": [
91,
192,
222
]
},
{
"name": "Fire Brick",
"hex": "#C9302C",
"rgb": [
201,
48,
44
]
},
{
"name": "Medium Sea Green",
"hex": "#5CB85C",
"rgb": [
92,
184,
92
]
},
{
"name": "Orange",
"hex": "#F0AD4E",
"rgb": [
240,
173,
78
]
},
{
"name": "Indian Red",
"hex": "#D9534F",
"rgb": [
217,
83,
79
]
}
],
"fonts": [
{
"name": "Simplon",
"stack": "Simplon, Courier, monospace",
"weights": [
400
],
"source": "Self-hosted"
},
{
"name": "Maison Neue",
"stack": "Maison Neue, Arial, sans-serif",
"weights": [
400,
700
],
"source": "Self-hosted"
},
{
"name": "Work Sans",
"stack": "Work Sans, Helvetica, Arial, sans-serif",
"weights": [
300,
400,
500
],
"source": "Self-hosted"
},
{
"name": "Open Sans",
"stack": "Open Sans, sans-serif",
"weights": [],
"source": "System font, or not loaded on this page"
}
]
}
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Similar colours
Websites whose lead colour is closest to Herdl’s
Captured from herdl.com on 5 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Herdl; this guide describes the public website for reference.