SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from ign.com’s public web pages. Not affiliated with or endorsed by IGN. The real site is ign.com ↗

IGN logo

Unofficial style guide

IGNstyle guide

IGN’s website (ign.com) uses Inter for its headings and body text. Its palette is led by Dark Slate Blue (#41495A), Fire Brick (#BF1313) and Tomato (#F85149), with #181C25 text on #FFFFFF. Captured from the live site on 3 November 2026.

Website
ign.com
Typefaces
Inter, Inter var, Segoe UI
Palette
4 neutrals, 12 colours
Captured
3 Nov 2026 · added by @sitestyleguide
https://www.ign.com/au Screenshot
Screenshot of the ign.com homepage on a desktop screen
Screenshot of ign.com on a 1440 px desktop screen, 3 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Video Game News, Reviews, and Walkthroughs - IGN
● 48 / 60 characters
Meta description
IGN is your #1 destination for all video game news, expert reviews, and walkthroughs.
● 85 / 160 characters
Site name
IGN
og:title
Video Game News, Reviews, and Walkthroughs - IGN
og:description
IGN is your #1 destination for all video game news, expert reviews, and walkthroughs.
Language
en
Theme colour
#BF1313

In search results

IGNhttps://www.ign.com/au

Video Game News, Reviews, and Walkthroughs - IGN

IGN is your #1 destination for all video game news, expert reviews, and walkthroughs.

When shared

The image IGN shares with links

ign.com

Video Game News, Reviews, and Walkthroughs - IGN

IGN is your #1 destination for all video game news, expert reviews, and walkthroughs.

Back to top ↑

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#181C25) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Cool Near Black 31%
  • White 21.3%
  • Dark Slate Blue 8.3%
  • Fire Brick 7.5%
  • Tomato 5.6%
  • Midnight Blue 5.3%
  • Lime Green 4.4%
  • Orange Red 3.7%
  • Cool Grey 2.4%
  • Cool Dark Grey 2.4%
  • Light Coral 1.4%
  • Burly Wood 1.4%
  • Khaki 1.4%
  • Pale Golden Rod 1.4%
  • Light Green 1.4%
  • Deep Sky Blue 1.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    35 24 0 85
    On text
    —
    On white
    17.05:1 AAA

    Text · :root, .button--accent.contained.jsx-3027214138

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    17.05:1 AAA
    On white
    —

    Text, background · .button--white-alt.jsx-3027214138, .button--negative.contained.jsx-3027214138

  • Cool Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    10 4 0 40
    On text
    5.45:1 AA
    On white
    3.13:1 AA large

    Used · --neue-gray-50, --user-review-default

  • Cool Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    20 12 0 56
    On text
    2.76:1 Fail
    On white
    6.17:1 AA

    Used · --neue-gray-60, --theme-elements-text-inactive

Colours

Brand colours and accents, most used first
  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 19 0 65
    On text
    1.89:1 Fail
    On white
    9.03:1 AAA

    Used · --neue-gray-70, --theme-palette-quarterary

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 90 90 25
    On text
    2.69:1 Fail
    On white
    6.33:1 AA

    Theme · theme-color meta tag, --ignRed

  • Tomato

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 67 71 3
    On text
    5.09:1 AA
    On white
    3.35:1 AA large

    Background, text, border · .button--negative.contained.jsx-3027214138, .button--negative.jsx-3027214138

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    41 29 0 73
    On text
    1.30:1 Fail
    On white
    13.15:1 AAA

    Used · --neue-gray-80, --theme-elements-background-altInverse

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    72 0 48 21
    On text
    7.98:1 AAA
    On white
    2.14:1 Fail

    Background, text, border · .button--accent.contained.jsx-3027214138, .button--accent.jsx-3027214138

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 59 78 9
    On text
    4.99:1 AA
    On white
    3.41:1 AA large

    Background, text, border · .button--danger.contained.jsx-3027214138, .button--danger.jsx-3027214138

  • Light Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 47 47 6
    On text
    6.53:1 AA
    On white
    2.61:1 Fail

    Background · .TierTitle_title__Q4E_6.TierTitle_s-tier__uaHwM

  • Burly Wood

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 22 48 5
    On text
    9.96:1 AAA
    On white
    1.71:1 Fail

    Background · .TierTitle_title__Q4E_6.TierTitle_a-tier__z0Xky

  • Khaki

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 38 11
    On text
    12.61:1 AAA
    On white
    1.35:1 Fail

    Background · .TierTitle_title__Q4E_6.TierTitle_b-tier__nsZIP

  • Pale Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    12 0 38 11
    On text
    11.93:1 AAA
    On white
    1.43:1 Fail

    Background · .TierTitle_title__Q4E_6.TierTitle_c-tier__UohGG

  • Light Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    38 0 31 11
    On text
    11.05:1 AAA
    On white
    1.54:1 Fail

    Background · .TierTitle_title__Q4E_6.TierTitle_d-tier__5Z_iU

  • Deep Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 18 0 16
    On text
    6.51:1 AA
    On white
    2.62:1 Fail

    Background · .card.jsx-3391492159 .title-color.jsx-3391492159

Dark mode

Switched on by the site
Aa Light · #181C25 on #FFFFFF
Aa Dark · #F6F8F7 on #202634 · 14.18:1 AAA
  • Off White

    #F6F8F7 · --theme-elements-background-inverse

  • Cool Near Black

    #181C25 · --theme-elements-text-inverse

  • Warm Off White

    #D3DDD9 · --theme-elements-text-muted

  • Midnight Blue

    #283044 · --theme-elements-background-altColor

  • Cool Light Grey

    #BBC4C4 · --theme-palette-tertiary

  • Fire Brick

    #BF1313 · --theme-palette-primary

  • Cool Grey

    #8A9399 · --theme-elements-icon-disabled

  • Dark Slate Blue

    #41495A · --theme-palette-secondary

  • Black

    #202634 · --theme-elements-background-color

  • Cool Dark Grey

    #59626F · --theme-elements-toggle-default-background

  • Tomato

    #F85149 · --theme-elements-select-error

  • Black

    #09090B · --theme-elements-sponsorBlock-icon-active-text

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Inter

Aa 400 Aa 900

Inter

Self-hosted · weights 400, 700, 900 · body · shown in a stand-in if you don’t have it

Aa 100 Aa 900

Inter var

Self-hosted · weights 100, 900 · body · shown in a stand-in if you don’t have it

Aa 400

Segoe UI

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body — Inter var

IGN is your #1 destination for all video game news, expert reviews, and walkthroughs.

Small 80%

IGN is your #1 destination for all video game news, expert reviews, and walkthroughs.

Button 100% / 1.15

Get started

Sizes in use

Most common across the site
  • 24px2 rules
  • 22px2 rules
  • 20pxline 1.2 · 3 rules
  • 16pxline 1.5 · 6 rules
  • 14px2 rules
  • 13px5 rules
  • 11pxline 1.35 · 3 rules
  • 9px3 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button--accent.contained.jsx-3027214138 · #39CA6A

Corner radius

  • 8px · 9×
  • 6px · 5×
  • 16px · 4×
  • 0 6px 6px 0 · 2×
  • 6px 0 0 6px · 2×
  • 12px · 2×

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

460
461
641
768
860
861
1025
1280

On a scale of 0 to 1440 px.

Content widths (max-width)

1100 px
930 px
640 px
633 px
320 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 48 characters, short enough to show in full in search results.
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does IGN use?
IGN’s website uses two typefaces: Inter (headings and body text), self-hosted; Inter var, self-hosted.
What are IGN’s brand colours?
The main colours on ign.com are Dark Slate Blue (#41495A), Fire Brick (#BF1313), Tomato (#F85149), Midnight Blue (#283044), Lime Green (#39CA6A) and Orange Red (#E95F33).
What colour is IGN’s text and background?
Body text is #181C25 on a #FFFFFF background.
Where is IGN’s logo from?
The logo shown in this guide was found on ign.com’s homepage. For official logo files and usage rules, check IGN’s own brand or press page.
Is this IGN’s official style guide?
No. SiteStyleGuide made it from ign.com’s public web pages on 3 November 2026, and isn’t affiliated with IGN. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

ign-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* ign.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/ign.com) */
:root {
  /* Colours */
  --text: #181C25;
  --background: #FFFFFF;
  --colour-cool-near-black: #181C25;
  --colour-white: #FFFFFF;
  --colour-cool-grey: #8A9399;
  --colour-cool-dark-grey: #59626F;
  --colour-dark-slate-blue: #41495A;
  --colour-fire-brick: #BF1313;
  --colour-tomato: #F85149;
  --colour-midnight-blue: #283044;
  --colour-lime-green: #39CA6A;
  --colour-orange-red: #E95F33;
  --colour-light-coral: #F07F7F;
  --colour-burly-wood: #F2BC7D;
  --colour-khaki: #E3E28D;
  --colour-pale-golden-rod: #C7E28D;
  --colour-light-green: #8DE39D;
  --colour-deep-sky-blue: #00AED5;

  /* Typefaces */
  --font-body: 'Inter', sans-serif;
  --font-other: ui-monospace, 'SFMono-Regular', 'Consolas', 'Liberation Mono', 'Menlo', monospace;

  /* Type scale */
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 6px;
  --radius-3: 16px;
  --radius-4: 0 6px 6px 0;
  --radius-5: 6px 0 0 6px;
  --radius-6: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 460px;
  --breakpoint-2: 461px;
  --breakpoint-3: 641px;
  --breakpoint-4: 768px;
  --breakpoint-5: 860px;
  --breakpoint-6: 861px;
  --breakpoint-7: 1025px;
  --breakpoint-8: 1280px;
  --max-width-1: 1100px;
  --max-width-2: 930px;
  --max-width-3: 640px;
  --max-width-4: 633px;
  --max-width-5: 320px;
  --max-width-6: 300px;
}

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<a href="https://sitestyleguide.com/ign.com" title="IGN style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Inter as their main typeface
Websites whose lead colour is closest to IGN’s

Captured from ign.com on 3 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by IGN; this guide describes the public website for reference.