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SaveUnofficial A style guide made by SiteStyleGuide from johnlewis.com’s public web pages. Not affiliated with or endorsed by John Lewis & Partners. The real site is johnlewis.com ↗
Unofficial style guide
John Lewis & Partnersstyle guide
John Lewis & Partners’s website (johnlewis.com) uses GillSansforJL for its headings and body text. Its palette is led by Light Fire Brick (#CC1426), Deep Fire Brick (#B00015) and Red (#E3001B), with #141414 text on #FFFFFF. Captured from the live site on 27 October 2026.
- Website
- johnlewis.com
- Typefaces
- GillSansforJL
- Palette
- 4 neutrals, 10 colours, 3 gradients
- Captured
- 27 Oct 2026 · added by @sitestyleguide
https://www.johnlewis.com/
Screenshot
johnlewis.com
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- John Lewis & Partners | Never Knowingly Undersold
- ● 49 / 60 characters
- Meta description
- Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today.
- ▲ 177 / 160 characters
- Site name
- John Lewis & Partners
- og:title
- John Lewis & Partners | Never Knowingly Undersold
- og:description
- Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today.
- Language
- en
- Theme colour
- #ffffff
In search results
John Lewis & Partnershttps://www.johnlewis.com/
John Lewis & Partners | Never Knowingly Undersold
Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the d…
When shared
johnlewis.com
John Lewis & Partners | Never Knowingly Undersold
Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living acro…
Logo & favicons
Found as: schema.org logo. PNG, 333 × 210.
Logo
On white
On black
On Light Fire Brick
Favicons
8 found-
180 px · SVG
mask-icon
-
76 px · PNG
apple-touch-icon-precomposed
-
72 px · PNG
apple-touch-icon-precomposed
-
64 px · ICO shortcut icon
-
60 px · PNG
apple-touch-icon-precomposed
-
57 px · PNG
apple-touch-icon-precomposed
-
32 px · PNG
icon
-
16 px · PNG
icon
John Lewis & Partners | Never Knowingly Undersold
Light browser tab
John Lewis & Partners | Never Knowingly Undersold
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#141414) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- Near Black 44.4%
- White 39.8%
- Off White 7.5%
- Dark Grey 5.7%
- Light Fire Brick 0.7%
- Deep Fire Brick 0.6%
- Red 0.2%
- Forest Green 0.2%
- Light Dodger Blue 0.2%
- Dark Slate Grey 0.1%
- Orange 0.1%
- Deep Dodger Blue 0.1%
- Pink 0.1%
- Teal 0.1%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
Near Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 92
- On text
- —
- On white
- 18.42:1 AAA
Text, background, border · --icon-fill, --spinner-fill
-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 18.42:1 AAA
- On white
- —
Background, text, border · --theme-loading-spinner-colour-default, .Button-button--underlined--c5f24.Button-button--inverted--eeba2.Button-button--
-
Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 1 2 8
- On text
- 15.07:1 AAA
- On white
- 1.22:1 Fail
Background, border · .Button-button--tertiary--067a4, .Button-button--tertiary--067a4.Button-button--submitting--97e98
-
Dark Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 64
- On text
- 2.71:1 Fail
- On white
- 6.79:1 AA
Text, background, border · --theme-loading-spinner-colour-default, .Button-button--underlined--c5f24.Button-button--disabled--57b60 .Button-button_
Colours
Brand colours and accents, most used first-
Light Fire Brick
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 90 81 20
- On text
- 3.24:1 AA large
- On white
- 5.68:1 AA
Background, text, border · .Button-c-button--primary--0d006.Button-c-button--sale--39dbc, .Button-module__c-button--primary___FFq3N.Button-module__c-button--sale___TTE1y
-
Deep Fire Brick
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 100 88 31
- On text
- 2.51:1 Fail
- On white
- 7.35:1 AAA
Background · .Button-c-button--primary--0d006.Button-c-button--sale--39dbc.Button-c-button--s, .Button-module__c-button--primary___FFq3N.Button-module__c-button--sale___TTE1y.
-
Red
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 100 88 11
- On text
- 3.76:1 AA large
- On white
- 4.90:1 AA
Text, graphic · .FlyoutMenu-saleOffersLabel--2d7bc, .FlyoutMenu-selectedLines--81eb6
-
Forest Green
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 94 0 61 38
- On text
- 5.24:1 AA
- On white
- 3.52:1 AA large
Background, graphic, border · .notification-dot-dot--10124, .message-module__message--success___uFpfT.message-module__message--wide-tab___Pk
-
Light Dodger Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 66 32 0 16
- On text
- 5.52:1 AA
- On white
- 3.34:1 AA large
Graphic, background, border · .message-module__message--information___rODw4.message-module__message--wide-tab_, .message-module_message--information__O5pvR.message-module_message--wide-tab__ZA
-
Dark Slate Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 63 0 0 83
- On text
- 1.23:1 Fail
- On white
- 14.97:1 AAA
Background · .prenav-topBar--24704, .prenav-menu-menuOverlay--8f363
-
Orange
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 31 91 0
- On text
- 10.07:1 AAA
- On white
- 1.83:1 Fail
Graphic, background, border · .message-module__message--warning___pMBBU.message-module__message--wide-tab___Pk, .message-module_message--warning__j5Cmj.message-module_message--wide-tab__ZAObU
-
Deep Dodger Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 84 46 0 0
- On text
- 5.37:1 AA
- On white
- 3.43:1 AA large
Border · .Button-c-button--d7ee6:focus-visible, .Button-module__c-button___fXxjI:focus-visible
-
Pink
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 23 21 6
- On text
- 10.87:1 AAA
- On white
- 1.70:1 Fail
Border · .FieldInput-module-field-input--has-error--833b6, .FieldSelect-module-field-select__select--has-error--2b565
-
Teal
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 42 0 11 52
- On text
- 3.79:1 AA large
- On white
- 4.86:1 AA
Text · .card-card_heading__isBlackFriday--7ce28
Gradients
-
linear-gradient(#ffffff,#ffffff)
-
linear-gradient(#141414,#141414)
-
linear-gradient(#a1a1a1,#a1a1a1)
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
GillSansforJL
Aa
200
Aa
700
GillSansforJL
Self-hosted · weights 200, 400, 500, 600, 700 · headings, body · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
24px / 28px
John Lewis & Partners
Heading 2
20px / 28px
John Lewis & Partners | Never Knowingly Underso…
Heading 3
16px / 20px
John Lewis & Partners | Never Knowingly Underso…
Heading 4
16px / 22px
John Lewis & Partners | Never Knowingly Underso…
Heading 5
16px / 22px
John Lewis & Partners | Never Knowingly Underso…
Heading 6
16px / 22px
John Lewis & Partners | Never Knowingly Underso…
Body
16px / 22px
GillSansforJL
Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and tech…
Paragraph
16px / 22px
Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and tech…
Small
80%
Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and tech…
Button
100% / 1.15
none
Get started
Link
16px / 20px
weight 500
Read more about John Lewis & Partners
Sizes in use
Most common across the site- 32pxline 36px · 8 rules
- 24pxline 28px · 4 rules
- 20pxline 28px · 40 rules
- 16pxline 22px · 37 rules
- 14pxline normal · 41 rules
- 12pxline 29px · 2 rules
- 11pxline normal · 1 rules
- 10pxline 13px · 12 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Button
Get started
.Button-c-button--primary--0d006.Button-c-button--sale--39dbc · #CC1426 · radius 2px
Link
Read our latest news today.
a · #141414
Corner radius
- 4px · 114×
- 50% · 46×
- 2px · 44×
- 0 0 0 0 · 16×
- 8px · 2×
- 100% · 2×
Shadows
- 0 0 2px 1px #fff
- 0 0 8px rgba(0,0,0,.8)
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
599
600
768
1023
1024
1200
1280
1440
On a scale of 0 to 1440 px.
Content widths (max-width)
1920 px
1439 px
1320 px
1200 px
1198 px
400 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ● FineThe title is 49 characters, short enough to show in full in search results.
- ▲ CheckThe description is 177 characters. Search results usually show about 160.
- ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does John Lewis & Partners use?
- John Lewis & Partners’s website uses one typeface: GillSansforJL (headings and body text), self-hosted.
- What are John Lewis & Partners’s brand colours?
- The main colours on johnlewis.com are Light Fire Brick (#CC1426), Deep Fire Brick (#B00015), Red (#E3001B), Forest Green (#099E3D), Light Dodger Blue (#4891D6) and Dark Slate Grey (#102B2B).
- What colour is John Lewis & Partners’s text and background?
- Body text is #141414 on a #FFFFFF background.
- Where is John Lewis & Partners’s logo from?
- The logo shown in this guide was found on johnlewis.com’s homepage. For official logo files and usage rules, check John Lewis & Partners’s own brand or press page.
- Is this John Lewis & Partners’s official style guide?
- No. SiteStyleGuide made it from johnlewis.com’s public web pages on 27 October 2026, and isn’t affiliated with John Lewis & Partners. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
johnlewis-com-tokens.css
/* johnlewis.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/johnlewis.com) */
:root {
/* Colours */
--text: #141414;
--background: #FFFFFF;
--colour-near-black: #141414;
--colour-white: #FFFFFF;
--colour-off-white: #EAE8E6;
--colour-dark-grey: #5B5B5B;
--colour-light-fire-brick: #CC1426;
--colour-deep-fire-brick: #B00015;
--colour-red: #E3001B;
--colour-forest-green: #099E3D;
--colour-light-dodger-blue: #4891D6;
--colour-dark-slate-grey: #102B2B;
--colour-orange: #FFB017;
--colour-deep-dodger-blue: #2989FF;
--colour-pink: #F0B9BE;
--colour-teal: #477B6D;
--gradient-1: linear-gradient(#ffffff,#ffffff);
--gradient-2: linear-gradient(#141414,#141414);
--gradient-3: linear-gradient(#a1a1a1,#a1a1a1);
/* Typefaces */
--font-headings: 'GillSansforJL', 'Gill Sans', 'Gill Sans MT', 'GillSansMTStd-Medium', 'Avenir', 'Corbel';
--font-body: 'GillSansforJL', 'Gill Sans', 'Gill Sans MT', 'GillSansMTStd-Medium', 'Avenir', 'Corbel';
/* Type scale */
--text-h1: 24px;
--leading-h1: 28px;
--text-h2: 20px;
--leading-h2: 28px;
--text-h3: 16px;
--leading-h3: 20px;
--text-h4: 16px;
--leading-h4: 22px;
--text-h5: 16px;
--leading-h5: 22px;
--text-h6: 16px;
--leading-h6: 22px;
--text-body: 16px;
--leading-body: 22px;
--text-p: 16px;
--leading-p: 22px;
--text-small: 80%;
--text-button: 100%;
--leading-button: 1.15;
--text-a: 16px;
--leading-a: 20px;
/* Shape */
--radius-1: 4px;
--radius-2: 50%;
--radius-3: 2px;
--radius-4: 0 0 0 0;
--radius-5: 8px;
--radius-6: 100%;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 599px;
--breakpoint-2: 600px;
--breakpoint-3: 768px;
--breakpoint-4: 1023px;
--breakpoint-5: 1024px;
--breakpoint-6: 1200px;
--breakpoint-7: 1280px;
--breakpoint-8: 1440px;
--max-width-1: 1920px;
--max-width-2: 1439px;
--max-width-3: 1320px;
--max-width-4: 1200px;
--max-width-5: 1198px;
--max-width-6: 400px;
}
{
"site": "johnlewis.com",
"source": "https://sitestyleguide.com/johnlewis.com",
"text": "#141414",
"background": "#FFFFFF",
"colours": [
{
"name": "Near Black",
"hex": "#141414",
"rgb": [
20,
20,
20
]
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Off White",
"hex": "#EAE8E6",
"rgb": [
234,
232,
230
]
},
{
"name": "Dark Grey",
"hex": "#5B5B5B",
"rgb": [
91,
91,
91
]
},
{
"name": "Light Fire Brick",
"hex": "#CC1426",
"rgb": [
204,
20,
38
]
},
{
"name": "Deep Fire Brick",
"hex": "#B00015",
"rgb": [
176,
0,
21
]
},
{
"name": "Red",
"hex": "#E3001B",
"rgb": [
227,
0,
27
]
},
{
"name": "Forest Green",
"hex": "#099E3D",
"rgb": [
9,
158,
61
]
},
{
"name": "Light Dodger Blue",
"hex": "#4891D6",
"rgb": [
72,
145,
214
]
},
{
"name": "Dark Slate Grey",
"hex": "#102B2B",
"rgb": [
16,
43,
43
]
},
{
"name": "Orange",
"hex": "#FFB017",
"rgb": [
255,
176,
23
]
},
{
"name": "Deep Dodger Blue",
"hex": "#2989FF",
"rgb": [
41,
137,
255
]
},
{
"name": "Pink",
"hex": "#F0B9BE",
"rgb": [
240,
185,
190
]
},
{
"name": "Teal",
"hex": "#477B6D",
"rgb": [
71,
123,
109
]
}
],
"fonts": [
{
"name": "GillSansforJL",
"stack": "GillSansforJL, Gill Sans, Gill Sans MT, GillSansMTStd-Medium, Avenir, Corbel, Arial, Helvetica, sans-serif",
"weights": [
200,
400,
500,
600,
700
],
"source": "Self-hosted"
}
]
}
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Captured from johnlewis.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by John Lewis & Partners; this guide describes the public website for reference.