What font does KAYAK use?

KAYAK’s website uses one typeface: TT Hoves Variable (headings and body text), served from content.r9cdn.net.

What are KAYAK’s brand colours?

The main colours on kayak.com are Steel Blue (#007799), Light Orange Red (#FF690F), Sea Green (#14884C), Crimson (#D32933), Dark Slate Grey (#07647E) and Dark Slate Blue (#544CA9).

What colour is KAYAK’s text and background?

Body text is #192024 on a #FFFFFF background.

Where is KAYAK’s logo from?

The logo shown in this guide was found on kayak.com’s homepage. For official logo files and usage rules, check KAYAK’s own brand or press page.

Is this KAYAK’s official style guide?

No. SiteStyleGuide made it from kayak.com’s public web pages on 27 October 2026, and isn’t affiliated with KAYAK. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from kayak.com’s public web pages. Not affiliated with or endorsed by KAYAK. The real site is kayak.com ↗

Unofficial style guide

KAYAKstyle guide

KAYAK’s website (kayak.com) uses TT Hoves Variable for its headings and body text. Its palette is led by Steel Blue (#007799), Light Orange Red (#FF690F) and Sea Green (#14884C), with #192024 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website: kayak.com
Typefaces: TT Hoves Variable
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the kayak.com homepage on a desktop screen — Screenshot of kayak.com on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the kayak.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Search Flights, Hotels & Rental Cars | KAYAK; ● 44 / 60 characters
Meta description: KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.; ● 148 / 160 characters
Site name: KAYAK
og:title: Search Flights, Hotels & Rental Cars | KAYAK
og:description: KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.
Language: en-us

In search results

KAYAKhttps://www.kayak.com/

Search Flights, Hotels & Rental Cars | KAYAK

KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.

When shared

kayak.com

Search Flights, Hotels & Rental Cars | KAYAK

KAYAK searches hundreds of other travel sites at once to find the information you need to make the right deci…

Logo & favicons

Found as: SVG in the header. SVG, 125 × 24.

Logo

On white

On black

On Steel Blue

Favicons

8 found

180 px · SVG icon
180 px · PNG apple-touch-icon
167 px · PNG apple-touch-icon
152 px · PNG apple-touch-icon
120 px · PNG apple-touch-icon
76 px · PNG apple-touch-icon
60 px · PNG apple-touch-icon
48 px · ICO icon

Search Flights, Hotels & Rental Cars | KAYAK

Light browser tab

Search Flights, Hotels & Rental Cars | KAYAK

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#192024) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 34.6%
Cool Near Black 28.2%
Cool Off White 11%
Cool Dark Grey 7.4%
Steel Blue 5%
Light Orange Red 2.3%
Sea Green 2.1%
Crimson 2%
Dark Slate Grey 1.8%
Dark Slate Blue 1%
Chocolate 0.8%
Deep Orange Red 0.8%
Red 0.8%
Sky Blue 0.7%
Dark Green 0.7%
Slate Blue 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
16.49:1 AAA

On white
—

Background, text, graphic · .bd-cfx .common-layout-react-HeaderV2 .common-layout-react-HeaderAccountWrapper:, .bd-hc .common-layout-react-HeaderV2 .common-layout-react-HeaderAccountWrapper .
Cool Near Black

HEX

RGB

HSL

OKLCH

CMYK
31 11 0 86

On text
—

On white
16.49:1 AAA

Text, background, graphic · .vdb4.vdb4-pres-half.vdb4-mod-variant-card.vdb4-mod-theme-greyed-out .vdb4-title, .vdb4.vdb4-pres-default.vdb4-mod-variant-card.vdb4-mod-theme-greyed-out .vdb4-ti
Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
6 3 0 9

On text
12.56:1 AAA

On white
1.31:1 Fail

Background, border, text · .vdb4.vdb4-mod-variant-semi-card, .react.react-st .c1ucB-title-standard
Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
21 9 0 55

On text
2.87:1 Fail

On white
5.74:1 AA

Text, graphic, border · .c80s5-title, .mM9Z.mM9Z-pres-item-with-headings

Colours

Brand colours and accents, most used first

Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 22 0 40

On text
3.22:1 AA large

On white
5.12:1 AA

Text, border, background · .c-ttp-title, .XjzK-title
Light Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 59 94 0

On text
5.72:1 AA

On white
2.88:1 Fail

Background, text, graphic · .react.react-st .ui-layout-header-PageHeader .header.pres-brand-gradient, .react.react-st .common-layout-react-HeaderMoreMenu.theme-dark .nav-menu-grid__i
Sea Green

HEX

RGB

HSL

OKLCH

CMYK
85 0 44 47

On text
3.66:1 AA large

On white
4.51:1 AA

Border, graphic, background · .sBg8-theme-positive .sBg8-secondary-progress, .tNfx.tNfx-mod-expanded .tNfx-mod-variant-cheapest-agency-pin.tNfx-mod-icon .tNf
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 81 76 17

On text
3.25:1 AA large

On white
5.08:1 AA

Text, background, border · .sBg8-theme-negative .sBg8-secondary-progress, .NhpT.NhpT-mod-validation-state-error.NhpT-mod-validation-style-content.NhpT-mod
Dark Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
94 21 0 51

On text
2.46:1 Fail

On white
6.70:1 AA

Text, background, border · .bd-sw .vJFP-container .vJFP-title.vJFP-mod-variant-text, .bd-sw .vJFP-container .vJFP-subtitle
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
50 55 0 34

On text
2.34:1 Fail

On white
7.04:1 AAA

Border, background · .c7FKv.c7FKv-mod-variant-special-active .mapboxgl-popup-content, .tNfx.tNfx-mod-active .tNfx-mod-variant-special .tNfx-content
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 52 100 26

On text
3.66:1 AA large

On white
4.51:1 AA

Text, background, border · .sBg8-theme-loyalty .sBg8-secondary-progress, .NhpT.NhpT-mod-validation-state-warning.NhpT-mod-validation-style-content.NhpT-m
Deep Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 65 100 4

On text
4.83:1 AA

On white
3.42:1 AA large

Background, text, border · .sBg8-theme-marketing .sBg8-secondary-progress, .hFMy.hFMy-mod-pres-swoodoo .hFMy-title
Red

HEX

RGB

HSL

OKLCH

CMYK
0 76 88 19

On text
3.24:1 AA large

On white
5.09:1 AA

Background · .RxNS.RxNS-mod-variant-solid.RxNS-mod-theme-progress-end:not(.RxNS-mod-disabled), .Py0r.Py0r-mod-variant-solid.Py0r-mod-theme-progress-end:not(.Py0r-mod-disabled)
Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
55 11 0 11

On text
8.75:1 AAA

On white
1.88:1 Fail

Text, border · .c7FKv.c7FKv-mod-variant-explorer-points.c7FKv-mod-active.mapboxgl-popup-anchor-, .JCQa-pres-theme-elevated-super-action
Dark Green

HEX

RGB

HSL

OKLCH

CMYK
89 0 45 60

On text
2.33:1 Fail

On white
7.07:1 AAA

Background, border · .c7FKv.c7FKv-mod-variant-cheapest-active .mapboxgl-popup-content, .tNfx.tNfx-mod-active .tNfx-mod-variant-cheapest-v2 .tNfx-content
Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
54 59 0 22

On text
2.74:1 Fail

On white
6.02:1 AA

Text, graphic, background · .tNfx.tNfx-mod-variant-special .tNfx-title, .z6uD-mod-variant-outline.z6uD-mod-theme-special

Gradients

linear-gradient(135deg, #ff690f 0%, #e8381b 100%)
linear-gradient(135deg, #e55e0d 0%, #cf3218 100%)
linear-gradient(135deg, #363f45 0%, #192024 100%)

Dark mode

When the device is set to dark

White

#FFFFFF
Cool Near Black

#192024
Cool Charcoal

#363F45
Cool Grey

#647582
Cool Dark Grey

#5A6872
Cool Off White

#E6EBEF

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

TT Hoves Variable

Aa 300 Aa 900

TT Hoves Variable

Served from content.r9cdn.net · weights 300, 400, 500, 600, 700, 900 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 2em · 32 px

KAYAK

Heading 2 24px / 32px weight 600 · TT Hoves Variable

Search Flights, Hotels & Rental Cars | KAYAK

Heading 3 24px

Search Flights, Hotels & Rental Cars | KAYAK

Small 80%

KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & ren…

Button 100% / normal none

Get started

Link 10px / normal weight 200 · Brezel Grotesk

Sizes in use

Most common across the site

44pxline 56px · 13 rules
32pxline 40px · 31 rules
24pxline 32px · 48 rules
20pxline 24px · 54 rules
16pxline 24px · 192 rules
14pxline 20px · 288 rules
12pxline 18px · 152 rules
10pxline 14px · 33 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.bd-default .common-layout-react-HeaderV2 .common-layout-react-HeaderAccountWrap · #FFFFFF

Corner radius

8px · 152×
4px · 120×
50% · 49×
0 0 4px 4px · 24×
12px · 22×
4px 4px 0 0 · 22×

Shadows

0 3px 6px #19202429, 0 -1px 4px #1920240a
0 10px 20px #1920241a, 0 3px 6px #1920240a, 0 -3px 6px #1920240a
0 12px 30px #19202429, 0 3px 6px #1920240a, 0 -3px 6px #1920240a
0 2px 8px #1920240a, 0 1px 2px #19202429, 0 0 6px #1920240a

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Content widths (max-width)

1340 px

1263 px

1240 px

640 px

500 px

400 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 44 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does KAYAK use?: KAYAK’s website uses one typeface: TT Hoves Variable (headings and body text), served from content.r9cdn.net.
What are KAYAK’s brand colours?: The main colours on kayak.com are Steel Blue (#007799), Light Orange Red (#FF690F), Sea Green (#14884C), Crimson (#D32933), Dark Slate Grey (#07647E) and Dark Slate Blue (#544CA9).
What colour is KAYAK’s text and background?: Body text is #192024 on a #FFFFFF background.
Where is KAYAK’s logo from?: The logo shown in this guide was found on kayak.com’s homepage. For official logo files and usage rules, check KAYAK’s own brand or press page.
Is this KAYAK’s official style guide?: No. SiteStyleGuide made it from kayak.com’s public web pages on 27 October 2026, and isn’t affiliated with KAYAK. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

kayak-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* kayak.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/kayak.com) */
:root {
  /* Colours */
  --text: #192024;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-near-black: #192024;
  --colour-cool-off-white: #D9E2E8;
  --colour-cool-dark-grey: #5A6872;
  --colour-steel-blue: #007799;
  --colour-light-orange-red: #FF690F;
  --colour-sea-green: #14884C;
  --colour-crimson: #D32933;
  --colour-dark-slate-grey: #07647E;
  --colour-dark-slate-blue: #544CA9;
  --colour-chocolate: #BD5B00;
  --colour-deep-orange-red: #F45500;
  --colour-red: #CF3218;
  --colour-sky-blue: #67CAE4;
  --colour-dark-green: #0B6638;
  --colour-slate-blue: #5C52C7;
  --gradient-1: linear-gradient(135deg, #ff690f 0%, #e8381b 100%);
  --gradient-2: linear-gradient(135deg, #e55e0d 0%, #cf3218 100%);
  --gradient-3: linear-gradient(135deg, #363f45 0%, #192024 100%);

  /* Typefaces */
  --font-headings: 'TT Hoves Variable', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Helvetica Neue';
  --font-buttons: 'TT Hoves Variable', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Helvetica Neue';

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 24px;
  --leading-h2: 32px;
  --text-h3: 24px;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: normal;
  --text-a: 10px;
  --leading-a: normal;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 4px;
  --radius-3: 50%;
  --radius-4: 0 0 4px 4px;
  --radius-5: 12px;
  --radius-6: 4px 4px 0 0;
}

{
    "site": "kayak.com",
    "source": "https://sitestyleguide.com/kayak.com",
    "text": "#192024",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Cool Near Black",
            "hex": "#192024",
            "rgb": [
                25,
                32,
                36
            ]
        },
        {
            "name": "Cool Off White",
            "hex": "#D9E2E8",
            "rgb": [
                217,
                226,
                232
            ]
        },
        {
            "name": "Cool Dark Grey",
            "hex": "#5A6872",
            "rgb": [
                90,
                104,
                114
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007799",
            "rgb": [
                0,
                119,
                153
            ]
        },
        {
            "name": "Light Orange Red",
            "hex": "#FF690F",
            "rgb": [
                255,
                105,
                15
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#14884C",
            "rgb": [
                20,
                136,
                76
            ]
        },
        {
            "name": "Crimson",
            "hex": "#D32933",
            "rgb": [
                211,
                41,
                51
            ]
        },
        {
            "name": "Dark Slate Grey",
            "hex": "#07647E",
            "rgb": [
                7,
                100,
                126
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#544CA9",
            "rgb": [
                84,
                76,
                169
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#BD5B00",
            "rgb": [
                189,
                91,
                0
            ]
        },
        {
            "name": "Deep Orange Red",
            "hex": "#F45500",
            "rgb": [
                244,
                85,
                0
            ]
        },
        {
            "name": "Red",
            "hex": "#CF3218",
            "rgb": [
                207,
                50,
                24
            ]
        },
        {
            "name": "Sky Blue",
            "hex": "#67CAE4",
            "rgb": [
                103,
                202,
                228
            ]
        },
        {
            "name": "Dark Green",
            "hex": "#0B6638",
            "rgb": [
                11,
                102,
                56
            ]
        },
        {
            "name": "Slate Blue",
            "hex": "#5C52C7",
            "rgb": [
                92,
                82,
                199
            ]
        }
    ],
    "fonts": [
        {
            "name": "TT Hoves Variable",
            "stack": "\"TT Hoves Variable\", -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, sans-serif",
            "weights": [
                300,
                400,
                500,
                600,
                700,
                900
            ],
            "source": "Served from content.r9cdn.net"
        }
    ]
}

Websites whose lead colour is closest to KAYAK’s

Fortune

fortune.com · 1 day ago
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The Library of Congress

loc.gov · 2 days ago
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orbitz

orbitz.com · 4 days ago
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The Denver Post

denverpost.com · 4 days ago
Save

Captured from kayak.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by KAYAK; this guide describes the public website for reference.

KAYAKstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Near Black

Cool Off White

Cool Dark Grey

Colours

Steel Blue

Light Orange Red

Sea Green

Crimson

Dark Slate Grey

Dark Slate Blue

Chocolate

Deep Orange Red

Red

Sky Blue

Dark Green

Slate Blue

Gradients

Dark mode

TT Hoves Variable

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run kayak.com?

Similar colours

Fortune

The Library of Congress

orbitz

The Denver Post

Title &
description