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SaveUnofficial A style guide made by SiteStyleGuide from marksandspencer.com’s public web pages. Not affiliated with or endorsed by Marks & Spencer. The real site is marksandspencer.com ↗
Unofficial style guide
Marks & Spencer’s website (marksandspencer.com) uses New MS London for its headings and body text. Its palette is led by Medium Spring Green (#43D68A), Deep Slate Grey (#005640) and Crimson (#EA122A), with #101820 text on #FFFFFF. Captured from the live site on 25 October 2026.
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
In search results
M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S
When shared
marksandspencer.com
M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Ord…
Logo & favicons
Found as: image in the header. JPG, 240 × 240.
On white
On black
On Medium Spring Green
Light browser tab
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#101820) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Background, text, border · body, .button_btn__MU562.button_isInverse__mo8A6.button_btnPrimary__pO4mq
Text, background, border · .button_btn__MU562.button_btnPrimary__pO4mq, body
Background, text, border · .l2-gnav-shared_brandsTitle__BW4vQ, .l2-variant-c-gnav_primaryList__fwyVC~[class*=sectionParent] [class*=sectionHead
Text, border · body, .button_btn__MU562.button_btnSparks__anAzn
Background, border · .button_btn__MU562.button_btnSparks__anAzn, .button_btn__MU562.button_btnSparks__anAzn[aria-disabled]
Background · .error-page_errorContainer__1fjKR .error-page_headingContainer__M9e2E, .message-banner-v2_root__HviwD.message-banner-v2_heritage___QUjl
Background, border · .icon-attribute_wrapper__pvh_8.icon-attribute_red__YFIm5, .badge_badge__bDIEZ.badge_alt3Inverse__nq60O>.badge_iconExtraSmall__W_DZ4
Background · .icon-attribute_wrapper__pvh_8.icon-attribute_yellow__COgaB, .message-banner-v2_root__HviwD.message-banner-v2_offers__zBaSV
Background · .message-banner-v2_root__HviwD.message-banner-v2_charity__bWLVp, .badge_badge__bDIEZ.badge_charity__3UZqf
Background, text · .message-banner-v2_root__HviwD.message-banner-v2_sale__HmVF3, .badge_badge__bDIEZ.badge_alt3Inverse__nq60O
Background, border · .button_btn__MU562.button_btnSparks__anAzn:hover:not(.button_isLoading__gweCF,[a, --mns-palette-functional-review-green
Background, border · .icon-attribute_wrapper__pvh_8.icon-attribute_green___NE79, --mns-palette-functional-success-green
Background · .preview-indicator_container__gOjTy, --mns-palette-primary-green
Background · .message-banner-v2_root__HviwD.message-banner-v2_info__gEM51, --mns-palette-functional-info-blue
Background · .message-banner-v2_root__HviwD.message-banner-v2_christmas__vRmw0, --mns-palette-offers-gold-on-dark
linear-gradient(180deg,rgb(0 0 0/0),rgb(0 0 0/33%))
linear-gradient(180deg,#0000 1.05%,#000000b0 80%)
linear-gradient(1turn,rgb(0 0 0/30%) 24.24%,rgb(0 0 0/0) 58.48%)
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
New MS London
Self-hosted · weights 100, 400, 500, 700, 900 · headings, body, buttons · shown in a stand-in if you don’t have it
New MS London Light
Self-hosted · weights 100, 400 · headings · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
M&S | Marks & Spencer | Fashion, Home, Beauty, …
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery o…
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery o…
Read more about Marks & Spencer
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Button
.button_btn__MU562.button_btnSparks__anAzn · #43D68A
Corner radius
Shadows
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Breakpoints
On a scale of 0 to 1920 px.
Content widths (max-width)
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Questions
Quick answers, from the same capture as the rest of this guide.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
/* marksandspencer.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/marksandspencer.com) */
:root {
/* Colours */
--text: #101820;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-cool-near-black: #101820;
--colour-black: #000000;
--colour-near-black: #222222;
--colour-medium-spring-green: #43D68A;
--colour-deep-slate-grey: #005640;
--colour-crimson: #EA122A;
--colour-gold: #F9C606;
--colour-light-coral: #FF9999;
--colour-brown: #A6192E;
--colour-medium-sea-green: #6FB06F;
--colour-lime-green: #2DB236;
--colour-yellow-green: #BDD755;
--colour-light-slate-grey: #1E5A7A;
--colour-dark-golden-rod: #A98B52;
--gradient-1: linear-gradient(180deg,rgb(0 0 0/0),rgb(0 0 0/33%));
--gradient-2: linear-gradient(180deg,#0000 1.05%,#000000b0 80%);
--gradient-3: linear-gradient(1turn,rgb(0 0 0/30%) 24.24%,rgb(0 0 0/0) 58.48%);
/* Typefaces */
--font-headings: 'New MS London', 'Helvetica', 'Arial', sans-serif;
--font-body: 'New MS London', 'Helvetica', 'Arial', sans-serif;
--font-buttons: 'New MS London', 'Helvetica', 'Arial', sans-serif;
/* Type scale */
--text-body: 1rem;
--text-p: 1.125rem;
--text-a: 0.875rem;
/* Shape */
--radius-1: 50%;
--radius-2: 3px;
--radius-3: 3px 0 0 3px;
--radius-4: 100%;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 767px;
--breakpoint-2: 768px;
--breakpoint-3: 1023px;
--breakpoint-4: 1024px;
--breakpoint-5: 1279px;
--breakpoint-6: 1280px;
--breakpoint-7: 1920px;
--max-width-1: 1920px;
--max-width-2: 944px;
--max-width-3: 688px;
--max-width-4: 444px;
--max-width-5: 432px;
}
{
"site": "marksandspencer.com",
"source": "https://sitestyleguide.com/marksandspencer.com",
"text": "#101820",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Cool Near Black",
"hex": "#101820",
"rgb": [
16,
24,
32
]
},
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
]
},
{
"name": "Near Black",
"hex": "#222222",
"rgb": [
34,
34,
34
]
},
{
"name": "Medium Spring Green",
"hex": "#43D68A",
"rgb": [
67,
214,
138
]
},
{
"name": "Deep Slate Grey",
"hex": "#005640",
"rgb": [
0,
86,
64
]
},
{
"name": "Crimson",
"hex": "#EA122A",
"rgb": [
234,
18,
42
]
},
{
"name": "Gold",
"hex": "#F9C606",
"rgb": [
249,
198,
6
]
},
{
"name": "Light Coral",
"hex": "#FF9999",
"rgb": [
255,
153,
153
]
},
{
"name": "Brown",
"hex": "#A6192E",
"rgb": [
166,
25,
46
]
},
{
"name": "Medium Sea Green",
"hex": "#6FB06F",
"rgb": [
111,
176,
111
]
},
{
"name": "Lime Green",
"hex": "#2DB236",
"rgb": [
45,
178,
54
]
},
{
"name": "Yellow Green",
"hex": "#BDD755",
"rgb": [
189,
215,
85
]
},
{
"name": "Light Slate Grey",
"hex": "#1E5A7A",
"rgb": [
30,
90,
122
]
},
{
"name": "Dark Golden Rod",
"hex": "#A98B52",
"rgb": [
169,
139,
82
]
}
],
"fonts": [
{
"name": "New MS London",
"stack": "\"New MS London\", Helvetica, Arial, sans-serif",
"weights": [
100,
400,
500,
700,
900
],
"source": "Self-hosted"
},
{
"name": "New MS London Light",
"stack": "\"New MS London Light\", \"\", Helvetica, Arial, sans-serif",
"weights": [
100,
400
],
"source": "Self-hosted"
}
]
}
Captured from marksandspencer.com on 25 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Marks & Spencer; this guide describes the public website for reference.
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