SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from marksandspencer.com’s public web pages. Not affiliated with or endorsed by Marks & Spencer. The real site is marksandspencer.com ↗

Marks & Spencer logo

Unofficial style guide

Marks & Spencerstyle guide

Marks & Spencer’s website (marksandspencer.com) uses New MS London for its headings and body text. Its palette is led by Medium Spring Green (#43D68A), Deep Slate Grey (#005640) and Crimson (#EA122A), with #101820 text on #FFFFFF. Captured from the live site on 25 October 2026.

Typefaces
New MS London, New MS London Light
Palette
4 neutrals, 11 colours, 3 gradients
Captured
25 Oct 2026 · added by @sitestyleguide
https://www.marksandspencer.com/ Screenshot
Screenshot of the marksandspencer.com homepage on a desktop screen
Screenshot of marksandspencer.com on a 1440 px desktop screen, 25 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts
● 59 / 60 characters
Meta description
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S
● 158 / 160 characters
Site name
Marks & Spencer
og:title
M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts
og:description
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S
Language
en-GB

In search results

Marks & Spencerhttps://www.marksandspencer.com/

M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts

Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S

When shared

The image Marks & Spencer shares with links

marksandspencer.com

M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts

Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Ord…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#101820) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 44.8%
  • Cool Near Black 23.1%
  • Black 12.9%
  • Near Black 5.1%
  • Medium Spring Green 4.1%
  • Deep Slate Grey 1.8%
  • Crimson 1.6%
  • Gold 1%
  • Light Coral 1%
  • Brown 1%
  • Medium Sea Green 0.9%
  • Lime Green 0.8%
  • Yellow Green 0.7%
  • Light Slate Grey 0.7%
  • Dark Golden Rod 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    17.89:1 AAA
    On white
    —

    Background, text, border · body, .button_btn__MU562.button_isInverse__mo8A6.button_btnPrimary__pO4mq

  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    50 25 0 87
    On text
    —
    On white
    17.89:1 AAA

    Text, background, border · .button_btn__MU562.button_btnPrimary__pO4mq, body

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.17:1 Fail
    On white
    21.00:1 AAA

    Background, text, border · .l2-gnav-shared_brandsTitle__BW4vQ, .l2-variant-c-gnav_primaryList__fwyVC~[class*=sectionParent] [class*=sectionHead

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 87
    On text
    1.12:1 Fail
    On white
    15.91:1 AAA

    Text, border · body, .button_btn__MU562.button_btnSparks__anAzn

Colours

Brand colours and accents, most used first
  • Medium Spring Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    69 0 36 16
    On text
    9.56:1 AAA
    On white
    1.87:1 Fail

    Background, border · .button_btn__MU562.button_btnSparks__anAzn, .button_btn__MU562.button_btnSparks__anAzn[aria-disabled]

  • Deep Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 26 66
    On text
    2.05:1 Fail
    On white
    8.73:1 AAA

    Background · .error-page_errorContainer__1fjKR .error-page_headingContainer__M9e2E, .message-banner-v2_root__HviwD.message-banner-v2_heritage___QUjl

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 92 82 8
    On text
    3.94:1 AA large
    On white
    4.55:1 AA

    Background, border · .icon-attribute_wrapper__pvh_8.icon-attribute_red__YFIm5, .badge_badge__bDIEZ.badge_alt3Inverse__nq60O>.badge_iconExtraSmall__W_DZ4

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 20 98 2
    On text
    11.17:1 AAA
    On white
    1.60:1 Fail

    Background · .icon-attribute_wrapper__pvh_8.icon-attribute_yellow__COgaB, .message-banner-v2_root__HviwD.message-banner-v2_offers__zBaSV

  • Light Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 40 40 0
    On text
    8.75:1 AAA
    On white
    2.05:1 Fail

    Background · .message-banner-v2_root__HviwD.message-banner-v2_charity__bWLVp, .badge_badge__bDIEZ.badge_charity__3UZqf

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 85 72 35
    On text
    2.39:1 Fail
    On white
    7.50:1 AAA

    Background, text · .message-banner-v2_root__HviwD.message-banner-v2_sale__HmVF3, .badge_badge__bDIEZ.badge_alt3Inverse__nq60O

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    37 0 37 31
    On text
    6.92:1 AA
    On white
    2.59:1 Fail

    Background, border · .button_btn__MU562.button_btnSparks__anAzn:hover:not(.button_isLoading__gweCF,[a, --mns-palette-functional-review-green

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    75 0 70 30
    On text
    6.42:1 AA
    On white
    2.79:1 Fail

    Background, border · .icon-attribute_wrapper__pvh_8.icon-attribute_green___NE79, --mns-palette-functional-success-green

  • Yellow Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    12 0 60 16
    On text
    11.09:1 AAA
    On white
    1.61:1 Fail

    Background · .preview-indicator_container__gOjTy, --mns-palette-primary-green

  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    75 26 0 52
    On text
    2.38:1 Fail
    On white
    7.50:1 AAA

    Background · .message-banner-v2_root__HviwD.message-banner-v2_info__gEM51, --mns-palette-functional-info-blue

  • Dark Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 18 51 34
    On text
    5.54:1 AA
    On white
    3.23:1 AA large

    Background · .message-banner-v2_root__HviwD.message-banner-v2_christmas__vRmw0, --mns-palette-offers-gold-on-dark

Gradients

  • linear-gradient(180deg,rgb(0 0 0/0),rgb(0 0 0/33%))

  • linear-gradient(180deg,#0000 1.05%,#000000b0 80%)

  • linear-gradient(1turn,rgb(0 0 0/30%) 24.24%,rgb(0 0 0/0) 58.48%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

New MS London

Aa 100 Aa 900

New MS London

Self-hosted · weights 100, 400, 500, 700, 900 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 100 Aa 400

New MS London Light

Self-hosted · weights 100, 400 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 2 / weight · New MS London Light

M&S | Marks & Spencer | Fashion, Home, Beauty, …

Body 1rem · 16 px weight 400 · New MS London

Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery o…

Paragraph 1.125rem · 18 px / weight 400

Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery o…

Link 0.875rem · 14 px weight 600

Read more about Marks & Spencer

Sizes in use

Most common across the site
  • 80pxline 1.25 · 1 rules
  • 56pxline 1.2143 · 1 rules
  • 40pxline 1.25 · 1 rules
  • 20pxline 1.4 · 2 rules
  • 16pxline 1.625 · 7 rules
  • 14pxline 1.5714 · 3 rules
  • 12pxline 1.5 · 4 rules
  • 10pxline 1.2 · 2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button_btn__MU562.button_btnSparks__anAzn · #43D68A

Corner radius

  • 50% · 8×
  • 3px · 2×
  • 3px 0 0 3px · 1×
  • 100% · 1×

Shadows

  • 0 0 1.5rem 1.5rem
  • 0 0 0 .125rem #fff,0 0 0 .25rem #4273b7,0 0 .25rem .25rem #4273b7
  • 0 0 0 0.125rem #fff,0 0 0 0.25rem #4273b7,0 0 0.25rem 0.25rem #4273b7
  • 0 8px 12px 0 #0000003d

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

767
768
1023
1024
1279
1280
1920

On a scale of 0 to 1920 px.

Content widths (max-width)

1920 px
944 px
688 px
444 px
432 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 59 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Marks & Spencer use?
Marks & Spencer’s website uses two typefaces: New MS London (headings and body text), self-hosted; New MS London Light, self-hosted.
What are Marks & Spencer’s brand colours?
The main colours on marksandspencer.com are Medium Spring Green (#43D68A), Deep Slate Grey (#005640), Crimson (#EA122A), Gold (#F9C606), Light Coral (#FF9999) and Brown (#A6192E).
What colour is Marks & Spencer’s text and background?
Body text is #101820 on a #FFFFFF background.
Where is Marks & Spencer’s logo from?
The logo shown in this guide was found on marksandspencer.com’s homepage. For official logo files and usage rules, check Marks & Spencer’s own brand or press page.
Is this Marks & Spencer’s official style guide?
No. SiteStyleGuide made it from marksandspencer.com’s public web pages on 25 October 2026, and isn’t affiliated with Marks & Spencer. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

marksandspencer-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* marksandspencer.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/marksandspencer.com) */
:root {
  /* Colours */
  --text: #101820;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-near-black: #101820;
  --colour-black: #000000;
  --colour-near-black: #222222;
  --colour-medium-spring-green: #43D68A;
  --colour-deep-slate-grey: #005640;
  --colour-crimson: #EA122A;
  --colour-gold: #F9C606;
  --colour-light-coral: #FF9999;
  --colour-brown: #A6192E;
  --colour-medium-sea-green: #6FB06F;
  --colour-lime-green: #2DB236;
  --colour-yellow-green: #BDD755;
  --colour-light-slate-grey: #1E5A7A;
  --colour-dark-golden-rod: #A98B52;
  --gradient-1: linear-gradient(180deg,rgb(0 0 0/0),rgb(0 0 0/33%));
  --gradient-2: linear-gradient(180deg,#0000 1.05%,#000000b0 80%);
  --gradient-3: linear-gradient(1turn,rgb(0 0 0/30%) 24.24%,rgb(0 0 0/0) 58.48%);

  /* Typefaces */
  --font-headings: 'New MS London', 'Helvetica', 'Arial', sans-serif;
  --font-body: 'New MS London', 'Helvetica', 'Arial', sans-serif;
  --font-buttons: 'New MS London', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-body: 1rem;
  --text-p: 1.125rem;
  --text-a: 0.875rem;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 3px;
  --radius-3: 3px 0 0 3px;
  --radius-4: 100%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 767px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1023px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1279px;
  --breakpoint-6: 1280px;
  --breakpoint-7: 1920px;
  --max-width-1: 1920px;
  --max-width-2: 944px;
  --max-width-3: 688px;
  --max-width-4: 444px;
  --max-width-5: 432px;
}

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Websites whose lead colour is closest to Marks & Spencer’s

Captured from marksandspencer.com on 25 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Marks & Spencer; this guide describes the public website for reference.