SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from motortrend.com’s public web pages. Not affiliated with or endorsed by MotorTrend. The real site is motortrend.com ↗

MotorTrend logo

Unofficial style guide

MotorTrendstyle guide

MotorTrend’s website (motortrend.com) uses Apple Color Emoji for its headings and body text. Its palette is led by Crimson (#D32F2F), Light Coral (#E38A8A) and Maroon (#4C272E), with #353945 text on #FCFCFD. Captured from the live site on 25 October 2026.

Typefaces
Apple Color Emoji, SFMono-Regular, Arial
Palette
4 neutrals, 12 colours, 3 gradients
Captured
25 Oct 2026 · added by @sitestyleguide
https://www.motortrend.com/ Screenshot
Screenshot of the motortrend.com homepage on a desktop screen
Screenshot of motortrend.com on a 1440 px desktop screen, 25 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
MotorTrend: New Cars - Car News and Expert Reviews
● 50 / 60 characters
Meta description
Trust MotorTrend for the best car reviews, news, car rankings, and much more. With more than 70 years of experience, we're your home for everything automotive
● 158 / 160 characters
Site name
MotorTrend
og:title
MotorTrend: New Cars - Car News and Expert Reviews
og:description
Trust MotorTrend for the best car reviews, news, car rankings, and much more. With more than 70 years of experience, we're your home for everything automotive
Language
en

In search results

MotorTrendhttps://www.motortrend.com/

MotorTrend: New Cars - Car News and Expert Reviews

Trust MotorTrend for the best car reviews, news, car rankings, and much more. With more than 70 years of experience, we're your home for everything automotive

When shared

The image MotorTrend shares with links

motortrend.com

MotorTrend: New Cars - Car News and Expert Reviews

Trust MotorTrend for the best car reviews, news, car rankings, and much more. With more than 70 years of expe…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#353945) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 31.6%
  • Cool Charcoal 18.8%
  • Off White 17.2%
  • Near Black 16.8%
  • Crimson 4.8%
  • Light Coral 2.1%
  • Maroon 1.3%
  • Forest Green 1.1%
  • Light Blue 1%
  • Red 0.8%
  • Slate Grey 0.8%
  • Fire Brick 0.7%
  • Royal Blue 0.7%
  • Dark Orange 0.7%
  • Antique White 0.7%
  • Dark Slate Blue 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 1
    On text
    11.24:1 AAA
    On white
    1.03:1 Fail

    Background, text, graphic · body, .\[\&_\[data-ids\*\=Heading\]\]\:bg-neutral-7 [data-ids*=Heading]

  • Cool Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    23 17 0 73
    On text
    —
    On white
    11.52:1 AAA

    Background, text, graphic · .\[\&_button\]\:\!bg-neutral-3 button, .\[\&_\[data-ids\*\=Heading\]\]\:text-neutral-3 [data-ids*=Heading]

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 2 0 7
    On text
    9.39:1 AAA
    On white
    1.23:1 Fail

    Text, background, graphic · .\[\&_\[data-ids\*\=Heading\]\]\:dark\:text-neutral-6 [data-ids*=Heading]:where(, .\[\&\>\[data-ids\=CardContent\]_\[data-card-subtitle\]\]\:\@md\:text-neutral-6>

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    9 9 0 91
    On text
    1.60:1 Fail
    On white
    18.40:1 AAA

    Graphic, background, text · inline style on <path>, --tw-shadow-color

Colours

Brand colours and accents, most used first
  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 78 78 17
    On text
    2.31:1 Fail
    On white
    4.98:1 AA

    Text, background, border · .bg-error-2, .dark\:\!bg-error-2:where(.dark,.dark *)

  • Light Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 39 39 11
    On text
    4.54:1 AA
    On white
    2.54:1 Fail

    Text, border, background · .bg-\[\#e38a8a\], .dark\:\!text-error-3:where(.dark,.dark *)

  • Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 49 39 70
    On text
    1.11:1 Fail
    On white
    12.83:1 AAA

    Background, text, border · .bg-error-1, .dark\:bg-error-1:where(.dark,.dark *)

  • Forest Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    61 0 58 44
    On text
    2.80:1 Fail
    On white
    4.12:1 AA large

    Background, text, border · .bg-success-2, .text-success-2

  • Light Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    24 8 0 0
    On text
    9.04:1 AAA
    On white
    1.27:1 Fail

    Background, text · .bg-info-4, .dark\:text-info-4:where(.dark,.dark *)

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 95 90 9
    On text
    2.49:1 Fail
    On white
    4.64:1 AA

    Background, text, border · .\!bg-\[\#e90c17\], .aria-disabled\:text-primary-2\/50[aria-disabled=true]

  • Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    18 13 0 43
    On text
    2.84:1 Fail
    On white
    4.06:1 AA large

    Graphic · .suv_svg__st5, .truck_svg__st2

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 96 91 29
    On text
    1.64:1 Fail
    On white
    7.04:1 AAA

    Background, text · .bg-\[\#b40810\], .text-\[\#B40810\]

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    96 44 0 29
    On text
    1.94:1 Fail
    On white
    5.95:1 AA

    Background, text · .bg-info-2, .text-info-2

  • Dark Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 49 100 4
    On text
    4.26:1 AA large
    On white
    2.70:1 Fail

    Background, text · .bg-warning-2, .text-warning-2

  • Antique White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 5 13 0
    On text
    10.37:1 AAA
    On white
    1.11:1 Fail

    Background, text · .bg-warning-4, .dark\:text-warning-4:where(.dark,.dark *)

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    65 30 0 67
    On text
    1.01:1 Fail
    On white
    11.63:1 AAA

    Background, text · .dark\:bg-info-1:where(.dark,.dark *), .text-info-1

Gradients

  • linear-gradient(initial)

  • radial-gradient(initial)

  • linear-gradient(210deg,#383838,#000)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Apple Color Emoji

Aa 400

Apple Color Emoji

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Arial

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Segoe UI

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Paragraph .875rem · 14 px / 1rem weight 600

Trust MotorTrend for the best car reviews, news, car rankings, and much more. With more than 70 years of experience, we're your home for ev…

Small 80%

Trust MotorTrend for the best car reviews, news, car rankings, and much more. With more than 70 years of experience, we're your home for ev…

Sizes in use

Most common across the site
  • 40pxline 3rem · 3 rules
  • 32pxline 2.25rem · 3 rules
  • 24pxline 1.75rem · 3 rules
  • 20pxline 2rem · 5 rules
  • 18pxline 1.5rem · 5 rules
  • 16pxline 1.375rem · 11 rules
  • 14pxline 1.125rem · 8 rules
  • 12pxline 1rem · 3 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.\[\&_button\]\:\!bg-neutral-3 button · #353945

Corner radius

  • .5rem · 17×
  • .25rem · 7×
  • 3.40282e+38px · 3×
  • 8px · 2×
  • 4px · 2×

Shadows

  • 0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

639
640
768
1024
1280
1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1536 px
1280 px
1024 px
768 px
640 px
529 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 50 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does MotorTrend use?
MotorTrend’s website uses one typeface: Apple Color Emoji (headings and body text), a system font.
What are MotorTrend’s brand colours?
The main colours on motortrend.com are Crimson (#D32F2F), Light Coral (#E38A8A), Maroon (#4C272E), Forest Green (#388E3C), Light Blue (#C1EAFF) and Red (#E90C17).
What colour is MotorTrend’s text and background?
Body text is #353945 on a #FCFCFD background.
Where is MotorTrend’s logo from?
The logo shown in this guide was found on motortrend.com’s homepage. For official logo files and usage rules, check MotorTrend’s own brand or press page.
Is this MotorTrend’s official style guide?
No. SiteStyleGuide made it from motortrend.com’s public web pages on 25 October 2026, and isn’t affiliated with MotorTrend. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

motortrend-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* motortrend.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/motortrend.com) */
:root {
  /* Colours */
  --text: #353945;
  --background: #FCFCFD;
  --colour-white: #FCFCFD;
  --colour-cool-charcoal: #353945;
  --colour-off-white: #E6E8EC;
  --colour-near-black: #141416;
  --colour-crimson: #D32F2F;
  --colour-light-coral: #E38A8A;
  --colour-maroon: #4C272E;
  --colour-forest-green: #388E3C;
  --colour-light-blue: #C1EAFF;
  --colour-red: #E90C17;
  --colour-slate-grey: #777E91;
  --colour-fire-brick: #B40810;
  --colour-royal-blue: #0865B4;
  --colour-dark-orange: #F57C00;
  --colour-antique-white: #FFF1DF;
  --colour-dark-slate-blue: #1D3B54;
  --gradient-1: linear-gradient(initial);
  --gradient-2: radial-gradient(initial);
  --gradient-3: linear-gradient(210deg,#383838,#000);

  /* Typefaces */
  --font-body: ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';
  --font-other: ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono';

  /* Type scale */
  --text-p: .875rem;
  --leading-p: 1rem;
  --text-small: 80%;

  /* Shape */
  --radius-1: .5rem;
  --radius-2: .25rem;
  --radius-3: 3.40282e+38px;
  --radius-4: 8px;
  --radius-5: 4px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 639px;
  --breakpoint-2: 640px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1536px;
  --max-width-1: 1536px;
  --max-width-2: 1280px;
  --max-width-3: 1024px;
  --max-width-4: 768px;
  --max-width-5: 640px;
  --max-width-6: 529px;
}

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Other websites using Apple Color Emoji as their main typeface
Websites whose lead colour is closest to MotorTrend’s

Captured from motortrend.com on 25 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by MotorTrend; this guide describes the public website for reference.