SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from nature.com’s public web pages. Not affiliated with or endorsed by Nature. The real site is nature.com ↗

Nature logo

Unofficial style guide

Naturestyle guide

Nature’s website (nature.com) uses Segoe UI for its headings and body text. Its palette is led by Steel Blue (#006699), Midnight Blue (#01324B) and Dark Slate Blue (#004B83), with #222222 text on #FFFFFF. Captured from the live site on 26 October 2026.

Website
nature.com
Typefaces
Segoe UI, Harding
Palette
4 neutrals, 3 colours
Captured
26 Oct 2026 · added by @sitestyleguide
https://www.nature.com/?error=cookies_not_supported&code=86f68140-fa49-4046-a82d-7e45e8677219 Screenshot
Screenshot of the nature.com homepage on a desktop screen
Screenshot of nature.com on a 1440 px desktop screen, 26 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Nature
● 6 / 60 characters
Meta description
First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed research that drives ground-breaking discovery, and is read by thought-leaders and decision-makers around the world.
▲ 248 / 160 characters
Site name
Nature
og:title
Nature
og:description
Nature is the foremost international weekly scientific journal in the world and is the flagship journal for Nature Portfolio. It publishes the finest ...
Language
en
Theme colour
#000000

In search results

Naturehttps://www.nature.com/?error=cookies_not_supported&code=86f68140-fa49-4046-a82d-7e45e8677219

Nature

First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed research that drives ground-b…

When shared

The image Nature shares with links

nature.com

Nature

Nature is the foremost international weekly scientific journal in the world and is the flagship journal for N…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#222222) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 37.5%
  • Steel Blue 17.5%
  • Off White 16.6%
  • Light Grey 13%
  • Black 10.4%
  • Midnight Blue 2.8%
  • Dark Slate Blue 2.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    15.91:1 AAA
    On white
    —

    Text, background, border · body, .c-site-messages.c-site-messages--nature-briefing-redesign-2020 .nature-briefing

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    13.71:1 AAA
    On white
    1.16:1 Fail

    Background, border, text · body, .app-primeview

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 17
    On text
    10.73:1 AAA
    On white
    1.48:1 Fail

    Border, background, text · .c-header__heading--keyline, .c-facet__button--disabled

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.32:1 Fail
    On white
    21.00:1 AAA

    Text, background, border · .c-section-heading, theme-color meta tag

Colours

Brand colours and accents, most used first
  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 33 0 40
    On text
    2.55:1 Fail
    On white
    6.25:1 AA

    Text, background, border · a, .c-facet__submit

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 33 0 71
    On text
    1.18:1 Fail
    On white
    13.47:1 AAA

    Background, text · inline style on <path>, .c-footer

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 43 0 49
    On text
    1.77:1 Fail
    On white
    9.00:1 AAA

    Background, text, graphic · .c-pill, .c-banner--marketing

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Segoe UI

Aa 400 Aa 700

Segoe UI

System font, or not loaded on this page · weights 400, 700 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Harding

Self-hosted · weights 400, 700 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 min(max(1.5rem,4vw),2rem) · 32 px / min(max(1.6rem,4vw),2.25rem) weight 700 · Harding

Nature

Heading 2 min(max(1.25rem,3.5vw),1.5rem) · 24 px / min(max(1.4rem,3.5vw),1.6rem) weight 700 · Harding

Nature

Heading 3 min(max(1.125rem,3vw),1.25rem) · 20 px / 1.4rem weight 700 · Harding

Nature

Heading 4 min(max(1rem,2.5vw),1.125rem) · 18 px / 1.4rem weight 700 · Segoe UI

Nature

Heading 5 min(max(1rem,2.5vw),1.125rem) · 18 px / 1.4rem weight 700 · Segoe UI

Nature

Heading 6 min(max(1rem,2.5vw),1.125rem) · 18 px / 1.4rem weight 700 · Segoe UI

Nature

Body 1.125rem · 18 px / 1.76 Segoe UI

First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed researc…

Small 80%

First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed researc…

Button 100% / 1.15 none

Get started

Link .875rem · 14 px weight 700

Read more about Nature

Sizes in use

Most common across the site
  • 32pxline min(max(1.6rem,4vw),2.25rem) · 2 rules
  • 24pxline min(max(1.4rem,3.5vw),1.6rem) · 1 rules
  • 20pxline 1.4 · 6 rules
  • 18pxline 1.76 · 3 rules
  • 16pxline 1.3 · 24 rules
  • 15pxline 1.5rem · 2 rules
  • 14pxline 1.4 · 36 rules
  • 13px2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #025E8D

Corner radius

  • 2px · 11×
  • 3px · 4×
  • 20px · 1×
  • 0 0 2px 2px · 1×
  • unset · 1×
  • 12.5px · 1×

Shadows

  • 0 1px 0 1px rgba(0,0,0,.04)
  • 0 0 10px 0 rgba(51,51,51,.2)
  • 0 0 5px 0 rgba(128,128,128,.5)
  • 0 0 5px 0 rgba(128,128,128,.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320
539
540
767
768
960
1023
1024

On a scale of 0 to 1440 px.

Content widths (max-width)

1280 px
1000 px
970 px
750 px
720 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 6 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 248 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Nature use?
Nature’s website uses two typefaces: Segoe UI (headings and body text), a system font; Harding, self-hosted.
What are Nature’s brand colours?
The main colours on nature.com are Steel Blue (#006699), Midnight Blue (#01324B), Dark Slate Blue (#004B83), White (#FFFFFF), Off White (#EEEEEE) and Light Grey (#D4D4D4).
What colour is Nature’s text and background?
Body text is #222222 on a #FFFFFF background.
Where is Nature’s logo from?
The logo shown in this guide was found on nature.com’s homepage. For official logo files and usage rules, check Nature’s own brand or press page.
Is this Nature’s official style guide?
No. SiteStyleGuide made it from nature.com’s public web pages on 26 October 2026, and isn’t affiliated with Nature. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

nature-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* nature.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/nature.com) */
:root {
  /* Colours */
  --text: #222222;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-off-white: #EEEEEE;
  --colour-light-grey: #D4D4D4;
  --colour-black: #000000;
  --colour-steel-blue: #006699;
  --colour-midnight-blue: #01324B;
  --colour-dark-slate-blue: #004B83;

  /* Typefaces */
  --font-headings: -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu';
  --font-body: -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu';
  --font-buttons: -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu';

  /* Type scale */
  --text-h1: min(max(1.5rem,4vw),2rem);
  --leading-h1: min(max(1.6rem,4vw),2.25rem);
  --text-h2: min(max(1.25rem,3.5vw),1.5rem);
  --leading-h2: min(max(1.4rem,3.5vw),1.6rem);
  --text-h3: min(max(1.125rem,3vw),1.25rem);
  --leading-h3: 1.4rem;
  --text-h4: min(max(1rem,2.5vw),1.125rem);
  --leading-h4: 1.4rem;
  --text-h5: min(max(1rem,2.5vw),1.125rem);
  --leading-h5: 1.4rem;
  --text-h6: min(max(1rem,2.5vw),1.125rem);
  --leading-h6: 1.4rem;
  --text-body: 1.125rem;
  --leading-body: 1.76;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: .875rem;

  /* Shape */
  --radius-1: 2px;
  --radius-2: 3px;
  --radius-3: 20px;
  --radius-4: 0 0 2px 2px;
  --radius-5: unset;
  --radius-6: 12.5px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 539px;
  --breakpoint-3: 540px;
  --breakpoint-4: 767px;
  --breakpoint-5: 768px;
  --breakpoint-6: 960px;
  --breakpoint-7: 1023px;
  --breakpoint-8: 1024px;
  --max-width-1: 1280px;
  --max-width-2: 1000px;
  --max-width-3: 970px;
  --max-width-4: 750px;
  --max-width-5: 720px;
  --max-width-6: 300px;
}

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Share

Run nature.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/nature.com" title="Nature style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Segoe UI as their main typeface
Websites whose lead colour is closest to Nature’s

Captured from nature.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Nature; this guide describes the public website for reference.