What are The New Yorker’s brand colours?

The main colours on newyorker.com are Steel Blue (#0879BF), Crimson (#DB3334), Fire Brick (#AA1B19), Royal Blue (#07588B), Golden Rod (#E0C04E) and Deep Sky Blue (#68AEDA).

What colour is The New Yorker’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is The New Yorker’s logo from?

The logo shown in this guide was found on newyorker.com’s homepage. For official logo files and usage rules, check The New Yorker’s own brand or press page.

Is this The New Yorker’s official style guide?

No. SiteStyleGuide made it from newyorker.com’s public web pages on 3 November 2026, and isn’t affiliated with The New Yorker. Members can refresh a guide after 90 days to pick up changes.

The New Yorker Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: The New Yorker; ● 14 / 60 characters
Meta description: Reporting, Profiles, breaking news, cultural coverage, podcasts, videos, and cartoons from The New Yorker.; ● 106 / 160 characters
Site name: The New Yorker
og:title: The New Yorker
og:description: Reporting, Profiles, breaking news, cultural coverage, podcasts, videos, and cartoons from The New Yorker.
Language: en-US

In search results

The New Yorkerhttps://www.newyorker.com/

The New Yorker

Reporting, Profiles, breaking news, cultural coverage, podcasts, videos, and cartoons from The New Yorker.

When shared

newyorker.com

The New Yorker

Reporting, Profiles, breaking news, cultural coverage, podcasts, videos, and cartoons from The New Yorker.

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Logo & favicons

Found as: image in the header. SVG, 132 × 32.

Logo

On white

On black

On Steel Blue

Favicons

1 found

32 px · ICO icon

The New Yorker

Light browser tab

The New Yorker

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Black 32.3%
White 30.9%
Off White 11.5%
Near Black 10.7%
Steel Blue 6.7%
Crimson 5.5%
Fire Brick 1.1%
Royal Blue 0.6%
Golden Rod 0.4%
Deep Sky Blue 0.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, graphic · --color__token-name, --border-color__token-name
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Text, background, graphic · --color__token-name, .kEbpas .StandardNavigationDropdown-dqMdVh .account-links__navigation .Navigatio
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 10

On text
16.67:1 AAA

On white
1.26:1 Fail

Background, border, text · input[type='submit'], .brlcGt .SmartItem-jDqQcD:not(:nth-child(1n), :last-child) .SmartItemAssetContai
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 11 9 86

On text
1.29:1 Fail

On white
16.30:1 AAA

Graphic · .cls-1

Colours

Brand colours and accents, most used first

Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
96 37 0 25

On text
4.50:1 AA

On white
4.67:1 AA

Background, text, graphic · body:not(.light) .journey.nav-cta.button, --color-text-status
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 77 76 14

On text
4.54:1 AA

On white
4.63:1 AA

Text, background, graphic · --color-text-rubric, --color-surface-rubric-card
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 84 85 33

On text
2.88:1 Fail

On white
7.29:1 AAA

Border · --color-border-error, --color-text-error
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
95 37 0 45

On text
2.78:1 Fail

On white
7.56:1 AAA

Background · body:not(.light) .journey.nav-cta.button:hover, --color-action-brand-pressed
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 14 65 12

On text
11.82:1 AAA

On white
1.78:1 Fail

Text · .cVWVLV.summary-item__rubric--gold, .cVWVLV.summary-item__rubric--gold a
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
52 20 0 15

On text
8.66:1 AAA

On white
2.43:1 Fail

Used · --color-surface-navigation-feature-brand-hover, --color-text-navigation-accent

Gradients

linear-gradient(to top, rgba(0, 0, 0, .85) 0, transparent 100%)
linear-gradient(to right, rgba(0, 0, 0, .85) 0, transparent 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Typefaces

No typefaces could be read from this site’s stylesheets. It may set them with JavaScript.

Type scale

From the site’s CSS

Heading 1 2em · 32 px

The New Yorker

Body 21px / 1.5em none

Reporting, Profiles, breaking news, cultural coverage, podcasts, videos, and cartoons from The New Yorker.

Paragraph 13px / 1.2307692308em none

Reporting, Profiles, breaking news, cultural coverage, podcasts, videos, and cartoons from The New Yorker.

Small 80%

Reporting, Profiles, breaking news, cultural coverage, podcasts, videos, and cartoons from The New Yorker.

Link 14px / 1.3000000544956751em none

Sizes in use

Most common across the site

80px1 rules
32px1 rules
16px2 rules
14px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

input[type='submit'] · #E5E5E5

Link

Read our latest news today.

a · #E5E5E5

Corner radius

1rem · 7×
3rem · 4×
4px · 3×
50% · 3×
0.5rem · 1×
3.125rem · 1×

Shadows

0 2px 4px rgba(0, 0, 0, 0.1)
-15px 0 10px rgba(0, 0, 0, 0.05)
0 0 6px 1px rgba(0, 0, 0, 0.15)
0 0 6px 0 rgba(0, 0, 0, 0.15)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

767

768

1023

1024

1279

1280

1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1600 px

800 px

600 px

500 px

496 px

300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 14 characters, short enough to show in full in search results.
▲ CheckNo typefaces could be read from the stylesheets. The site may set them with JavaScript.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What are The New Yorker’s brand colours?: The main colours on newyorker.com are Steel Blue (#0879BF), Crimson (#DB3334), Fire Brick (#AA1B19), Royal Blue (#07588B), Golden Rod (#E0C04E) and Deep Sky Blue (#68AEDA).
What colour is The New Yorker’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is The New Yorker’s logo from?: The logo shown in this guide was found on newyorker.com’s homepage. For official logo files and usage rules, check The New Yorker’s own brand or press page.
Is this The New Yorker’s official style guide?: No. SiteStyleGuide made it from newyorker.com’s public web pages on 3 November 2026, and isn’t affiliated with The New Yorker. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

newyorker-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* newyorker.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/newyorker.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-off-white: #E5E5E5;
  --colour-near-black: #231F20;
  --colour-steel-blue: #0879BF;
  --colour-crimson: #DB3334;
  --colour-fire-brick: #AA1B19;
  --colour-royal-blue: #07588B;
  --colour-golden-rod: #E0C04E;
  --colour-deep-sky-blue: #68AEDA;
  --gradient-1: linear-gradient(to top, rgba(0, 0, 0, .85) 0, transparent 100%);
  --gradient-2: linear-gradient(to right, rgba(0, 0, 0, .85) 0, transparent 100%);

  /* Type scale */
  --text-h1: 2em;
  --text-body: 21px;
  --leading-body: 1.5em;
  --text-p: 13px;
  --leading-p: 1.2307692308em;
  --text-small: 80%;
  --text-a: 14px;
  --leading-a: 1.3000000544956751em;

  /* Shape */
  --radius-1: 1rem;
  --radius-2: 3rem;
  --radius-3: 4px;
  --radius-4: 50%;
  --radius-5: 0.5rem;
  --radius-6: 3.125rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1279px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1600px;
  --max-width-1: 1600px;
  --max-width-2: 800px;
  --max-width-3: 600px;
  --max-width-4: 500px;
  --max-width-5: 496px;
  --max-width-6: 300px;
}

{
    "site": "newyorker.com",
    "source": "https://sitestyleguide.com/newyorker.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Off White",
            "hex": "#E5E5E5",
            "rgb": [
                229,
                229,
                229
            ]
        },
        {
            "name": "Near Black",
            "hex": "#231F20",
            "rgb": [
                35,
                31,
                32
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#0879BF",
            "rgb": [
                8,
                121,
                191
            ]
        },
        {
            "name": "Crimson",
            "hex": "#DB3334",
            "rgb": [
                219,
                51,
                52
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#AA1B19",
            "rgb": [
                170,
                27,
                25
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#07588B",
            "rgb": [
                7,
                88,
                139
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#E0C04E",
            "rgb": [
                224,
                192,
                78
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#68AEDA",
            "rgb": [
                104,
                174,
                218
            ]
        }
    ],
    "fonts": []
}

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<a href="https://sitestyleguide.com/newyorker.com" title="The New Yorker style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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The New Yorkerstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Black

White

Off White

Near Black

Colours

Steel Blue

Crimson

Fire Brick

Royal Blue

Golden Rod

Deep Sky Blue

Gradients

Typefaces

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

cnnic.cn

about.me

Sublime Text

The Library of Congress

The New Yorkerstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Black

White

Off White

Near Black

Colours

Steel Blue

Crimson

Fire Brick

Royal Blue

Golden Rod

Deep Sky Blue

Gradients

Typefaces

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run newyorker.com?

Similar colours

cnnic.cn

about.me

Sublime Text

The Library of Congress

Title &
description