What font does Niche use?

Niche’s website uses four typefaces: Source Sans Pro (headings and body text), google Fonts; Fraunces, google Fonts; NicheCritical, self-hosted; Niche-Interface-Symbols, self-hosted.

What are Niche’s brand colours?

The main colours on niche.com are Light Slate Grey (#004436), Steel Blue (#007AC8), Deep Slate Grey (#003024), Sea Green (#298541), Light Royal Blue (#346DC2) and Fire Brick (#B20A00).

What colour is Niche’s text and background?

Body text is #1B1B1B on a #FBF5F2 background.

Where is Niche’s logo from?

The logo shown in this guide was found on niche.com’s homepage. For official logo files and usage rules, check Niche’s own brand or press page.

Is this Niche’s official style guide?

No. SiteStyleGuide made it from niche.com’s public web pages on 21 October 2026, and isn’t affiliated with Niche. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from niche.com’s public web pages. Not affiliated with or endorsed by Niche. The real site is niche.com ↗

Unofficial style guide

Nichestyle guide

Niche’s website (niche.com) uses Source Sans Pro for its headings and body text. Its palette is led by Light Slate Grey (#004436), Steel Blue (#007AC8) and Deep Slate Grey (#003024), with #1B1B1B text on #FBF5F2. Captured from the live site on 21 October 2026.

Website: niche.com
Typefaces: Source Sans Pro, Fraunces, NicheCritical
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 21 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the niche.com homepage on a desktop screen — Screenshot of niche.com on a 1440 px desktop screen, 21 Oct 2026.

Screenshot of the niche.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Find the School that Fits You Best - Niche; ● 42 / 60 characters
Meta description: Finding the right school shouldn't be hard. From K-12 to college to grad school, we make it easy to discover and connect with the best ones for you.; ● 148 / 160 characters
Site name: Niche
og:title: Find the School that Fits You Best
og:description: Finding the right school shouldn't be hard. From K-12 to college to grad school, we make it easy to discover and connect with the best ones for you.
Language: en
Theme colour: #016853

In search results

Nichehttps://www.niche.com/

Find the School that Fits You Best - Niche

Finding the right school shouldn't be hard. From K-12 to college to grad school, we make it easy to discover and connect with the best ones for you.

When shared

niche.com

Find the School that Fits You Best

Finding the right school shouldn't be hard. From K-12 to college to grad school, we make it easy to discover …

Logo & favicons

Found as: schema.org logo. PNG, 800 × 600.

Logo

On white

On black

On Light Slate Grey

Favicons

6 found

512 px · PNG manifest
192 px · PNG manifest
180 px · PNG apple-touch-icon
48 px · ICO favicon.ico
32 px · PNG icon
16 px · PNG icon

Find the School that Fits You Best - Niche

Light browser tab

Find the School that Fits You Best - Niche

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1B1B1B) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 33.1%
Charcoal 10.7%
Near Black 9.8%
Light Slate Grey 9.6%
Steel Blue 6.1%
Deep Slate Grey 5.1%
Warm Off White 4.7%
Sea Green 3.9%
Light Royal Blue 3.6%
Fire Brick 3.2%
Teal 2.2%
Deep Royal Blue 1.9%
Slate Grey 1.8%
Light Sky Blue 1.6%
Royal Blue 1.3%
Coral 1.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
17.22:1 AAA

On white
—

Background, text, border · .modal-cover .modal.modal--fp-reg-flow .dynamic-field-groups-modal-content .moda, body
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 73

On text
1.82:1 Fail

On white
9.44:1 AAA

Text, background, graphic · .modal-cover .modal.modal--fp-reg-flow .dynamic-field-groups-modal-content .moda, body
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 89

On text
—

On white
17.22:1 AAA

Text, border · .modal-cover .modal.modal--fp-reg-flow .dynamic-field-groups-modal-content .moda, body
Warm Off White

HEX

RGB

HSL

OKLCH

CMYK
0 2 4 2

On text
15.95:1 AAA

On white
1.08:1 Fail

Background, border, graphic · body, .sherlock__container--search-filter-input .sherlock-options .sherlock-option__la

Colours

Brand colours and accents, most used first

Light Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
100 0 21 73

On text
1.54:1 Fail

On white
11.17:1 AAA

Text, background, border · .button--search-map-search, .global-nav__filter-button .button
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 39 0 22

On text
3.79:1 AA large

On white
4.55:1 AA

Text, background, border · .button, .sherlock__container--global-nav.sherlock__container--location-input.sherlock__c
Deep Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
100 0 25 81

On text
1.19:1 Fail

On white
14.50:1 AAA

Text, background, border · --variant-containedBg, .college-quiz-explanation .college-quiz-explanation__title
Sea Green

HEX

RGB

HSL

OKLCH

CMYK
69 0 51 48

On text
3.71:1 AA large

On white
4.64:1 AA

Text, background, border · .button--atl-added.button.button--inverted.button--green, .button.button--outline.button--green.button--atl-added
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
73 44 0 24

On text
3.37:1 AA large

On white
5.11:1 AA

Text, background, border · .informational-cta__container--college-quiz .informational-cta__title--fake-link, .informational-cta__container--schools_near_you .informational-cta__title--fake-
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 94 100 30

On text
2.41:1 Fail

On white
7.15:1 AAA

Text, background, border · .alert-dot, .modal-cover .modal.modal--fp-reg-flow .dynamic-field-groups-modal-content .moda
Teal

HEX

RGB

HSL

OKLCH

CMYK
99 0 20 59

On text
2.55:1 Fail

On white
6.76:1 AA

Text, background, theme · .silo-ranking-header__title, theme-color meta tag
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
75 44 0 36

On text
2.52:1 Fail

On white
6.82:1 AA

Text, background, graphic · .button.button--icon-facebook, button.repeater-row__trigger
Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
66 0 21 82

On text
1.19:1 Fail

On white
14.43:1 AAA

Text, background, graphic · .home-testimonial__title, .home-hero
Light Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
41 16 0 6

On text
9.56:1 AAA

On white
1.80:1 Fail

Text, background · .button.button--disabled, .button.button--disabled.button--outline
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 40 0 35

On text
2.73:1 Fail

On white
6.31:1 AA

Text, background · .informational-cta__title--fake-link, .button.button--inverted
Coral

HEX

RGB

HSL

OKLCH

CMYK
0 53 70 4

On text
6.03:1 AA

On white
2.86:1 Fail

Background, text, border · .sherlock__container--askMeAnything-college.sherlock__container--error .sherlock, .input-list-container--error .sherlock__container--askMeAnything-interestedMajor

Gradients

linear-gradient(270deg,#fff 50%,hsla(0,0%,100%,0))
linear-gradient(180deg,hsla(0,0%,100%,0),#fff)
linear-gradient(270deg,#fff 0,#fff 50%,hsla(0,0%,100%,0))

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Source Sans Pro

Aa 300 Aa 700

Source Sans Pro

Google Fonts · weights 300, 400, 600, 700 · headings, buttons, body

Aa 400 Aa 700

Fraunces

Google Fonts · weights 400, 600, 700 · headings

Aa 400

NicheCritical

Self-hosted · weights 400 · headings · shown in a stand-in if you don’t have it

Aa 400

Niche-Interface-Symbols

Self-hosted · weights 400 · buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 32px / 1.4 weight 400

Niche

Heading 2 28px / 1.4 weight 400

Find the School that Fits You Best - Niche

Heading 3 24px / 1.4 weight 400

Find the School that Fits You Best - Niche

Heading 4 20px / 1.4 weight 400

Find the School that Fits You Best - Niche

Heading 5 18px / 1.4 weight 400

Find the School that Fits You Best - Niche

Heading 6 16px / 1.4 weight 600

Find the School that Fits You Best - Niche

Body 1rem · 16 px / 1.5 weight 400 · Source Sans Pro

Finding the right school shouldn't be hard. From K-12 to college to grad school, we make it easy to discover and connect with the best ones…

Paragraph .875rem · 14 px / 22px

Finding the right school shouldn't be hard. From K-12 to college to grad school, we make it easy to discover and connect with the best ones…

Link .875rem · 14 px / 44px weight 600 · Fraunces

Sizes in use

Most common across the site

33px17 rules
24pxline 1em · 19 rules
20pxline 1em · 56 rules
18pxline 20px · 82 rules
16pxline 18px · 89 rules
14pxline 18px · 87 rules
13pxline 16px · 23 rules
12pxline 1.2 · 28 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button · #007AC8 · radius 2px

Corner radius

2px · 73×
4px · 52×
100px · 18×
50% · 17×
10px · 9×
3px · 6×

Shadows

0px 3px 1px -2px rgba(0,0,0,0.2),0px 2px 2px 0px rgba(0,0,0,0.14),0px 1px 5px 0px rgba(0,0,0,0.12)
2px 2px 8px 4px rgba(0,0,0,.15)
0 1px 4px rgba(0,0,0,.1),0 0 2px rgba(0,0,0,.1)
0 1px 3px rgba(0,0,0,.1),0 2px 6px rgba(0,0,0,.1)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

500

600

767

768

900

1024

1200

1400

On a scale of 0 to 1440 px.

Content widths (max-width)

1024 px

800 px

700 px

500 px

450 px

400 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 42 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Niche use?: Niche’s website uses four typefaces: Source Sans Pro (headings and body text), google Fonts; Fraunces, google Fonts; NicheCritical, self-hosted; Niche-Interface-Symbols, self-hosted.
What are Niche’s brand colours?: The main colours on niche.com are Light Slate Grey (#004436), Steel Blue (#007AC8), Deep Slate Grey (#003024), Sea Green (#298541), Light Royal Blue (#346DC2) and Fire Brick (#B20A00).
What colour is Niche’s text and background?: Body text is #1B1B1B on a #FBF5F2 background.
Where is Niche’s logo from?: The logo shown in this guide was found on niche.com’s homepage. For official logo files and usage rules, check Niche’s own brand or press page.
Is this Niche’s official style guide?: No. SiteStyleGuide made it from niche.com’s public web pages on 21 October 2026, and isn’t affiliated with Niche. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

niche-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* niche.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/niche.com) */
:root {
  /* Colours */
  --text: #1B1B1B;
  --background: #FBF5F2;
  --colour-white: #FFFFFF;
  --colour-charcoal: #464646;
  --colour-near-black: #1B1B1B;
  --colour-warm-off-white: #FBF5F2;
  --colour-light-slate-grey: #004436;
  --colour-steel-blue: #007AC8;
  --colour-deep-slate-grey: #003024;
  --colour-sea-green: #298541;
  --colour-light-royal-blue: #346DC2;
  --colour-fire-brick: #B20A00;
  --colour-teal: #016853;
  --colour-deep-royal-blue: #295AA2;
  --colour-slate-grey: #102F25;
  --colour-light-sky-blue: #8EC8EF;
  --colour-royal-blue: #0063A5;
  --colour-coral: #F4724A;
  --gradient-1: linear-gradient(270deg,#fff 50%,hsla(0,0%,100%,0));
  --gradient-2: linear-gradient(180deg,hsla(0,0%,100%,0),#fff);
  --gradient-3: linear-gradient(270deg,#fff 0,#fff 50%,hsla(0,0%,100%,0));

  /* Typefaces */
  --font-headings: 'Source Sans Pro', sans-serif;
  --font-buttons: 'Source Sans Pro', sans-serif;
  --font-body: 'Source Sans Pro', sans-serif;
  --font-other: 'Niche', 'Source Sans Pro', sans-serif;

  /* Type scale */
  --text-h1: 32px;
  --leading-h1: 1.4;
  --text-h2: 28px;
  --leading-h2: 1.4;
  --text-h3: 24px;
  --leading-h3: 1.4;
  --text-h4: 20px;
  --leading-h4: 1.4;
  --text-h5: 18px;
  --leading-h5: 1.4;
  --text-h6: 16px;
  --leading-h6: 1.4;
  --text-body: 1rem;
  --leading-body: 1.5;
  --text-p: .875rem;
  --leading-p: 22px;
  --text-a: .875rem;
  --leading-a: 44px;

  /* Shape */
  --radius-1: 2px;
  --radius-2: 4px;
  --radius-3: 100px;
  --radius-4: 50%;
  --radius-5: 10px;
  --radius-6: 3px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 500px;
  --breakpoint-2: 600px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 900px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1400px;
  --max-width-1: 1024px;
  --max-width-2: 800px;
  --max-width-3: 700px;
  --max-width-4: 500px;
  --max-width-5: 450px;
  --max-width-6: 400px;
}

{
    "site": "niche.com",
    "source": "https://sitestyleguide.com/niche.com",
    "text": "#1B1B1B",
    "background": "#FBF5F2",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#464646",
            "rgb": [
                70,
                70,
                70
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1B1B1B",
            "rgb": [
                27,
                27,
                27
            ]
        },
        {
            "name": "Warm Off White",
            "hex": "#FBF5F2",
            "rgb": [
                251,
                245,
                242
            ]
        },
        {
            "name": "Light Slate Grey",
            "hex": "#004436",
            "rgb": [
                0,
                68,
                54
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007AC8",
            "rgb": [
                0,
                122,
                200
            ]
        },
        {
            "name": "Deep Slate Grey",
            "hex": "#003024",
            "rgb": [
                0,
                48,
                36
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#298541",
            "rgb": [
                41,
                133,
                65
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#346DC2",
            "rgb": [
                52,
                109,
                194
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#B20A00",
            "rgb": [
                178,
                10,
                0
            ]
        },
        {
            "name": "Teal",
            "hex": "#016853",
            "rgb": [
                1,
                104,
                83
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#295AA2",
            "rgb": [
                41,
                90,
                162
            ]
        },
        {
            "name": "Slate Grey",
            "hex": "#102F25",
            "rgb": [
                16,
                47,
                37
            ]
        },
        {
            "name": "Light Sky Blue",
            "hex": "#8EC8EF",
            "rgb": [
                142,
                200,
                239
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#0063A5",
            "rgb": [
                0,
                99,
                165
            ]
        },
        {
            "name": "Coral",
            "hex": "#F4724A",
            "rgb": [
                244,
                114,
                74
            ]
        }
    ],
    "fonts": [
        {
            "name": "Source Sans Pro",
            "stack": "Source Sans Pro, sans-serif",
            "weights": [
                300,
                400,
                600,
                700
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Fraunces",
            "stack": "Fraunces, serif",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Google Fonts"
        },
        {
            "name": "NicheCritical",
            "stack": "NicheCritical, sans-serif",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Niche-Interface-Symbols",
            "stack": "Niche-Interface-Symbols",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Niche",
            "stack": "Niche, Source Sans Pro, sans-serif",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Oswald",
            "stack": "'Oswald'",
            "weights": [
                500,
                600
            ],
            "source": "Google Fonts"
        }
    ]
}

Other websites using Source Sans Pro as their main typeface

Hunter Store

hunterstore.com.au · set in Source Sans Pro
Save1
Internal Revenue Service

irs.gov · set in Source Sans Pro
Save
Sniply

snip.ly · set in Source Sans Pro
Save
Accessify

accessify.com · set in Source Sans Pro
Save

Websites whose lead colour is closest to Niche’s

Free Podcast Hosting

buzzsprout.com · 4 days ago
Save
Blackboard

blackboard.com · 3 days ago
Save
LifeHack

lifehack.org · 5 days ago
Save
AI-Native Cloud

digitalocean.com · 1 day ago
Save

Captured from niche.com on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Niche; this guide describes the public website for reference.

Nichestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Charcoal

Near Black

Warm Off White

Colours

Light Slate Grey

Steel Blue

Deep Slate Grey

Sea Green

Light Royal Blue

Fire Brick

Teal

Deep Royal Blue

Slate Grey

Light Sky Blue

Royal Blue

Coral

Gradients

Source Sans Pro

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run niche.com?

Also set in Source Sans Pro

Hunter Store

Internal Revenue Service

Sniply

Accessify

Similar colours

Free Podcast Hosting

Blackboard

LifeHack

AI-Native Cloud

Title &
description