SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from oatly.com’s public web pages. Not affiliated with or endorsed by Oatly AB. The real site is oatly.com ↗

Oatly AB logo

Unofficial style guide

Oatly ABstyle guide

Oatly AB’s website (oatly.com) uses Margo Pro Regular for its headings and body text. Its palette is led by Crimson (#E43E39), Light Blue (#98C5D3) and Deep Pink (#F8C8D8), with #000000 text on #FFFFFF. Captured from the live site on 26 October 2026.

Website
oatly.com
Typefaces
Margo Pro Regular, Margo Pro Bold, Toni Noveau Pro
Palette
4 neutrals, 12 colours, 3 gradients
Captured
26 Oct 2026 · added by @sitestyleguide
https://www.oatly.com/ Screenshot
Screenshot of the oatly.com homepage on a desktop screen
Screenshot of oatly.com on a 1440 px desktop screen, 26 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
the Original Oat Drink Company | Oatly
● 38 / 60 characters
Meta description
A site filled with everything you could possibly think of, and also probably not think of, related to an oat drink company called Oatly.
● 136 / 160 characters
Site name
Oatly AB
og:title
the Original Oat Drink Company | Oatly
og:description
A site filled with everything you could possibly think of, and also probably not think of, related to an oat drink company called Oatly.
Language
en

In search results

Oatly ABhttps://www.oatly.com/

the Original Oat Drink Company | Oatly

A site filled with everything you could possibly think of, and also probably not think of, related to an oat drink company called Oatly.

When shared

The image Oatly AB shares with links

oatly.com

the Original Oat Drink Company | Oatly

A site filled with everything you could possibly think of, and also probably not think of, related to an oat …

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 30.8%
  • Black 26.1%
  • Off White 10.3%
  • Light Grey 8.9%
  • Crimson 5.7%
  • Light Blue 5%
  • Deep Pink 2.2%
  • Light Pink 1.9%
  • Navajo White 1.7%
  • Honey Dew 1.1%
  • Misty Rose 1.1%
  • Lime Green 1.1%
  • Dark Slate Blue 1.1%
  • Orchid 1%
  • Sienna 1%
  • Papaya Whip 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · body, .CanvasLatestArticle_CanvasLatestArticle__BpaI6:not(.CanvasLatestArticle_hasTran

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Background, text, border · body, .Button-module_primary__qA-zv.Button-module_withShadow__8e8kX:after

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    18.10:1 AAA
    On white
    1.16:1 Fail

    Background, border, text · .u-richText .Button:disabled, .Button:disabled

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 22
    On text
    12.29:1 AAA
    On white
    1.71:1 Fail

    Background, border, text · .B2bButton_Title___R8ea, .Footnote-module_Wrapper__Cru6Y.Footnote-module_isOpen__s91Bk .Footnote-module_T

Colours

Brand colours and accents, most used first
  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 73 75 11
    On text
    5.05:1 AA
    On white
    4.16:1 AA large

    Text, border, background · .RecipeBody_themed_Heading__ZKFi_, .RelatedRecipes_themed_Heading__rUtL9

  • Light Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 7 0 17
    On text
    11.26:1 AAA
    On white
    1.86:1 Fail

    Background, border, text · .VideoPlayer--blue .VideoPlayer-subtitlesList, ::-moz-selection

  • Deep Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 19 13 3
    On text
    14.24:1 AAA
    On white
    1.47:1 Fail

    Text, background · .RecipeBlock_TitlePrefix__l9JiC, .RecipeBlockHero_TitlePrefix__eljBI

  • Light Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 19 19 2
    On text
    14.61:1 AAA
    On white
    1.44:1 Fail

    Background · .MetaInfo_Tag__4fZTt.MetaInfo_secondaryPink__sn8e8, .RecipeTag_RecipeTag__fUCTd.RecipeTag_secondaryPink__IZ8gR

  • Navajo White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 18 47 1
    On text
    14.44:1 AAA
    On white
    1.45:1 Fail

    Background, border · --big-button-color, .MetaInfo_Tag__4fZTt.MetaInfo_primaryYellow__RIVEK

  • Honey Dew

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    8 0 10 4
    On text
    18.18:1 AAA
    On white
    1.16:1 Fail

    Background · .MetaInfo_Tag__4fZTt.MetaInfo_secondaryGreenTint20__mx45X, .NavigationLink_NavigationLink__FLMsB.NavigationLink_isActive__PL7IY.NavigationL

  • Misty Rose

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 14 14 2
    On text
    15.87:1 AAA
    On white
    1.32:1 Fail

    Background · .MetaInfo_Tag__4fZTt.MetaInfo_secondaryRedTint20__NTPIy, .NavigationLink_NavigationLink__FLMsB.NavigationLink_isActive__PL7IY.NavigationL

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    48 0 61 22
    On text
    9.87:1 AAA
    On white
    2.13:1 Fail

    Background, text, border · .MetaInfo_Tag__4fZTt.MetaInfo_secondaryGreen__9MwRa, .RecipeTag_RecipeTag__fUCTd.RecipeTag_secondaryGreen__HBM8f

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    66 50 0 58
    On text
    1.79:1 Fail
    On white
    11.72:1 AAA

    Background, text, border · .MetaInfo_Tag__4fZTt.MetaInfo_secondaryDarkBlue__5sdpx, .RecipeTag_RecipeTag__fUCTd.RecipeTag_secondaryDarkBlue__DRfpp

  • Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    6 29 0 31
    On text
    6.24:1 AA
    On white
    3.37:1 AA large

    Background · --big-button-color, .MetaInfo_Tag__4fZTt.MetaInfo_primaryPurple__AuPu_

  • Sienna

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 38 72 37
    On text
    4.32:1 AA large
    On white
    4.86:1 AA

    Background · --big-button-color, .MetaInfo_Tag__4fZTt.MetaInfo_primaryBrown__7YZDj

  • Papaya Whip

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 5 14 0
    On text
    18.81:1 AAA
    On white
    1.12:1 Fail

    Background · .MetaInfo_Tag__4fZTt.MetaInfo_primaryYellowTint30__5xR8_, .RecipeTag_RecipeTag__fUCTd.RecipeTag_primaryYellowTint30__24Yyn

Gradients

  • linear-gradient(,)

  • linear-gradient(rgba(0,0,0,.25),rgba(0,0,0,.4))

  • linear-gradient(rgba(255,255,255,.25),rgba(255,255,255,.4))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Margo Pro Regular

Aa 400 Aa 900

Margo Pro Regular

Self-hosted · weights 400, 700, 900 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400

Margo Pro Bold

Self-hosted · weights 400 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400

Toni Noveau Pro

Self-hosted · weights 400 · headings · shown in a stand-in if you don’t have it

Aa 400

Girdo Rounded Pro

Self-hosted · weights 400 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 2em · 32 px

Oatly AB

Heading 2 0.875rem · 14 px / 1.143 uppercase · Margo Pro Regular

the Original Oat Drink Company | Oatly

Body — / 1.3 Margo Pro Regular

A site filled with everything you could possibly think of, and also probably not think of, related to an oat drink company called Oatly.

Small 80%

A site filled with everything you could possibly think of, and also probably not think of, related to an oat drink company called Oatly.

Button 100% / 1.15 none

Get started

Sizes in use

Most common across the site
  • 83px10 rules
  • 68pxline .9 · 8 rules
  • 24px13 rules
  • 20pxline 1 · 11 rules
  • 18px14 rules
  • 16pxline 120% · 10 rules
  • 14pxline 120% · 21 rules
  • 12px9 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.u-richText .Button--primary · #000000

Corner radius

  • 50% · 20×
  • 9999px · 4×
  • 2px · 3×
  • 999px · 3×
  • .4em · 2×
  • .25rem · 2×

Shadows

  • unset
  • 0 0 0 4px #98c5d3
  • 2px 2px 0 #000
  • .125rem .25rem 0 0 #fff,.375rem .5rem 0 0

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

767
768
991
992
1199
1200
1439
1921

On a scale of 0 to 1921 px.

Content widths (max-width)

1920 px
800 px
585 px
450 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 38 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Oatly AB use?
Oatly AB’s website uses four typefaces: Margo Pro Regular (headings and body text), self-hosted; Margo Pro Bold, self-hosted; Toni Noveau Pro, self-hosted; Girdo Rounded Pro, self-hosted.
What are Oatly AB’s brand colours?
The main colours on oatly.com are Crimson (#E43E39), Light Blue (#98C5D3), Deep Pink (#F8C8D8), Light Pink (#FBCCCC), Navajo White (#FDCF85) and Honey Dew (#E1F4DC).
What colour is Oatly AB’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Oatly AB’s logo from?
The logo shown in this guide was found on oatly.com’s homepage. For official logo files and usage rules, check Oatly AB’s own brand or press page.
Is this Oatly AB’s official style guide?
No. SiteStyleGuide made it from oatly.com’s public web pages on 26 October 2026, and isn’t affiliated with Oatly AB. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

oatly-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* oatly.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/oatly.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #EEEEEE;
  --colour-light-grey: #C6C6C6;
  --colour-crimson: #E43E39;
  --colour-light-blue: #98C5D3;
  --colour-deep-pink: #F8C8D8;
  --colour-light-pink: #FBCCCC;
  --colour-navajo-white: #FDCF85;
  --colour-honey-dew: #E1F4DC;
  --colour-misty-rose: #FAD8D7;
  --colour-lime-green: #68C74E;
  --colour-dark-slate-blue: #24356A;
  --colour-orchid: #A67EB1;
  --colour-sienna: #A0632D;
  --colour-papaya-whip: #FEF1DA;
  --gradient-1: linear-gradient(,);
  --gradient-2: linear-gradient(rgba(0,0,0,.25),rgba(0,0,0,.4));
  --gradient-3: linear-gradient(rgba(255,255,255,.25),rgba(255,255,255,.4));

  /* Typefaces */
  --font-headings: 'Margo Pro Regular', sans-serif;
  --font-buttons: 'Margo Pro Regular', sans-serif;
  --font-body: 'Margo Pro Regular', sans-serif;

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 0.875rem;
  --leading-h2: 1.143;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 9999px;
  --radius-3: 2px;
  --radius-4: 999px;
  --radius-5: .4em;
  --radius-6: .25rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 767px;
  --breakpoint-2: 768px;
  --breakpoint-3: 991px;
  --breakpoint-4: 992px;
  --breakpoint-5: 1199px;
  --breakpoint-6: 1200px;
  --breakpoint-7: 1439px;
  --breakpoint-8: 1921px;
  --max-width-1: 1920px;
  --max-width-2: 800px;
  --max-width-3: 585px;
  --max-width-4: 450px;
}

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Websites whose lead colour is closest to Oatly AB’s

Captured from oatly.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Oatly AB; this guide describes the public website for reference.