What font does PBS use?

PBS’s website uses two typefaces: Segoe UI (headings and body text), a system font; PBS Sans, self-hosted.

What are PBS’s brand colours?

The main colours on pbs.org are Light Slate Grey (#94A1B2), Deep Black (#000525), Dark Slate Blue (#3D4A6B), Gold (#FFCF00), Royal Blue (#486CD8) and Medium Blue (#2638C4).

What colour is PBS’s text and background?

Body text is #EEF0F5 on a #000525 background.

Where is PBS’s logo from?

The logo shown in this guide was found on pbs.org’s homepage. For official logo files and usage rules, check PBS’s own brand or press page.

Is this PBS’s official style guide?

No. SiteStyleGuide made it from pbs.org’s public web pages on 29 October 2026, and isn’t affiliated with PBS. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from pbs.org’s public web pages. Not affiliated with or endorsed by PBS. The real site is pbs.org ↗

Unofficial style guide

PBSstyle guide

PBS’s website (pbs.org) uses Segoe UI for its headings and body text. Its palette is led by Light Slate Grey (#94A1B2), Deep Black (#000525) and Dark Slate Blue (#3D4A6B), with #EEF0F5 text on #000525. Captured from the live site on 29 October 2026.

Website: pbs.org
Typefaces: Segoe UI, PBS Sans, SFMono-Regular
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 29 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the pbs.org homepage on a desktop screen — Screenshot of pbs.org on a 1440 px desktop screen, 29 Oct 2026.

Screenshot of the pbs.org homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: PBS: Public Broadcasting Service; ● 32 / 60 characters
Meta description: Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, science, art and more!; ● 137 / 160 characters
Site name: PBS
og:title: PBS: Public Broadcasting Service
og:description: Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, science, art and more!
Language: en

In search results

PBShttps://www.pbs.org/

PBS: Public Broadcasting Service

Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, science, art and more!

When shared

pbs.org

PBS: Public Broadcasting Service

Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on his…

Logo & favicons

Found as: schema.org logo. PNG, 720 × 300.

Logo

On white

On black

On Light Slate Grey

Favicons

5 found

512 px · PNG manifest
192 px · PNG manifest
180 px · PNG apple-touch-icon
48 px · ICO icon
16 px · SVG icon

PBS: Public Broadcasting Service

Light browser tab

PBS: Public Broadcasting Service

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#EEF0F5) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Light Slate Grey 19.5%
White 16.1%
Light Cool Off White 14.4%
Deep Black 14.1%
Dark Slate Blue 7.3%
Gold 6.9%
Royal Blue 3.9%
Medium Blue 2.9%
Midnight Blue 2.9%
Cool Light Grey 2.2%
Deep Midnight Blue 1.9%
Deep Cool Off White 1.8%
Light Black 1.8%
Crimson 1.6%
Light Midnight Blue 1.4%
Medium Turquoise 1.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
1.14:1 Fail

On white
—

Graphic, text, background · --color, --hover-color
Light Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
3 2 0 4

On text
—

On white
1.14:1 Fail

Text, graphic, background · --color, body
Cool Light Grey

HEX

RGB

HSL

OKLCH

CMYK
12 7 0 15

On text
1.44:1 Fail

On white
1.64:1 Fail

Text, graphic · .GB6y2a_donate_and_start_watching__subtitle, .hnVnkq_get_support h2
Deep Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
8 4 0 9

On text
1.20:1 Fail

On white
1.37:1 Fail

Text · .zOYp6G_explore_hub_hero__title, .Gd7Saq_explore_hub_title_description__title_wrapper

Colours

Brand colours and accents, most used first

Light Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
17 10 0 30

On text
2.30:1 Fail

On white
2.63:1 Fail

Text, graphic, background · --color, --hover-border-background-color
Deep Black

HEX

RGB

HSL

OKLCH

CMYK
100 86 0 85

On text
17.57:1 AAA

On white
20.03:1 AAA

Background, text, border · body, --color
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
43 31 0 58

On text
7.71:1 AAA

On white
8.79:1 AAA

Graphic, background, text · --disabled-color, --disabled-border-background-color
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 19 100 0

On text
1.30:1 Fail

On white
1.48:1 Fail

Text, background, border · .Wzi7zW_live, .Wzi7zW_rating
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
67 50 0 15

On text
4.17:1 AA large

On white
4.76:1 AA

Border, background · .MXny4G_learning_media_badge, .kwn9Tq_profile_initial_thumbnail
Medium Blue

HEX

RGB

HSL

OKLCH

CMYK
81 71 0 23

On text
7.53:1 AAA

On white
8.59:1 AAA

Border, background, text · --color, --background-border-color
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
89 78 0 65

On text
14.61:1 AAA

On white
16.66:1 AAA

Background, text, graphic · .pvwFIa_search_web_promoted_thumbnail__title, .d-n2WW_highlight_block__description
Deep Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
55 47 0 80

On text
14.84:1 AAA

On white
16.92:1 AAA

Background · .hXffKW_no_outline, .Hk6U1q_livestream_hero_background_fallback
Light Black

HEX

RGB

HSL

OKLCH

CMYK
37 33 0 81

On text
14.12:1 AAA

On white
16.10:1 AAA

Background · --disabled-border-background-color, .jeSusW_radio [type=radio]+label:before
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 74 73 16

On text
4.11:1 AA large

On white
4.68:1 AA

Background, graphic, border · .ZgtiYa_livetv_row_title:before, .Wzi7zW_live:before
Light Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
89 79 0 45

On text
11.62:1 AAA

On white
13.25:1 AAA

Background · --hover-color, --hover-border-background-color
Medium Turquoise

HEX

RGB

HSL

OKLCH

CMYK
66 0 3 17

On text
1.61:1 Fail

On white
1.83:1 Fail

Background, border · --color, .FxNClq_content_nav [class*=splide__list]:after

Gradients

linear-gradient(#000525 0%,#000525e0 20%,#0005255c 67%,#00052500 100%)
linear-gradient(#3d4a6b 5px,#3d4a6bd9 60px)
linear-gradient(#00052500 62%,#0005255c 78%,#000525 95%),linear-gradient(90deg,#000525 3%,#0005255c 30%,#00052500 50%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Segoe UI

Aa 400

Segoe UI

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

PBS Sans

Self-hosted · weights 400, 500, 700 · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px

Heading 2 clamp(1.6rem,1.6vw + 1em,3rem) · 30 px / 1.1 weight 700 · uppercase

PBS: Public Broadcasting Service

Heading 3 clamp(10px,1.5vw + .1em,11px) · 11 px / 1.5 weight 700 · uppercase

PBS: Public Broadcasting Service

Heading 4 clamp(1.3rem,1vw + .5em,1.8rem) · 18 px / 1.25 weight 700 · none

PBS: Public Broadcasting Service

Paragraph clamp(1.3rem,1vw + .5em,1.8rem) · 18 px / 1.25 weight 700 · none

Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, science, art and more!

Small 80%

Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, science, art and more!

Button 100% / 1.15

Get started

Link clamp(1.3rem,1vw + .9em,1.6rem) · 16 px / 1.5 weight 700 · none

Sizes in use

Most common across the site

30pxline 1.1 · 12 rules
22pxline 1.25 · 28 rules
20pxline 1.25 · 22 rules
18pxline 1.25 · 20 rules
16pxline 1.5 · 70 rules
14pxline 1.5 · 60 rules
13pxline 1.5 · 92 rules
11pxline 1.5 · 27 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

50% · 30×
8px · 22×
5px · 19×
9999px · 19×
6px · 19×
10px · 12×

Shadows

0 0 12px #00052566
0 0 75px 75px #0a145a
0 0 10px 15px #0a145a
0 4px 12px #0000004d

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480

600

768

875

1024

1090

1280

1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1700 px

600 px

550 px

420 px

400 px

350 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 32 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does PBS use?: PBS’s website uses two typefaces: Segoe UI (headings and body text), a system font; PBS Sans, self-hosted.
What are PBS’s brand colours?: The main colours on pbs.org are Light Slate Grey (#94A1B2), Deep Black (#000525), Dark Slate Blue (#3D4A6B), Gold (#FFCF00), Royal Blue (#486CD8) and Medium Blue (#2638C4).
What colour is PBS’s text and background?: Body text is #EEF0F5 on a #000525 background.
Where is PBS’s logo from?: The logo shown in this guide was found on pbs.org’s homepage. For official logo files and usage rules, check PBS’s own brand or press page.
Is this PBS’s official style guide?: No. SiteStyleGuide made it from pbs.org’s public web pages on 29 October 2026, and isn’t affiliated with PBS. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

pbs-org-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* pbs.org design tokens, from SiteStyleGuide (https://sitestyleguide.com/pbs.org) */
:root {
  /* Colours */
  --text: #EEF0F5;
  --background: #000525;
  --colour-white: #FFFFFF;
  --colour-light-cool-off-white: #EEF0F5;
  --colour-cool-light-grey: #C0CBDA;
  --colour-deep-cool-off-white: #D5DDE7;
  --colour-light-slate-grey: #94A1B2;
  --colour-deep-black: #000525;
  --colour-dark-slate-blue: #3D4A6B;
  --colour-gold: #FFCF00;
  --colour-royal-blue: #486CD8;
  --colour-medium-blue: #2638C4;
  --colour-midnight-blue: #0A145A;
  --colour-deep-midnight-blue: #171B33;
  --colour-light-black: #1E2030;
  --colour-crimson: #D6383A;
  --colour-light-midnight-blue: #0F1E8C;
  --colour-medium-turquoise: #48D3CD;
  --gradient-1: linear-gradient(#000525 0%,#000525e0 20%,#0005255c 67%,#00052500 100%);
  --gradient-2: linear-gradient(#3d4a6b 5px,#3d4a6bd9 60px);
  --gradient-3: linear-gradient(#00052500 62%,#0005255c 78%,#000525 95%),linear-gradient(90deg,#000525 3%,#0005255c 30%,#00052500 50%);

  /* Typefaces */
  --font-body: system-ui, 'Segoe UI', 'Roboto', 'Helvetica', 'Arial', sans-serif;
  --font-other: 'PBS Sans', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-h2: clamp(1.6rem,1.6vw + 1em,3rem);
  --leading-h2: 1.1;
  --text-h3: clamp(10px,1.5vw + .1em,11px);
  --leading-h3: 1.5;
  --text-h4: clamp(1.3rem,1vw + .5em,1.8rem);
  --leading-h4: 1.25;
  --text-p: clamp(1.3rem,1vw + .5em,1.8rem);
  --leading-p: 1.25;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: clamp(1.3rem,1vw + .9em,1.6rem);
  --leading-a: 1.5;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 8px;
  --radius-3: 5px;
  --radius-4: 9999px;
  --radius-5: 6px;
  --radius-6: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 600px;
  --breakpoint-3: 768px;
  --breakpoint-4: 875px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1090px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1440px;
  --max-width-1: 1700px;
  --max-width-2: 600px;
  --max-width-3: 550px;
  --max-width-4: 420px;
  --max-width-5: 400px;
  --max-width-6: 350px;
}

{
    "site": "pbs.org",
    "source": "https://sitestyleguide.com/pbs.org",
    "text": "#EEF0F5",
    "background": "#000525",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Light Cool Off White",
            "hex": "#EEF0F5",
            "rgb": [
                238,
                240,
                245
            ]
        },
        {
            "name": "Cool Light Grey",
            "hex": "#C0CBDA",
            "rgb": [
                192,
                203,
                218
            ]
        },
        {
            "name": "Deep Cool Off White",
            "hex": "#D5DDE7",
            "rgb": [
                213,
                221,
                231
            ]
        },
        {
            "name": "Light Slate Grey",
            "hex": "#94A1B2",
            "rgb": [
                148,
                161,
                178
            ]
        },
        {
            "name": "Deep Black",
            "hex": "#000525",
            "rgb": [
                0,
                5,
                37
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#3D4A6B",
            "rgb": [
                61,
                74,
                107
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFCF00",
            "rgb": [
                255,
                207,
                0
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#486CD8",
            "rgb": [
                72,
                108,
                216
            ]
        },
        {
            "name": "Medium Blue",
            "hex": "#2638C4",
            "rgb": [
                38,
                56,
                196
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#0A145A",
            "rgb": [
                10,
                20,
                90
            ]
        },
        {
            "name": "Deep Midnight Blue",
            "hex": "#171B33",
            "rgb": [
                23,
                27,
                51
            ]
        },
        {
            "name": "Light Black",
            "hex": "#1E2030",
            "rgb": [
                30,
                32,
                48
            ]
        },
        {
            "name": "Crimson",
            "hex": "#D6383A",
            "rgb": [
                214,
                56,
                58
            ]
        },
        {
            "name": "Light Midnight Blue",
            "hex": "#0F1E8C",
            "rgb": [
                15,
                30,
                140
            ]
        },
        {
            "name": "Medium Turquoise",
            "hex": "#48D3CD",
            "rgb": [
                72,
                211,
                205
            ]
        }
    ],
    "fonts": [
        {
            "name": "Segoe UI",
            "stack": "system-ui, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "PBS Sans",
            "stack": "PBS Sans, Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "SFMono-Regular",
            "stack": "ui-monospace, SFMono-Regular, Consolas, Liberation Mono, Menlo, monospace",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Other websites using Segoe UI as their main typeface

S

SORT

sort-office.com · set in Segoe UI
Save
CodeCanyon

codecanyon.net · set in Segoe UI
Save
xbox.com

xbox.com · set in Segoe UI
Save
orbitz

orbitz.com · set in Segoe UI
Save

Websites whose lead colour is closest to PBS’s

xkcd

xkcd.com · 4 days ago
Save
mama.cn

mama.cn · 6 days ago
Save
Spotify for Creators

anchor.fm · 3 days ago
Save
Weather Underground

wunderground.com · 5 days ago
Save

Captured from pbs.org on 29 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by PBS; this guide describes the public website for reference.

PBSstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Light Cool Off White

Cool Light Grey

Deep Cool Off White

Colours

Light Slate Grey

Deep Black

Dark Slate Blue

Gold

Royal Blue

Medium Blue

Midnight Blue

Deep Midnight Blue

Light Black

Crimson

Light Midnight Blue

Medium Turquoise

Gradients

Segoe UI

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run pbs.org?

Also set in Segoe UI

SORT

CodeCanyon

xbox.com

orbitz

Similar colours

xkcd

mama.cn

Spotify for Creators

Weather Underground

Title &
description