What font does Purdue University use?

Purdue University’s website uses four typefaces: acumin-pro (headings and body text), adobe Fonts; United Sans Condensed, self-hosted; United Sans, self-hosted; acumin-pro-semi-condensed, adobe Fonts.

What are Purdue University’s brand colours?

The main colours on purdue.edu are Tan (#CFB991), Deep Golden Rod (#8E6F3E), Light Golden Rod (#DAAA00), Medium Aqua Marine (#00D1B2), Dodger Blue (#3E8ED0) and Saddle Brown (#7C6136).

What colour is Purdue University’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is Purdue University’s logo from?

The logo shown in this guide was found on purdue.edu’s homepage. For official logo files and usage rules, check Purdue University’s own brand or press page.

Is this Purdue University’s official style guide?

No. SiteStyleGuide made it from purdue.edu’s public web pages on 29 October 2026, and isn’t affiliated with Purdue University. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from purdue.edu’s public web pages. Not affiliated with or endorsed by Purdue University. The real site is purdue.edu ↗

Unofficial style guide

Purdue Universitystyle guide

Purdue University’s website (purdue.edu) uses acumin-pro for its headings and body text. Its palette is led by Tan (#CFB991), Deep Golden Rod (#8E6F3E) and Light Golden Rod (#DAAA00), with #000000 text on #FFFFFF. Captured from the live site on 29 October 2026.

Website: purdue.edu
Typefaces: acumin-pro, United Sans Condensed, United Sans
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 29 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the purdue.edu homepage on a desktop screen — Screenshot of purdue.edu on a 1440 px desktop screen, 29 Oct 2026.

Screenshot of the purdue.edu homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Purdue University; ● 17 / 60 characters
Meta description: Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math.; ● 137 / 160 characters
Site name: Purdue University
og:title: Purdue University
og:description: Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math.
Language: en-US
Theme colour: #ffffff

In search results

Purdue Universityhttps://purdue.edu/

Purdue University

Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math.

When shared

purdue.edu

Purdue University

Purdue University is a world-renowned, public research university that advances discoveries in science, techn…

Logo & favicons

Found as: image in the header. SVG, 250 × 45.

Logo

On white

On black

On Tan

Favicons

8 found

144 px · PNG apple-touch-icon
120 px · PNG apple-touch-icon
114 px · PNG apple-touch-icon
76 px · PNG apple-touch-icon
72 px · PNG apple-touch-icon
60 px · PNG apple-touch-icon
57 px · PNG apple-touch-icon
48 px · ICO shortcut icon

Purdue University

Light browser tab

Purdue University

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 43%
Black 26.5%
Tan 8.7%
Deep Golden Rod 7.1%
Off White 4%
Cool Dark Grey 2.3%
Light Golden Rod 2.2%
Medium Aqua Marine 1%
Dodger Blue 1%
Saddle Brown 0.9%
Deep Golden Rod 0.9%
Golden Rod 0.7%
Light Golden Rod 0.6%
Light Sea Green 0.4%
Light Steel Blue 0.4%
Deep Steel Blue 0.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Text, background, border · html, .purdue-home-cta-card.purdue-home-cta-card--faculty .flex-container.flex-contain
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, border · body, .purdue-home-cta-card.purdue-home-cta-card--story .flex-container--align-center
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 7

On text
17.94:1 AAA

On white
1.17:1 Fail

Background, border, text · .purdue-top-nav__second-row.navbar-menu, .purdue-top-nav__second-row.navbar-menu .navbar-dropdown
Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
11 7 0 62

On text
2.98:1 Fail

On white
7.04:1 AAA

Text, background, border · .has-background-black-ter, .header--global.header--two-rows .navbar-brand .navbar-logo .navbar-item

Colours

Brand colours and accents, most used first

Tan

HEX

RGB

HSL

OKLCH

CMYK
0 11 30 19

On text
11.00:1 AAA

On white
1.91:1 Fail

Text, background, border · .navbar-find-info__items .navbar-quick-links a, .cta-link:after
Deep Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 22 56 44

On text
4.49:1 AA large

On white
4.67:1 AA

Text, background, border · .purdue-home-callout .callout-wrapper.has-link .cta-link:after, a
Light Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 22 100 15

On text
9.73:1 AAA

On white
2.16:1 Fail

Background, text, border · .navbar.is-warning, .navbar.is-danger
Medium Aqua Marine

HEX

RGB

HSL

OKLCH

CMYK
100 0 15 18

On text
10.76:1 AAA

On white
1.95:1 Fail

Background, text · .navbar.is-primary, .navbar.is-primary .navbar-dropdown a.navbar-item.is-active
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
70 32 0 18

On text
5.98:1 AA

On white
3.51:1 AA large

Background, text · .navbar.is-info, .navbar.is-info .navbar-dropdown a.navbar-item.is-active
Saddle Brown

HEX

RGB

HSL

OKLCH

CMYK
0 22 56 51

On text
3.62:1 AA large

On white
5.80:1 AA

Background · .navbar.is-link .navbar-brand>a.navbar-item:focus, .navbar.is-success .navbar-brand>a.navbar-item:focus
Deep Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 22 100 24

On text
7.63:1 AAA

On white
2.75:1 Fail

Background · .navbar.is-warning .navbar-brand>a.navbar-item:focus, .navbar.is-danger .navbar-brand>a.navbar-item:focus
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 22 100 38

On text
5.29:1 AA

On white
3.97:1 AA large

Text, background · .has-background-warning-dark, .has-background-danger-dark
Light Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 22 56 37

On text
5.52:1 AA

On white
3.81:1 AA large

Background, text · .has-background-link-dark, .has-background-success-dark
Light Sea Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 15 28

On text
8.34:1 AAA

On white
2.52:1 Fail

Background · .navbar.is-primary .navbar-brand>a.navbar-item:focus, .navbar.is-primary .navbar-start>a.navbar-item:focus
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
76 34 0 23

On text
5.12:1 AA

On white
4.10:1 AA large

Background · .navbar.is-info .navbar-brand>a.navbar-item:focus, .navbar.is-info .navbar-start>a.navbar-item:focus
Deep Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
76 34 0 34

On text
3.93:1 AA large

On white
5.34:1 AA

Text, background · .has-background-info-dark, .has-text-info-dark

Gradients

linear-gradient(0deg, rgba(0, 0, 0, 0.75), rgba(0, 0, 0, 0.55) 75%, rgba(0, 0, 0, 0.45) 100%)
linear-gradient(0deg, rgba(255, 255, 255, 0.75), rgba(255, 255, 255, 0.55) 75%, rgba(255, 255, 255, 0) 100%)
linear-gradient(180deg, rgba(0, 0, 0, 0) 0%, #000000 100%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

acumin-pro

Aa 100 Aa 900

acumin-pro

Adobe Fonts · weights 100, 200, 300, 400, 500, 600, 700, 800, 900 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 100 Aa 900

United Sans Condensed

Self-hosted · weights 100, 400, 600, 700, 800, 900 · headings, buttons · shown in a stand-in if you don’t have it

Aa 100 Aa 900

United Sans

Self-hosted · weights 100, 400, 700, 900 · headings · shown in a stand-in if you don’t have it

Aa 100 Aa 900

acumin-pro-semi-condensed

Adobe Fonts · weights 100, 200, 300, 400, 500, 600, 700, 800, 900 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 3rem · 48 px / 1.167 weight 700 · acumin-pro

Purdue University

Heading 2 2.25rem · 36 px / 1.167 weight 700 · acumin-pro

Purdue University

Heading 3 1.625rem · 26 px / 1.15 weight 700 · acumin-pro

Purdue University

Heading 4 1.375rem · 22 px / 1.27 weight 500 · acumin-pro

Purdue University

Heading 5 1.25rem · 20 px / 1.3 weight 700 · uppercase · United Sans Condensed

Purdue University

Heading 6 1 rem / 1.125 weight 700 · uppercase · United Sans

Purdue University

Body 1em · 16 px / 1.5 weight 400 · acumin-pro

Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math.

Paragraph 1rem · 16 px / 1.75

Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math.

Small .875em · 14 px

Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math.

Button .875rem · 14 px / 1.5 weight 900 · uppercase · United Sans Condensed

Get started

Link .875rem · 14 px / 1.5 weight 600 · uppercase · acumin-pro

Sizes in use

Most common across the site

48pxline 1.167 · 5 rules
32pxline 1 · 16 rules
24pxline 1.5 · 14 rules
22pxline 1.5 · 6 rules
20pxline 1.4 · 15 rules
18pxline 1 · 19 rules
16pxline 1.5 · 42 rules
14pxline 1.5 · 26 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.wpa-alt button.wpa-toggle · #111111 · radius 32px

Link

Read our latest news today.

a · #8E6F3E

Corner radius

4px · 31×
100% · 4×
2px · 4×
9999px · 3×
6px · 2×
50% · 2×

Shadows

0 2px 5px 0 rgba(0,0,0,.15)
0 1px 2px 0 rgba(142,111,62,.3)
0 3px 6px rgba(0,0,0,.16),0 3px 6px rgba(0,0,0,.23)
0 -2px 3px rgba(0,0,0,.1)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

767

768

1023

1024

1215

1216

1407

1408

On a scale of 0 to 1440 px.

Content widths (max-width)

1344 px

1152 px

960 px

900 px

854 px

800 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 17 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Purdue University use?: Purdue University’s website uses four typefaces: acumin-pro (headings and body text), adobe Fonts; United Sans Condensed, self-hosted; United Sans, self-hosted; acumin-pro-semi-condensed, adobe Fonts.
What are Purdue University’s brand colours?: The main colours on purdue.edu are Tan (#CFB991), Deep Golden Rod (#8E6F3E), Light Golden Rod (#DAAA00), Medium Aqua Marine (#00D1B2), Dodger Blue (#3E8ED0) and Saddle Brown (#7C6136).
What colour is Purdue University’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is Purdue University’s logo from?: The logo shown in this guide was found on purdue.edu’s homepage. For official logo files and usage rules, check Purdue University’s own brand or press page.
Is this Purdue University’s official style guide?: No. SiteStyleGuide made it from purdue.edu’s public web pages on 29 October 2026, and isn’t affiliated with Purdue University. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

purdue-edu-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* purdue.edu design tokens, from SiteStyleGuide (https://sitestyleguide.com/purdue.edu) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #EDEDED;
  --colour-cool-dark-grey: #555960;
  --colour-tan: #CFB991;
  --colour-deep-golden-rod: #8E6F3E;
  --colour-light-golden-rod: #DAAA00;
  --colour-medium-aqua-marine: #00D1B2;
  --colour-dodger-blue: #3E8ED0;
  --colour-saddle-brown: #7C6136;
  --colour-deep-golden-rod-2: #C19600;
  --colour-golden-rod: #9E7B00;
  --colour-light-golden-rod-2: #A07D46;
  --colour-light-sea-green: #00B89C;
  --colour-light-steel-blue: #3082C5;
  --colour-deep-steel-blue: #296FA8;
  --gradient-1: linear-gradient(0deg, rgba(0, 0, 0, 0.75), rgba(0, 0, 0, 0.55) 75%, rgba(0, 0, 0, 0.45) 100%);
  --gradient-2: linear-gradient(0deg, rgba(255, 255, 255, 0.75), rgba(255, 255, 255, 0.55) 75%, rgba(255, 255, 255, 0) 100%);
  --gradient-3: linear-gradient(180deg, rgba(0, 0, 0, 0) 0%, #000000 100%);

  /* Typefaces */
  --font-headings: 'acumin-pro', 'Franklin Gothic', sans-serif;
  --font-body: 'acumin-pro', 'Franklin Gothic', sans-serif;
  --font-buttons: 'acumin-pro', 'Franklin Gothic', sans-serif;
  --font-other: 'acumin-pro-condensed', 'Franklin Gothic', sans-serif;

  /* Type scale */
  --text-h1: 3rem;
  --leading-h1: 1.167;
  --text-h2: 2.25rem;
  --leading-h2: 1.167;
  --text-h3: 1.625rem;
  --leading-h3: 1.15;
  --text-h4: 1.375rem;
  --leading-h4: 1.27;
  --text-h5: 1.25rem;
  --leading-h5: 1.3;
  --text-h6: 1 rem;
  --leading-h6: 1.125;
  --text-body: 1em;
  --leading-body: 1.5;
  --text-p: 1rem;
  --leading-p: 1.75;
  --text-small: .875em;
  --text-button: .875rem;
  --leading-button: 1.5;
  --text-a: .875rem;
  --leading-a: 1.5;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 100%;
  --radius-3: 2px;
  --radius-4: 9999px;
  --radius-5: 6px;
  --radius-6: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 767px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1023px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1215px;
  --breakpoint-6: 1216px;
  --breakpoint-7: 1407px;
  --breakpoint-8: 1408px;
  --max-width-1: 1344px;
  --max-width-2: 1152px;
  --max-width-3: 960px;
  --max-width-4: 900px;
  --max-width-5: 854px;
  --max-width-6: 800px;
}

{
    "site": "purdue.edu",
    "source": "https://sitestyleguide.com/purdue.edu",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Off White",
            "hex": "#EDEDED",
            "rgb": [
                237,
                237,
                237
            ]
        },
        {
            "name": "Cool Dark Grey",
            "hex": "#555960",
            "rgb": [
                85,
                89,
                96
            ]
        },
        {
            "name": "Tan",
            "hex": "#CFB991",
            "rgb": [
                207,
                185,
                145
            ]
        },
        {
            "name": "Deep Golden Rod",
            "hex": "#8E6F3E",
            "rgb": [
                142,
                111,
                62
            ]
        },
        {
            "name": "Light Golden Rod",
            "hex": "#DAAA00",
            "rgb": [
                218,
                170,
                0
            ]
        },
        {
            "name": "Medium Aqua Marine",
            "hex": "#00D1B2",
            "rgb": [
                0,
                209,
                178
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#3E8ED0",
            "rgb": [
                62,
                142,
                208
            ]
        },
        {
            "name": "Saddle Brown",
            "hex": "#7C6136",
            "rgb": [
                124,
                97,
                54
            ]
        },
        {
            "name": "Deep Golden Rod",
            "hex": "#C19600",
            "rgb": [
                193,
                150,
                0
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#9E7B00",
            "rgb": [
                158,
                123,
                0
            ]
        },
        {
            "name": "Light Golden Rod",
            "hex": "#A07D46",
            "rgb": [
                160,
                125,
                70
            ]
        },
        {
            "name": "Light Sea Green",
            "hex": "#00B89C",
            "rgb": [
                0,
                184,
                156
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#3082C5",
            "rgb": [
                48,
                130,
                197
            ]
        },
        {
            "name": "Deep Steel Blue",
            "hex": "#296FA8",
            "rgb": [
                41,
                111,
                168
            ]
        }
    ],
    "fonts": [
        {
            "name": "acumin-pro",
            "stack": "acumin-pro, \"Franklin Gothic\", sans-serif",
            "weights": [
                100,
                200,
                300,
                400,
                500,
                600,
                700,
                800,
                900
            ],
            "source": "Adobe Fonts"
        },
        {
            "name": "United Sans Condensed",
            "stack": "\"United Sans Condensed\", Impact, \"Arial Black\", \"sans serif\"",
            "weights": [
                100,
                400,
                600,
                700,
                800,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "United Sans",
            "stack": "\"United Sans\", Impact, \"Arial Black\", \"sans serif\"",
            "weights": [
                100,
                400,
                700,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "acumin-pro-semi-condensed",
            "stack": "acumin-pro-semi-condensed, \"Franklin Gothic\", sans-serif",
            "weights": [
                100,
                200,
                300,
                400,
                500,
                600,
                700,
                800,
                900
            ],
            "source": "Adobe Fonts"
        },
        {
            "name": "acumin-pro-condensed",
            "stack": "acumin-pro-condensed, \"Franklin Gothic\", sans-serif",
            "weights": [
                100,
                200,
                300,
                400,
                500,
                600,
                700,
                800,
                900
            ],
            "source": "Adobe Fonts"
        },
        {
            "name": "source-serif-pro",
            "stack": "\"source-serif-pro\", serif",
            "weights": [
                200,
                300,
                400,
                600,
                700,
                900
            ],
            "source": "Adobe Fonts"
        }
    ]
}

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Captured from purdue.edu on 29 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Purdue University; this guide describes the public website for reference.

Purdue Universitystyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Off White

Cool Dark Grey

Colours

Tan

Deep Golden Rod

Light Golden Rod

Medium Aqua Marine

Dodger Blue

Saddle Brown

Deep Golden Rod

Golden Rod

Light Golden Rod

Light Sea Green

Light Steel Blue

Deep Steel Blue

Gradients

acumin-pro

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run purdue.edu?

Similar colours

Grapa Studio

mixi

Tasting Table

cia.gov

Title &
description