What font does 楽天市場 use?

楽天市場’s website uses four typefaces: Meiryo (headings and body text), a system font; RakutenRoboto, served from r.r10s.jp; Meiryo-fixed, self-hosted; Roboto, served from r.r10s.jp.

What are 楽天市場’s brand colours?

The main colours on rakuten.co.jp are Fire Brick (#BF0000), Steel Blue (#0078B5), Medium Violet Red (#C61E79), Red (#DF0101), Dodger Blue (#0097E2) and Forest Green (#008801).

What colour is 楽天市場’s text and background?

Body text is #666666 on a #FFFFFF background.

Where is 楽天市場’s logo from?

The logo shown in this guide was found on rakuten.co.jp’s homepage. For official logo files and usage rules, check 楽天市場’s own brand or press page.

Is this 楽天市場’s official style guide?

No. SiteStyleGuide made it from rakuten.co.jp’s public web pages on 26 October 2026, and isn’t affiliated with 楽天市場. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from rakuten.co.jp’s public web pages. Not affiliated with or endorsed by 楽天市場. The real site is rakuten.co.jp ↗

Unofficial style guide

楽天市場style guide

楽天市場’s website (rakuten.co.jp) uses Meiryo for its headings and body text. Its palette is led by Fire Brick (#BF0000), Steel Blue (#0078B5) and Medium Violet Red (#C61E79), with #666666 text on #FFFFFF. Captured from the live site on 26 October 2026.

Website: rakuten.co.jp
Typefaces: Meiryo, RakutenRoboto, Meiryo-fixed
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 26 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the rakuten.co.jp homepage on a desktop screen — Screenshot of rakuten.co.jp on a 1440 px desktop screen, 26 Oct 2026.

Screenshot of the rakuten.co.jp homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: 【楽天市場】Shopping is Entertainment! ：インターネット最大級の通信販売、通販オンラインショッピングコミュニティ; ▲ 70 / 60 characters
Meta description: 楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。; ● 94 / 160 characters
Site name: 楽天市場
og:title: 【楽天市場】Shopping is Entertainment! ：インターネット最大級の通信販売、通販オンラインショッピングコミュニティ
og:description: 楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。
Language: ja

In search results

楽天市場https://www.rakuten.co.jp/

【楽天市場】Shopping is Entertainment! ：インターネット最大…

楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、ファッション、ベビー用品…

When shared

rakuten.co.jp

【楽天市場】Shopping is Entertainment! ：インターネット最大級の通信販売、通販オンライン…

楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得…

Logo & favicons

Found as: schema.org logo. GIF, 200 × 200.

Logo

On white

On black

On Fire Brick

Favicons

2 found

192 px · PNG shortcut icon
64 px · ICO favicon.ico

【楽天市場】Shopping is Entertainment! ：インターネット最大級の通信販売、通販オンラインショッピングコミュニティ

Light browser tab

【楽天市場】Shopping is Entertainment! ：インターネット最大級の通信販売、通販オンラインショッピングコミュニティ

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#666666) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 35.9%
Off White 22.8%
Charcoal 10.3%
Fire Brick 9.9%
Light Grey 4.4%
Steel Blue 2.5%
Medium Violet Red 2.2%
Red 2.1%
Dodger Blue 1.9%
Forest Green 1.4%
Pink 1.2%
Royal Blue 1.2%
Light Blue 1.1%
Lavender 1.1%
Lemon Chiffon 1%
Pale Golden Rod 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
5.74:1 AA

On white
—

Background, text, border · body, #side-navi
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 8

On text
4.82:1 AA

On white
1.19:1 Fail

Border, background, text · .grid-responsive--XXL--3hJxT .with-border--1bhBG:after, .grid-responsive--XL--2pCkO .with-border--1bhBG:after
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 80

On text
2.20:1 Fail

On white
12.63:1 AAA

Text, background, border · .ri-side-section h2, .genre-section h2
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 18

On text
3.76:1 AA large

On white
1.53:1 Fail

Border, text, background · .service-pr-list, .myrakuten-contents

Colours

Brand colours and accents, most used first

Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 25

On text
1.14:1 Fail

On white
6.53:1 AA

Text, background, border · #header-group, .button--3rAVL
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 34 0 29

On text
1.19:1 Fail

On white
4.82:1 AA

Text, border, background · .footer-left-button--3LRDp, .ri-ttl-sub-link
Medium Violet Red

HEX

RGB

HSL

OKLCH

CMYK
0 85 39 22

On text
1.06:1 Fail

On white
5.44:1 AA

Text, background, border · .button-room-header--1hZhn, .room--2yqIb.default--3UNCr .control--1krFx:checked
Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 13

On text
1.13:1 Fail

On white
5.07:1 AA

Text, background, border · .button--1P0_8.status-failure--3eWZS .text--2sQjc, .button--3rAVL:hover
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
100 33 0 11

On text
1.78:1 Fail

On white
3.22:1 AA large

Border, background, text · .active--3oTCS, .default--afzZu .control--1g7Ab:checked
Forest Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 99 47

On text
1.24:1 Fail

On white
4.64:1 AA

Text, border, background · .button--1P0_8.status-success--2F-9n .text--2sQjc, #rexSurveyEmbedded.rexSurveyNamespace .NpsEmbedded-Box-RadioBox .NpsRadioWithLab
Pink

HEX

RGB

HSL

OKLCH

CMYK
0 25 25 0

On text
3.65:1 AA large

On white
1.57:1 Fail

Text, background, border · .type-secondary-disabled--3LgDI, .type-primary-disabled--2oXR_
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
83 50 0 35

On text
1.27:1 Fail

On white
7.30:1 AAA

Text, background, border · .reviewnum, .variant-rank-platinum--2T3km
Light Blue

HEX

RGB

HSL

OKLCH

CMYK
21 7 0 0

On text
4.70:1 AA

On white
1.22:1 Fail

Background, text, border · .platinum--31qDG .title-new--wXjOl, .platinum--31qDG .title-new--wXjOl:after
Lavender

HEX

RGB

HSL

OKLCH

CMYK
8 12 0 0

On text
4.55:1 AA

On white
1.26:1 Fail

Background, text, border · .diamond--2EHJb .title-new--wXjOl, .diamond--2EHJb .title-new--wXjOl:after
Lemon Chiffon

HEX

RGB

HSL

OKLCH

CMYK
0 2 22 0

On text
5.37:1 AA

On white
1.07:1 Fail

Background · .ichiba-notice-header-yellow, .ichiba-notice-yellow-2
Pale Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 8 35 0

On text
4.84:1 AA

On white
1.19:1 Fail

Background, border, text · .gold--1e6u- .title-new--wXjOl, .gold--1e6u- .title-new--wXjOl:after

Gradients

linear-gradient(rgba(0,0,0,.04),rgba(0,0,0,.04))
linear-gradient(90deg,hsla(0,0%,100%,0),#fff 75%)
linear-gradient(transparent,rgba(0,0,0,.08) 0)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Meiryo

Aa 400 Aa 700

Meiryo

System font, or not loaded on this page · weights 400, 600, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 500

RakutenRoboto

Served from r.r10s.jp · weights 500 · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Meiryo-fixed

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

Aa 300 Aa 500

Roboto

Served from r.r10s.jp · weights 300, 400, 500 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px

Body 1.2rem · 12 px / 1.1 Meiryo

楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、フ…

Paragraph 100%

Small 100%

Link 100%

Sizes in use

Most common across the site

24pxline 1 · 61 rules
20pxline 1.4 · 89 rules
16pxline 1.3 · 92 rules
14pxline 1.3 · 114 rules
13pxline 1.3 · 75 rules
12pxline 1.3 · 102 rules
11pxline 1.3 · 42 rules
10pxline 1.1em · 35 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button--2iNS7 · #0058F0 · radius 32px

Corner radius

4px · 22×
50% · 22×
2px · 16×
8px · 16×
100% · 10×
10px · 8×

Shadows

0 0 6px rgba(0,0,0,.5)
0 1px 6px 0 rgba(0,0,0,.2)
0 1.25px 6px rgba(0,0,0,.2)
3px 3px #cecece

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

768

1035

1142

1145

1227

1229

1355

1412

On a scale of 0 to 1440 px.

Content widths (max-width)

2320 px

1920 px

1340 px

480 px

368 px

360 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 70 characters. Google usually cuts titles near 60, so the end may not show in results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does 楽天市場 use?: 楽天市場’s website uses four typefaces: Meiryo (headings and body text), a system font; RakutenRoboto, served from r.r10s.jp; Meiryo-fixed, self-hosted; Roboto, served from r.r10s.jp.
What are 楽天市場’s brand colours?: The main colours on rakuten.co.jp are Fire Brick (#BF0000), Steel Blue (#0078B5), Medium Violet Red (#C61E79), Red (#DF0101), Dodger Blue (#0097E2) and Forest Green (#008801).
What colour is 楽天市場’s text and background?: Body text is #666666 on a #FFFFFF background.
Where is 楽天市場’s logo from?: The logo shown in this guide was found on rakuten.co.jp’s homepage. For official logo files and usage rules, check 楽天市場’s own brand or press page.
Is this 楽天市場’s official style guide?: No. SiteStyleGuide made it from rakuten.co.jp’s public web pages on 26 October 2026, and isn’t affiliated with 楽天市場. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

rakuten-co-jp-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* rakuten.co.jp design tokens, from SiteStyleGuide (https://sitestyleguide.com/rakuten.co.jp) */
:root {
  /* Colours */
  --text: #666666;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-off-white: #EBEBEB;
  --colour-charcoal: #333333;
  --colour-light-grey: #D1D1D1;
  --colour-fire-brick: #BF0000;
  --colour-steel-blue: #0078B5;
  --colour-medium-violet-red: #C61E79;
  --colour-red: #DF0101;
  --colour-dodger-blue: #0097E2;
  --colour-forest-green: #008801;
  --colour-pink: #FFBEBE;
  --colour-royal-blue: #1D54A7;
  --colour-light-blue: #CAEEFF;
  --colour-lavender: #EBE0FF;
  --colour-lemon-chiffon: #FFF9C8;
  --colour-pale-golden-rod: #FFEBA6;
  --gradient-1: linear-gradient(rgba(0,0,0,.04),rgba(0,0,0,.04));
  --gradient-2: linear-gradient(90deg,hsla(0,0%,100%,0),#fff 75%);
  --gradient-3: linear-gradient(transparent,rgba(0,0,0,.08) 0);

  /* Typefaces */
  --font-headings: 'Meiryo', 'Hiragino Kaku Gothic ProN', 'MS PGothic', sans-serif;
  --font-buttons: 'Meiryo', 'Hiragino Kaku Gothic ProN', 'MS PGothic', sans-serif;
  --font-body: 'Meiryo', 'Hiragino Kaku Gothic ProN', 'MS PGothic', sans-serif;
  --font-other: 'RakutenRoboto', sans-serif;

  /* Type scale */
  --text-body: 1.2rem;
  --leading-body: 1.1;
  --text-p: 100%;
  --text-small: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 50%;
  --radius-3: 2px;
  --radius-4: 8px;
  --radius-5: 100%;
  --radius-6: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 768px;
  --breakpoint-2: 1035px;
  --breakpoint-3: 1142px;
  --breakpoint-4: 1145px;
  --breakpoint-5: 1227px;
  --breakpoint-6: 1229px;
  --breakpoint-7: 1355px;
  --breakpoint-8: 1412px;
  --max-width-1: 2320px;
  --max-width-2: 1920px;
  --max-width-3: 1340px;
  --max-width-4: 480px;
  --max-width-5: 368px;
  --max-width-6: 360px;
}

{
    "site": "rakuten.co.jp",
    "source": "https://sitestyleguide.com/rakuten.co.jp",
    "text": "#666666",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Off White",
            "hex": "#EBEBEB",
            "rgb": [
                235,
                235,
                235
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "rgb": [
                51,
                51,
                51
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#D1D1D1",
            "rgb": [
                209,
                209,
                209
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#BF0000",
            "rgb": [
                191,
                0,
                0
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#0078B5",
            "rgb": [
                0,
                120,
                181
            ]
        },
        {
            "name": "Medium Violet Red",
            "hex": "#C61E79",
            "rgb": [
                198,
                30,
                121
            ]
        },
        {
            "name": "Red",
            "hex": "#DF0101",
            "rgb": [
                223,
                1,
                1
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#0097E2",
            "rgb": [
                0,
                151,
                226
            ]
        },
        {
            "name": "Forest Green",
            "hex": "#008801",
            "rgb": [
                0,
                136,
                1
            ]
        },
        {
            "name": "Pink",
            "hex": "#FFBEBE",
            "rgb": [
                255,
                190,
                190
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#1D54A7",
            "rgb": [
                29,
                84,
                167
            ]
        },
        {
            "name": "Light Blue",
            "hex": "#CAEEFF",
            "rgb": [
                202,
                238,
                255
            ]
        },
        {
            "name": "Lavender",
            "hex": "#EBE0FF",
            "rgb": [
                235,
                224,
                255
            ]
        },
        {
            "name": "Lemon Chiffon",
            "hex": "#FFF9C8",
            "rgb": [
                255,
                249,
                200
            ]
        },
        {
            "name": "Pale Golden Rod",
            "hex": "#FFEBA6",
            "rgb": [
                255,
                235,
                166
            ]
        }
    ],
    "fonts": [
        {
            "name": "Meiryo",
            "stack": "Meiryo, Hiragino Kaku Gothic ProN, MS PGothic, sans-serif",
            "weights": [
                400,
                600,
                700
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "RakutenRoboto",
            "stack": "RakutenRoboto, sans-serif",
            "weights": [
                500
            ],
            "source": "Served from r.r10s.jp"
        },
        {
            "name": "Meiryo-fixed",
            "stack": "Meiryo-fixed, Hiragino Kaku Gothic ProN, MS PGothic, sans-serif",
            "weights": [
                400,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Roboto",
            "stack": "Roboto",
            "weights": [
                300,
                400,
                500
            ],
            "source": "Served from r.r10s.jp"
        },
        {
            "name": "RobotoV20",
            "stack": "RobotoV20, sans-serif",
            "weights": [
                500,
                700
            ],
            "source": "Served from r.r10s.jp"
        }
    ]
}

Other websites using Meiryo as their main typeface

I

ITmedia

itmedia.co.jp · set in Meiryo
Save
ETtoday新聞雲

ettoday.net · set in Meiryo
Save

Websites whose lead colour is closest to 楽天市場’s

overstock.com

overstock.com · 6 days ago
Save
FileZilla

filezilla-project.org · 2 days ago
Save
Il Post

ilpost.it · 3 days ago
Save
guardian.co.uk

guardian.co.uk · 1 day ago
Save

Captured from rakuten.co.jp on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by 楽天市場; this guide describes the public website for reference.

楽天市場style guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Off White

Charcoal

Light Grey

Colours

Fire Brick

Steel Blue

Medium Violet Red

Red

Dodger Blue

Forest Green

Pink

Royal Blue

Light Blue

Lavender

Lemon Chiffon

Pale Golden Rod

Gradients

Meiryo

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run rakuten.co.jp?

Also set in Meiryo

ITmedia

ETtoday新聞雲

Similar colours

overstock.com

FileZilla

Il Post

guardian.co.uk

Title &
description