What font does Rakuten use?

Rakuten’s website uses two typefaces: Rakuten Sans UI (headings and body text), self-hosted; Stag, self-hosted.

What are Rakuten’s brand colours?

The main colours on rakuten.com are Dark Violet (#8529CD), Dark Orchid (#9B50D6), Rebecca Purple (#7119B8), Midnight Blue (#242463), Indigo (#480081) and Misty Rose (#FFE2EB).

What colour is Rakuten’s text and background?

Body text is #252525 on a #FFFFFF background.

Where is Rakuten’s logo from?

The logo shown in this guide was found on rakuten.com’s homepage. For official logo files and usage rules, check Rakuten’s own brand or press page.

Is this Rakuten’s official style guide?

No. SiteStyleGuide made it from rakuten.com’s public web pages on 31 October 2026, and isn’t affiliated with Rakuten. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from rakuten.com’s public web pages. Not affiliated with or endorsed by Rakuten. The real site is rakuten.com ↗

Unofficial style guide

Rakutenstyle guide

Rakuten’s website (rakuten.com) uses Rakuten Sans UI for its headings and body text. Its palette is led by Dark Violet (#8529CD), Dark Orchid (#9B50D6) and Rebecca Purple (#7119B8), with #252525 text on #FFFFFF. Captured from the live site on 31 October 2026.

Website: rakuten.com
Typefaces: Rakuten Sans UI, Stag
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 31 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the rakuten.com homepage on a desktop screen — Screenshot of rakuten.com on a 1440 px desktop screen, 31 Oct 2026.

Screenshot of the rakuten.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Coupons, Promo Codes & Cash Back | Rakuten; ● 42 / 60 characters
Meta description: Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coupons or cash back!; ● 156 / 160 characters
Site name: Rakuten
og:title: Save when you shop, travel, and dine out.
og:description: Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coupons or cash back!

In search results

Rakutenhttps://www.rakuten.com/

Coupons, Promo Codes & Cash Back | Rakuten

Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coupons or cash back!

When shared

rakuten.com

Save when you shop, travel, and dine out.

Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost.…

Logo & favicons

Found as: image in the header. SVG, 256 × 77.

Logo

On white

On black

On Dark Violet

Favicons

8 found

76 px · PNG icon
76 px · PNG apple-touch-icon
72 px · PNG icon
72 px · PNG apple-touch-icon
57 px · PNG icon
57 px · PNG apple-touch-icon
32 px · PNG icon
16 px · PNG icon

Coupons, Promo Codes & Cash Back | Rakuten

Light browser tab

Coupons, Promo Codes & Cash Back | Rakuten

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#252525) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 27.4%
Dark Violet 18.6%
Dark Grey 11.6%
Near Black 11.1%
Dark Orchid 7%
Rebecca Purple 5.6%
Grey 3.7%
Midnight Blue 2.4%
Indigo 2.1%
Misty Rose 2%
Deep Golden Rod 1.7%
Thistle 1.4%
Lavender 1.4%
Pale Golden Rod 1.4%
Light Golden Rod 1.4%
Light Golden Rod Yellow 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
15.33:1 AAA

On white
—

Background, text, border · body, .css-1wps2s
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 66

On text
2.12:1 Fail

On white
7.23:1 AAA

Text, graphic · .css-mwbesz, .css-ly4bdu
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 85

On text
—

On white
15.33:1 AAA

Text, background, graphic · body, a
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 55

On text
3.23:1 AA large

On white
4.74:1 AA

Text, graphic, border · .css-1wzvyy2, .css-al6r36

Colours

Brand colours and accents, most used first

Dark Violet

HEX

RGB

HSL

OKLCH

CMYK
35 80 0 20

On text
2.33:1 Fail

On white
6.57:1 AA

Background, text, border · .css-5l3cvb, .eb-attestation-sdk-modal-scroller .eb-attestation-sdk-attestation-modal .eb-att
Dark Orchid

HEX

RGB

HSL

OKLCH

CMYK
28 63 0 16

On text
3.29:1 AA large

On white
4.65:1 AA

Background, text, border · .css-5l3cvb:hover, --colors-palette-purple_100
Rebecca Purple

HEX

RGB

HSL

OKLCH

CMYK
39 86 0 28

On text
1.85:1 Fail

On white
8.29:1 AAA

Background, text, graphic · .css-19cwzxl, .css-bgcbjk
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
64 64 0 61

On text
1.10:1 Fail

On white
13.93:1 AAA

Background · .css-1a04o6s, .css-1hz15ke
Indigo

HEX

RGB

HSL

OKLCH

CMYK
44 100 0 49

On text
1.16:1 Fail

On white
13.19:1 AAA

Text, background · .css-1khxlew, .css-yfeznx
Misty Rose

HEX

RGB

HSL

OKLCH

CMYK
0 11 8 0

On text
12.65:1 AAA

On white
1.21:1 Fail

Background · .css-b9jsfg, .css-tyuzdu
Deep Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 29 85 42

On text
3.09:1 AA large

On white
4.96:1 AA

Used · --colors-palette-gold_200, --colors-fill-ctaPrimaryRakPlus
Thistle

HEX

RGB

HSL

OKLCH

CMYK
19 25 0 0

On text
9.22:1 AAA

On white
1.66:1 Fail

Background, text, border · .css-cmax5o, --colors-palette-purple_25
Lavender

HEX

RGB

HSL

OKLCH

CMYK
10 11 0 1

On text
11.95:1 AAA

On white
1.28:1 Fail

Background · .css-9d5nb7, .css-a6mdj0
Pale Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
13 0 26 4

On text
12.93:1 AAA

On white
1.19:1 Fail

Background · .css-1x30oa7, .css-1ota4gp
Light Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 23 57 31

On text
4.74:1 AA

On white
3.23:1 AA large

Used · --colors-palette-gold_100, --colors-brand-goldRakPlus
Light Golden Rod Yellow

HEX

RGB

HSL

OKLCH

CMYK
6 0 13 2

On text
14.12:1 AAA

On white
1.09:1 Fail

Background · .css-1viimve, .css-llm4ku

Gradients

linear-gradient(90deg,transparent,hsla(0,0%,100%,.5),transparent)
linear-gradient(270deg, #fff0, #fff6 35%, #fff)
linear-gradient(90deg, #fff0, #fff6 35%, #fff)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Rakuten Sans UI

Aa 400 Aa 900

Rakuten Sans UI

Self-hosted · weights 400, 600, 700, 900 · body, buttons · shown in a stand-in if you don’t have it

Aa 300 Aa 600

Stag

Self-hosted · weights 300, 400, 600 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 14px / 20px weight 400 · Rakuten Sans UI

Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coup…

Button 100%

Get started

Sizes in use

Most common across the site

40pxline 44px · 3 rules
32pxline 36px · 8 rules
20pxline 24px · 1 rules
18pxline 24px · 8 rules
16pxline 22px · 4 rules
14pxline 20px · 23 rules
12pxline 16px · 15 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #252525

Corner radius

12px · 30×
16px · 16×
9999px · 12×
100px · 12×
24px · 9×
50% · 2×

Shadows

0px 4px 8px #0a164626
0 4px 8px 0 rgba(10,22,70,.15)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

360

600

960

1280

1440

1921

On a scale of 0 to 1921 px.

Content widths (max-width)

1920 px

1632 px

816 px

518 px

475 px

360 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 42 characters, short enough to show in full in search results.
▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Rakuten use?: Rakuten’s website uses two typefaces: Rakuten Sans UI (headings and body text), self-hosted; Stag, self-hosted.
What are Rakuten’s brand colours?: The main colours on rakuten.com are Dark Violet (#8529CD), Dark Orchid (#9B50D6), Rebecca Purple (#7119B8), Midnight Blue (#242463), Indigo (#480081) and Misty Rose (#FFE2EB).
What colour is Rakuten’s text and background?: Body text is #252525 on a #FFFFFF background.
Where is Rakuten’s logo from?: The logo shown in this guide was found on rakuten.com’s homepage. For official logo files and usage rules, check Rakuten’s own brand or press page.
Is this Rakuten’s official style guide?: No. SiteStyleGuide made it from rakuten.com’s public web pages on 31 October 2026, and isn’t affiliated with Rakuten. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

rakuten-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* rakuten.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/rakuten.com) */
:root {
  /* Colours */
  --text: #252525;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-dark-grey: #575757;
  --colour-near-black: #252525;
  --colour-grey: #737373;
  --colour-dark-violet: #8529CD;
  --colour-dark-orchid: #9B50D6;
  --colour-rebecca-purple: #7119B8;
  --colour-midnight-blue: #242463;
  --colour-indigo: #480081;
  --colour-misty-rose: #FFE2EB;
  --colour-deep-golden-rod: #936816;
  --colour-thistle: #CFC0FF;
  --colour-lavender: #E4E0FC;
  --colour-pale-golden-rod: #D6F6B5;
  --colour-light-golden-rod: #B1884C;
  --colour-light-golden-rod-yellow: #EBFBDA;
  --gradient-1: linear-gradient(90deg,transparent,hsla(0,0%,100%,.5),transparent);
  --gradient-2: linear-gradient(270deg, #fff0, #fff6 35%, #fff);
  --gradient-3: linear-gradient(90deg, #fff0, #fff6 35%, #fff);

  /* Typefaces */
  --font-body: 'Rakuten Sans UI', system-ui, 'Arial', 'Roboto', sans-serif;
  --font-buttons: 'Rakuten Sans UI', system-ui, 'Arial', 'Roboto', sans-serif;
  --font-other: 'Stag', 'Georgia', 'Times New Roman', 'Times', serif;

  /* Type scale */
  --text-body: 14px;
  --leading-body: 20px;
  --text-button: 100%;

  /* Shape */
  --radius-1: 12px;
  --radius-2: 16px;
  --radius-3: 9999px;
  --radius-4: 100px;
  --radius-5: 24px;
  --radius-6: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 360px;
  --breakpoint-2: 600px;
  --breakpoint-3: 960px;
  --breakpoint-4: 1280px;
  --breakpoint-5: 1440px;
  --breakpoint-6: 1921px;
  --max-width-1: 1920px;
  --max-width-2: 1632px;
  --max-width-3: 816px;
  --max-width-4: 518px;
  --max-width-5: 475px;
  --max-width-6: 360px;
}

{
    "site": "rakuten.com",
    "source": "https://sitestyleguide.com/rakuten.com",
    "text": "#252525",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#575757",
            "rgb": [
                87,
                87,
                87
            ]
        },
        {
            "name": "Near Black",
            "hex": "#252525",
            "rgb": [
                37,
                37,
                37
            ]
        },
        {
            "name": "Grey",
            "hex": "#737373",
            "rgb": [
                115,
                115,
                115
            ]
        },
        {
            "name": "Dark Violet",
            "hex": "#8529CD",
            "rgb": [
                133,
                41,
                205
            ]
        },
        {
            "name": "Dark Orchid",
            "hex": "#9B50D6",
            "rgb": [
                155,
                80,
                214
            ]
        },
        {
            "name": "Rebecca Purple",
            "hex": "#7119B8",
            "rgb": [
                113,
                25,
                184
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#242463",
            "rgb": [
                36,
                36,
                99
            ]
        },
        {
            "name": "Indigo",
            "hex": "#480081",
            "rgb": [
                72,
                0,
                129
            ]
        },
        {
            "name": "Misty Rose",
            "hex": "#FFE2EB",
            "rgb": [
                255,
                226,
                235
            ]
        },
        {
            "name": "Deep Golden Rod",
            "hex": "#936816",
            "rgb": [
                147,
                104,
                22
            ]
        },
        {
            "name": "Thistle",
            "hex": "#CFC0FF",
            "rgb": [
                207,
                192,
                255
            ]
        },
        {
            "name": "Lavender",
            "hex": "#E4E0FC",
            "rgb": [
                228,
                224,
                252
            ]
        },
        {
            "name": "Pale Golden Rod",
            "hex": "#D6F6B5",
            "rgb": [
                214,
                246,
                181
            ]
        },
        {
            "name": "Light Golden Rod",
            "hex": "#B1884C",
            "rgb": [
                177,
                136,
                76
            ]
        },
        {
            "name": "Light Golden Rod Yellow",
            "hex": "#EBFBDA",
            "rgb": [
                235,
                251,
                218
            ]
        }
    ],
    "fonts": [
        {
            "name": "Rakuten Sans UI",
            "stack": "Rakuten Sans UI, system-ui, Arial, Roboto, sans-serif",
            "weights": [
                400,
                600,
                700,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Stag",
            "stack": "Stag, Georgia, Times New Roman, Times, serif",
            "weights": [
                300,
                400,
                600
            ],
            "source": "Self-hosted"
        }
    ]
}

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Captured from rakuten.com on 31 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Rakuten; this guide describes the public website for reference.

Rakutenstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Dark Grey

Near Black

Grey

Colours

Dark Violet

Dark Orchid

Rebecca Purple

Midnight Blue

Indigo

Misty Rose

Deep Golden Rod

Thistle

Lavender

Pale Golden Rod

Light Golden Rod

Light Golden Rod Yellow

Gradients

Rakuten Sans UI

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run rakuten.com?

Similar colours

JustGiving

gettyimages.it

gettyimages.es

Yahoo!

Title &
description