What font does R/GA use?

R/GA’s website uses one typeface: HelveticaVariableforRGAW05 (headings and body text), self-hosted.

What are R/GA’s brand colours?

The main colours on rga.com are Red (#FF0000), Light Steel Blue (#B3D4FC), Light Coral (#F86F6F), White (#FFFFFF), Black (#000000) and Dark Grey (#666666).

What colour is R/GA’s text and background?

Body text is #000000 on a #FFFFFF background.

Is this R/GA’s official style guide?

No. SiteStyleGuide made it from rga.com’s public web pages on 27 October 2026, and isn’t affiliated with R/GA. Members can refresh a guide after 90 days to pick up changes.

R/GA Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: R/GA | We design intelligent brand systems that help businesses get ahead.; ▲ 74 / 60 characters
Meta description: R/GA is an independent creative innovation company for the intelligence age. We design intelligent brand systems that help businesses get ahead.; ● 144 / 160 characters
og:title: R/GA | We design intelligent brand systems that help businesses get ahead.
og:description: R/GA is an independent creative innovation company for the intelligence age. We design intelligent brand systems that help businesses get ahead.
Language: en

In search results

R/GAhttps://rga.com/

R/GA | We design intelligent brand systems that help business…

R/GA is an independent creative innovation company for the intelligence age. We design intelligent brand systems that help businesses get ahead.

When shared

rga.com

R/GA | We design intelligent brand systems that help businesses get ahead.

R/GA is an independent creative innovation company for the intelligence age. We design intelligent brand syst…

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Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

1 found

48 px · ICO favicon.ico

R/GA | We design intelligent brand systems that help businesses get ahead.

Light browser tab

R/GA | We design intelligent brand systems that help businesses get ahead.

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 39.6%
Black 34.9%
Dark Grey 12.1%
Grey 7.8%
Red 5.2%
Light Steel Blue 0.2%
Light Coral 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Text, background, border · .contact-card_withoutTitle-variant__qIJIo .contact-card_locationContact__1FmRr ., .contact-card_singleCard__s1h0A .contact-card_locationContact__1FmRr .contact-ca
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Background, text, border · .contact-card_contactCard__f_oA_.contact-card_live-speakers-variant__9bEKG .cont, .cta_link__Se4_F:after
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 60

On text
3.66:1 AA large

On white
5.74:1 AA

Text, background, border · .case-section-feature_list__r4UxR h3, .title_gray-2__2kYYi
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 40

On text
7.37:1 AAA

On white
2.85:1 Fail

Text, background, border · .title_gray-3__PaqQ7, .job-application_no-positions__6VABk .job-application_no-positions--title__S_dqt

Colours

Brand colours and accents, most used first

Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 0

On text
5.25:1 AA

On white
4.00:1 AA large

Text, background, graphic · .title_red__aVoZL, .module-card_root__TJIKy:focus-visible .module-card_workCard__u_W6M h3
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
29 16 0 1

On text
13.74:1 AAA

On white
1.53:1 Fail

Background · ::selection
Light Coral

HEX

RGB

HSL

OKLCH

CMYK
0 55 55 3

On text
7.49:1 AAA

On white
2.80:1 Fail

Text · .future-vision-gate_error__FxkG6

Gradients

linear-gradient(120deg,#000,#000)
linear-gradient(0deg,rgba(0,0,0,0),rgba(0,0,0,.1) 15%,rgba(0,0,0,.75) 70%,rgb(0,0,0) 90%)
linear-gradient(180deg,rgba(0,0,0,0),rgba(0,0,0,.1) 15%,rgba(0,0,0,.75) 70%,rgb(0,0,0) 90%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

HelveticaVariableforRGAW05

Aa 400 Aa 900

HelveticaVariableforRGAW05

Self-hosted · weights 400, 500, 600, 700, 900 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 3rem · 48 px / .85 weight 700

R/GA

Heading 2 2.25rem · 36 px / .85 weight 700 · uppercase · HelveticaVariableforRGAW05

R/GA | We design intelligent brand systems that…

Heading 3 1.6rem · 26 px / 1 weight 700 · none · HelveticaVariableforRGAW05

R/GA | We design intelligent brand systems that…

Body 16px / 1.5 HelveticaNeue

R/GA is an independent creative innovation company for the intelligence age. We design intelligent brand systems that help businesses get a…

Paragraph .9275rem · 15 px / 23.4px weight 700 · uppercase · HelveticaVariableforRGAW05

R/GA is an independent creative innovation company for the intelligence age. We design intelligent brand systems that help businesses get a…

Button 100% / normal none

Get started

Link 1.6875rem · 27 px / 1 weight 700 · HelveticaVariableforRGAW05

Sizes in use

Most common across the site

50pxline 110% · 9 rules
36pxline 105% · 18 rules
27pxline 1.438rem · 55 rules
24pxline 1.69rem · 9 rules
18pxline 130% · 30 rules
16pxline 1.25rem · 39 rules
15px106 rules
14pxline 1rem · 136 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.cta_link__Se4_F:after · #000000

Corner radius

8px · 1×

Shadows

0 8px 15px 0 rgba(0,0,0,.07)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

767

768

1024

1279

1280

1440

1920

2560

On a scale of 0 to 2560 px.

Content widths (max-width)

1500 px

1020 px

780 px

600 px

550 px

539 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 74 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does R/GA use?: R/GA’s website uses one typeface: HelveticaVariableforRGAW05 (headings and body text), self-hosted.
What are R/GA’s brand colours?: The main colours on rga.com are Red (#FF0000), Light Steel Blue (#B3D4FC), Light Coral (#F86F6F), White (#FFFFFF), Black (#000000) and Dark Grey (#666666).
What colour is R/GA’s text and background?: Body text is #000000 on a #FFFFFF background.
Is this R/GA’s official style guide?: No. SiteStyleGuide made it from rga.com’s public web pages on 27 October 2026, and isn’t affiliated with R/GA. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

rga-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* rga.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/rga.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-dark-grey: #666666;
  --colour-grey: #999999;
  --colour-red: #FF0000;
  --colour-light-steel-blue: #B3D4FC;
  --colour-light-coral: #F86F6F;
  --gradient-1: linear-gradient(120deg,#000,#000);
  --gradient-2: linear-gradient(0deg,rgba(0,0,0,0),rgba(0,0,0,.1) 15%,rgba(0,0,0,.75) 70%,rgb(0,0,0) 90%);
  --gradient-3: linear-gradient(180deg,rgba(0,0,0,0),rgba(0,0,0,.1) 15%,rgba(0,0,0,.75) 70%,rgb(0,0,0) 90%);

  /* Typefaces */
  --font-headings: 'HelveticaVariableforRGAW05', 'HelveticaNowDisplay', 'helvetica', 'arial', sans-serif;
  --font-buttons: 'HelveticaVariableforRGAW05', 'HelveticaNowDisplay', 'helvetica', 'arial', sans-serif;

  /* Type scale */
  --text-h1: 3rem;
  --leading-h1: .85;
  --text-h2: 2.25rem;
  --leading-h2: .85;
  --text-h3: 1.6rem;
  --leading-h3: 1;
  --text-body: 16px;
  --leading-body: 1.5;
  --text-p: .9275rem;
  --leading-p: 23.4px;
  --text-button: 100%;
  --leading-button: normal;
  --text-a: 1.6875rem;
  --leading-a: 1;

  /* Shape */
  --radius-1: 8px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 767px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1024px;
  --breakpoint-4: 1279px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1440px;
  --breakpoint-7: 1920px;
  --breakpoint-8: 2560px;
  --max-width-1: 1500px;
  --max-width-2: 1020px;
  --max-width-3: 780px;
  --max-width-4: 600px;
  --max-width-5: 550px;
  --max-width-6: 539px;
}

{
    "site": "rga.com",
    "source": "https://sitestyleguide.com/rga.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#666666",
            "rgb": [
                102,
                102,
                102
            ]
        },
        {
            "name": "Grey",
            "hex": "#999999",
            "rgb": [
                153,
                153,
                153
            ]
        },
        {
            "name": "Red",
            "hex": "#FF0000",
            "rgb": [
                255,
                0,
                0
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#B3D4FC",
            "rgb": [
                179,
                212,
                252
            ]
        },
        {
            "name": "Light Coral",
            "hex": "#F86F6F",
            "rgb": [
                248,
                111,
                111
            ]
        }
    ],
    "fonts": [
        {
            "name": "HelveticaVariableforRGAW05",
            "stack": "HelveticaVariableforRGAW05, HelveticaNowDisplay, helvetica, arial, sans-serif",
            "weights": [
                400,
                500,
                600,
                700,
                900
            ],
            "source": "Self-hosted"
        }
    ]
}

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Run rga.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/rga.com" title="R/GA style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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R/GAstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Dark Grey

Grey

Colours

Red

Light Steel Blue

Light Coral

Gradients

HelveticaVariableforRGAW05

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

YouGlish

博客园

microdot.vision

thetimes.com

R/GAstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Dark Grey

Grey

Colours

Red

Light Steel Blue

Light Coral

Gradients

HelveticaVariableforRGAW05

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run rga.com?

Similar colours

YouGlish

博客园

microdot.vision

thetimes.com

Title &
description