What font does Ritual use?

Ritual’s website uses two typefaces: CircularXX (headings and body text), self-hosted; Dutch801 Rm BT, self-hosted.

What are Ritual’s brand colours?

The main colours on ritual.com are Midnight Blue (#142B6F), Light Steel Blue (#A1AAC5), Royal Blue (#62719F), Gold (#FFD600), Sienna (#AB4824) and Khaki (#FFE666).

What colour is Ritual’s text and background?

Body text is #142B6F on a #FFFFFF background.

Where is Ritual’s logo from?

The logo shown in this guide was found on ritual.com’s homepage. For official logo files and usage rules, check Ritual’s own brand or press page.

Is this Ritual’s official style guide?

No. SiteStyleGuide made it from ritual.com’s public web pages on 27 October 2026, and isn’t affiliated with Ritual. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from ritual.com’s public web pages. Not affiliated with or endorsed by Ritual. The real site is ritual.com ↗

Unofficial style guide

Ritualstyle guide

Ritual’s website (ritual.com) uses CircularXX for its headings and body text. Its palette is led by Midnight Blue (#142B6F), Light Steel Blue (#A1AAC5) and Royal Blue (#62719F), with #142B6F text on #FFFFFF. Captured from the live site on 27 October 2026.

Website: ritual.com
Typefaces: CircularXX, Dutch801 Rm BT
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the ritual.com homepage on a desktop screen — Screenshot of ritual.com on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the ritual.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Ritual; ● 6 / 60 characters
Meta description: Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each product for efficacy.; ● 159 / 160 characters
Site name: Ritual
og:title: Ritual
og:description: Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each product for efficacy.
Language: en

In search results

Ritualhttps://ritual.com/

Ritual

Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each product for efficacy.

When shared

ritual.com

Ritual

Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, o…

Logo & favicons

Found as: schema.org logo. SVG, 71 × 22.

Logo

On white

On black

On Midnight Blue

Favicons

1 found

32 px · PNG icon

Ritual

Light browser tab

Ritual

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#142B6F) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 22%
Midnight Blue 20.1%
Light Grey 7.6%
Light Steel Blue 7.6%
Off White 7.5%
Royal Blue 5.5%
Cool Light Grey 4.7%
Gold 4.4%
Sienna 4%
Khaki 3.3%
Fire Brick 3%
Slate Grey 2.2%
Medium Blue 2.2%
Light Slate Blue 2%
Black 2%
Deep Slate Blue 2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
13.09:1 AAA

On white
—

Text, background, border · --button-red-color, --button-red-hover-bg
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 1 1 30

On text
6.18:1 AA

On white
2.12:1 Fail

Text, border, background · --color-border-01, --color-disabled
Off White

HEX

RGB

HSL

OKLCH

CMYK
3 1 0 6

On text
11.21:1 AAA

On white
1.17:1 Fail

Background, border, text · --button-primary-disabled-bg, --button-secondary-disabled-bg
Cool Light Grey

HEX

RGB

HSL

OKLCH

CMYK
10 5 0 12

On text
8.81:1 AAA

On white
1.48:1 Fail

Text, background, border · [data-vc-theme=light] .vc-date[data-vc-date-holiday][data-vc-date-selected][data, [data-vc-theme=light] .vc-date[data-vc-date-selected][data-vc-date-month=next] .

Colours

Brand colours and accents, most used first

Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
82 61 0 56

On text
—

On white
13.09:1 AAA

Text, background, border · inline style on <span>, --button-primary-hover-color
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
18 14 0 23

On text
5.65:1 AA

On white
2.31:1 Fail

Text, border, background · --button-primary-disabled-color, --button-primary-focus-color
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
38 29 0 38

On text
2.73:1 Fail

On white
4.79:1 AA

Text, border, background · --button-tertiary-hover-color, .footnotes .metafield-rich_text_field :-webkit-any(h1,h2,h3,h4,h5,h6)
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 16 100 0

On text
9.27:1 AAA

On white
1.41:1 Fail

Background, border, text · --button-primary-hover-bg, --button-secondary-hover-bg
Sienna

HEX

RGB

HSL

OKLCH

CMYK
0 58 79 33

On text
2.30:1 Fail

On white
5.70:1 AA

Background, text · --color-accent-01, .btn[variant=primary-inverse]
Khaki

HEX

RGB

HSL

OKLCH

CMYK
0 10 60 0

On text
10.45:1 AAA

On white
1.25:1 Fail

Background, border, text · .review-marquee-template--27928466260062__review_marquee_rKFtwr core-carousel[is, .review-marquee-template--27928466260062__review_marquee_rKFtwr core-carousel:no
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 70 85 22

On text
2.58:1 Fail

On white
5.07:1 AA

Text, background, border · --button-red-hover-color, --button-red-bg
Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
28 17 0 45

On text
2.75:1 Fail

On white
4.76:1 AA

Text, background · [data-vc-theme=light] .vc-week-number, [data-vc-theme=light] .vc-date[data-vc-date-selected=middle][data-vc-date-holida
Medium Blue

HEX

RGB

HSL

OKLCH

CMYK
94 70 0 26

On text
1.44:1 Fail

On white
9.07:1 AAA

Background · --button-secondary-focus-color, --button-tertiary-focus-color
Light Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
62 69 0 23

On text
1.72:1 Fail

On white
7.60:1 AAA

Border, text · .text-focus, --color-primitive-focus
Black

HEX

RGB

HSL

OKLCH

CMYK
64 45 0 84

On text
1.36:1 Fail

On white
17.85:1 AAA

Background, text · [data-vc-theme=dark].vc, [data-vc-theme=dark] .vc-months__month
Deep Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
40 24 0 67

On text
1.26:1 Fail

On white
10.35:1 AAA

Background, text · [data-vc-theme=dark] .vc-date[data-vc-date-holiday][data-vc-date-hover=first] .v, [data-vc-theme=dark] .vc-date[data-vc-date-holiday][data-vc-date-selected][data-

Gradients

radial-gradient(initial)
radial-gradient(50% 50%,#ffd600 0%,#ffd60033 62.18%,#fff0 100%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

CircularXX

Aa 300 Aa 700

CircularXX

Self-hosted · weights 300, 400, 450, 500, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Dutch801 Rm BT

Self-hosted · weights 400, 600, 700 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 min(max(40px,4.58333vw),66px) · 66 px / 1.1 weight 450 · none · CircularXX

Ritual

Heading 2 min(max(40px,3.33333vw),48px) · 48 px / 1.2 weight 450 · none · CircularXX

Ritual

Heading 3 min(max(32px,2.77778vw),40px) · 40 px / 1.25 weight 450 · none · CircularXX

Ritual

Heading 4 min(max(24px,2.22222vw),32px) · 32 px / 1.25 weight 450 · none · CircularXX

Ritual

Heading 5 min(max(20px,1.66667vw),24px) · 24 px / 1.25 weight 450 · none · CircularXX

Ritual

Heading 6 min(max(12px,1.11111vw),16px) · 16 px / 1.5 weight 500 · uppercase · CircularXX

Ritual

Body — / 1.5 CircularXX

Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each p…

Paragraph min(max(16px,1.25vw),18px) · 18 px / 1.5 weight 450 · none · CircularXX

Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each p…

Small 80%

Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each p…

Button 1em · 16 px

Get started

Sizes in use

Most common across the site

40pxline 1.25 · 11 rules
32pxline 1.25 · 15 rules
24pxline 1.25 · 19 rules
20pxline 1.25 · 11 rules
18pxline 1.5 · 14 rules
16pxline 1.5 · 42 rules
14pxline 1.5 · 44 rules
12pxline 1.5 · 44 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn[variant=primary] · #142B6F

Corner radius

25px · 17×
.25rem · 16×
.5rem · 15×
3.40282e38px · 9×
4px · 5×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000
0 0 #0000,0 0 #0000,0 0 #0000
0 0 #0000
0 0 10px 2px #ffe666

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

640

767

768

1023

1024

1280

1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1536 px

1280 px

1024 px

768 px

640 px

344 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 6 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Ritual use?: Ritual’s website uses two typefaces: CircularXX (headings and body text), self-hosted; Dutch801 Rm BT, self-hosted.
What are Ritual’s brand colours?: The main colours on ritual.com are Midnight Blue (#142B6F), Light Steel Blue (#A1AAC5), Royal Blue (#62719F), Gold (#FFD600), Sienna (#AB4824) and Khaki (#FFE666).
What colour is Ritual’s text and background?: Body text is #142B6F on a #FFFFFF background.
Where is Ritual’s logo from?: The logo shown in this guide was found on ritual.com’s homepage. For official logo files and usage rules, check Ritual’s own brand or press page.
Is this Ritual’s official style guide?: No. SiteStyleGuide made it from ritual.com’s public web pages on 27 October 2026, and isn’t affiliated with Ritual. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

ritual-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* ritual.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/ritual.com) */
:root {
  /* Colours */
  --text: #142B6F;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-light-grey: #B3B2B1;
  --colour-off-white: #EAEEF0;
  --colour-cool-light-grey: #CBD5E1;
  --colour-midnight-blue: #142B6F;
  --colour-light-steel-blue: #A1AAC5;
  --colour-royal-blue: #62719F;
  --colour-gold: #FFD600;
  --colour-sienna: #AB4824;
  --colour-khaki: #FFE666;
  --colour-fire-brick: #C83D1E;
  --colour-slate-grey: #64748B;
  --colour-medium-blue: #0B38BD;
  --colour-light-slate-blue: #4B3DC4;
  --colour-black: #0F172A;
  --colour-deep-slate-blue: #334155;
  --gradient-2: radial-gradient(initial);
  --gradient-3: radial-gradient(50% 50%,#ffd600 0%,#ffd60033 62.18%,#fff0 100%);

  /* Typefaces */
  --font-headings: 'CircularXX';
  --font-buttons: 'CircularXX';
  --font-body: 'CircularXX';

  /* Type scale */
  --text-h1: min(max(40px,4.58333vw),66px);
  --leading-h1: 1.1;
  --text-h2: min(max(40px,3.33333vw),48px);
  --leading-h2: 1.2;
  --text-h3: min(max(32px,2.77778vw),40px);
  --leading-h3: 1.25;
  --text-h4: min(max(24px,2.22222vw),32px);
  --leading-h4: 1.25;
  --text-h5: min(max(20px,1.66667vw),24px);
  --leading-h5: 1.25;
  --text-h6: min(max(12px,1.11111vw),16px);
  --leading-h6: 1.5;
  --text-p: min(max(16px,1.25vw),18px);
  --leading-p: 1.5;
  --text-small: 80%;
  --text-button: 1em;

  /* Shape */
  --radius-1: 25px;
  --radius-2: .25rem;
  --radius-3: .5rem;
  --radius-4: 3.40282e38px;
  --radius-5: 4px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 640px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1280px;
  --breakpoint-7: 1536px;
  --max-width-1: 1536px;
  --max-width-2: 1280px;
  --max-width-3: 1024px;
  --max-width-4: 768px;
  --max-width-5: 640px;
  --max-width-6: 344px;
}

{
    "site": "ritual.com",
    "source": "https://sitestyleguide.com/ritual.com",
    "text": "#142B6F",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#B3B2B1",
            "rgb": [
                179,
                178,
                177
            ]
        },
        {
            "name": "Off White",
            "hex": "#EAEEF0",
            "rgb": [
                234,
                238,
                240
            ]
        },
        {
            "name": "Cool Light Grey",
            "hex": "#CBD5E1",
            "rgb": [
                203,
                213,
                225
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#142B6F",
            "rgb": [
                20,
                43,
                111
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#A1AAC5",
            "rgb": [
                161,
                170,
                197
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#62719F",
            "rgb": [
                98,
                113,
                159
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFD600",
            "rgb": [
                255,
                214,
                0
            ]
        },
        {
            "name": "Sienna",
            "hex": "#AB4824",
            "rgb": [
                171,
                72,
                36
            ]
        },
        {
            "name": "Khaki",
            "hex": "#FFE666",
            "rgb": [
                255,
                230,
                102
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C83D1E",
            "rgb": [
                200,
                61,
                30
            ]
        },
        {
            "name": "Slate Grey",
            "hex": "#64748B",
            "rgb": [
                100,
                116,
                139
            ]
        },
        {
            "name": "Medium Blue",
            "hex": "#0B38BD",
            "rgb": [
                11,
                56,
                189
            ]
        },
        {
            "name": "Light Slate Blue",
            "hex": "#4B3DC4",
            "rgb": [
                75,
                61,
                196
            ]
        },
        {
            "name": "Black",
            "hex": "#0F172A",
            "rgb": [
                15,
                23,
                42
            ]
        },
        {
            "name": "Deep Slate Blue",
            "hex": "#334155",
            "rgb": [
                51,
                65,
                85
            ]
        }
    ],
    "fonts": [
        {
            "name": "CircularXX",
            "stack": "\"CircularXX\"",
            "weights": [
                300,
                400,
                450,
                500,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Dutch801 Rm BT",
            "stack": "\"Dutch801 Rm BT\"",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Self-hosted"
        }
    ]
}

Other websites using CircularXX as their main typeface

Shopmonkey

shopmonkey.io · set in CircularXX
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Websites whose lead colour is closest to Ritual’s

Node.js

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Salesforce

salesforce.com · 5 days ago
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dw.com

dw.com · 4 days ago
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gameforge.com

gameforge.com · 16 hours ago
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Captured from ritual.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Ritual; this guide describes the public website for reference.

Ritualstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Light Grey

Off White

Cool Light Grey

Colours

Midnight Blue

Light Steel Blue

Royal Blue

Gold

Sienna

Khaki

Fire Brick

Slate Grey

Medium Blue

Light Slate Blue

Black

Deep Slate Blue

Gradients

CircularXX

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run ritual.com?

Also set in CircularXX

Shopmonkey

Similar colours

Node.js

Salesforce

dw.com

gameforge.com

Title &
description