SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from scale.com’s public web pages. Not affiliated with or endorsed by Scale. The real site is scale.com ↗

Scale logo

Unofficial style guide

Scalestyle guide

Scale’s website (scale.com) uses aeonik for its headings and body text. Its palette is led by Royal Blue (#006ADC), Dodger Blue (#0091FF) and Deep Black (#1E1E2C), with #FFFFFF text on #000000. Captured from the live site on 22 October 2026.

Website
scale.com
Typefaces
aeonik, Inter, Arial
Palette
4 neutrals, 12 colours, 3 gradients
Captured
22 Oct 2026 · added by @sitestyleguide
https://scale.com/ Screenshot
Screenshot of the scale.com homepage on a desktop screen
Screenshot of scale.com on a 1440 px desktop screen, 22 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Scale: Reliable AI Systems for Critical Decisions
● 49 / 60 characters
Meta description
Scale delivers proven data, evaluations, and outcomes to AI labs, governments, and the Fortune 500.
● 99 / 160 characters
Site name
Scale
og:title
Scale: Reliable AI Systems for Critical Decisions
og:description
Scale delivers proven data, evaluations, and outcomes to AI labs, governments, and the Fortune 500.
Language
en
Theme colour
#000000

In search results

Scalehttps://scale.com/

Scale: Reliable AI Systems for Critical Decisions

Scale delivers proven data, evaluations, and outcomes to AI labs, governments, and the Fortune 500.

When shared

The image Scale shares with links

scale.com

Scale: Reliable AI Systems for Critical Decisions

Scale delivers proven data, evaluations, and outcomes to AI labs, governments, and the Fortune 500.

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#FFFFFF) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 33.7%
  • Black 15.6%
  • Near Black 11.1%
  • Off White 9.9%
  • Royal Blue 4%
  • Dodger Blue 3.8%
  • Deep Black 2.6%
  • Light Black 2.6%
  • Sea Green 2.6%
  • Dark Golden Rod 2.6%
  • Fire Brick 2.6%
  • Deep Plum 2%
  • Tan 2%
  • Cornflower Blue 1.8%
  • Light Sky Blue 1.8%
  • Light Plum 1.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    —
    On white
    —

    Background, text, border · .form-content-module-scss-module__1N8NtW__form__wrapper__light form.hs-form div., .form-content-module-scss-module__1N8NtW__form__wrapper__modal form.hs-form div.

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    21.00:1 AAA
    On white
    21.00:1 AAA

    Background, text, border · html, .national-security-module__lBBaeq__page .SgpFlywheel .intro-wrapper h4.AnimatedT

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 11 89
    On text
    17.26:1 AAA
    On white
    17.26:1 AAA

    Text, background, border · .form-content-module-scss-module__1N8NtW__form__wrapper__light form.hs-form div., .Button__root__oZxHz

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    1.17:1 Fail
    On white
    1.17:1 Fail

    Background, text, border · .Button__rootcolor_softSand__oZxHz7UNe, .Button__rootcolor_softSand__h9Zbcf3P1W

Colours

Brand colours and accents, most used first
  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 14
    On text
    5.13:1 AA
    On white
    5.13:1 AA

    Text, background · .Button__slotTargetStartIconcolor_softBlue__kfg6FujvzI, .Button__slotTargetChildrencolor_softBlue__oefHRujvzI

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 43 0 0
    On text
    3.23:1 AA large
    On white
    3.23:1 AA large

    Text, background · .Button__rootcolor_blue__oZxHz2PMPi, .Button__rootcolor_blue__h9ZbcvYdjp

  • Deep Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    32 32 0 83
    On text
    16.44:1 AAA
    On white
    16.44:1 AAA

    Background · .form-content-module-scss-module__1N8NtW__form__wrapper form.hs-form input:-webk, .form-content-module-scss-module__1N8NtW__form__wrapper form.hs-form textarea:-w

  • Light Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 23 72 79
    On text
    14.23:1 AAA
    On white
    14.23:1 AAA

    Text · .Button__slotTargetStartIconcolor_yellow__kfg6FlVgNi, .Button__slotTargetChildrencolor_yellow__oefHrlVgNi

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    80 0 36 53
    On text
    5.41:1 AA
    On white
    5.41:1 AA

    Text · .Button__slotTargetStartIconcolor_softGreen__kfg6FFjo2, .Button__slotTargetChildrencolor_softGreen__oefHrFjo2

  • Dark Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 30 100 42
    On text
    4.95:1 AA
    On white
    4.95:1 AA

    Text · .Button__slotTargetStartIconcolor_softYellow__kfg6FzzB8V, .Button__slotTargetChildrencolor_softYellow__oefHRzzB8V

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 75 90 21
    On text
    5.28:1 AA
    On white
    5.28:1 AA

    Text · .Button__slotTargetStartIconcolor_softRed__kfg6FyJycL, .Button__slotTargetChildrencolor_softRed__oefHryJycL

  • Deep Plum

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 31 2 22
    On text
    2.64:1 Fail
    On white
    2.64:1 Fail

    Background, text · .audio-module-scss-module__A3Y_tG__progress-bar, .bg-scale-mauve

  • Tan

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 13 26 34
    On text
    2.97:1 Fail
    On white
    2.97:1 Fail

    Text, background · inline style on <h2>, inline style on <span>

  • Cornflower Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    44 35 0 13
    On text
    3.08:1 AA large
    On white
    3.08:1 AA large

    Background, text · .audio-module-scss-module__A3Y_tG__progress-bar, .bg-scale-periwinkle

  • Light Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    45 21 0 5
    On text
    1.95:1 Fail
    On white
    1.95:1 Fail

    Background, border, text · .audio-module-scss-module__A3Y_tG__progress-bar, .text-gradient

  • Light Plum

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 21 0 16
    On text
    2.01:1 Fail
    On white
    2.01:1 Fail

    Background, text · .text-gradient, .bg-gradient-x

Gradients

  • linear-gradient(90.13deg,#d1aad7 .11%,#c88bc4 25.06%,#7b8fdd 50%,#86bff2 74.8%,#bbdef2 99.76%)

  • linear-gradient(initial)

  • linear-gradient(257.92deg,#fff0 -15.06%,#ffffff60 56.1%,#fff6 80.48%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

aeonik

Aa 400 Aa 600

aeonik

Self-hosted · weights 400, 600 · body, headings · shown in a stand-in if you don’t have it

Aa 400 Aa 600

Inter

System font, or not loaded on this page · weights 400, 500, 600 · buttons · shown in a stand-in if you don’t have it

Aa 400

Arial

System font, or not loaded on this page · weights 400 · shown in a stand-in if you don’t have it

Aa 400 Aa 500

New Forest

Self-hosted · weights 400, 500 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 — weight 400 · aeonik

Scale

Heading 2 2rem · 32 px / 1.08 weight 400 · aeonik

Scale: Reliable AI Systems for Critical Decisio…

Heading 3 — weight 400 · aeonik

Scale: Reliable AI Systems for Critical Decisio…

Heading 4 — weight 400 · aeonik

Scale: Reliable AI Systems for Critical Decisio…

Heading 5 — weight 400 · aeonik

Scale: Reliable AI Systems for Critical Decisio…

Heading 6 — weight 400 · aeonik

Scale: Reliable AI Systems for Critical Decisio…

Paragraph 1.125rem · 18 px / 1 weight 400 · aeonik

Scale delivers proven data, evaluations, and outcomes to AI labs, governments, and the Fortune 500.

Small 80%

Scale delivers proven data, evaluations, and outcomes to AI labs, governments, and the Fortune 500.

Sizes in use

Most common across the site
  • 32pxline 1.5 · 8 rules
  • 24pxline 1.33333 · 18 rules
  • 20pxline 1.6 · 13 rules
  • 18pxline initial · 8 rules
  • 16pxline 1.5 · 22 rules
  • 14pxline 1.375 · 85 rules
  • 13pxline 1.8 · 10 rules
  • 12pxline 1.2 · 7 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

#onetrust-consent-sdk #onetrust-banner-sdk.otFlat button#onetrust-accept-btn-han · #FFFFFF · radius .5rem

Corner radius

  • 16px · 22×
  • .5rem · 22×
  • 8px · 13×
  • 24px · 13×
  • .375rem · 12×
  • inherit · 9×

Shadows

  • 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000
  • 0 0 0 3px #17171714
  • 0 0 0 3px #96c7f2
  • 0 0 #0000, 0 0 #0000, 0 0 #0000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

390
640
767
768
991
1024
1280
1450

On a scale of 0 to 1450 px.

Content widths (max-width)

1042 px
1010 px
870 px
840 px
730 px
720 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 49 characters, short enough to show in full in search results.
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Scale use?
Scale’s website uses two typefaces: aeonik (headings and body text), self-hosted; New Forest, self-hosted.
What are Scale’s brand colours?
The main colours on scale.com are Royal Blue (#006ADC), Dodger Blue (#0091FF), Deep Black (#1E1E2C), Light Black (#35290F), Sea Green (#18794E) and Dark Golden Rod (#946800).
What colour is Scale’s text and background?
Body text is #FFFFFF on a #000000 background.
Where is Scale’s logo from?
The logo shown in this guide was found on scale.com’s homepage. For official logo files and usage rules, check Scale’s own brand or press page.
Is this Scale’s official style guide?
No. SiteStyleGuide made it from scale.com’s public web pages on 22 October 2026, and isn’t affiliated with Scale. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

scale-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* scale.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/scale.com) */
:root {
  /* Colours */
  --text: #FFFFFF;
  --background: #000000;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-near-black: #1B1B18;
  --colour-off-white: #EDEDEC;
  --colour-royal-blue: #006ADC;
  --colour-dodger-blue: #0091FF;
  --colour-deep-black: #1E1E2C;
  --colour-light-black: #35290F;
  --colour-sea-green: #18794E;
  --colour-dark-golden-rod: #946800;
  --colour-fire-brick: #CA3214;
  --colour-deep-plum: #C88BC4;
  --colour-tan: #A8927C;
  --colour-cornflower-blue: #7B8FDD;
  --colour-light-sky-blue: #86BFF2;
  --colour-light-plum: #D1AAD7;
  --gradient-1: linear-gradient(90.13deg,#d1aad7 .11%,#c88bc4 25.06%,#7b8fdd 50%,#86bff2 74.8%,#bbdef2 99.76%);
  --gradient-2: linear-gradient(initial);
  --gradient-3: linear-gradient(257.92deg,#fff0 -15.06%,#ffffff60 56.1%,#fff6 80.48%);

  /* Typefaces */
  --font-body: 'aeonik', 'aeonik Fallback', -apple-system, 'Arial', sans-serif;
  --font-headings: 'aeonik', 'aeonik Fallback', -apple-system, 'Arial', sans-serif;
  --font-buttons: 'Inter', sans-serif;
  --font-other: -apple-system, 'Arial', sans-serif;

  /* Type scale */
  --text-h2: 2rem;
  --leading-h2: 1.08;
  --text-p: 1.125rem;
  --leading-p: 1;
  --text-small: 80%;

  /* Shape */
  --radius-1: 16px;
  --radius-2: .5rem;
  --radius-3: 8px;
  --radius-4: 24px;
  --radius-5: .375rem;
  --radius-6: inherit;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 390px;
  --breakpoint-2: 640px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 991px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1450px;
  --max-width-1: 1042px;
  --max-width-2: 1010px;
  --max-width-3: 870px;
  --max-width-4: 840px;
  --max-width-5: 730px;
  --max-width-6: 720px;
}

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<a href="https://sitestyleguide.com/scale.com" title="Scale style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Websites whose lead colour is closest to Scale’s

Captured from scale.com on 22 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Scale; this guide describes the public website for reference.