SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from sellfy.com’s public web pages. Not affiliated with or endorsed by Sellfy. The real site is sellfy.com ↗

Sellfy logo

Unofficial style guide

Sellfystyle guide

Sellfy’s website (sellfy.com) uses DM Sans-c5c20b391a68f552 for its headings and body text. Its palette is led by Black (#001F00), Lime Green (#26BF26) and Pale Golden Rod (#CDE7B1), with #000000 text on #FFFFFF. Captured from the live site on 26 October 2026.

Website
sellfy.com
Typefaces
DM Sans-c5c20b391a68f552, Segoe UI, American Grotesk Condensed-af8be43b99211f53
Palette
4 neutrals, 12 colours, 3 gradients
Captured
26 Oct 2026 · added by @sitestyleguide
https://sellfy.com/ Screenshot
Screenshot of the sellfy.com homepage on a desktop screen
Screenshot of sellfy.com on a 1440 px desktop screen, 26 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Online Store Builder: Create a Free Online Store | Sellfy
● 57 / 60 characters
Meta description
Create your own online store with a clean checkout and zero transaction fees. Sell anything you make directly to your audience. No coding required.
● 147 / 160 characters
Site name
Sellfy
og:title
Online Store Builder: Create a Free Online Store | Sellfy
og:description
Create your own online store with a clean checkout and zero transaction fees. Sell anything you make directly to your audience. No coding required.
Language
en-US

In search results

Sellfyhttps://sellfy.com/

Online Store Builder: Create a Free Online Store | Sellfy

Create your own online store with a clean checkout and zero transaction fees. Sell anything you make directly to your audience. No coding required.

When shared

The image Sellfy shares with links

sellfy.com

Online Store Builder: Create a Free Online Store | Sellfy

Create your own online store with a clean checkout and zero transaction fees. Sell anything you make directly…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Black 25.8%
  • White 22.1%
  • Lime Green 14.6%
  • Warm Off White 8%
  • Pale Golden Rod 6.9%
  • Lavender 6%
  • Midnight Blue 2.5%
  • Black 2%
  • Steel Blue 1.8%
  • Light Steel Blue 1.7%
  • Forest Green 1.7%
  • Orange Red 1.6%
  • Thistle 1.5%
  • Off White 1.4%
  • Beige 1.3%
  • Dark Salmon 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · :root, header[data-astro-cid-psjfeutw]

  • Warm Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 0 5 4
    On text
    18.97:1 AAA
    On white
    1.11:1 Fail

    Background, text · footer[data-astro-cid-ioeiary4], .button[data-astro-cid-eplo6eub].white:hover

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Background, border · .swiper-pagination-bullet, --color-black

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    1 0 1 9
    On text
    16.85:1 AAA
    On white
    1.25:1 Fail

    Border, background · .\[\&\:\:-webkit-scrollbar-thumb\]\:bg-\[\#e4e7e4\]::-webkit-scrollbar-thumb, .border-\[\#e4e7e4\]

Colours

Brand colours and accents, most used first
  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 100 88
    On text
    1.20:1 Fail
    On white
    17.56:1 AAA

    Text, background, border · .button[data-astro-cid-eplo6eub], h1

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    80 0 80 25
    On text
    8.56:1 AAA
    On white
    2.45:1 Fail

    Background, border · .button[data-astro-cid-eplo6eub].primary, .bg-\[linear-gradient\(to_right\,var\(--green\)_0\%\,var\(--green\)_var\(--calc-

  • Pale Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    11 0 23 9
    On text
    15.66:1 AAA
    On white
    1.34:1 Fail

    Background, text, border · .hero-dots[data-astro-cid-e6bzhjdc] span[data-astro-cid-e6bzhjdc], inline style on <div>

  • Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    19 14 0 1
    On text
    15.07:1 AAA
    On white
    1.39:1 Fail

    Background · .bg-\[linear-gradient\(\#cedafd00\,\#cedafd_100\%_100\%\,\#cedafd\)\], .bg-\[linear-gradient\(-90deg\,\#cedafd\,\#cedafd_0\%_0\%\,\#cedafd00\)\]

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    76 70 0 47
    On text
    1.73:1 Fail
    On white
    12.11:1 AAA

    Text, background · .bg-\[var\(--blue\)\], .text-\[var\(--blue\)\]

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    5.23:1 AA
    On white
    4.02:1 AA large

    Background, text, border · .swiper-pagination-bullet-active, .swiper-button-prev

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    37 28 0 2
    On text
    10.44:1 AAA
    On white
    2.01:1 Fail

    Background · .bg-\[\#9eb5fa\], .bg-\[var\(--light-blue\)\]

  • Forest Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    73 0 73 34
    On text
    6.76:1 AA
    On white
    3.11:1 AA large

    Background · .button[data-astro-cid-eplo6eub].primary:hover, --color-primary-hover

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 71 85 4
    On text
    5.85:1 AA
    On white
    3.59:1 AA large

    Background, text · .bg-\[var\(--red\)\], .text-\[var\(--red\)\]

  • Thistle

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 18 3 4
    On text
    14.32:1 AAA
    On white
    1.47:1 Fail

    Background · .bg-\[var\(--petal-pink-50\)\], --petal-pink-50

  • Beige

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    5 0 11 6
    On text
    17.77:1 AAA
    On white
    1.18:1 Fail

    Background · .bg-\[var\(--mist-meadow-30\)\], --mist-meadow-30

  • Dark Salmon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 31 37 2
    On text
    11.57:1 AAA
    On white
    1.82:1 Fail

    Background · .bg-\[var\(--light-red\)\], --light-red

Gradients

  • linear-gradient(to bottom,hsla(0, 0%, 100%, .8),#ffffff)

  • linear-gradient(to right,#26bf26 0%,#26bf26 50%,hsla(120, 100%, 6%, .12) 50%,hsla(120, 100%, 6%, .12) 100%)

  • linear-gradient(initial)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

DM Sans-c5c20b391a68f552

Aa 100 Aa 1000

DM Sans-c5c20b391a68f552

Served from d369wu82uo9y4b.cloudfront.net · weights 100, 1000 · body · shown in a stand-in if you don’t have it

Aa 400

Segoe UI

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 800

American Grotesk Condensed-af8be43b99211f53

Served from d369wu82uo9y4b.cloudfront.net · weights 800 · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body — / 1.5 DM Sans-c5c20b391a68f552

Create your own online store with a clean checkout and zero transaction fees. Sell anything you make directly to your audience. No coding r…

Small 80%

Create your own online store with a clean checkout and zero transaction fees. Sell anything you make directly to your audience. No coding r…

Sizes in use

Most common across the site
  • 36pxline 1.11111 · 2 rules
  • 32px4 rules
  • 30pxline initial · 2 rules
  • 24pxline 1.33333 · 2 rules
  • 20pxline 1.6 · 3 rules
  • 18pxline 1.32 · 4 rules
  • 16pxline 1.75 · 7 rules
  • 14pxline 1.71429 · 12 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button[data-astro-cid-eplo6eub] · #001F00 · radius 2rem

Corner radius

  • 1rem · 8×
  • .75rem · 8×
  • 1.5rem · 5×
  • .375rem · 4×
  • 50% · 4×
  • .5rem · 3×

Shadows

  • 0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000
  • 0 4px 64px 0 hsla(120, 100%, 6%, .06)
  • 0 0 0 1px ,0 3px 0
  • 0 0 0 1px hsla(120, 100%, 6%, .12),0 2px 6px #00000026

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

640
700
767
768
860
1024
1280
1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1536 px
1280 px
1024 px
768 px
640 px
360 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 57 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Sellfy use?
Sellfy’s website uses two typefaces: DM Sans-c5c20b391a68f552 (headings and body text), served from d369wu82uo9y4b.cloudfront.net; American Grotesk Condensed-af8be43b99211f53, served from d369wu82uo9y4b.cloudfront.net.
What are Sellfy’s brand colours?
The main colours on sellfy.com are Black (#001F00), Lime Green (#26BF26), Pale Golden Rod (#CDE7B1), Lavender (#CEDAFD), Midnight Blue (#202988) and Steel Blue (#007AFF).
What colour is Sellfy’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Sellfy’s logo from?
The logo shown in this guide was found on sellfy.com’s homepage. For official logo files and usage rules, check Sellfy’s own brand or press page.
Is this Sellfy’s official style guide?
No. SiteStyleGuide made it from sellfy.com’s public web pages on 26 October 2026, and isn’t affiliated with Sellfy. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

sellfy-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* sellfy.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/sellfy.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-warm-off-white: #F1F5E8;
  --colour-black: #000000;
  --colour-off-white: #E4E7E4;
  --colour-black-2: #001F00;
  --colour-lime-green: #26BF26;
  --colour-pale-golden-rod: #CDE7B1;
  --colour-lavender: #CEDAFD;
  --colour-midnight-blue: #202988;
  --colour-steel-blue: #007AFF;
  --colour-light-steel-blue: #9EB5FA;
  --colour-forest-green: #2EA82E;
  --colour-orange-red: #F64724;
  --colour-thistle: #F4C8EC;
  --colour-beige: #E5F0D6;
  --colour-dark-salmon: #FBAD9D;
  --gradient-1: linear-gradient(to bottom,hsla(0, 0%, 100%, .8),#ffffff);
  --gradient-2: linear-gradient(to right,#26bf26 0%,#26bf26 50%,hsla(120, 100%, 6%, .12) 50%,hsla(120, 100%, 6%, .12) 100%);
  --gradient-3: linear-gradient(initial);

  /* Typefaces */
  --font-body: 'DM Sans-c5c20b391a68f552', sans-serif, system-ui, -apple-system, blinkmacsystemfont, 'Segoe UI';
  --font-other: 'American Grotesk Condensed-af8be43b99211f53', sans-serif, system-ui, -apple-system, blinkmacsystemfont, 'Segoe UI';

  /* Type scale */
  --text-small: 80%;

  /* Shape */
  --radius-1: 1rem;
  --radius-2: .75rem;
  --radius-3: 1.5rem;
  --radius-4: .375rem;
  --radius-5: 50%;
  --radius-6: .5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 640px;
  --breakpoint-2: 700px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 860px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1536px;
  --max-width-1: 1536px;
  --max-width-2: 1280px;
  --max-width-3: 1024px;
  --max-width-4: 768px;
  --max-width-5: 640px;
  --max-width-6: 360px;
}

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Links open each service’s own share page. Nothing from them loads here.

Share

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<a href="https://sitestyleguide.com/sellfy.com" title="Sellfy style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Websites whose lead colour is closest to Sellfy’s

Captured from sellfy.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Sellfy; this guide describes the public website for reference.