SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from sendbird.com’s public web pages. Not affiliated with or endorsed by Sendbird. The real site is sendbird.com ↗

Unofficial style guide

Sendbirdstyle guide

Sendbird’s website (sendbird.com) sets its headings in Gellix and its body text in Helvetica Now Text. Its palette is led by Blue (#6210CC), Royal Blue (#3164FF) and Medium Orchid (#C86AFF), with #424242 text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
Gellix, Helvetica Now Text Medium, Helvetica Now Text
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://sendbird.com/ Screenshot
Screenshot of the sendbird.com homepage on a desktop screen
Screenshot of sendbird.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
The AI customer experience platform for enterprise | Sendbird
▲ 61 / 60 characters
Meta description
Engage your customers and improve customer loyalty with an AI customer experience platform trusted by enterprises worldwide.
● 124 / 160 characters
Site name
Sendbird
og:title
The AI customer experience platform for enterprise
og:description
Engage your customers and improve customer loyalty with an AI customer experience platform trusted by enterprises worldwide.
Language
en-US
Theme colour
white

In search results

Sendbirdhttps://sendbird.com/

The AI customer experience platform for enterprise | Sendbird

Engage your customers and improve customer loyalty with an AI customer experience platform trusted by enterprises worldwide.

When shared

The image Sendbird shares with links

sendbird.com

The AI customer experience platform for enterprise

Engage your customers and improve customer loyalty with an AI customer experience platform trusted by enterpr…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#424242) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 34.8%
  • Near Black 33.7%
  • Blue 9.7%
  • Off White 4.4%
  • Charcoal 3.9%
  • Royal Blue 2.7%
  • Medium Orchid 2.5%
  • Medium Spring Green 2%
  • Slate Grey 1.9%
  • Light Slate Grey 1.4%
  • Medium Purple 0.8%
  • Light Green 0.5%
  • Blue Violet 0.5%
  • Cornflower Blue 0.5%
  • Medium Slate Blue 0.5%
  • Crimson 0.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    10.05:1 AAA
    On white
    —

    Background, text, border · body, .title .--icon[data-v-07e6ab93]

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 95
    On text
    1.93:1 Fail
    On white
    19.44:1 AAA

    Text, background, border · .title .--icon[data-v-07e6ab93]:after, .--ai-navigation .btn.theme-text .slot:after

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 2 0 3
    On text
    9.06:1 AAA
    On white
    1.11:1 Fail

    Background, graphic, border · button.toggle[data-v-faea4dac], button.toggle[data-v-b8d44bfa]

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 74
    On text
    —
    On white
    10.05:1 AAA

    Text, background · body, .marquee[data-v-690b2f4e] .wysiwyg h1.style-h1-large+p

Colours

Brand colours and accents, most used first
  • Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    52 92 0 20
    On text
    1.18:1 Fail
    On white
    8.52:1 AAA

    Text, background, border · .btn.theme-text .slot:after, .btn.theme-text

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    81 61 0 0
    On text
    2.10:1 Fail
    On white
    4.78:1 AA

    Background, text · .btn.color-inverse.theme-pill .slot, .--ai-footer .btn.theme-text .slot

  • Medium Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    22 58 0 0
    On text
    3.33:1 AA large
    On white
    3.02:1 AA large

    Background · .btn.color-inverse.theme-pill .slot, .--ai-footer .btn.theme-text .slot

  • Medium Spring Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    59 0 28 7
    On text
    6.86:1 AA
    On white
    1.46:1 Fail

    Background, text · .site-banner .btn.theme-text .slot:after, .btn.theme-pill-secondary .shape

  • Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    16 13 0 43
    On text
    2.50:1 Fail
    On white
    4.02:1 AA large

    Text · .title[data-v-37365a4b], .product-col__title[data-v-c41ee068]

  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    14 12 0 34
    On text
    3.35:1 AA large
    On white
    3.00:1 AA large

    Text, graphic · .bottom[data-v-073e1254], .social[data-v-073e1254]

  • Medium Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    31 54 0 0
    On text
    3.28:1 AA large
    On white
    3.06:1 AA large

    Background, text · .pricing-cards__special>p:first-child, .feature[data-v-00f20472]

  • Light Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    32 0 23 7
    On text
    7.27:1 AAA
    On white
    1.38:1 Fail

    Background · .pricing-cards__special>p:first-child, .feature[data-v-00f20472]

  • Blue Violet

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    52 78 0 0
    On text
    1.85:1 Fail
    On white
    5.44:1 AA

    Background · .link[data-v-475527f7]:after, .mobile-nav-item .link:after

  • Cornflower Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    50 27 0 6
    On text
    4.44:1 AA large
    On white
    2.26:1 Fail

    Background · .--gradient-bg

  • Medium Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    43 58 0 0
    On text
    2.76:1 Fail
    On white
    3.64:1 AA large

    Background · .--gradient-bg

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 80 15
    On text
    2.15:1 Fail
    On white
    4.67:1 AA

    Text · .--err-marketo-business-email, #InstructEmail

Gradients

  • linear-gradient(275deg,#c86aff -8.37%,#3164ff)

  • linear-gradient(90deg,#3164ff -4.99%,#c86aff 116.68%)

  • linear-gradient(0deg,rgba(0,0,0,.05),rgba(0,0,0,.05)),linear-gradient(90deg,#b175ff,#a1ecb6)

Dark mode

Switched on by the site
  • White

    #FFFFFF

  • Charcoal

    #414141

  • Medium Spring Green

    #3BDA82

  • Sky Blue

    #66BDD0

  • Gold

    #F8DE30

  • Deep Sky Blue

    #5EC1E9

  • Orange Red

    #EA4C24

  • Orange

    #EA9E24

  • Rebecca Purple

    #753CB8

  • Royal Blue

    #2477EA

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Gellix

Aa 300 Aa 700

Gellix

Self-hosted · weights 300, 400, 500, 600, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 500 Aa 700

Helvetica Now Text Medium

Self-hosted · weights 500, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Helvetica Now Text

Self-hosted · weights 400, 500, 600, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400

fontagon

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 calc(42.36619718309859px + 1.502347417840376vw) / calc(45.070422535211264px + 1.314553990610329vw) weight 600 · Gellix

Sendbird

Heading 2 calc(47.88732394366197px + .563380281690141vw) / 1.3 weight 600 · Gellix

The AI customer experience platform for enterpr…

Heading 3 calc(39.88732394366197px + .563380281690141vw) / 1.3 weight 600 · Gellix

The AI customer experience platform for enterpr…

Heading 4 calc(26.47887323943662px + .938967136150235vw) / 1.3 weight 600 · Gellix

The AI customer experience platform for enterpr…

Heading 5 calc(28px + 0vw) / 1.3 weight 500 · Helvetica Now Text

The AI customer experience platform for enterpr…

Heading 6 calc(15.887323943661972px + .563380281690141vw) / 1.3 weight 600 · Gellix

The AI customer experience platform for enterpr…

Body calc(18px + 0vw) / 1 weight 400 · Helvetica Now Text

Engage your customers and improve customer loyalty with an AI customer experience platform trusted by enterprises worldwide.

Paragraph calc(18px + 0vw) / calc(26px + 0vw) weight 400 · Helvetica Now Text

Engage your customers and improve customer loyalty with an AI customer experience platform trusted by enterprises worldwide.

Small 80%

Engage your customers and improve customer loyalty with an AI customer experience platform trusted by enterprises worldwide.

Button 100% / 1.15 none

Get started

Link 18px / 26px weight 500

Read more about Sendbird

Sizes in use

Most common across the site
  • 22pxline 32px · 15 rules
  • 18pxline 26px · 27 rules
  • 16pxline 20px · 100 rules
  • 15pxline 20px · 14 rules
  • 14pxline 20px · 47 rules
  • 13pxline 20px · 12 rules
  • 12pxline 16px · 17 rules
  • 8pxline 10.39px · 12 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.--ai-footer .btn.theme-text .slot · #C86AFF

Corner radius

  • 8px · 23×
  • 10px · 20×
  • 50% · 19×
  • 4px · 18×
  • 5px · 16×
  • 15px · 8×

Shadows

  • 0 4px 16px 0 rgba(0,0,0,.1)
  • 0 4px 8px rgba(0,0,0,.302)
  • 0 10px 10px hsla(0,0%,5%,.05)
  • 0 5px 10px 0 rgba(0,0,0,.5)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

375
744
767
768
1024
1199
1200
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1616 px
1124 px
914 px
814 px
600 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 61 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Sendbird use?
Sendbird’s website uses four typefaces: Gellix (headings), self-hosted; Helvetica Now Text Medium, self-hosted; Helvetica Now Text (body text), self-hosted; fontagon, self-hosted.
What are Sendbird’s brand colours?
The main colours on sendbird.com are Blue (#6210CC), Royal Blue (#3164FF), Medium Orchid (#C86AFF), Medium Spring Green (#62EEAB), Slate Grey (#7A7E91) and Light Slate Grey (#9194A8).
What colour is Sendbird’s text and background?
Body text is #424242 on a #FFFFFF background.
Is this Sendbird’s official style guide?
No. SiteStyleGuide made it from sendbird.com’s public web pages on 27 October 2026, and isn’t affiliated with Sendbird. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

sendbird-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* sendbird.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/sendbird.com) */
:root {
  /* Colours */
  --text: #424242;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #0D0D0D;
  --colour-off-white: #F2F3F7;
  --colour-charcoal: #424242;
  --colour-blue: #6210CC;
  --colour-royal-blue: #3164FF;
  --colour-medium-orchid: #C86AFF;
  --colour-medium-spring-green: #62EEAB;
  --colour-slate-grey: #7A7E91;
  --colour-light-slate-grey: #9194A8;
  --colour-medium-purple: #B175FF;
  --colour-light-green: #A1ECB6;
  --colour-blue-violet: #7B39FE;
  --colour-cornflower-blue: #79B0F0;
  --colour-medium-slate-blue: #926BFF;
  --colour-crimson: #D9352C;
  --gradient-1: linear-gradient(275deg,#c86aff -8.37%,#3164ff);
  --gradient-2: linear-gradient(90deg,#3164ff -4.99%,#c86aff 116.68%);
  --gradient-3: linear-gradient(0deg,rgba(0,0,0,.05),rgba(0,0,0,.05)),linear-gradient(90deg,#b175ff,#a1ecb6);

  /* Typefaces */
  --font-headings: 'Gellix', system-ui, -apple-system, 'Segoe UI', 'Roboto', 'Ubuntu';
  --font-buttons: 'Gellix', system-ui, -apple-system, 'Segoe UI', 'Roboto', 'Ubuntu';
  --font-body: 'Helvetica Now Text', system-ui, -apple-system, 'Segoe UI', 'Roboto', 'Ubuntu';
  --font-other: 'fontagon';

  /* Type scale */
  --text-h1: calc(42.36619718309859px + 1.502347417840376vw);
  --leading-h1: calc(45.070422535211264px + 1.314553990610329vw);
  --text-h2: calc(47.88732394366197px + .563380281690141vw);
  --leading-h2: 1.3;
  --text-h3: calc(39.88732394366197px + .563380281690141vw);
  --leading-h3: 1.3;
  --text-h4: calc(26.47887323943662px + .938967136150235vw);
  --leading-h4: 1.3;
  --text-h5: calc(28px + 0vw);
  --leading-h5: 1.3;
  --text-h6: calc(15.887323943661972px + .563380281690141vw);
  --leading-h6: 1.3;
  --text-body: calc(18px + 0vw);
  --leading-body: 1;
  --text-p: calc(18px + 0vw);
  --leading-p: calc(26px + 0vw);
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 18px;
  --leading-a: 26px;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 10px;
  --radius-3: 50%;
  --radius-4: 4px;
  --radius-5: 5px;
  --radius-6: 15px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 375px;
  --breakpoint-2: 744px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1199px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1440px;
  --max-width-1: 1616px;
  --max-width-2: 1124px;
  --max-width-3: 914px;
  --max-width-4: 814px;
  --max-width-5: 600px;
  --max-width-6: 300px;
}

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Websites whose lead colour is closest to Sendbird’s

Captured from sendbird.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Sendbird; this guide describes the public website for reference.