SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from shippo.com’s public web pages. Not affiliated with or endorsed by Shippo. The real site is shippo.com ↗

Shippo logo

Unofficial style guide

Shippostyle guide

Shippo’s website (shippo.com) sets its headings in neue-haas-unica and its body text in Roboto. Its palette is led by Medium Aqua Marine (#25D695), Light Thistle (#E9DAFF) and Deep Thistle (#DDC5FF), with #1C212B text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
shippo.com
Typefaces
neue-haas-unica, Rethink Sans, Roboto
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
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https://goshippo.com/ Screenshot
Screenshot of the shippo.com homepage on a desktop screen
Screenshot of shippo.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Best Multi-Carrier Shipping Software for Businesses | Shippo
● 60 / 60 characters
Meta description
Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platforms, print shipping labels, track package delivery, and verify addresses with either our shipping API or web app.
▲ 253 / 160 characters
Site name
Shippo
og:title
Best Multi-Carrier Shipping Software for Businesses | Shippo
og:description
Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platforms, print shipping labels, track package delivery, and verify addresses with either our shipping API or web app.
Language
en

In search results

Shippohttps://goshippo.com/

Best Multi-Carrier Shipping Software for Businesses | Shippo

Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platforms, print shipping l…

When shared

The image Shippo shares with links

shippo.com

Best Multi-Carrier Shipping Software for Businesses | Shippo

Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, i…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1C212B) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Black 23.4%
  • White 21.6%
  • Near Black 10.8%
  • Cool Off White 9.3%
  • Medium Aqua Marine 6.4%
  • Light Thistle 6.1%
  • Deep Thistle 4.2%
  • Moccasin 4.1%
  • Khaki 3.9%
  • Light Steel Blue 2.8%
  • Dark Slate Grey 2.1%
  • Honey Dew 1.3%
  • Deep Steel Blue 1.3%
  • Light Aqua Marine 0.9%
  • Deep Aqua Marine 0.9%
  • Violet 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.30:1 Fail
    On white
    21.00:1 AAA

    Text, border, background · .sw_herotitle, .sw_heading1.sw_textaligncenter.sw_black

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    16.13:1 AAA
    On white
    —

    Background, text, border · .header-menu, body

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 89
    On text
    1.06:1 Fail
    On white
    17.04:1 AAA

    Text, background · .sw_getstartedheading, .sw_sectionheading

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 1 0 4
    On text
    14.15:1 AAA
    On white
    1.14:1 Fail

    Background, border · .sw_mainsection.sw_integrationcompanysection, .sw_mainsection.sw_coolgrey10bg

Colours

Brand colours and accents, most used first

  • Medium Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    83 0 30 16
    On text
    8.55:1 AAA
    On white
    1.89:1 Fail

    Background · .sw_getstarted, .sw_mainsection.sw_sectionmediumaquamarine

  • Light Thistle

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    9 15 0 0
    On text
    12.24:1 AAA
    On white
    1.32:1 Fail

    Background · .sw_getstarted.sw_section_violet.sw_lightviolet_bg, .sw_getstarted.sw_bg_lightviolet

  • Deep Thistle

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    13 23 0 0
    On text
    10.37:1 AAA
    On white
    1.55:1 Fail

    Background · .sw_getstarted.sw_section_violet, .sw_mainsection.sw_palelavender_bg

  • Moccasin

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 7 26 0
    On text
    13.90:1 AAA
    On white
    1.16:1 Fail

    Background · .sw_mainsection.sw_blond, .sw_herosection.sw_blond

  • Khaki

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 12 46 0
    On text
    12.50:1 AAA
    On white
    1.29:1 Fail

    Background · .sw_getstarted.sw_yellow_corn_bg, .sw_herosection.sw_yellow_corn_bg.sw_yellowgutterbg

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    30 20 0 0
    On text
    9.89:1 AAA
    On white
    1.63:1 Fail

    Background · .sw_mainsection.sw_pale_cornflower, .sw_herosection.sw_pale_cornflower

  • Dark Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 8 0 69
    On text
    1.56:1 Fail
    On white
    10.31:1 AAA

    Background, border · .sw_cta_button2, .sw_buttondark

  • Honey Dew

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    13 0 5 4
    On text
    13.89:1 AAA
    On white
    1.16:1 Fail

    Background · .sw_getstarted.aeroblue, .sw_herosection.aerobluegrid

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    30 30 0 0
    On text
    8.22:1 AAA
    On white
    1.96:1 Fail

    Background · .sw_herosection.sw_perano_bg, .sw_main.sw_perano_bg

  • Light Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    30 0 20 4
    On text
    12.64:1 AAA
    On white
    1.28:1 Fail

    Background · .sw_mainsection.sw_sectionaquamarine, .sw_gutteroverlay.aquamarine

  • Deep Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    46 0 19 9
    On text
    10.86:1 AAA
    On white
    1.49:1 Fail

    Background · .sw_mainsection.sw_riptide_bg, .sw_main.sw_riptide

  • Violet

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    24 41 0 2
    On text
    6.75:1 AA
    On white
    2.39:1 Fail

    Background · table.table.cubic tbody tr td.lav, --bright-lavender

Gradients

  • linear-gradient(#fafafa,#fff)

  • linear-gradient(to left,rgba(0,0,0,.5),rgba(0,0,0,0))

  • linear-gradient(to right,rgba(0,0,0,.5),rgba(0,0,0,0))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

neue-haas-unica

Aa 400 Aa 700

neue-haas-unica

System font, or not loaded on this page · weights 400, 600, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 700

Rethink Sans

System font, or not loaded on this page · weights 700 · headings · shown in a stand-in if you don’t have it

Aa 500

Roboto

System font, or not loaded on this page · weights 500 · body, headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 42px / 53px weight 500

Shippo

Heading 2 32px / 43px weight 500

Best Multi-Carrier Shipping Software for Busine…

Heading 3 24px / 32px weight 500

Best Multi-Carrier Shipping Software for Busine…

Heading 4 18px / 24px weight 700

Best Multi-Carrier Shipping Software for Busine…

Heading 5 14px / 20px weight 700

Best Multi-Carrier Shipping Software for Busine…

Heading 6 12px / 18px weight 700

Best Multi-Carrier Shipping Software for Busine…

Body 16px / 26px Roboto

Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platf…

Paragraph 1rem · 16 px / 1.625

Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platf…

Small 80%

Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platf…

Sizes in use

Most common across the site
  • 48pxline 3.5rem · 7 rules
  • 32pxline 2.5rem · 6 rules
  • 24pxline 2rem · 13 rules
  • 20pxline 1.25rem · 2 rules
  • 18pxline 22px · 9 rules
  • 16pxline 1.5rem · 27 rules
  • 14pxline 20px · 8 rules
  • 12pxline 1rem · 5 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #147DA8

Corner radius

  • 50% · 4×
  • .5rem · 4×
  • 3px · 3×
  • .25rem · 2×
  • 10px · 2×
  • unset · 1×

Shadows

  • 0 2px 4px #00000040
  • .88rem .88rem #8080ff
  • 6px 8px 0 -2px #9fbbc6
  • .5rem .5rem 0 0 #b2b2ff

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

420
479
767
768
991

On a scale of 0 to 1440 px.

Content widths (max-width)

738 px
600 px
582 px
480 px
365 px
301 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 60 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 253 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Shippo use?
Shippo’s website uses two typefaces: neue-haas-unica (headings), a system font; Roboto (body text), a system font.
What are Shippo’s brand colours?
The main colours on shippo.com are Medium Aqua Marine (#25D695), Light Thistle (#E9DAFF), Deep Thistle (#DDC5FF), Moccasin (#FFEDBC), Khaki (#FFE089) and Light Steel Blue (#B2CBFF).
What colour is Shippo’s text and background?
Body text is #1C212B on a #FFFFFF background.
Where is Shippo’s logo from?
The logo shown in this guide was found on shippo.com’s homepage. For official logo files and usage rules, check Shippo’s own brand or press page.
Is this Shippo’s official style guide?
No. SiteStyleGuide made it from shippo.com’s public web pages on 27 October 2026, and isn’t affiliated with Shippo. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

shippo-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* shippo.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/shippo.com) */
:root {
  /* Colours */
  --text: #1C212B;
  --background: #FFFFFF;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-near-black: #1C1C1C;
  --colour-cool-off-white: #EBF1F4;
  --colour-medium-aqua-marine: #25D695;
  --colour-light-thistle: #E9DAFF;
  --colour-deep-thistle: #DDC5FF;
  --colour-moccasin: #FFEDBC;
  --colour-khaki: #FFE089;
  --colour-light-steel-blue: #B2CBFF;
  --colour-dark-slate-grey: #00484E;
  --colour-honey-dew: #D6F5E8;
  --colour-deep-steel-blue: #B2B2FF;
  --colour-light-aqua-marine: #ABF4C3;
  --colour-deep-aqua-marine: #7DE8BC;
  --colour-violet: #BE94F9;
  --gradient-1: linear-gradient(#fafafa,#fff);
  --gradient-2: linear-gradient(to left,rgba(0,0,0,.5),rgba(0,0,0,0));
  --gradient-3: linear-gradient(to right,rgba(0,0,0,.5),rgba(0,0,0,0));

  /* Typefaces */
  --font-headings: 'neue-haas-unica', sans-serif;
  --font-buttons: 'neue-haas-unica', sans-serif;
  --font-body: 'Roboto', sans-serif;

  /* Type scale */
  --text-h1: 42px;
  --leading-h1: 53px;
  --text-h2: 32px;
  --leading-h2: 43px;
  --text-h3: 24px;
  --leading-h3: 32px;
  --text-h4: 18px;
  --leading-h4: 24px;
  --text-h5: 14px;
  --leading-h5: 20px;
  --text-h6: 12px;
  --leading-h6: 18px;
  --text-body: 16px;
  --leading-body: 26px;
  --text-p: 1rem;
  --leading-p: 1.625;
  --text-small: 80%;

  /* Shape */
  --radius-1: 50%;
  --radius-2: .5rem;
  --radius-3: 3px;
  --radius-4: .25rem;
  --radius-5: 10px;
  --radius-6: unset;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 420px;
  --breakpoint-2: 479px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 991px;
  --max-width-1: 738px;
  --max-width-2: 600px;
  --max-width-3: 582px;
  --max-width-4: 480px;
  --max-width-5: 365px;
  --max-width-6: 301px;
}

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Also set in neue-haas-unica

Other websites using neue-haas-unica as their main typeface

Similar colours

Websites whose lead colour is closest to Shippo’s

Captured from shippo.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Shippo; this guide describes the public website for reference.