What font does Shopify use?

Shopify’s website uses one typeface: Shopify-Inter (headings and body text), self-hosted.

What are Shopify’s brand colours?

The main colours on shopify.com are Slate Grey (#0A2C30), Black (#000A1E), Medium Spring Green (#36F4A4), Blue (#5433EB), Dark Turquoise (#30DEEE) and Slate Grey (#11352D).

What colour is Shopify’s text and background?

Body text is #000000 on a #000000 background.

Where is Shopify’s logo from?

The logo shown in this guide was found on shopify.com’s homepage. For official logo files and usage rules, check Shopify’s own brand or press page.

Is this Shopify’s official style guide?

No. SiteStyleGuide made it from shopify.com’s public web pages on 23 October 2026, and isn’t affiliated with Shopify. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from shopify.com’s public web pages. Not affiliated with or endorsed by Shopify. The real site is shopify.com ↗

Unofficial style guide

Shopifystyle guide

Shopify’s website (shopify.com) uses Shopify-Inter for its headings and body text. Its palette is led by Slate Grey (#0A2C30), Black (#000A1E) and Medium Spring Green (#36F4A4), with #000000 text on #000000. Captured from the live site on 23 October 2026.

Website: shopify.com
Typefaces: Shopify-Inter
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 23 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the shopify.com homepage on a desktop screen — Screenshot of shopify.com on a 1440 px desktop screen, 23 Oct 2026.

Screenshot of the shopify.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Shopify: The All-in-One Commerce Platform for Businesses - Shopify; ▲ 66 / 60 characters
Meta description: Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.; ● 142 / 160 characters
Site name: Shopify
og:title: Shopify: The All-in-One Commerce Platform for Businesses - Shopify
og:description: Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.
Language: en

In search results

Shopifyhttps://www.shopify.com/

Shopify: The All-in-One Commerce Platform for Businesses - Sh…

Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.

When shared

No og:image, so no picture

shopify.com

Shopify: The All-in-One Commerce Platform for Businesses - Shopify

Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to ma…

Logo & favicons

Found as: schema.org logo. SVG, 304 × 87.

Logo

On white

On black

On Slate Grey

Favicons

6 found

256 px · ICO favicon.ico
144 px · PNG apple-touch-icon
120 px · PNG apple-touch-icon
72 px · PNG apple-touch-icon
57 px · PNG apple-touch-icon
32 px · PNG icon

Shopify: The All-in-One Commerce Platform for Businesses - Shopify

Light browser tab

Shopify: The All-in-One Commerce Platform for Businesses - Shopify

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 27.7%
Black 27.1%
Cool Near Black 9.9%
Cool Dark Grey 9.1%
Slate Grey 3.6%
Black 3.3%
Medium Spring Green 2.6%
Blue 2.4%
Dark Turquoise 2.3%
Slate Grey 2.3%
Aqua 2.1%
Deep Blue Violet 2.1%
Deep Slate Grey 2%
Medium Aqua Marine 1.2%
Light Slate Grey 1.2%
Light Blue Violet 1.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · --tw-ring-color, .flag-pulse-animation:before
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Background, text, graphic · body, .bg-conversion-gradient
Cool Near Black

HEX

RGB

HSL

OKLCH

CMYK
79 7 0 89

On text
1.17:1 Fail

On white
17.91:1 AAA

Background · .bg-\[radial-gradient$\#1c4e50\,\#133032_34\%\,\#091a1c_70\%\,\#061a1c_100\%$\, .bg-\[radial-gradient$\#2a4344\,rgb\(6_26_28$_70\%\,\#061a1c\)\]
Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
7 7 0 52

On text
4.35:1 AA large

On white
4.83:1 AA

Text, background, border · .bg-ab-control-animated, --tw-ring-color

Colours

Brand colours and accents, most used first

Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
79 8 0 81

On text
1.42:1 Fail

On white
14.83:1 AAA

Background · .bg-\[linear-gradient$0deg\,\#061518_20\%\,\#0a2c30$\], .bg-card-gradient
Black

HEX

RGB

HSL

OKLCH

CMYK
100 67 0 88

On text
1.06:1 Fail

On white
19.77:1 AAA

Background · .bg-deep-navy, .md\:bg-\[linear-gradient$145deg\,\#000a1e_47\%\,rgba\(0\,10\,30\,0\.9$_67\%\,
Medium Spring Green

HEX

RGB

HSL

OKLCH

CMYK
78 0 33 4

On text
14.63:1 AAA

On white
1.44:1 Fail

Text, background, border · .before\:bg-\[linear-gradient\(90deg\,\#11352d_0\%\,\#36f4a4_50\%\,\#11352d_100\, .text-\[\#36F4A4\]
Blue

HEX

RGB

HSL

OKLCH

CMYK
64 78 0 8

On text
3.05:1 AA large

On white
6.88:1 AA

Background · .bg-shop-purple, .bg-\[\#5a31f4\]
Dark Turquoise

HEX

RGB

HSL

OKLCH

CMYK
80 7 0 7

On text
12.81:1 AAA

On white
1.64:1 Fail

Background, text · .bg-\[\#30DEEE\], .bg-\[linear-gradient$180deg\,\#30deee_0\%\,\#30c0ee_100\%$\]
Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
68 0 15 79

On text
1.57:1 Fail

On white
13.37:1 AAA

Background, border · .before\:bg-\[linear-gradient\(90deg\,\#11352d_0\%\,\#36f4a4_50\%\,\#11352d_100\, --tw-shadow
Aqua

HEX

RGB

HSL

OKLCH

CMYK
99 6 0 0

On text
14.91:1 AAA

On white
1.41:1 Fail

Background · .dev-left-card .border-glow:before, .border-glow:before
Deep Blue Violet

HEX

RGB

HSL

OKLCH

CMYK
50 88 0 9

On text
3.09:1 AA large

On white
6.80:1 AA

Border · --tw-ring-color, .richtext a:not(.no-richtext a)
Deep Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
82 0 18 85

On text
1.32:1 Fail

On white
15.91:1 AAA

Background · .bg-\[\#072720\], .bg-medium-green
Medium Aqua Marine

HEX

RGB

HSL

OKLCH

CMYK
55 0 15 16

On text
11.68:1 AAA

On white
1.80:1 Fail

Background · .bg-ab-control, .bg-ab-control-animated
Light Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
53 3 0 71

On text
2.07:1 Fail

On white
10.17:1 AAA

Background · .flag-pulse-animation:after, .bg-local-global-card-button
Light Blue Violet

HEX

RGB

HSL

OKLCH

CMYK
58 85 0 0

On text
3.35:1 AA large

On white
6.28:1 AA

Background · .bg-\[linear-gradient$180deg\,\#6b26ff_0\%\,\#5126ff_100\%$\], --tw-shadow

Gradients

linear-gradient(initial)
linear-gradient(270deg,#02f0ff 0%,#02f0ff00 82.39%)
linear-gradient(90deg,#02f0ff 0%,#02f0ff00 82.39%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Shopify-Inter

Aa 100 Aa 900

Shopify-Inter

Self-hosted · weights 100, 900 · body, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body — Shopify-Inter

Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your busine…

Small 80%

Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your busine…

Sizes in use

Most common across the site

56pxline initial · 1 rules
20pxline initial · 1 rules
18pxline initial · 2 rules
16pxline initial · 11 rules
14pxline initial · 2 rules
13px2 rules
12pxline initial · 2 rules
11px1 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

3.40282e38px · 5×
.5rem · 5×
.75rem · 3×
.25rem · 1×
2rem · 1×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Content widths (max-width)

1600 px

1200 px

900 px

768 px

640 px

320 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 66 characters. Google usually cuts titles near 60, so the end may not show in results.
▲ CheckBody text (#000000 on #000000) has a contrast of 1.00:1, under the 4.5:1 WCAG asks for.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Shopify use?: Shopify’s website uses one typeface: Shopify-Inter (headings and body text), self-hosted.
What are Shopify’s brand colours?: The main colours on shopify.com are Slate Grey (#0A2C30), Black (#000A1E), Medium Spring Green (#36F4A4), Blue (#5433EB), Dark Turquoise (#30DEEE) and Slate Grey (#11352D).
What colour is Shopify’s text and background?: Body text is #000000 on a #000000 background.
Where is Shopify’s logo from?: The logo shown in this guide was found on shopify.com’s homepage. For official logo files and usage rules, check Shopify’s own brand or press page.
Is this Shopify’s official style guide?: No. SiteStyleGuide made it from shopify.com’s public web pages on 23 October 2026, and isn’t affiliated with Shopify. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

shopify-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* shopify.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/shopify.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #000000;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-cool-near-black: #061A1C;
  --colour-cool-dark-grey: #71717A;
  --colour-slate-grey: #0A2C30;
  --colour-black-2: #000A1E;
  --colour-medium-spring-green: #36F4A4;
  --colour-blue: #5433EB;
  --colour-dark-turquoise: #30DEEE;
  --colour-slate-grey-2: #11352D;
  --colour-aqua: #02F0FF;
  --colour-deep-blue-violet: #751BE9;
  --colour-deep-slate-grey: #072720;
  --colour-medium-aqua-marine: #5FD5B6;
  --colour-light-slate-grey: #224749;
  --colour-light-blue-violet: #6B26FF;
  --gradient-1: linear-gradient(initial);
  --gradient-2: linear-gradient(270deg,#02f0ff 0%,#02f0ff00 82.39%);
  --gradient-3: linear-gradient(90deg,#02f0ff 0%,#02f0ff00 82.39%);

  /* Typefaces */
  --font-body: 'Shopify-Inter', 'Helvetica', 'Arial', sans-serif;
  --font-buttons: 'Shopify-Inter', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-small: 80%;

  /* Shape */
  --radius-1: 3.40282e38px;
  --radius-2: .5rem;
  --radius-3: .75rem;
  --radius-4: .25rem;
  --radius-5: 2rem;
}

{
    "site": "shopify.com",
    "source": "https://sitestyleguide.com/shopify.com",
    "text": "#000000",
    "background": "#000000",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Cool Near Black",
            "hex": "#061A1C",
            "rgb": [
                6,
                26,
                28
            ]
        },
        {
            "name": "Cool Dark Grey",
            "hex": "#71717A",
            "rgb": [
                113,
                113,
                122
            ]
        },
        {
            "name": "Slate Grey",
            "hex": "#0A2C30",
            "rgb": [
                10,
                44,
                48
            ]
        },
        {
            "name": "Black",
            "hex": "#000A1E",
            "rgb": [
                0,
                10,
                30
            ]
        },
        {
            "name": "Medium Spring Green",
            "hex": "#36F4A4",
            "rgb": [
                54,
                244,
                164
            ]
        },
        {
            "name": "Blue",
            "hex": "#5433EB",
            "rgb": [
                84,
                51,
                235
            ]
        },
        {
            "name": "Dark Turquoise",
            "hex": "#30DEEE",
            "rgb": [
                48,
                222,
                238
            ]
        },
        {
            "name": "Slate Grey",
            "hex": "#11352D",
            "rgb": [
                17,
                53,
                45
            ]
        },
        {
            "name": "Aqua",
            "hex": "#02F0FF",
            "rgb": [
                2,
                240,
                255
            ]
        },
        {
            "name": "Deep Blue Violet",
            "hex": "#751BE9",
            "rgb": [
                117,
                27,
                233
            ]
        },
        {
            "name": "Deep Slate Grey",
            "hex": "#072720",
            "rgb": [
                7,
                39,
                32
            ]
        },
        {
            "name": "Medium Aqua Marine",
            "hex": "#5FD5B6",
            "rgb": [
                95,
                213,
                182
            ]
        },
        {
            "name": "Light Slate Grey",
            "hex": "#224749",
            "rgb": [
                34,
                71,
                73
            ]
        },
        {
            "name": "Light Blue Violet",
            "hex": "#6B26FF",
            "rgb": [
                107,
                38,
                255
            ]
        }
    ],
    "fonts": [
        {
            "name": "Shopify-Inter",
            "stack": "Shopify-Inter, Helvetica, Arial, sans-serif",
            "weights": [
                100,
                900
            ],
            "source": "Self-hosted"
        }
    ]
}

Websites whose lead colour is closest to Shopify’s

Soccerway

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AI-Native Cloud

digitalocean.com · 1 day ago
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amzn.com

amzn.com · 1 day ago
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Captured from shopify.com on 23 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Shopify; this guide describes the public website for reference.

Shopifystyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Cool Near Black

Cool Dark Grey

Colours

Slate Grey

Black

Medium Spring Green

Blue

Dark Turquoise

Slate Grey

Aqua

Deep Blue Violet

Deep Slate Grey

Medium Aqua Marine

Light Slate Grey

Light Blue Violet

Gradients

Shopify-Inter

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run shopify.com?

Similar colours

Soccerway

National Archives

AI-Native Cloud

amzn.com

Title &
description