SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from slate.com’s public web pages. Not affiliated with or endorsed by Slate Magazine. The real site is slate.com ↗

Slate Magazine logo

Unofficial style guide

Slate Magazinestyle guide

Slate Magazine’s website (slate.com) sets its headings in Georgia and its body text in Helvetica Neue. Its palette is led by Light Crimson (#FF0E50), Midnight Blue (#2C0022) and Medium Violet Red (#88365B), with #222222 text on #FFFFFF. Captured from the live site on 25 October 2026.

Website
slate.com
Typefaces
Georgia, Register, Helvetica Neue
Palette
4 neutrals, 12 colours, 1 gradient
Captured
25 Oct 2026 · added by @sitestyleguide
https://slate.com/ Screenshot
Screenshot of the slate.com homepage on a desktop screen
Screenshot of slate.com on a 1440 px desktop screen, 25 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Slate Magazine - Politics, Business, Technology, and the Arts
▲ 61 / 60 characters
Meta description
Online magazine of news, politics, technology, and culture. Combines humor and insight in thoughtful analyses of current events and political news.
● 147 / 160 characters
Site name
Slate Magazine
og:title
Slate Magazine - Politics, Business, Technology, and the Arts
og:description
Online magazine of news, politics, technology, and culture. Combines humor and insight in thoughtful analyses of current events and political news.
Language
en
Theme colour
#f8f8f8

In search results

Slate Magazinehttps://slate.com/

Slate Magazine - Politics, Business, Technology, and the Arts

Online magazine of news, politics, technology, and culture. Combines humor and insight in thoughtful analyses of current events and political news.

When shared

The image Slate Magazine shares with links

slate.com

Slate Magazine - Politics, Business, Technology, and the Arts

Online magazine of news, politics, technology, and culture. Combines humor and insight in thoughtful analyses…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#222222) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 20.8%
  • Near Black 18.1%
  • Light Crimson 11.9%
  • Midnight Blue 11%
  • Medium Violet Red 9.3%
  • Charcoal 5.7%
  • Dark Grey 4%
  • Purple 3.7%
  • Deep Crimson 3.3%
  • Deep Black 2%
  • Deep Purple 2%
  • Dark Slate Blue 2%
  • Rosy Brown 2%
  • Dim Grey 1.4%
  • Light Black 1.3%
  • Light Purple 1.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    15.91:1 AAA
    On white
    —

    Background, text, graphic · .masthead, body

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 87
    On text
    —
    On white
    15.91:1 AAA

    Text, background, graphic · body, .homepage-advice__promos-title

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 73
    On text
    1.63:1 Fail
    On white
    9.74:1 AAA

    Text · .homepage-advice__a1-promo-author, .homepage-advice__promo-byline

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 60
    On text
    2.77:1 Fail
    On white
    5.74:1 AA

    Text, graphic · .masthead .search-form__label, .homepage-advice__column-byline

Colours

Brand colours and accents, most used first
  • Light Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 95 69 0
    On text
    4.11:1 AA large
    On white
    3.87:1 AA large

    Text, border, graphic · --theme-color, :root

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 23 83
    On text
    1.17:1 Fail
    On white
    18.58:1 AAA

    Text, background, graphic · .hp-top-shelf__special-package-link, .recent-stories__link

  • Medium Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 60 33 47
    On text
    2.06:1 Fail
    On white
    7.70:1 AAA

    Text, border · .recent-stories__title, .most-engaged__title

  • Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 96 53 58
    On text
    1.27:1 Fail
    On white
    12.53:1 AAA

    Text, border · .hp-bottom-shelf__collection-heading:after, .hp-top-shelf--special-package .hp-top-shelf__lede .story-teaser__headline

  • Deep Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 94 69 10
    On text
    3.42:1 AA large
    On white
    4.65:1 AA

    Background · --button-color, .slate-button

  • Deep Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 23 90
    On text
    1.25:1 Fail
    On white
    19.92:1 AAA

    Background · --bg-color, :where(.theme-dark) .tp-iframe-wrapper:is(.tp-iframe-wrapper)

  • Deep Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 60 14 75
    On text
    1.08:1 Fail
    On white
    14.69:1 AAA

    Background · --bg-color, :where(.theme-dark) .newsletter-signup--advice .newsletter-signup__input

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 28 7 58
    On text
    2.17:1 Fail
    On white
    7.32:1 AAA

    Border · --bg-color, :where(.theme-dark) .ask-a-question

  • Rosy Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 11 2 33
    On text
    5.94:1 AA
    On white
    2.68:1 Fail

    Border · --bg-color, :where(.theme-dark) .slate-loading

  • Dim Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 20 5 50
    On text
    3.11:1 AA large
    On white
    5.12:1 AA

    Border, background · --interactive-border-color, .dropdown--vibrant .dropdown__link:focus

  • Light Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 23 86
    On text
    1.21:1 Fail
    On white
    19.31:1 AAA

    Background · --interactive-scoreboard-color, .global-footer__legal

  • Light Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 41 9 66
    On text
    1.50:1 Fail
    On white
    10.61:1 AAA

    Border, background, graphic · .dropdown--vibrant .dropdown__link, .global-footer__social-badge

Gradients

  • linear-gradient(hsla(0deg,65.0793650794%,50.5882352941%,.15),hsla(0deg,65.0793650794%,50.5882352941%,.15))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Georgia

Aa 400 Aa 700

Georgia

System font, or not loaded on this page · weights 400, 700 · headings · shown in a stand-in if you don’t have it

Aa 700

Register

Served from dot.cdnslate.com · weights 700 · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Helvetica Neue

System font, or not loaded on this page · weights 400, 700 · body, headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Retina

Served from dot.cdnslate.com · weights 400, 700 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 17 px
Body — weight 400 · Helvetica Neue

Online magazine of news, politics, technology, and culture. Combines humor and insight in thoughtful analyses of current events and politic…

Paragraph .8232026157rem · 14 px

Online magazine of news, politics, technology, and culture. Combines humor and insight in thoughtful analyses of current events and politic…

Button 1rem · 17 px

Get started

Sizes in use

Most common across the site
  • 22pxline 1.2 · 4 rules
  • 19pxline 1.2 · 9 rules
  • 17pxline 1.2 · 17 rules
  • 16pxline 1.4 · 7 rules
  • 15pxline 1cap · 9 rules
  • 14pxline 1.2 · 18 rules
  • 13px5 rules
  • 12pxline 20px · 25 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 2px · 9×
  • 3px · 7×
  • 100px · 3×
  • 10px · 3×
  • 2em · 1×
  • 50% · 1×

Shadows

  • 0 4px 10px rgba(0,0,10,.15)
  • 0 0 .2em #ddd
  • 0 0 .2em hsla(0deg,0%,13.3333333333%,.15)
  • 0 0 .2em #ddd,0 0 0 1px #ddd

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

728
767
768
969
1023
1024
1439
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1152 px
970 px
922 px
708 px
640 px
312 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 61 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Slate Magazine use?
Slate Magazine’s website uses four typefaces: Georgia (headings), a system font; Register, served from dot.cdnslate.com; Helvetica Neue (body text), a system font; Retina, served from dot.cdnslate.com.
What are Slate Magazine’s brand colours?
The main colours on slate.com are Light Crimson (#FF0E50), Midnight Blue (#2C0022), Medium Violet Red (#88365B), Purple (#6A0432), Deep Crimson (#E60D48) and Deep Black (#1A0014).
What colour is Slate Magazine’s text and background?
Body text is #222222 on a #FFFFFF background.
Where is Slate Magazine’s logo from?
The logo shown in this guide was found on slate.com’s homepage. For official logo files and usage rules, check Slate Magazine’s own brand or press page.
Is this Slate Magazine’s official style guide?
No. SiteStyleGuide made it from slate.com’s public web pages on 25 October 2026, and isn’t affiliated with Slate Magazine. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

slate-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* slate.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/slate.com) */
:root {
  /* Colours */
  --text: #222222;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #222222;
  --colour-charcoal: #444444;
  --colour-dark-grey: #666666;
  --colour-light-crimson: #FF0E50;
  --colour-midnight-blue: #2C0022;
  --colour-medium-violet-red: #88365B;
  --colour-purple: #6A0432;
  --colour-deep-crimson: #E60D48;
  --colour-deep-black: #1A0014;
  --colour-deep-purple: #411A38;
  --colour-dark-slate-blue: #6B4D64;
  --colour-rosy-brown: #AB99A7;
  --colour-dim-grey: #80667A;
  --colour-light-black: #23001B;
  --colour-light-purple: #56334E;
  --gradient-1: linear-gradient(hsla(0deg,65.0793650794%,50.5882352941%,.15),hsla(0deg,65.0793650794%,50.5882352941%,.15));

  /* Typefaces */
  --font-headings: 'Georgia', 'Times', serif;
  --font-body: 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;
  --font-buttons: 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;
  --font-other: 'DMSerifText', 'Georgia', 'Times', serif;

  /* Type scale */
  --text-p: .8232026157rem;
  --text-button: 1rem;

  /* Shape */
  --radius-1: 2px;
  --radius-2: 3px;
  --radius-3: 100px;
  --radius-4: 10px;
  --radius-5: 2em;
  --radius-6: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 728px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 969px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1439px;
  --breakpoint-8: 1440px;
  --max-width-1: 1152px;
  --max-width-2: 970px;
  --max-width-3: 922px;
  --max-width-4: 708px;
  --max-width-5: 640px;
  --max-width-6: 312px;
}

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Other websites using Georgia as their main typeface
Websites whose lead colour is closest to Slate Magazine’s

Captured from slate.com on 25 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Slate Magazine; this guide describes the public website for reference.