What font does Snapchat use?

Snapchat’s website uses two typefaces: Avenir Next (headings and body text), self-hosted; Graphik, self-hosted.

What are Snapchat’s brand colours?

The main colours on snapchat.com are Deep Sky Blue (#0FADFF), Yellow (#FFFC00), Indian Red (#F23C57), Medium Aqua Marine (#39CA8E), Light Sky Blue (#42BFFF) and Lime Green (#29BD49).

What colour is Snapchat’s text and background?

Body text is #16191C on a #FFFFFF background.

Where is Snapchat’s logo from?

The logo shown in this guide was found on snapchat.com’s homepage. For official logo files and usage rules, check Snapchat’s own brand or press page.

Is this Snapchat’s official style guide?

No. SiteStyleGuide made it from snapchat.com’s public web pages on 1 November 2026, and isn’t affiliated with Snapchat. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from snapchat.com’s public web pages. Not affiliated with or endorsed by Snapchat. The real site is snapchat.com ↗

Unofficial style guide

Snapchatstyle guide

Snapchat’s website (snapchat.com) uses Avenir Next for its headings and body text. Its palette is led by Deep Sky Blue (#0FADFF), Yellow (#FFFC00) and Indian Red (#F23C57), with #16191C text on #FFFFFF. Captured from the live site on 1 November 2026.

Website: snapchat.com
Typefaces: Avenir Next, Graphik
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 1 Nov 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the snapchat.com homepage on a desktop screen — Screenshot of snapchat.com on a 1440 px desktop screen, 1 Nov 2026.

Screenshot of the snapchat.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Snapchat - Say It In A Snap; ● 27 / 60 characters
Meta description: Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect & create with friends on Snapchat, wherever you are.; ▲ 164 / 160 characters
Site name: Snapchat
og:title: Snapchat - Say It In A Snap
og:description: Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect & create with friends on Snapchat, wherever you are.
Language: en-US
Theme colour: #ffffff

In search results

Snapchathttps://www.snapchat.com/

Snapchat - Say It In A Snap

Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect & create with friends on Snapchat, wherever you a…

When shared

snapchat.com

Snapchat - Say It In A Snap

Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to conne…

Logo & favicons

Found as: SVG in the header. SVG, 96 × 100.

Logo

On white

On black

On Deep Sky Blue

Favicons

2 found

180 px · PNG apple-touch-icon
48 px · ICO icon

Snapchat - Say It In A Snap

Light browser tab

Snapchat - Say It In A Snap

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#16191C) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 40.5%
Cool Near Black 24.3%
Cool Dark Grey 10.4%
Off White 7.8%
Deep Sky Blue 4.2%
Yellow 4.2%
Indian Red 2.7%
Medium Aqua Marine 1.8%
Light Sky Blue 0.8%
Lime Green 0.8%
Dark Orchid 0.8%
Medium Sea Green 0.4%
Light Coral 0.4%
Crimson 0.4%
Medium Orchid 0.4%
Dark Green 0.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
17.65:1 AAA

On white
—

Background, text, theme · body, theme-color meta tag
Cool Near Black

HEX

RGB

HSL

OKLCH

CMYK
21 11 0 89

On text
—

On white
17.65:1 AAA

Text, background, border · body, .related-topics-row-module-scss-module__kEGEAq__heading
Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
16 9 0 53

On text
3.37:1 AA large

On white
5.23:1 AA

Text, border · .bookmark-button-module-scss-module__2Xl38W__subtitle, .explore-cards-module-scss-module__dJ8mPq__subtitle
Off White

HEX

RGB

HSL

OKLCH

CMYK
2 1 0 5

On text
15.28:1 AAA

On white
1.15:1 Fail

Background · .nav-search-form-module-scss-module__phBG_q__desktopForm, .nav-search-form-module-scss-module__phBG_q__topBarForm

Colours

Brand colours and accents, most used first

Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
94 32 0 0

On text
7.09:1 AAA

On white
2.49:1 Fail

Background, border, text · --sc-color-brand-blue, --sc-color-button-primary
Yellow

HEX

RGB

HSL

OKLCH

CMYK
0 1 100 0

On text
16.12:1 AAA

On white
1.10:1 Fail

Background, text · --sc-color-brand-yellow, .download-qr-code-module-scss-module__RHMCqG__qrCodeImage
Indian Red

HEX

RGB

HSL

OKLCH

CMYK
0 75 64 5

On text
4.67:1 AA

On white
3.78:1 AA large

Text, background · --sc-color-icon-negative, --sc-color-text-negative
Medium Aqua Marine

HEX

RGB

HSL

OKLCH

CMYK
72 0 30 21

On text
8.41:1 AAA

On white
2.10:1 Fail

Used · --sc-color-brand-bitmoji-green, --sc-color-icon-calling
Light Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
74 25 0 0

On text
8.51:1 AAA

On white
2.07:1 Fail

Background · --sc-color-button-primary-hover, .login-form-module-scss-module__otAyeW__submit:hover
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
78 0 61 26

On text
7.12:1 AAA

On white
2.48:1 Fail

Text · --sc-color-button-success, .spotlight-tile-module-scss-module__ugTOrq__devBadgeDdb
Dark Orchid

HEX

RGB

HSL

OKLCH

CMYK
28 66 0 31

On text
2.65:1 Fail

On white
6.66:1 AA

Text · --sc-color-text-my-ai-mention, .spotlight-tile-module-scss-module__ugTOrq__devBadgeSearch
Medium Sea Green

HEX

RGB

HSL

OKLCH

CMYK
73 0 30 28

On text
6.97:1 AA

On white
2.53:1 Fail

Used · --sc-color-icon-calling-hover
Light Coral

HEX

RGB

HSL

OKLCH

CMYK
0 56 48 4

On text
6.13:1 AA

On white
2.88:1 Fail

Used · --sc-color-button-error-hover
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 91 73 12

On text
3.67:1 AA large

On white
4.81:1 AA

Used · --sc-color-button-negative
Medium Orchid

HEX

RGB

HSL

OKLCH

CMYK
22 55 0 20

On text
4.15:1 AA large

On white
4.25:1 AA large

Used · --sc-color-snap-with-sound
Dark Green

HEX

RGB

HSL

OKLCH

CMYK
83 0 35 63

On text
2.26:1 Fail

On white
7.81:1 AAA

Used · --sc-color-chat-surface-calling-disabled

Gradients

linear-gradient(to right, #fff, transparent)
linear-gradient(to left, #fff, transparent)
linear-gradient(#0000 10%,#0000001a 33%,#0000004d 66%,#0009 100%)

Dark mode

When the device is set to dark

Aa Light · #16191C on #FFFFFF

Aa Dark · #DEDEDE on #121212 · 13.92:1 AAA

White

#FFFFFF · --sc-color-fixed-white
Near Black

#1E1E1E · --sc-color-background-secondary
Deep Sky Blue

#0FADFF · --sc-color-brand-blue
Off White

#DEDEDE · --sc-color-icon-primary
Indian Red

#F23C57 · --sc-color-icon-negative
Near Black

#121212 · --sc-color-background-primary
Medium Aqua Marine

#39CA8E · --sc-color-brand-bitmoji-green
Black

#000000 · --sc-color-fixed-black
Grey

#999999 · --sc-color-icon-secondary
Dark Grey

#616161 · --sc-color-icon-tertiary
Charcoal

#2B2B2B · --sc-color-background-secondary-hover
Yellow

#FFFC00 · --sc-color-brand-yellow

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Avenir Next

Aa 100 Aa 900

Avenir Next

Self-hosted · weights 100, 200, 300, 400, 500, 600, 700, 800, 900 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 100 Aa 900

Graphik

Self-hosted · weights 100, 200, 300, 400, 500, 600, 700, 800, 900 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 20px / 26px weight 700

Snapchat

Heading 2 14px / 18px weight 700

Snapchat - Say It In A Snap

Body 16px / 20px weight 400 · Avenir Next

Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect & create with friends on Sn…

Paragraph 16px / 22px weight 500

Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect & create with friends on Sn…

Small 14px / 18px

Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect & create with friends on Sn…

Link 14px / 18px weight 400

Sizes in use

Most common across the site

22pxline 30px · 8 rules
20pxline 26px · 3 rules
18pxline 24px · 6 rules
16pxline 24px · 32 rules
14pxline 20px · 42 rules
13pxline 1 · 11 rules
12pxline 16px · 13 rules
10pxline 12px · 6 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

1000px · 25×
50% · 21×
4px · 11×
12px · 9×
5px · 6×
8px · 5×

Shadows

0 2px 12px #00000026
0 -10px 24px #0003
0 8px 12px -4px #00000040
0 6px 12px 4px #0000001a

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

380

600

768

1200

On a scale of 0 to 1440 px.

Content widths (max-width)

960 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 27 characters, short enough to show in full in search results.
▲ CheckThe description is 164 characters. Search results usually show about 160.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Snapchat use?: Snapchat’s website uses two typefaces: Avenir Next (headings and body text), self-hosted; Graphik, self-hosted.
What are Snapchat’s brand colours?: The main colours on snapchat.com are Deep Sky Blue (#0FADFF), Yellow (#FFFC00), Indian Red (#F23C57), Medium Aqua Marine (#39CA8E), Light Sky Blue (#42BFFF) and Lime Green (#29BD49).
What colour is Snapchat’s text and background?: Body text is #16191C on a #FFFFFF background.
Where is Snapchat’s logo from?: The logo shown in this guide was found on snapchat.com’s homepage. For official logo files and usage rules, check Snapchat’s own brand or press page.
Is this Snapchat’s official style guide?: No. SiteStyleGuide made it from snapchat.com’s public web pages on 1 November 2026, and isn’t affiliated with Snapchat. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

snapchat-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* snapchat.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/snapchat.com) */
:root {
  /* Colours */
  --text: #16191C;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-near-black: #16191C;
  --colour-cool-dark-grey: #656D78;
  --colour-off-white: #ECEFF1;
  --colour-deep-sky-blue: #0FADFF;
  --colour-yellow: #FFFC00;
  --colour-indian-red: #F23C57;
  --colour-medium-aqua-marine: #39CA8E;
  --colour-light-sky-blue: #42BFFF;
  --colour-lime-green: #29BD49;
  --colour-dark-orchid: #7F3BB0;
  --colour-medium-sea-green: #31B880;
  --colour-light-coral: #F56B7F;
  --colour-crimson: #E1143D;
  --colour-medium-orchid: #A05DCD;
  --colour-dark-green: #105E3D;
  --gradient-1: linear-gradient(to right, #fff, transparent);
  --gradient-2: linear-gradient(to left, #fff, transparent);
  --gradient-3: linear-gradient(#0000 10%,#0000001a 33%,#0000004d 66%,#0009 100%);

  /* Typefaces */
  --font-headings: 'Avenir Next', 'verdana', 'Apple Color Emoji', 'Noto Color Emoji', sans-serif;
  --font-buttons: 'Avenir Next', 'verdana', 'Apple Color Emoji', 'Noto Color Emoji', sans-serif;
  --font-body: 'Avenir Next', 'verdana', 'Apple Color Emoji', 'Noto Color Emoji', sans-serif;
  --font-other: 'Graphik', 'verdana', sans-serif;

  /* Type scale */
  --text-h1: 20px;
  --leading-h1: 26px;
  --text-h2: 14px;
  --leading-h2: 18px;
  --text-body: 16px;
  --leading-body: 20px;
  --text-p: 16px;
  --leading-p: 22px;
  --text-small: 14px;
  --leading-small: 18px;
  --text-a: 14px;
  --leading-a: 18px;

  /* Shape */
  --radius-1: 1000px;
  --radius-2: 50%;
  --radius-3: 4px;
  --radius-4: 12px;
  --radius-5: 5px;
  --radius-6: 8px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 380px;
  --breakpoint-2: 600px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1200px;
  --max-width-1: 960px;
}

{
    "site": "snapchat.com",
    "source": "https://sitestyleguide.com/snapchat.com",
    "text": "#16191C",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Cool Near Black",
            "hex": "#16191C",
            "rgb": [
                22,
                25,
                28
            ]
        },
        {
            "name": "Cool Dark Grey",
            "hex": "#656D78",
            "rgb": [
                101,
                109,
                120
            ]
        },
        {
            "name": "Off White",
            "hex": "#ECEFF1",
            "rgb": [
                236,
                239,
                241
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#0FADFF",
            "rgb": [
                15,
                173,
                255
            ]
        },
        {
            "name": "Yellow",
            "hex": "#FFFC00",
            "rgb": [
                255,
                252,
                0
            ]
        },
        {
            "name": "Indian Red",
            "hex": "#F23C57",
            "rgb": [
                242,
                60,
                87
            ]
        },
        {
            "name": "Medium Aqua Marine",
            "hex": "#39CA8E",
            "rgb": [
                57,
                202,
                142
            ]
        },
        {
            "name": "Light Sky Blue",
            "hex": "#42BFFF",
            "rgb": [
                66,
                191,
                255
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#29BD49",
            "rgb": [
                41,
                189,
                73
            ]
        },
        {
            "name": "Dark Orchid",
            "hex": "#7F3BB0",
            "rgb": [
                127,
                59,
                176
            ]
        },
        {
            "name": "Medium Sea Green",
            "hex": "#31B880",
            "rgb": [
                49,
                184,
                128
            ]
        },
        {
            "name": "Light Coral",
            "hex": "#F56B7F",
            "rgb": [
                245,
                107,
                127
            ]
        },
        {
            "name": "Crimson",
            "hex": "#E1143D",
            "rgb": [
                225,
                20,
                61
            ]
        },
        {
            "name": "Medium Orchid",
            "hex": "#A05DCD",
            "rgb": [
                160,
                93,
                205
            ]
        },
        {
            "name": "Dark Green",
            "hex": "#105E3D",
            "rgb": [
                16,
                94,
                61
            ]
        }
    ],
    "fonts": [
        {
            "name": "Avenir Next",
            "stack": "\"Avenir Next\", verdana, \"Apple Color Emoji\", \"Noto Color Emoji\", sans-serif",
            "weights": [
                100,
                200,
                300,
                400,
                500,
                600,
                700,
                800,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Graphik",
            "stack": "\"Graphik\", verdana, var(--sc-font-family-emojis), sans-serif",
            "weights": [
                100,
                200,
                300,
                400,
                500,
                600,
                700,
                800,
                900
            ],
            "source": "Self-hosted"
        }
    ]
}

Other websites using Avenir Next as their main typeface

p-bxr9ka.project.space

p-bxr9ka.project.space · set in Avenir Next
Save

Websites whose lead colour is closest to Snapchat’s

Movies Anywhere

moviesanywhere.com · 3 days ago
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آپارات

aparat.com · 1 day ago
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GetResponse

getresponse.com · 3 days ago
Save
Calculatio

calculat.io · 4 days ago
Save

Captured from snapchat.com on 1 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Snapchat; this guide describes the public website for reference.

Snapchatstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Near Black

Cool Dark Grey

Off White

Colours

Deep Sky Blue

Yellow

Indian Red

Medium Aqua Marine

Light Sky Blue

Lime Green

Dark Orchid

Medium Sea Green

Light Coral

Crimson

Medium Orchid

Dark Green

Gradients

Dark mode

Avenir Next

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run snapchat.com?

Also set in Avenir Next

p-bxr9ka.project.space

Similar colours

Movies Anywhere

آپارات

GetResponse

Calculatio

Title &
description