What are Square’s brand colours?

The main colours on squareup.com are Light Royal Blue (#006AFF), Deep Royal Blue (#0055CC), Royal Blue (#004CFF), Red (#DF3320), Dodger Blue (#4A95FF) and Light Steel Blue (#CCE1FF).

What colour is Square’s text and background?

Body text is #1A1A1A on a #FFFFFF background.

Where is Square’s logo from?

The logo shown in this guide was found on squareup.com’s homepage. For official logo files and usage rules, check Square’s own brand or press page.

Is this Square’s official style guide?

No. SiteStyleGuide made it from squareup.com’s public web pages on 27 October 2026, and isn’t affiliated with Square. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from squareup.com’s public web pages. Not affiliated with or endorsed by Square. The real site is squareup.com ↗

Unofficial style guide

Squarestyle guide

Square’s website (squareup.com) uses Square Sans Text VF for its headings and body text. Its palette is led by Light Royal Blue (#006AFF), Deep Royal Blue (#0055CC) and Royal Blue (#004CFF), with #1A1A1A text on #FFFFFF. Captured from the live site on 27 October 2026.

Website: squareup.com
Typefaces: Square Sans Text VF, Square Sans Display VF
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

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Screenshot of the squareup.com homepage on a desktop screen — Screenshot of squareup.com on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the squareup.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Power your entire business | Square; ● 35 / 60 characters
Meta description: Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up for Square today.; ● 126 / 160 characters
Site name: Square
og:title: Power your entire business | Square
og:description: Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up for Square today.
Language: en-AU

In search results

Squarehttps://squareup.com/au/en

Power your entire business | Square

Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up for Square today.

When shared

squareup.com

Power your entire business | Square

Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up …

Logo & favicons

Found as: schema.org logo. PNG, 3360 × 1716.

Logo

On white

On black

On Light Royal Blue

Favicons

1 found

32 px · ICO icon

Power your entire business | Square

Light browser tab

Power your entire business | Square

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1A1A1A) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Near Black 43.9%
White 26.3%
Light Royal Blue 8.8%
Black 7.2%
Off White 5.7%
Deep Royal Blue 2.7%
Royal Blue 1.6%
Red 1.3%
Dodger Blue 0.7%
Light Steel Blue 0.5%
Dark Slate Blue 0.3%
Lime Green 0.3%
Light Blue 0.2%
Fire Brick 0.2%
Beige 0.2%
Pale Violet Red 0.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 90

On text
—

On white
17.40:1 AAA

Text, background, graphic · .toggle.nav-button.svelte-15zb2ou, .Toggle.nav-button.toggle-accessibility-redesign.svelte-ef9s9v
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
17.40:1 AAA

On white
—

Background, text, border · .MarqueeSection.svelte-xbc26u .headings-compact.fade-at-wider-screen:where(.svel, .header.svelte-vmnw0q
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 99

On text
1.19:1 Fail

On white
20.62:1 AAA

Text, background · .InlineTypographyComponent.title-xl.svelte-1dlgjmw, --color-background
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 15

On text
12.33:1 AAA

On white
1.41:1 Fail

Border, background · .CategoryList.svelte-sbu4j, .cta-button-container.svelte-1ll27mu

Colours

Brand colours and accents, most used first

Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 58 0 0

On text
3.73:1 AA large

On white
4.66:1 AA

Background, border, text · --color-theme, .secondary.svelte-1c3upyg .title:where(.svelte-1c3upyg)
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 58 0 20

On text
2.63:1 Fail

On white
6.62:1 AA

Background, text, border · --color-theme-focus, .primary.svelte-wxk8im:before
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 70 0 0

On text
2.88:1 Fail

On white
6.04:1 AA

Background, text, border · .tier-option.isSelected.svelte-evg3wu, .tier-cta-primary.svelte-75xd2e
Red

HEX

RGB

HSL

OKLCH

CMYK
0 77 86 13

On text
3.84:1 AA large

On white
4.53:1 AA

Text, background, border · .tooltip.svelte-vcsk7q, fieldset.isError.svelte-ln8w36 legend:where(.svelte-ln8w36)
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
71 42 0 0

On text
5.83:1 AA

On white
2.99:1 Fail

Used · --color-link, --color-blue-400
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
20 12 0 0

On text
13.08:1 AAA

On white
1.33:1 Fail

Background · .marketInput[aria-expanded=true].svelte-1x0uike .countryCodeTrigger:where(.svelt, --badge-pricing-tier-background-color
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
98 57 0 36

On text
2.00:1 Fail

On white
8.71:1 AAA

Background · .sq-custom-build-custom:before
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
94 0 71 29

On text
6.43:1 AA

On white
2.71:1 Fail

Background · .flashBanner.svelte-ftg0ns, inline style on <div>
Light Blue

HEX

RGB

HSL

OKLCH

CMYK
18 5 0 4

On text
13.66:1 AAA

On white
1.27:1 Fail

Background · .sq-custom-kiosk-promo-banner-module>.FlexLayoutSection, --color-blue-light
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 83 25

On text
2.68:1 Fail

On white
6.49:1 AA

Used · --field-error-message-text-color, --field-normal-state-invalid-validity-border-color
Beige

HEX

RGB

HSL

OKLCH

CMYK
2 0 9 0

On text
17.05:1 AAA

On white
1.02:1 Fail

Background · .sq-custom-kiosk-promo-banner-module>.FlexLayoutSection
Pale Violet Red

HEX

RGB

HSL

OKLCH

CMYK
0 59 42 24

On text
3.83:1 AA large

On white
4.55:1 AA

Text · :not(pre)>code, --color-rose

Gradients

linear-gradient(#1a1a1a,#1a1a1a)
linear-gradient(270deg,#fff0,#fff 70%)
linear-gradient(90deg,#fff0,#fff 70%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Square Sans Text VF

Aa 400 Aa 700

Square Sans Text VF

Served from square-fonts-production-f.squarecdn.com · weights 400, 500, 600, 700 · buttons, headings, body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Square Sans Display VF

Served from square-fonts-production-f.squarecdn.com · weights 400, 600, 700 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px

Heading 1 4rem · 40 px / 5rem weight 400 · Square Sans Display VF

Square

Heading 2 3.4rem · 34 px / 4.4rem weight 400 · Square Sans Display VF

Power your entire business | Square

Heading 3 2.8rem · 28 px / 3.8rem weight 400 · Square Sans Text VF

Power your entire business | Square

Heading 4 2.4rem · 24 px / 3.4rem weight 500 · Square Sans Text VF

Power your entire business | Square

Heading 5 2rem · 20 px / 3rem weight 500 · Square Sans Text VF

Power your entire business | Square

Heading 6 1.6rem · 16 px / 2.4rem weight 500 · Square Sans Text VF

Power your entire business | Square

Body 1.6rem · 16 px / 2.4rem weight 400 · Square Sans Text VF

Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up for Square today.

Paragraph 1.6rem · 16 px / 2.4rem weight 400 · Square Sans Text VF

Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up for Square today.

Link 2rem · 20 px / 3rem weight 400

Sizes in use

Most common across the site

28pxline 3.8rem · 5 rules
24pxline 3.4rem · 13 rules
20pxline 3rem · 21 rules
18pxline 1.2 · 4 rules
16pxline 28px · 125 rules
14pxline 24px · 50 rules
12pxline 22px · 38 rules
9px4 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.cta-subnav-container.svelte-1lguc4e · #FFFFFF

Corner radius

8px · 67×
4px · 64×
5px · 32×
6px · 28×
100% · 18×

Shadows

0 2px 8px #00000029
,
0 1px 3px #0000001a

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

374

718

739

740

1023

1024

1280

1680

On a scale of 0 to 1680 px.

Content widths (max-width)

1680 px

1400 px

1120 px

950 px

780 px

414 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 35 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Square use?: Square’s website uses two typefaces: Square Sans Text VF (headings and body text), served from square-fonts-production-f.squarecdn.com; Square Sans Display VF, served from square-fonts-production-f.squarecdn.com.
What are Square’s brand colours?: The main colours on squareup.com are Light Royal Blue (#006AFF), Deep Royal Blue (#0055CC), Royal Blue (#004CFF), Red (#DF3320), Dodger Blue (#4A95FF) and Light Steel Blue (#CCE1FF).
What colour is Square’s text and background?: Body text is #1A1A1A on a #FFFFFF background.
Where is Square’s logo from?: The logo shown in this guide was found on squareup.com’s homepage. For official logo files and usage rules, check Square’s own brand or press page.
Is this Square’s official style guide?: No. SiteStyleGuide made it from squareup.com’s public web pages on 27 October 2026, and isn’t affiliated with Square. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

squareup-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* squareup.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/squareup.com) */
:root {
  /* Colours */
  --text: #1A1A1A;
  --background: #FFFFFF;
  --colour-near-black: #1A1A1A;
  --colour-white: #FFFFFF;
  --colour-black: #030303;
  --colour-off-white: #D9D9D9;
  --colour-light-royal-blue: #006AFF;
  --colour-deep-royal-blue: #0055CC;
  --colour-royal-blue: #004CFF;
  --colour-red: #DF3320;
  --colour-dodger-blue: #4A95FF;
  --colour-light-steel-blue: #CCE1FF;
  --colour-dark-slate-blue: #0446A3;
  --colour-lime-green: #0BB634;
  --colour-light-blue: #CAE9F5;
  --colour-fire-brick: #BF0020;
  --colour-beige: #FBFFE8;
  --colour-pale-violet-red: #C14F70;
  --gradient-1: linear-gradient(#1a1a1a,#1a1a1a);
  --gradient-2: linear-gradient(270deg,#fff0,#fff 70%);
  --gradient-3: linear-gradient(90deg,#fff0,#fff 70%);

  /* Typefaces */
  --font-buttons: 'Square Sans Text VF', 'Square Sans Text', 'Helvetica', 'Arial', 'Hiragino Kaku Gothic Pro', 'ヒラギノ角ゴ Pro W3';
  --font-headings: 'Square Sans Text VF', 'Square Sans Text', 'Helvetica', 'Arial', 'Hiragino Kaku Gothic Pro', 'ヒラギノ角ゴ Pro W3';
  --font-body: 'Square Sans Text VF', 'Square Sans Text', 'Helvetica', 'Arial', 'Hiragino Kaku Gothic Pro', 'ヒラギノ角ゴ Pro W3';

  /* Type scale */
  --text-h1: 4rem;
  --leading-h1: 5rem;
  --text-h2: 3.4rem;
  --leading-h2: 4.4rem;
  --text-h3: 2.8rem;
  --leading-h3: 3.8rem;
  --text-h4: 2.4rem;
  --leading-h4: 3.4rem;
  --text-h5: 2rem;
  --leading-h5: 3rem;
  --text-h6: 1.6rem;
  --leading-h6: 2.4rem;
  --text-body: 1.6rem;
  --leading-body: 2.4rem;
  --text-p: 1.6rem;
  --leading-p: 2.4rem;
  --text-a: 2rem;
  --leading-a: 3rem;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 4px;
  --radius-3: 5px;
  --radius-4: 6px;
  --radius-5: 100%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 374px;
  --breakpoint-2: 718px;
  --breakpoint-3: 739px;
  --breakpoint-4: 740px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1680px;
  --max-width-1: 1680px;
  --max-width-2: 1400px;
  --max-width-3: 1120px;
  --max-width-4: 950px;
  --max-width-5: 780px;
  --max-width-6: 414px;
}

{
    "site": "squareup.com",
    "source": "https://sitestyleguide.com/squareup.com",
    "text": "#1A1A1A",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Near Black",
            "hex": "#1A1A1A",
            "rgb": [
                26,
                26,
                26
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#030303",
            "rgb": [
                3,
                3,
                3
            ]
        },
        {
            "name": "Off White",
            "hex": "#D9D9D9",
            "rgb": [
                217,
                217,
                217
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#006AFF",
            "rgb": [
                0,
                106,
                255
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#0055CC",
            "rgb": [
                0,
                85,
                204
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#004CFF",
            "rgb": [
                0,
                76,
                255
            ]
        },
        {
            "name": "Red",
            "hex": "#DF3320",
            "rgb": [
                223,
                51,
                32
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#4A95FF",
            "rgb": [
                74,
                149,
                255
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#CCE1FF",
            "rgb": [
                204,
                225,
                255
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#0446A3",
            "rgb": [
                4,
                70,
                163
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#0BB634",
            "rgb": [
                11,
                182,
                52
            ]
        },
        {
            "name": "Light Blue",
            "hex": "#CAE9F5",
            "rgb": [
                202,
                233,
                245
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#BF0020",
            "rgb": [
                191,
                0,
                32
            ]
        },
        {
            "name": "Beige",
            "hex": "#FBFFE8",
            "rgb": [
                251,
                255,
                232
            ]
        },
        {
            "name": "Pale Violet Red",
            "hex": "#C14F70",
            "rgb": [
                193,
                79,
                112
            ]
        }
    ],
    "fonts": [
        {
            "name": "Square Sans Text VF",
            "stack": "Square Sans Text VF, Square Sans Text, Helvetica, Arial, Hiragino Kaku Gothic Pro, ヒラギノ角ゴ Pro W3, メイリオ, meiryo, ＭＳ Ｐゴシック, sans-serif",
            "weights": [
                400,
                500,
                600,
                700
            ],
            "source": "Served from square-fonts-production-f.squarecdn.com"
        },
        {
            "name": "Square Sans Display VF",
            "stack": "\"Square Sans Display VF\", \"Square Sans Display\", Helvetica, Arial, \"Hiragino Sans\", \"ヒラギノ角ゴ Pro W3\", \"メイリオ\", Meiryo, \"ＭＳ Ｐゴシック\", sans-serif",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Served from square-fonts-production-f.squarecdn.com"
        }
    ]
}

Websites whose lead colour is closest to Square’s

Open Broadcaster Software

obsproject.com · 4 days ago
Save
Digg

digg.com · 1 day ago
Save
Electronic Arts Home Page

ea.com · 3 days ago
Save
WeTransfer

we.tl · 3 days ago
Save

Captured from squareup.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Square; this guide describes the public website for reference.

Squarestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Near Black

White

Black

Off White

Colours

Light Royal Blue

Deep Royal Blue

Royal Blue

Red

Dodger Blue

Light Steel Blue

Dark Slate Blue

Lime Green

Light Blue

Fire Brick

Beige

Pale Violet Red

Gradients

Square Sans Text VF

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run squareup.com?

Similar colours

Open Broadcaster Software

Digg

Electronic Arts Home Page

WeTransfer

Title &
description