SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from statcounter.com’s public web pages. Not affiliated with or endorsed by Statcounter. The real site is statcounter.com ↗

Statcounter logo

Unofficial style guide

Statcounterstyle guide

Statcounter’s website (statcounter.com) sets its headings in open_sansbold and its body text in open_sanslight. Its palette is led by Dark Slate Blue (#064685), Deep Midnight Blue (#011447) and Light Steel Blue (#AEC4DB), with #000000 text on #FFFFFF. Captured from the live site on 30 October 2026.

Typefaces
open_sansbold, open_sanslight, open_sansregular
Palette
4 neutrals, 12 colours, 3 gradients
Captured
30 Oct 2026 · added by @sitestyleguide
https://statcounter.com/ Screenshot
Screenshot of the statcounter.com homepage on a desktop screen
Screenshot of statcounter.com on a 1440 px desktop screen, 30 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Web Analytics Made Easy - Statcounter
● 37 / 60 characters
Meta description
StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
▲ 192 / 160 characters
Site name
Statcounter
og:title
Statcounter - Web Analytics Made Easy
og:description
A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

In search results

Statcounterhttps://statcounter.com/

Web Analytics Made Easy - Statcounter

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to…

When shared

The image Statcounter shares with links

statcounter.com

Statcounter - Web Analytics Made Easy

A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Dark Slate Blue 34.7%
  • White 32%
  • Cool Off White 6.5%
  • Charcoal 5.9%
  • Deep Midnight Blue 5.6%
  • Light Steel Blue 5%
  • Black 4%
  • Lime Green 1.9%
  • Cornflower Blue 0.8%
  • Light Red 0.7%
  • Deep Red 0.6%
  • Deep Royal Blue 0.5%
  • Olive Drab 0.5%
  • Light Midnight Blue 0.4%
  • Midnight Blue 0.4%
  • Light Royal Blue 0.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · .understandVisitorsEasySessionReplay2021 header, .section.bg-landing-summary-stats

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    6 2 0 4
    On text
    18.06:1 AAA
    On white
    1.16:1 Fail

    Background · .understandVisitorsEasySessionReplay2021 header, .section.bg-landing-summary-stats

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 80
    On text
    1.66:1 Fail
    On white
    12.63:1 AAA

    Text · .success-story .usertext .title, .landing-page.statcounter-vs-google-analytics h4

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, border, background · body, .message:not(.info) h2

Colours

Brand colours and accents, most used first
  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 47 0 48
    On text
    2.22:1 Fail
    On white
    9.45:1 AAA

    Text, background, border · .page-internal.pricing-plans-page header, .websiteAnalyticsMadeEasy2018 header

  • Deep Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 72 0 72
    On text
    1.19:1 Fail
    On white
    17.61:1 AAA

    Background · .websiteAnalyticsMadeEasy2018 header, .page-internal.landing-page header

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    21 11 0 14
    On text
    11.72:1 AAA
    On white
    1.79:1 Fail

    Border, text, graphic · .btn-feedback.disabled, .btn-feedback.disabled svg path

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    39 0 63 24
    On text
    9.67:1 AAA
    On white
    2.17:1 Fail

    Background, border, text · .btn.btn-green, .header-content.start-your-trial input.submit

  • Cornflower Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    48 24 0 19
    On text
    7.27:1 AAA
    On white
    2.89:1 Fail

    Border, text · .modal_heading, header

  • Light Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 0
    On text
    5.25:1 AA
    On white
    4.00:1 AA large

    Text · .page-internal.landing-page.photography header h1 .emoji, .page-close-account .warning h3

  • Deep Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 15
    On text
    3.95:1 AA large
    On white
    5.32:1 AA

    Background, text, border · .modal .btn-del, #comments-container .comment .text.moderated.awaiting

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 40 0 33
    On text
    3.54:1 AA large
    On white
    5.94:1 AA

    Text · .page-internal.landing-page.landing-page-2017.campaign-url-builder-page h1, .page-internal.landing-page.landing-page-2017.campaign-url-builder-page h2

  • Olive Drab

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    39 0 63 34
    On text
    7.24:1 AAA
    On white
    2.90:1 Fail

    Background, border · .btn.btn-green.btn-green-dark-hover:hover, .landing-page .btn-green:hover

  • Light Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    97 59 0 62
    On text
    1.48:1 Fail
    On white
    14.15:1 AAA

    Background · .support-searchbox #knowledge-base-search input[type="submit"], .support-searchbox #knowledge-base-search input[type="text"]

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    92 54 0 72
    On text
    1.32:1 Fail
    On white
    15.92:1 AAA

    Background · #mobile-menu a#login, #mobile-menu li a

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    66 33 0 38
    On text
    3.66:1 AA large
    On white
    5.73:1 AA

    Text · ::-webkit-input-placeholder, :-moz-placeholder

Gradients

  • linear-gradient(top,#011447 0,#053f82 100%)

  • linear-gradient(to bottom,#011447 0,#053f82 100%)

  • linear-gradient(top,#fff 0,#e7eff5 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

open_sansbold

Aa 400

open_sansbold

Self-hosted · weights 400 · headings, buttons · shown in a stand-in if you don’t have it

Aa 300 Aa 400

open_sanslight

Self-hosted · weights 300, 400 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 600

open_sansregular

Self-hosted · weights 400, 600 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400

open_sanssemibold

Self-hosted · weights 400 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 20px / 48px weight 100 · open_sansbold

Statcounter

Heading 2 33px / 137% weight 400 · open_sanslight

Web Analytics Made Easy - Statcounter

Heading 3 25px / 1.4em weight 300 · open_sansbold

Web Analytics Made Easy - Statcounter

Heading 4 18px / 24px weight 400 · open_sansbold

Web Analytics Made Easy - Statcounter

Heading 5 17px / normal weight 400 · open_sansbold

Web Analytics Made Easy - Statcounter

Body — open_sanslight

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can …

Paragraph 15px open_sanslight

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can …

Button 14px weight 600 · open_sansregular

Get started

Link 15px / 27px weight 400 · capitalize · open_sanslight

Read more about Statcounter

Sizes in use

Most common across the site
  • 40pxline 49px · 35 rules
  • 30pxline normal · 23 rules
  • 20pxline 27px · 19 rules
  • 17pxline 1.35em · 11 rules
  • 15pxline 27px · 119 rules
  • 14pxline 25px · 27 rules
  • 13pxline 21px · 37 rules
  • 12pxline 16px · 14 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.page-internal.landing-page.landing-page-2017.campaign-url-builder-page button · #064685 · radius 4px

Link

Read our latest news today.

a · #064685

Corner radius

  • 4px · 79×
  • 0 0 4px 4px · 15×
  • 4px 4px 0 0 · 12×
  • 5px · 4×
  • 50% · 3×
  • 6px · 2×

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

450
500
770
830
850
900
940
1200

On a scale of 0 to 1440 px.

Content widths (max-width)

770 px
718 px
700 px
650 px
600 px
500 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 37 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 192 characters. Search results usually show about 160.
  • ▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Statcounter use?
Statcounter’s website uses four typefaces: open_sansbold (headings), self-hosted; open_sanslight (body text), self-hosted; open_sansregular, self-hosted; open_sanssemibold, self-hosted.
What are Statcounter’s brand colours?
The main colours on statcounter.com are Dark Slate Blue (#064685), Deep Midnight Blue (#011447), Light Steel Blue (#AEC4DB), Lime Green (#76C349), Cornflower Blue (#6B9CCE) and Light Red (#FF0000).
What colour is Statcounter’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Statcounter’s logo from?
The logo shown in this guide was found on statcounter.com’s homepage. For official logo files and usage rules, check Statcounter’s own brand or press page.
Is this Statcounter’s official style guide?
No. SiteStyleGuide made it from statcounter.com’s public web pages on 30 October 2026, and isn’t affiliated with Statcounter. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

statcounter-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* statcounter.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/statcounter.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-off-white: #E7EFF5;
  --colour-charcoal: #333333;
  --colour-black: #000000;
  --colour-dark-slate-blue: #064685;
  --colour-deep-midnight-blue: #011447;
  --colour-light-steel-blue: #AEC4DB;
  --colour-lime-green: #76C349;
  --colour-cornflower-blue: #6B9CCE;
  --colour-light-red: #FF0000;
  --colour-deep-red: #D90000;
  --colour-deep-royal-blue: #0067AC;
  --colour-olive-drab: #66A83F;
  --colour-light-midnight-blue: #032862;
  --colour-midnight-blue: #062148;
  --colour-light-royal-blue: #36699D;
  --gradient-1: linear-gradient(top,#011447 0,#053f82 100%);
  --gradient-2: linear-gradient(to bottom,#011447 0,#053f82 100%);
  --gradient-3: linear-gradient(top,#fff 0,#e7eff5 100%);

  /* Typefaces */
  --font-headings: 'open_sansbold', 'Arial', 'Helvetica Neue', 'Helvetica', sans-serif;
  --font-buttons: 'open_sansbold', 'Arial', 'Helvetica Neue', 'Helvetica', sans-serif;
  --font-body: 'open_sanslight', 'Arial', 'Helvetica Neue', 'Helvetica', sans-serif;

  /* Type scale */
  --text-h1: 20px;
  --leading-h1: 48px;
  --text-h2: 33px;
  --leading-h2: 137%;
  --text-h3: 25px;
  --leading-h3: 1.4em;
  --text-h4: 18px;
  --leading-h4: 24px;
  --text-h5: 17px;
  --leading-h5: normal;
  --text-p: 15px;
  --text-button: 14px;
  --text-a: 15px;
  --leading-a: 27px;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 0 0 4px 4px;
  --radius-3: 4px 4px 0 0;
  --radius-4: 5px;
  --radius-5: 50%;
  --radius-6: 6px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 450px;
  --breakpoint-2: 500px;
  --breakpoint-3: 770px;
  --breakpoint-4: 830px;
  --breakpoint-5: 850px;
  --breakpoint-6: 900px;
  --breakpoint-7: 940px;
  --breakpoint-8: 1200px;
  --max-width-1: 770px;
  --max-width-2: 718px;
  --max-width-3: 700px;
  --max-width-4: 650px;
  --max-width-5: 600px;
  --max-width-6: 500px;
}

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<a href="https://sitestyleguide.com/statcounter.com" title="Statcounter style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using open_sansbold as their main typeface
Websites whose lead colour is closest to Statcounter’s

Captured from statcounter.com on 30 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Statcounter; this guide describes the public website for reference.