What font does THE ICONIC use?

THE ICONIC’s website uses three typefaces: Proxima Nova Bold (headings), self-hosted; Proxima Nova (body text), self-hosted; Proxima Nova Light, self-hosted.

What are THE ICONIC’s brand colours?

The main colours on theiconic.com.au are Deep Sky Blue (#42ABC8), Red (#EF423C), Light Coral (#FF8E4D), Deep Yellow Green (#7DC838), Sea Green (#349C5F) and Light Pink (#F9B3B1).

What colour is THE ICONIC’s text and background?

Body text is #222222 on a #FFFFFF background.

Where is THE ICONIC’s logo from?

The logo shown in this guide was found on theiconic.com.au’s homepage. For official logo files and usage rules, check THE ICONIC’s own brand or press page.

Is this THE ICONIC’s official style guide?

No. SiteStyleGuide made it from theiconic.com.au’s public web pages on 27 October 2026, and isn’t affiliated with THE ICONIC. Members can refresh a guide after 90 days to pick up changes.

THE ICONIC Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Got You Looking 👀 | Fashion | THE ICONIC; ● 40 / 60 characters
Meta description: Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and more. Free delivery & returns available.; ▲ 178 / 160 characters
Site name: THE ICONIC
og:title: Got You Looking 👀 | Fashion | THE ICONIC
og:description: Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and more. Free delivery & returns available.
Language: en

In search results

THE ICONIChttps://www.theiconic.com.au/

Got You Looking 👀 | Fashion | THE ICONIC

Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and more. Free delivery & r…

When shared

No og:image, so no picture

theiconic.com.au

Got You Looking 👀 | Fashion | THE ICONIC

Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, acce…

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Logo & favicons

Found as: schema.org logo. PNG, 2813 × 1811.

Logo

On white

On black

On Deep Sky Blue

Favicons

7 found

180 px · PNG apple-touch-icon-precomposed
167 px · PNG apple-touch-icon-precomposed
152 px · PNG apple-touch-icon-precomposed
120 px · PNG apple-touch-icon-precomposed
76 px · PNG apple-touch-icon-precomposed
60 px · PNG apple-touch-icon-precomposed
32 px · ICO shortcut icon

Got You Looking 👀 | Fashion | THE ICONIC

Light browser tab

Got You Looking 👀 | Fashion | THE ICONIC

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#222222) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 37.3%
Deep Sky Blue 17.3%
Near Black 16.1%
Dark Grey 11.1%
Red 8.5%
Light Grey 4.6%
Light Coral 1.5%
Deep Yellow Green 1%
Sea Green 0.8%
Light Pink 0.3%
Deep Coral 0.3%
Crimson 0.3%
Steel Blue 0.3%
Light Yellow Green 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
15.91:1 AAA

On white
—

Background, text, border · body, .button.primary.light
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 86

On text
1.01:1 Fail

On white
15.72:1 AAA

Text, background, border · .button.mono, .button.primary.mono
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 70

On text
1.88:1 Fail

On white
8.45:1 AAA

Text, background, border · .main-header .nav-panel-title .close-button, .button
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 20

On text
10.01:1 AAA

On white
1.59:1 Fail

Border, background, text · .button:not(.dropdown).disabled, .tabs .tab-title>a:hover

Colours

Brand colours and accents, most used first

Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
67 15 0 22

On text
5.98:1 AA

On white
2.66:1 Fail

Text, background, border · .button.primary.action, .button.action
Red

HEX

RGB

HSL

OKLCH

CMYK
0 72 75 6

On text
4.18:1 AA large

On white
3.81:1 AA large

Text, background, border · .button.primary.danger, .button.danger
Light Coral

HEX

RGB

HSL

OKLCH

CMYK
0 44 70 0

On text
6.99:1 AA

On white
2.28:1 Fail

Background, text, border · .style-warning, .alert-box.warning
Deep Yellow Green

HEX

RGB

HSL

OKLCH

CMYK
37 0 72 22

On text
7.72:1 AAA

On white
2.06:1 Fail

Text, background, border · .alert-box.success, .label.success
Sea Green

HEX

RGB

HSL

OKLCH

CMYK
67 0 39 39

On text
4.60:1 AA

On white
3.46:1 AA large

Background, text, border · .tag--positive-outline, .pdp-snippet .countdown-timer
Light Pink

HEX

RGB

HSL

OKLCH

CMYK
0 28 29 2

On text
9.18:1 AAA

On white
1.73:1 Fail

Background · #messageBar .message.error, #messageBar .message.warning
Deep Coral

HEX

RGB

HSL

OKLCH

CMYK
0 51 80 2

On text
5.98:1 AA

On white
2.66:1 Fail

Text, border · .tag--notice-outline, .tag--notice-muted
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 71 74 14

On text
3.62:1 AA large

On white
4.39:1 AA large

Text · #messageBar .message.error, #messageBar .message.warning
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 22 0 40

On text
3.14:1 AA large

On white
5.06:1 AA

Text · .tag--info-outline, .tag--info-muted
Light Yellow Green

HEX

RGB

HSL

OKLCH

CMYK
26 0 53 11

On text
10.48:1 AAA

On white
1.52:1 Fail

Background, border · .style-success

Gradients

linear-gradient(rgba(255,255,255,.2),rgba(255,255,255,.2))
linear-gradient(to right,rgba(255,255,255,0) 0,#fff 100%)
linear-gradient(180deg,#dedede,rgba(35,35,35,0) 70%),linear-gradient(0deg,#dedede,rgba(35,35,35,0) 70%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Proxima Nova Bold

Aa 400 Aa 700

Proxima Nova Bold

Self-hosted · weights 400, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 300 Aa 700

Proxima Nova

Self-hosted · weights 300, 400, 700 · buttons, headings, body · shown in a stand-in if you don’t have it

Aa 100 Aa 400

Proxima Nova Light

Self-hosted · weights 100, 400 · body · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 2em · 32 px

THE ICONIC

Heading 3 14px / 21px

Got You Looking 👀 | Fashion | THE ICONIC

Heading 4 14px / 20px weight 400 · uppercase · Proxima Nova Bold

Got You Looking 👀 | Fashion | THE ICONIC

Body 100% / 1.5 weight 400 · Proxima Nova

Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and m…

Paragraph 14px / 20px weight 100 · Proxima Nova Light

Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and m…

Small 12px / 16px weight 100 · Proxima Nova Light

Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and m…

Button 100% / 1.15 none

Get started

Link 10px / 10px weight 400 · uppercase · Proxima Nova Bold

Sizes in use

Most common across the site

32pxline 40px · 4 rules
24pxline 36px · 7 rules
18pxline 1 · 3 rules
16pxline 1em · 25 rules
14pxline 20px · 51 rules
13pxline 20px · 6 rules
12pxline 18px · 47 rules
11pxline 15px · 4 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button.primary.action · #42ABC8

Link

Read our latest news today.

a · #4D4D4D

Corner radius

2px · 15×
50% · 11×
8px · 8×
4px · 7×
0 15% · 4×
0 2px 2px 0 · 3×

Shadows

0 4px 4px 0 rgba(0,0,0,.16)
0 0 10px rgba(35,35,35,.4)
0 1px 4px 0 rgba(0,0,0,.16)
0 1px 3px 0 rgba(35,35,35,.66)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

479

767

768

959

960

1279

1280

On a scale of 0 to 1440 px.

Content widths (max-width)

1280 px

720 px

468 px

340 px

334 px

306 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 40 characters, short enough to show in full in search results.
▲ CheckThe description is 178 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does THE ICONIC use?: THE ICONIC’s website uses three typefaces: Proxima Nova Bold (headings), self-hosted; Proxima Nova (body text), self-hosted; Proxima Nova Light, self-hosted.
What are THE ICONIC’s brand colours?: The main colours on theiconic.com.au are Deep Sky Blue (#42ABC8), Red (#EF423C), Light Coral (#FF8E4D), Deep Yellow Green (#7DC838), Sea Green (#349C5F) and Light Pink (#F9B3B1).
What colour is THE ICONIC’s text and background?: Body text is #222222 on a #FFFFFF background.
Where is THE ICONIC’s logo from?: The logo shown in this guide was found on theiconic.com.au’s homepage. For official logo files and usage rules, check THE ICONIC’s own brand or press page.
Is this THE ICONIC’s official style guide?: No. SiteStyleGuide made it from theiconic.com.au’s public web pages on 27 October 2026, and isn’t affiliated with THE ICONIC. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

theiconic-com-au-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* theiconic.com.au design tokens, from SiteStyleGuide (https://sitestyleguide.com/theiconic.com.au) */
:root {
  /* Colours */
  --text: #222222;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #232323;
  --colour-dark-grey: #4D4D4D;
  --colour-light-grey: #CDCDCD;
  --colour-deep-sky-blue: #42ABC8;
  --colour-red: #EF423C;
  --colour-light-coral: #FF8E4D;
  --colour-deep-yellow-green: #7DC838;
  --colour-sea-green: #349C5F;
  --colour-light-pink: #F9B3B1;
  --colour-deep-coral: #FA7A31;
  --colour-crimson: #DB3F3A;
  --colour-steel-blue: #007899;
  --colour-light-yellow-green: #A7E36A;
  --gradient-1: linear-gradient(rgba(255,255,255,.2),rgba(255,255,255,.2));
  --gradient-2: linear-gradient(to right,rgba(255,255,255,0) 0,#fff 100%);
  --gradient-3: linear-gradient(180deg,#dedede,rgba(35,35,35,0) 70%),linear-gradient(0deg,#dedede,rgba(35,35,35,0) 70%);

  /* Typefaces */
  --font-headings: 'Proxima Nova Bold';
  --font-buttons: 'Proxima Nova Bold';
  --font-body: 'Proxima Nova';

  /* Type scale */
  --text-h1: 2em;
  --text-h3: 14px;
  --leading-h3: 21px;
  --text-h4: 14px;
  --leading-h4: 20px;
  --text-body: 100%;
  --leading-body: 1.5;
  --text-p: 14px;
  --leading-p: 20px;
  --text-small: 12px;
  --leading-small: 16px;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 10px;
  --leading-a: 10px;

  /* Shape */
  --radius-1: 2px;
  --radius-2: 50%;
  --radius-3: 8px;
  --radius-4: 4px;
  --radius-5: 0 15%;
  --radius-6: 0 2px 2px 0;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 479px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 959px;
  --breakpoint-6: 960px;
  --breakpoint-7: 1279px;
  --breakpoint-8: 1280px;
  --max-width-1: 1280px;
  --max-width-2: 720px;
  --max-width-3: 468px;
  --max-width-4: 340px;
  --max-width-5: 334px;
  --max-width-6: 306px;
}

{
    "site": "theiconic.com.au",
    "source": "https://sitestyleguide.com/theiconic.com.au",
    "text": "#222222",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#232323",
            "rgb": [
                35,
                35,
                35
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#4D4D4D",
            "rgb": [
                77,
                77,
                77
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#CDCDCD",
            "rgb": [
                205,
                205,
                205
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#42ABC8",
            "rgb": [
                66,
                171,
                200
            ]
        },
        {
            "name": "Red",
            "hex": "#EF423C",
            "rgb": [
                239,
                66,
                60
            ]
        },
        {
            "name": "Light Coral",
            "hex": "#FF8E4D",
            "rgb": [
                255,
                142,
                77
            ]
        },
        {
            "name": "Deep Yellow Green",
            "hex": "#7DC838",
            "rgb": [
                125,
                200,
                56
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#349C5F",
            "rgb": [
                52,
                156,
                95
            ]
        },
        {
            "name": "Light Pink",
            "hex": "#F9B3B1",
            "rgb": [
                249,
                179,
                177
            ]
        },
        {
            "name": "Deep Coral",
            "hex": "#FA7A31",
            "rgb": [
                250,
                122,
                49
            ]
        },
        {
            "name": "Crimson",
            "hex": "#DB3F3A",
            "rgb": [
                219,
                63,
                58
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007899",
            "rgb": [
                0,
                120,
                153
            ]
        },
        {
            "name": "Light Yellow Green",
            "hex": "#A7E36A",
            "rgb": [
                167,
                227,
                106
            ]
        }
    ],
    "fonts": [
        {
            "name": "Proxima Nova Bold",
            "stack": "\"Proxima Nova Bold\"",
            "weights": [
                400,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Proxima Nova",
            "stack": "\"Proxima Nova\"",
            "weights": [
                300,
                400,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Proxima Nova Light",
            "stack": "\"Proxima Nova Light\"",
            "weights": [
                100,
                400
            ],
            "source": "Self-hosted"
        }
    ]
}

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<a href="https://sitestyleguide.com/theiconic.com.au" title="THE ICONIC style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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THE ICONICstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Dark Grey

Light Grey

Colours

Deep Sky Blue

Red

Light Coral

Deep Yellow Green

Sea Green

Light Pink

Deep Coral

Crimson

Steel Blue

Light Yellow Green

Gradients

Proxima Nova Bold

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

HBO

Sketchfab

Sketchfab

shopclues.com

THE ICONICstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Dark Grey

Light Grey

Colours

Deep Sky Blue

Red

Light Coral

Deep Yellow Green

Sea Green

Light Pink

Deep Coral

Crimson

Steel Blue

Light Yellow Green

Gradients

Proxima Nova Bold

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run theiconic.com.au?

Similar colours

HBO

Sketchfab

Sketchfab

shopclues.com

Title &
description