What font does TOTEME use?

TOTEME’s website uses one typeface: Toteme Sans (headings and body text), self-hosted.

What are TOTEME’s brand colours?

The main colours on toteme-studio.com are Fire Brick (#C50C1E), Sea Green (#1E8C45), Chocolate (#D06800), Black (#090909), White (#FFFFFF) and Dark Grey (#5A5A5A).

What colour is TOTEME’s text and background?

Body text is #090909 on a #FFFFFF background.

Where is TOTEME’s logo from?

The logo shown in this guide was found on toteme-studio.com’s homepage. For official logo files and usage rules, check TOTEME’s own brand or press page.

Is this TOTEME’s official style guide?

No. SiteStyleGuide made it from toteme-studio.com’s public web pages on 27 October 2026, and isn’t affiliated with TOTEME. Members can refresh a guide after 90 days to pick up changes.

TOTEME Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: TOTEME - Official online store; ● 30 / 60 characters
Meta description: Shop the full TOTEME edit, uniforms signed TOTEME and exclusive pieces only available at toteme.com. Fast shipping.; ● 115 / 160 characters
Site name: TOTEME
og:title: TOTEME - Official online store
og:description: Shop the full TOTEME edit, uniforms signed TOTEME and exclusive pieces only available at toteme.com. Fast shipping.
Language: en

In search results

TOTEMEhttps://toteme.com/en-au

TOTEME - Official online store

Shop the full TOTEME edit, uniforms signed TOTEME and exclusive pieces only available at toteme.com. Fast shipping.

When shared

toteme-studio.com

TOTEME - Official online store

Shop the full TOTEME edit, uniforms signed TOTEME and exclusive pieces only available at toteme.com. Fast shi…

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Logo & favicons

Found as: SVG in the header. SVG, 102 × 20.

Logo

On white

On black

On Fire Brick

Favicons

6 found

194 px · PNG icon
192 px · PNG icon
192 px · PNG manifest
180 px · PNG apple-touch-icon
32 px · PNG shortcut icon
16 px · PNG icon

TOTEME - Official online store

Light browser tab

TOTEME - Official online store

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#090909) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Black 39.4%
White 38%
Dark Grey 9.9%
Off White 6.8%
Fire Brick 2.8%
Sea Green 2.3%
Chocolate 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 96

On text
—

On white
19.91:1 AAA

Text, background, border · body, .btn-Button-primary
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
19.91:1 AAA

On white
—

Background, text, graphic · body, .btn-Button-primary
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 65

On text
2.89:1 Fail

On white
6.90:1 AA

Text, background, border · .sec-AtelierDirectory_SelectTitle, .blk-CtaInsetCard_Dot
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 2 13

On text
14.80:1 AAA

On white
1.35:1 Fail

Background, border · .psh-CartShipping_Bar, .sec-AtelierDirectory_Spacer

Colours

Brand colours and accents, most used first

Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 94 85 23

On text
3.27:1 AA large

On white
6.10:1 AA

Text, background · .prd-StoreAvailability_Colour-notAvailable, .frm-Form_ValidationText-error
Sea Green

HEX

RGB

HSL

OKLCH

CMYK
79 0 51 45

On text
4.64:1 AA

On white
4.29:1 AA large

Background · .acc-CustomerServices_BusinessOnline.is-active, .prd-StoreAvailability_Colour-available
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 50 100 18

On text
5.37:1 AA

On white
3.71:1 AA large

Background · .prd-StoreAvailability_Colour-limited, --Color_Warning-light

Gradients

linear-gradient(1.84deg,#00000005 1.77%,#f1f1f100 48.19%),linear-gradient(91.38deg,#00000008 5.6%,#f1f1f100 47.61%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Toteme Sans

Aa 300 Aa 700

Toteme Sans

Self-hosted · weights 300, 400, 700 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 — weight 300 · Toteme Sans

TOTEME

Heading 2 — weight 300 · Toteme Sans

TOTEME - Official online store

Heading 3 — weight 300 · Toteme Sans

TOTEME - Official online store

Heading 4 — weight 300 · Toteme Sans

TOTEME - Official online store

Heading 5 — weight 300 · Toteme Sans

TOTEME - Official online store

Heading 6 — weight 300 · Toteme Sans

TOTEME - Official online store

Sizes in use

Most common across the site

32px1 rules
20pxline 1.2 · 2 rules
16pxline 1.5 · 12 rules
14pxline 150% · 19 rules
12pxline 100% · 16 rules
10pxline 155% · 4 rules
9px1 rules
8pxline 8px · 3 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn-Button-primary · #FFFFFF

Corner radius

50% · 12×
4px · 4×
5px · 3×
50px · 1×
10px · 1×
inherit · 1×

Shadows

0 0 0 1px #1212128c
0 0 0 2px #1212128c
0 0 #0000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

768

990

1023

1200

1440

1600

On a scale of 0 to 1600 px.

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 30 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does TOTEME use?: TOTEME’s website uses one typeface: Toteme Sans (headings and body text), self-hosted.
What are TOTEME’s brand colours?: The main colours on toteme-studio.com are Fire Brick (#C50C1E), Sea Green (#1E8C45), Chocolate (#D06800), Black (#090909), White (#FFFFFF) and Dark Grey (#5A5A5A).
What colour is TOTEME’s text and background?: Body text is #090909 on a #FFFFFF background.
Where is TOTEME’s logo from?: The logo shown in this guide was found on toteme-studio.com’s homepage. For official logo files and usage rules, check TOTEME’s own brand or press page.
Is this TOTEME’s official style guide?: No. SiteStyleGuide made it from toteme-studio.com’s public web pages on 27 October 2026, and isn’t affiliated with TOTEME. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

toteme-studio-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* toteme-studio.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/toteme-studio.com) */
:root {
  /* Colours */
  --text: #090909;
  --background: #FFFFFF;
  --colour-black: #090909;
  --colour-white: #FFFFFF;
  --colour-dark-grey: #5A5A5A;
  --colour-off-white: #DFDEDB;
  --colour-fire-brick: #C50C1E;
  --colour-sea-green: #1E8C45;
  --colour-chocolate: #D06800;
  --gradient-1: linear-gradient(1.84deg,#00000005 1.77%,#f1f1f100 48.19%),linear-gradient(91.38deg,#00000008 5.6%,#f1f1f100 47.61%);

  /* Typefaces */
  --font-headings: 'Toteme Sans', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Helvetica';

  /* Shape */
  --radius-1: 50%;
  --radius-2: 4px;
  --radius-3: 5px;
  --radius-4: 50px;
  --radius-5: 10px;
  --radius-6: inherit;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 768px;
  --breakpoint-2: 990px;
  --breakpoint-3: 1023px;
  --breakpoint-4: 1200px;
  --breakpoint-5: 1440px;
  --breakpoint-6: 1600px;
}

{
    "site": "toteme-studio.com",
    "source": "https://sitestyleguide.com/toteme-studio.com",
    "text": "#090909",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Black",
            "hex": "#090909",
            "rgb": [
                9,
                9,
                9
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#5A5A5A",
            "rgb": [
                90,
                90,
                90
            ]
        },
        {
            "name": "Off White",
            "hex": "#DFDEDB",
            "rgb": [
                223,
                222,
                219
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C50C1E",
            "rgb": [
                197,
                12,
                30
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#1E8C45",
            "rgb": [
                30,
                140,
                69
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#D06800",
            "rgb": [
                208,
                104,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "Toteme Sans",
            "stack": "\"Toteme Sans\", -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", sans-serif",
            "weights": [
                300,
                400,
                700
            ],
            "source": "Self-hosted"
        }
    ]
}

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TOTEMEstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Black

White

Dark Grey

Off White

Colours

Fire Brick

Sea Green

Chocolate

Gradients

Toteme Sans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Fox News

ТСН.ua

CCM

Super User

TOTEMEstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Black

White

Dark Grey

Off White

Colours

Fire Brick

Sea Green

Chocolate

Gradients

Toteme Sans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run toteme-studio.com?

Similar colours

Fox News

ТСН.ua

CCM

Super User

Title &
description