SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from tradeindia.com’s public web pages. Not affiliated with or endorsed by Tradeindia. The real site is tradeindia.com ↗

Tradeindia logo

Unofficial style guide

Tradeindiastyle guide

Tradeindia’s website (tradeindia.com) uses Arial for its headings and body text. Its palette is led by Deep Royal Blue (#265C81), Midnight Blue (#082F4A) and Light Steel Blue (#4084AD), with #000000 text on #FFFFFF. Captured from the live site on 24 October 2026.

Typefaces
Arial, Poppins
Palette
4 neutrals, 12 colours, 3 gradients
Captured
24 Oct 2026 · added by @sitestyleguide
https://www.tradeindia.com/ Screenshot
Screenshot of the tradeindia.com homepage on a desktop screen
Screenshot of tradeindia.com on a 1440 px desktop screen, 24 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
TradeIndia - B2B Marketplace for Top Manufacturers, Exporters, Suppliers
▲ 72 / 60 characters
Meta description
Tradeindia.com is India’s largest B2B marketplace with over 10 million registered users. Best B2B portal for top manufacturers, suppliers, exporters & dealers. Buy or sell with an amazing experience and grow your business globally.
▲ 231 / 160 characters
Site name
Tradeindia
og:title
TradeIndia - B2B Marketplace for Top Manufacturers, Exporters, Suppliers
og:description
Tradeindia.com is India’s largest B2B marketplace with over 10 million registered users. Best B2B portal for top manufacturers, suppliers, exporters & dealers. Buy or sell with an amazing experience and grow your business globally.
Language
en

In search results

Tradeindiahttps://www.tradeindia.com/

TradeIndia - B2B Marketplace for Top Manufacturers, Exporters…

Tradeindia.com is India’s largest B2B marketplace with over 10 million registered users. Best B2B portal for top manufacturers, suppliers, exporters & dealers. B…

When shared

The image Tradeindia shares with links

tradeindia.com

TradeIndia - B2B Marketplace for Top Manufacturers, Exporters, Suppliers

Tradeindia.com is India’s largest B2B marketplace with over 10 million registered users. Best B2B portal for …

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 35.7%
  • Deep Royal Blue 15.9%
  • Midnight Blue 8.2%
  • Light Steel Blue 6.1%
  • Lime Green 5.2%
  • Forest Green 5.2%
  • Black 4.5%
  • Cool Charcoal 4.3%
  • Chocolate 4%
  • Off White 3.6%
  • Slate Grey 3.5%
  • Light Slate Grey 1.3%
  • Deep Steel Blue 0.8%
  • Dim Grey 0.7%
  • Light Royal Blue 0.6%
  • Medium Sea Green 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · .fyRPSP:before, .flmpre.btn-main

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background · .ghnOFg .card_title, .lduuYj .moq

  • Cool Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    30 13 0 75
    On text
    1.75:1 Fail
    On white
    11.99:1 AAA

    Text, background · .jDOMtV .main-heading, .gynIQV .user

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 1 0 5
    On text
    18.39:1 AAA
    On white
    1.14:1 Fail

    Border, background · .kvAQNy .slick-next, .kvAQNy .slick-prev

Colours

Brand colours and accents, most used first
  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    71 29 0 49
    On text
    2.93:1 Fail
    On white
    7.17:1 AAA

    Text, background, border · .ghnOFg .card_title, .cuFrey .btn-tag .btn-tag-item

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    89 36 0 71
    On text
    1.52:1 Fail
    On white
    13.85:1 AAA

    Text, background · .iybHty .mainHeading, .hRvqVb .servHeading

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    63 24 0 32
    On text
    5.12:1 AA
    On white
    4.10:1 AA large

    Background, border, text · .flmpre.btn-blue, .gNBwvN.btn-blue

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 0 84 29
    On text
    7.55:1 AAA
    On white
    2.78:1 Fail

    Background · .flmpre.btn-main.watsapp-btn, .flmpre.btn-main.whatsapp-btn

  • Forest Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 0 79 42
    On text
    5.19:1 AA
    On white
    4.04:1 AA large

    Background · .flmpre.btn-main.watsapp-btn, .flmpre.btn-main.whatsapp-btn

  • Chocolate

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 47 88 12
    On text
    6.86:1 AA
    On white
    3.06:1 AA large

    Text, background, border · .juDDJW .slick-dots li.slick-active button:before, .iybHty .serviceBtnImg

  • Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    29 13 0 48
    On text
    4.26:1 AA large
    On white
    4.93:1 AA

    Text · .flmpre.btn-main, .gNBwvN.btn-main

  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    22 10 0 35
    On text
    6.78:1 AA
    On white
    3.10:1 AA large

    Background, text · .ffZJJg .mobile-logout-wrapper .btn, .ffZJJg .user-icon .small-circle

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    70 24 0 44
    On text
    3.64:1 AA large
    On white
    5.76:1 AA

    Background, text · .hRvqVb .submitBtn, .ffZJJg .user-active

  • Dim Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 13 0 57
    On text
    3.19:1 AA large
    On white
    6.58:1 AA

    Text · .hNWHZz, .ffZJJg .otherTxt

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    94 56 0 22
    On text
    3.23:1 AA large
    On white
    6.51:1 AA

    Background, text, border · .jDOMtV .payoBtn-outlined, .jDOMtV .payoBtn

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    79 0 69 34
    On text
    6.80:1 AA
    On white
    3.09:1 AA large

    Background · .ffZJJg .scrolling-words-box ul li.buySell.buy, .ghnOFg .greenbox

Gradients

  • linear-gradient(90deg,#01B41D 0%,#01931F 100.12%)

  • linear-gradient(40.27deg,#4084AD -16.4%,#265C81 118.06%)

  • linear-gradient(40deg,#4084ad -16.4%,#265c81 118.06%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Arial

Aa 400

Arial

System font, or not loaded on this page · weights 400 · shown in a stand-in if you don’t have it

Aa 400

Poppins

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Paragraph 12px / 16px weight 600

Tradeindia.com is India’s largest B2B marketplace with over 10 million registered users. Best B2B portal for top manufacturers, suppliers, …

Button 0 · 0 px / 0

Get started

Sizes in use

Most common across the site
  • 20pxline 28px · 4 rules
  • 18pxline 24px · 13 rules
  • 16pxline 24px · 12 rules
  • 14pxline 20px · 47 rules
  • 13pxline 22px · 4 rules
  • 12pxline 18px · 27 rules
  • 10pxline 15px · 8 rules
  • 9pxline 18px · 2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.ffZJJg .mobile-logout-wrapper .btn · #8195A5 · radius 4px

Corner radius

  • 8px · 37×
  • 50% · 23×
  • 4px · 16×
  • 2px · 9×
  • 10px · 8×
  • 8px 8px 0 0 · 8×

Shadows

  • 0px 2px 30px 9px rgba(109,103,89,0.0574191)
  • 0px 2px 7.6px 0px #a5a0a040
  • 3px 31px 40px rgba(187,194,205,0.25)
  • 3px 31px 40px -42px #bbc2cd

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

575
576
767
768
992
1024
1025
1200

On a scale of 0 to 1440 px.

Content widths (max-width)

1320 px
1140 px
1082 px
960 px
720 px
540 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 72 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 231 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Tradeindia use?
Tradeindia’s website uses one typeface: Arial (headings and body text), a system font.
What are Tradeindia’s brand colours?
The main colours on tradeindia.com are Deep Royal Blue (#265C81), Midnight Blue (#082F4A), Light Steel Blue (#4084AD), Lime Green (#01B41D), Forest Green (#01931F) and Chocolate (#E1771A).
What colour is Tradeindia’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Tradeindia’s logo from?
The logo shown in this guide was found on tradeindia.com’s homepage. For official logo files and usage rules, check Tradeindia’s own brand or press page.
Is this Tradeindia’s official style guide?
No. SiteStyleGuide made it from tradeindia.com’s public web pages on 24 October 2026, and isn’t affiliated with Tradeindia. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

tradeindia-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* tradeindia.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/tradeindia.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-cool-charcoal: #2D3840;
  --colour-off-white: #EEF0F3;
  --colour-deep-royal-blue: #265C81;
  --colour-midnight-blue: #082F4A;
  --colour-light-steel-blue: #4084AD;
  --colour-lime-green: #01B41D;
  --colour-forest-green: #01931F;
  --colour-chocolate: #E1771A;
  --colour-slate-grey: #5E7384;
  --colour-light-slate-grey: #8195A5;
  --colour-deep-steel-blue: #2B6C8F;
  --colour-dim-grey: #4F5F6D;
  --colour-light-royal-blue: #0C58C6;
  --colour-medium-sea-green: #24A934;
  --gradient-1: linear-gradient(90deg,#01B41D 0%,#01931F 100.12%);
  --gradient-2: linear-gradient(40.27deg,#4084AD -16.4%,#265C81 118.06%);
  --gradient-3: linear-gradient(40deg,#4084ad -16.4%,#265c81 118.06%);

  /* Typefaces */
  --font-other: 'Arial', 'Helvetica', sans-serif;

  /* Type scale */
  --text-p: 12px;
  --leading-p: 16px;
  --text-button: 0;
  --leading-button: 0;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 50%;
  --radius-3: 4px;
  --radius-4: 2px;
  --radius-5: 10px;
  --radius-6: 8px 8px 0 0;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 575px;
  --breakpoint-2: 576px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1025px;
  --breakpoint-8: 1200px;
  --max-width-1: 1320px;
  --max-width-2: 1140px;
  --max-width-3: 1082px;
  --max-width-4: 960px;
  --max-width-5: 720px;
  --max-width-6: 540px;
}

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Other websites using Arial as their main typeface
Websites whose lead colour is closest to Tradeindia’s

Captured from tradeindia.com on 24 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Tradeindia; this guide describes the public website for reference.