SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from ucdavis.edu’s public web pages. Not affiliated with or endorsed by UC Davis. The real site is ucdavis.edu ↗

UC Davis logo

Unofficial style guide

UC Davisstyle guide

UC Davis’s website (ucdavis.edu) sets its headings in freight-display-pro and its body text in proxima-nova. Its palette is led by Deep Midnight Blue (#022851), Royal Blue (#13639E) and Golden Rod (#FFBF00), with #000000 text on #FFFFFF. Captured from the live site on 24 October 2026.

Website
ucdavis.edu
Typefaces
freight-display-pro, proxima-nova, Ryman Eco
Palette
4 neutrals, 12 colours, 3 gradients
Captured
24 Oct 2026 · added by @sitestyleguide
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https://www.ucdavis.edu/ Screenshot
Screenshot of the ucdavis.edu homepage on a desktop screen
Screenshot of ucdavis.edu on a 1440 px desktop screen, 24 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
University of California, Davis | UC Davis | UC Davis
● 53 / 60 characters
Meta description
Missing
▲ 0 / 160 characters
og:title
University of California, Davis | UC Davis
Language
en

In search results

UC Davishttps://www.ucdavis.edu/

University of California, Davis | UC Davis | UC Davis

When shared

No og:image, so no picture

ucdavis.edu

University of California, Davis | UC Davis

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Deep Midnight Blue 28.5%
  • White 26.4%
  • Royal Blue 13.4%
  • Golden Rod 11.3%
  • Black 5.5%
  • Purple 1.6%
  • Fire Brick 1.6%
  • Light Steel Blue 1.6%
  • Off White 1.4%
  • Dark Grey 1.4%
  • Deep Sky Blue 1.4%
  • Dark Cyan 1.3%
  • Sky Blue 1.1%
  • Medium Violet Red 1.1%
  • Light Midnight Blue 1.1%
  • Dark Slate Grey 1.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Text, background, border · --btn-arrow-color, --category-brand-contrast-color

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · --category-brand--dark, --category-brand-contrast-color

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 10
    On text
    16.67:1 AAA
    On white
    1.26:1 Fail

    Background, border, text · :is(.btn--disabled,.btn[disabled],[disabled] .btn), .layout-builder-form .form-actions__tray .button:hover

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 70
    On text
    2.45:1 Fail
    On white
    8.59:1 AAA

    Text, background, graphic · .slick-dots button, .ucd-cascade--left-col h3

Colours

Brand colours and accents, most used first

  • Deep Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    98 51 0 68
    On text
    1.42:1 Fail
    On white
    14.74:1 AAA

    Text, background, border · --category-brand-contrast-color, .heading--invert-box

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 37 0 38
    On text
    3.31:1 AA large
    On white
    6.35:1 AA

    Text, background, border · --category-brand-featured, --btn-arrow-color

  • Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 25 100 0
    On text
    12.70:1 AAA
    On white
    1.65:1 Fail

    Background, text, border · --btn-arrow-color, .hero-banner--brand-secondary .hero-banner__title

  • Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 70 8 54
    On text
    2.23:1 Fail
    On white
    9.43:1 AAA

    Background, text, border · .hero-banner__btn-color-invert--pinot .hero-banner__button, .page-node-type-sf-article main.l-main:has(.pillar-section-header.food) .wysiwyg

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 99 75 24
    On text
    3.32:1 AA large
    On white
    6.33:1 AA

    Background, text, border · .hero-banner__btn-color-invert--double-decker .hero-banner__button, .page-node-type-sf-article main.l-main:has(.pillar-section-header.curiosity) .wy

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    26 12 0 7
    On text
    13.09:1 AAA
    On white
    1.60:1 Fail

    Border, background, text · .hero-banner__button, .landing-page-submenu ul .menu-item a:hover

  • Deep Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 22 0 11
    On text
    8.48:1 AAA
    On white
    2.48:1 Fail

    Text, background, border · .hero-banner__btn-color-invert--tahoe .hero-banner__button, --category-brand

  • Dark Cyan

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 16 0 33
    On text
    5.45:1 AA
    On white
    3.85:1 AA large

    Text, background, border · .hero-banner__btn-color-invert--putah-creek .hero-banner__button, --category-brand

  • Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    53 12 0 8
    On text
    11.80:1 AAA
    On white
    1.78:1 Fail

    Background, text, border · .degree__outcomes-title, .hero-banner__btn-color-invert--rec-pool .hero-banner__button

  • Medium Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 36 22
    On text
    3.70:1 AA large
    On white
    5.67:1 AA

    Background, text, border · .hero-banner__btn-color-invert--redbud .hero-banner__button, --category-brand

  • Light Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 38 0 64
    On text
    1.76:1 Fail
    On white
    11.91:1 AAA

    Text, background, border · .hero-banner__btn-color-invert--bodega .hero-banner__button, --category-brand

  • Dark Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 7 68
    On text
    2.31:1 Fail
    On white
    9.09:1 AAA

    Text, background, border · .hero-banner__btn-color-invert--delta .hero-banner__button, .hero-banner__btn-color--delta .hero-banner__button

Gradients

  • linear-gradient(#e7e7df,#f0f0f0)

  • linear-gradient(to bottom,rgba(0,0,0,0),rgba(0,0,0,0.15)),linear-gradient(to right bottom,#0094f0 0%,#0094f0 25%,#007ecc 25%,#007ecc 50%,#0094f0 50%,#0094f0 75%,#0094f0 100%)

  • linear-gradient(90deg,#13639e,#13639e 0%,#13639e00)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

freight-display-pro

Aa 400 Aa 900

freight-display-pro

Adobe Fonts · weights 400, 600, 700, 900 · headings · shown in a stand-in if you don’t have it

Aa 200 Aa 800

proxima-nova

Self-hosted · weights 200, 400, 700, 800 · body, headings, buttons · shown in a stand-in if you don’t have it

Aa 400

Ryman Eco

Self-hosted · weights 400 · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 700

freight-micro-pro

Adobe Fonts · weights 400, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 19 px
Heading 1 / 1.2 weight 800

UC Davis

Heading 2 1.6055rem · 31 px / 1.2 weight 800

University of California, Davis | UC Davis | UC…

Heading 3 1.3325rem · 25 px / 1.2 weight 800

University of California, Davis | UC Davis | UC…

Heading 4 / 1.2 weight 800

University of California, Davis | UC Davis | UC…

Heading 5 / 1.2 weight 800

University of California, Davis | UC Davis | UC…

Heading 6 / 1.2 weight 800

University of California, Davis | UC Davis | UC…

Body 1rem · 19 px / 1.618 proxima-nova

The quick brown fox jumps over the lazy dog.

Paragraph clamp(1.2rem,3cqw,1.8rem) · 34 px / 1 weight 400 · freight-display-pro

The quick brown fox jumps over the lazy dog.

Small 80%

The quick brown fox jumps over the lazy dog.

Button 100% / 1.15 none

Get started

Link 1.1rem · 21 px / 1 weight 700 · proxima-nova

Read more about UC Davis

Sizes in use

Most common across the site
  • 38pxline 1 · 16 rules
  • 29pxline 1.2 · 23 rules
  • 25pxline 1.2 · 16 rules
  • 24pxline 1.2 · 24 rules
  • 19pxline 1.1 · 40 rules
  • 17pxline 1 · 29 rules
  • 15pxline 2.1 · 20 rules
  • 14pxline 1.1 · 33 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn--primary · #FFBF00 · radius 9999px

Link

Read our latest news today.

a · #13639E

Corner radius

  • 50% · 40×
  • 9999px · 23×
  • 4px · 9×
  • 6px · 7×
  • 48px · 5×
  • 1.25em · 4×

Shadows

  • 0 0 0 3px #022851
  • 0 2px 3px #0000004d
  • 0 0 0 6px #022851
  • 0 7px #022851

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

479
480
600
767
768
991
992
1200

On a scale of 0 to 1440 px.

Content widths (max-width)

1300 px
500 px
416 px
350 px
326 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 53 characters, short enough to show in full in search results.
  • ▲ CheckThere is no meta description, so search engines will pick text from the page.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does UC Davis use?
UC Davis’s website uses four typefaces: freight-display-pro (headings), adobe Fonts; proxima-nova (body text), self-hosted; Ryman Eco, self-hosted; freight-micro-pro, adobe Fonts.
What are UC Davis’s brand colours?
The main colours on ucdavis.edu are Deep Midnight Blue (#022851), Royal Blue (#13639E), Golden Rod (#FFBF00), Purple (#76236C), Fire Brick (#C10230) and Light Steel Blue (#B0D0ED).
What colour is UC Davis’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is UC Davis’s logo from?
The logo shown in this guide was found on ucdavis.edu’s homepage. For official logo files and usage rules, check UC Davis’s own brand or press page.
Is this UC Davis’s official style guide?
No. SiteStyleGuide made it from ucdavis.edu’s public web pages on 24 October 2026, and isn’t affiliated with UC Davis. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

ucdavis-edu-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* ucdavis.edu design tokens, from SiteStyleGuide (https://sitestyleguide.com/ucdavis.edu) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #E5E5E5;
  --colour-dark-grey: #4C4C4C;
  --colour-deep-midnight-blue: #022851;
  --colour-royal-blue: #13639E;
  --colour-golden-rod: #FFBF00;
  --colour-purple: #76236C;
  --colour-fire-brick: #C10230;
  --colour-light-steel-blue: #B0D0ED;
  --colour-deep-sky-blue: #00B2E3;
  --colour-dark-cyan: #008EAA;
  --colour-sky-blue: #6FCFEB;
  --colour-medium-violet-red: #C6007E;
  --colour-light-midnight-blue: #003A5D;
  --colour-dark-slate-grey: #00524C;
  --gradient-1: linear-gradient(#e7e7df,#f0f0f0);
  --gradient-2: linear-gradient(to bottom,rgba(0,0,0,0),rgba(0,0,0,0.15)),linear-gradient(to right bottom,#0094f0 0%,#0094f0 25%,#007ecc 25%,#007ecc 50%,#0094f0 50%,#0094f0 75%,#0094f0 100%);
  --gradient-3: linear-gradient(90deg,#13639e,#13639e 0%,#13639e00);

  /* Typefaces */
  --font-headings: 'freight-display-pro', serif;
  --font-body: 'proxima-nova', system-ui, -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto';
  --font-buttons: 'proxima-nova', system-ui, -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto';
  --font-other: 'freight-micro-pro', serif;

  /* Type scale */
  --text-h2: 1.6055rem;
  --leading-h2: 1.2;
  --text-h3: 1.3325rem;
  --leading-h3: 1.2;
  --text-body: 1rem;
  --leading-body: 1.618;
  --text-p: clamp(1.2rem,3cqw,1.8rem);
  --leading-p: 1;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 1.1rem;
  --leading-a: 1;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 9999px;
  --radius-3: 4px;
  --radius-4: 6px;
  --radius-5: 48px;
  --radius-6: 1.25em;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 479px;
  --breakpoint-2: 480px;
  --breakpoint-3: 600px;
  --breakpoint-4: 767px;
  --breakpoint-5: 768px;
  --breakpoint-6: 991px;
  --breakpoint-7: 992px;
  --breakpoint-8: 1200px;
  --max-width-1: 1300px;
  --max-width-2: 500px;
  --max-width-3: 416px;
  --max-width-4: 350px;
  --max-width-5: 326px;
  --max-width-6: 300px;
}

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Similar colours

Websites whose lead colour is closest to UC Davis’s

Captured from ucdavis.edu on 24 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by UC Davis; this guide describes the public website for reference.